What is coaching software?

Software designed specifically for the way coaches actually work — running 1:1 sessions, group cohorts, programs, digital products, payments and a CRM, all in one place. Generic tools (Calendly + Stripe + Notion + Kajabi + Slack) cover pieces. Coachful covers the whole practice.

Who is Coachful built for?

Solo coaches and small coaching businesses across niches — life, business, fitness, health, executive, mindset, spiritual, relationship. Whether you sell 1:1 sessions, group cohorts, ebooks, or 12-week programs, the same platform runs all of it.

How is this different from Kajabi or Paperbell?

Kajabi is a course platform with $149–399/mo subscriptions. Paperbell is a CRM. Coachful covers what both do — programs, courses, CRM, scheduling, payments, contracts, group coaching — plus a website builder and digital products library, on a single $49/mo plan.

How long does it take to set up?

Most coaches go live in under an hour. Connect Stripe in 60 seconds, build your website with AI-drafted sections, drop in your services and pricing, hook up Google, Apple/iCloud or Outlook calendar, and start taking bookings + payments. No code, no migrations, no consultants.

Can I run group cohorts AND 1:1 coaching from the same account?

Yes. Run a $5,000 12-week 1:1 program, a $499 group cohort, and a $39 ebook all from the same Coachful account. Same client list, same checkout, same brand.

Yes — built specifically for coaches. Goals, session notes, tags, intake answers, tasks, and program progress live on each client profile. AI auto-summarizes calls and gives you a per-client briefing before your next session.

What about payments and refunds?

Branded Stripe checkout (or Razorpay for India), one-time / subscription / payment-plan pricing, coupons, order bumps, one-click refunds with auto-revoke. You pay only Stripe's standard processing fee — no Coachful platform fee, no other hidden costs.

Is there really a 7-day free trial?

Yes. A card is required at signup so you can test the full platform end-to-end (no fake sandbox), but we don't charge during the trial and you can cancel in one click.

Coaching software · all-in-one

Coaching software, built for the whole practice.

CRM, scheduling, payments, contracts, group cohorts, website builder, digital products — one $49/mo platform that replaces Kajabi, Calendly, Stripe, Notion and your designer's invoice.

4.7 on Trustpilot

7 tools, replaced

$49/mo, all-in

$12,840 MRR

Maya Wells · Practice

Today · Mon, Mar 4

All-in-one

Next session

James Carter

2:30 pm · 60 min

via Zoom

Sales today

+$1,847

+24%vs avg

Spring cohort

12 members · live

Library

8 products live

Course · ebook · podcast · bundle

Quick actions

Stop renting a stack

Your practice runs on 7 tools,
and none of them know your clients.

Coachful makes the client the unit of work — every booking, payment, contract, message and program lives on one profile, in one app.

Before

The old way

Calendly for booking, Stripe for payments, Notion for notes
Kajabi for courses, Slack for cohorts, DocuSign for contracts
Squarespace for the site, Mailchimp for the list
$400+/mo across 7 subscriptions, 7 logins, 0 client memory

With Coachful

One client list, one calendar, one checkout, one library
Programs, cohorts, agreements, bundles — all native
Branded website + custom domain + SEO baked in
$49/mo · cancel in one click · 7-day trial

Every feature

Eight tools,
one Coachful login.

Tap a feature to dive deeper — every part of Coachful has its own page with the real product flows, real screenshots, real coach testimonials.

CRM

Coaching CRM

Goals, session notes, tags, intake answers, tasks — every client on one profile.

Scheduling

Scheduling software

Self-serve booking, two-way Google + Apple + Outlook sync, smart time-zone math.

Payments

Payment software

Branded Stripe checkout, payment plans, subscriptions, refunds, coupons.

Contracts

Coaching contracts

Custom agreement templates, typed e-signatures, downloadable PDFs.

Group

Group coaching

Auto-formed cohorts, group chat, video calls, broadcasts, engagement.

Website

Website builder

Drag-and-drop editor, AI-drafted sections, custom domain, real SEO.

Products

Digital products

Courses, ebooks, podcasts, bundles — branded library on your domain.

AI coaching assistant

Auto-summarized calls, per-client briefings, AI-drafted emails and tasks.

Beyond the basics

A growth engine and a real community

Coachful connects the first click to the coaching that follows. Explore the actual builders, audiences, and member experience.

Funnels and email built for the full journey

Map multi-step funnels visually, branch on answers, test variants, then book or sell inside the flow. Segment contacts and run email sequences with delays, conditions, and A/B splits.

Visual funnels with landing, quiz, booking, checkout, and upsell steps
Live audiences from leads, lists, programs, and engagement
Broadcasts and branching email sequences with performance data

See Coachful vs Kajabi for funnels and email

A community beyond group chat

Members get a channel-based feed with posts, comments, polls, and live sessions. Coaches can moderate, control access, and sell private channels beside their programs.

Custom channels and program communities with their own audiences
Posts, polls, stories, chat, and live video in one member hub
Paid access, moderation, and community activity reporting

See Coachful vs Mighty Networks for communities

The math

$285/mo across 7 tools, or $49/mo on Coachful.

That’s $2,832/year saved. One client list, one brand, one login instead of seven disconnected tools.

Before7 subscriptions

Calendly$15/mo
Stripe Atlasincl.
Notion$10/mo
Kajabi$199/mo
Slack$8/mo
DocuSign$30/mo
Squarespace$23/mo

Total$285/mo

Coachful1 platform

CRM + Scheduling + Payments
Programs + Group + Contracts
Website + Digital products + AI

Total

Stripe processing fees only

$49/mo

Real coaches

Loved by the coaches
who actually use it.

"I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform."

Christopher Duff

Founder, Duff X Athletics

"It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together."

Emily F.

Coach · United States

"Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!"

Luis

Coach · United Kingdom

In plain terms

Coachful is a coaching platform.

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

What it does

Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
Sends coaching agreements for e-signature before the first call and stores them on the client record.
Hosts courses, downloads, digital products, a community feed with group chat, and cohort groups created on enrolment.
Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.

Good to know

It is not HIPAA-certified. It is GDPR-ready with full data export.
The client app carries your branding but ships under the Coachful listing, not your own App Store account.

“Coachful is a very helpful platform for coaches who want everything in one place.”

Margie Wilsonon Trustpilot

Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

Every feature, in detail

All your questions, answered

The eight things coaches ask before switching from a 5-tool stack.

Ready when you are

Stop renting a stack. Start owning your practice.

CRM, scheduling, payments, contracts, group coaching, website, digital products — one $49/mo platform. 7-day trial, cancel in one click.

Built for coaches who take their clients seriously

Coaching software, built for the whole practice.