Coachful
Changelog

Everything we ship,
in the open.

Coachful is built with the coaches who use it. Most of what follows started as a request in Coach Corner, and reached everyone within the week.

21
releases
90+
things shipped
Weekly
cadence
September 2026

Email design, warmer leads and a faster app

A week of refinements, most of them asked for by coaches in Coach Corner.

  • Email templates and designs, so your emails can be styled from a template, written with AI, or designed through your own Claude or Codex connection.
  • The leads page gained automations and a temperature signal, so you can see which leads are actually warm.
  • The client view now holds documents, and the overview can be edited to show what you care about.
  • A new spreadsheet resource type.
  • Importing is one button: clients, website, programs and more come across for you.
  • Latency and speed work across the app.
  • Multiple goals in the dynamic section.
FeatureAIImprovements

Your words, your Stripe account, and an undo for AI

  • Rename product words across the whole app, so "programs" can be "containers" or whatever your practice actually calls them.
  • Connect an existing Stripe account instead of creating a new one during setup.
  • Everything Michelle and the AI generators produce can now be restored, so an AI rewrite is never a one-way door.
  • Custom domains verify automatically when you connect them.
AIPaymentsImprovements
Major release

Coachful 2.0

The platform re-thought around how a coach actually works, rather than around our menus.

  • No more separate coach menu. Everything is integrated, and you run your practice from your homepage.
  • Your dashboard is coach-centred, while your clients keep a client-centred home of their own.
  • The old workflow is still one click away behind Search, if you preferred it.
Feature

My Coaching, offers and a better link in bio

  • My Coaching: a hub where clients see their sessions, documents and progress in one place. Turn it on in Customize, then Language and Menus.
  • iCalendar integration, in beta.
  • Offers: a simpler way to sell a product, a session or an ongoing relationship.
  • The link in bio now supports in-line elements, so it sells and books in place.
  • The media library is editable.
  • Fireflies integration.
FeatureIntegrations
August 2026

Pair coaching, flexible programs and more MCP

  • Codex MCP is live, and the Claude MCP connection gained a lot more capability.
  • Pair mode in programs, for couples coaching.
  • A flexible program type where the client and the sessions set the path, instead of you fixing every task in advance.
  • Questionnaire improvements, including batch question upload and total score display.
AIFeature

Client vision boards, groups and an AI chatbot

  • Vision boards are now available to clients, not just coaches.
  • Client groups, useful for chats, resource assignments and calls.
  • Easier dashboard organisation.
  • Milestones count towards goal progress.
  • An AI chatbot you can add to your courses and other content.
FeatureAI

Instagram automations are live

The one everyone was waiting for. One less app to pay for.

  • Connect Instagram in Automations, then turn comments and DMs into conversations that convert.
MarketingIntegrations
Major release

Client Journeys, loyalty, and nine more things

The biggest release of the summer.

  • Client Journeys: draw a client's path through your coaching step by step, and they always see the next action.
  • Milestones, badges and achievements, with a leaderboard widget, suggested by a coach in Coach Corner.
  • A new community design, in Coach Corner and in your own community.
  • Transactional SMS for session and event reminders, using your Coachful credits.
  • OttoKit integration, suggested by a coach in Coach Corner.
  • Diagnostics in Growth Lab tell you where your business is stuck, and Client Lab drafts the messages to send.
  • Intelligence added YouTube, so you can see which long-form content is working in your niche.
  • Interactive webinar replays that reproduce the engagement of the live call, so the replay still sells.
  • A significant website and pages update: new sections, design options and layouts.
  • Loyalty programs: grant points for client actions and let them unlock rewards, like a free session.
FeatureCommunityMarketing

Webinars that sell during the call

  • Countdown timers, a call to action in the top bar, and chat inside webinars.
  • Popup funnels inside the webinar call itself, so people can pay you without leaving it. We have not seen another platform do this.
MarketingFeature

Focus rooms, email handles and community channels

  • Focus rooms: a pomodoro work session with your clients, with video and audio, timers, games and animations.
  • Email handles on your own domain, so a team member can have their own address.
  • Community channels, so your feed can be split by purpose, such as wins or a programme feed.
  • Programme feeds, viewable in Program then Community, and easy to switch off.
CommunityFeature
July 2026

Libraries, iPhone widgets and better email

  • The library resource: structured multimedia libraries with completion tracking, sitting between a course and an article.
  • iPhone home screen and lock screen widgets for tasks, daily focus, programmes and community, suggested by a coach in Coach Corner.
  • Email audiences gained tags, suppression and segmentation.
FeatureMarketing

Coachful Intelligence, program templates and payment control

  • Coachful Intelligence is live on Pro plans, showing the winning ads and viral content in your space.
  • Program templates written by our psychologist, so you can start from a ready programme.
  • Pause, revoke and refund enrolments inside Coachful, without opening Stripe, plus invoicing improvements.
  • An extra coach seat for Pro members who want a second coach on their platform.
  • Program completion flows that ask questions and collect feedback when a programme ends.
MarketingPaymentsFeature
Major release

Growth Lab goes live

  • A weekly report of the best performing content in your niche.
  • Scheduled, AI-written social content across your channels, including LinkedIn posts, reel scripts and threads.
  • Automatic daily blog posts and weekly backlinks for your SEO.
  • Cohort group chats inside a programme.
MarketingAI
June 2026

Vision boards and a media library

  • Vision board: draw the future you are working towards and bring it to life.
  • Task descriptions, plus video, image and audio attachments on programme tasks.
  • More automation options, including applying an action to a group rather than only on a trigger.
  • Calling, funnel and email fixes.
  • A media library, so images and videos are picked rather than re-uploaded every time.
FeatureImprovements

More Zapier triggers and actions

  • New actions to create a lead, a tag or a note.
  • A "lead captured" trigger.
  • These appear automatically in new zaps. If they do not, create a new Zapier API key and reconnect.
Integrations
May 2026

The funnel revamp

  • Funnels have a visual builder and many more step types, including listicles, landing pages and video sales letters.
  • Code funnels and website pages: paste in your own HTML, or have an AI write the page and paste that.
  • Fixed video submission.
MarketingFeature

Practices, and coaching outside programmes

  • Goals, tasks and habits on the client page, so you can set them for a client outside any programme.
  • Practices, which add a new dimension to programmes, in Program then Content. Suggested by two coaches in Coach Corner.
  • Funnels became purpose-based rather than product-based, so one funnel can bundle products or simply collect leads.
  • Goal and identity flows.
  • GDPR compliance work for our European coaches.
Feature

Session notes, habit visualisation and live events

  • Session notes.
  • Habit visualisation.
  • Live events.
  • Regular, non-AI pages.
  • New automation hooks.
  • General speed improvements.
FeatureImprovements

Freeform funnels and tracked questionnaires

  • A freeform funnel type with a redirect step, for funnels that have no product goal.
  • Edit previews inside freeform funnels, changing text and fonts the way you do in the website editor.
  • Tracked questionnaires in beta, following client progress through their answers.
  • A better pre-start area, with notes and videos.
  • More improvements across websites and programme landing pages.
MarketingFeature
April 2026

A weekend of fixes

Websites, pages, funnels and scheduling, after a run of reports from coaches.

  • Major fixes across the website builder, pages, funnels and scheduling.
Improvements

Payment plans, bundles and the first MCP integrations

  • Payment plans for programmes, resources, sessions and bundles.
  • Bundles: group items together at a discounted price, in Resources then Create bundle.
  • MCP integrations with Notion, Google Calendar and Slack.
  • An add-ons page for free and paid extras, including a branded mobile app.
PaymentsIntegrations
Coachful launched before this, and the record starts here

The next one could be your idea.

Coaches ask for these in Coach Corner, and most of them ship within a week or two. Start the 7-day trial and tell us what is missing.