Salma Mostafa

“See where you can improve this review/client testimonial: I joined Salma's Career Coaching Program and it was the best career investment I've ever made. After months of seeing no real traction in the job market and starting to feel completely stuck not knowing what I was doing wrong, finally started seeing results. From our very first call, Salma was able to identify exactly where the problem was. She articulated what was missing in my positioning and how we were going to approach the market differently. Her program is incredibly structured, targeted, and strategic. Every step is clearly defined, from profile positioning and market mapping to networking, outreach, and weekly execution. Each week, we set clear goals and followed up on them, which kept me accountable, focused, and consistently moving forward. The impact was immediate. My profile became more structured, more compelling, and far better aligned with executive-level expectations. I saw a noticeable increase in engagement from recruiters. I started connecting with real decision-makers in the companies I wanted to target.. Instead of applying to roles and waiting to be noticed, I was having meaningful conversations with the right people. This program completely changed the way I approached the job market. If you are feeling stuck, don’t hesitate - this is exactly what you need!”

“I'm a Senior Executive with 20 years of experience. After having been impacted during multiple layoffs, I needed a strategic advisor who understands executive markets and leadership positioning. I joined Salma’s Executive Program to bring structure, clarity, and direction to my job search. What made the experience especially valuable was Salma’s in-house recruitment background. Having led executive recruitment for organizations such as Nestlé and GE, she understood the type of companies I was targeting and the standards senior decision-makers expect. Salma helped me become far more strategic in the opportunities I pursued and repositioned my experience around impact, enterprise value, and executive-level contribution. This completely transformed the way my profile was perceived in the market. Her credibility, insight, and network also helped unlock access to senior decision-makers. Within five months, I secured a role with a leading airline in the region. The program felt like a true 360-degree solution. It covered every critical aspect of a successful executive job search, from strategy and positioning to visibility, market access, networking and personal branding. It is a valuable investment for any senior professional who is in the market and wants a structured, strategic, and effective way to land the right role.”

“Joining Salma’s Career Coaching Program was one of the best investments I have made in my career. Before working with her, I had spent months applying for roles with very little traction. I knew I had strong experience, but I could not understand why my profile was not generating the level of interest I expected. I felt stuck, frustrated and unsure of what I needed to change. From our first conversation, Salma quickly identified the gaps in my positioning and explained why my existing approach was not working. She helped me understand what was missing from my professional narrative, how my experience needed to be presented at a more senior level and how we would approach the market differently. The programme was highly structured, focused and strategic. Every stage had a clear purpose, from the achievements audit and profile positioning to market mapping, networking, outreach and weekly execution. We agreed on specific actions each week and reviewed progress consistently, which kept me accountable and ensured I continued moving forward rather than losing momentum. The difference was noticeable almost immediately. My CV and LinkedIn profile became clearer, stronger and much better aligned with executive-level expectations. Recruiter engagement increased, but more importantly, I began connecting directly with relevant leaders and decision-makers in the companies I wanted to target. Instead of repeatedly applying to advertised roles and waiting to be noticed, I was having meaningful conversations with people who could genuinely influence hiring decisions. Salma completely changed the way I approached the job market. She gave me clarity, confidence and a strategy that was tailored to my experience and goals. I would strongly recommend the programme to any professional who knows they have strong experience but feels stuck, overlooked or unsure of how to position themselves effectively.”

“As a senior executive, I needed a strategic advisor who understood executive hiring, leadership positioning and how senior opportunities are accessed. Salma’s Executive Career Coaching Program brought structure, clarity and focus to my search. Drawing on her recruitment leadership experience with organisations including Nestlé and GE, she repositioned my profile around enterprise impact, transformation and executive value, significantly strengthening my market narrative. Through targeted market mapping, networking and outreach, I moved beyond traditional applications and gained access to relevant senior decision-makers. Within five months, I secured a senior role with a leading airline in the region. The programe provided a comprehensive executive career strategy covering positioning, visibility, networking, interview preparation and market access. I would highly recommend it to senior professionals seeking a more strategic and effective route to the right opportunity.”