Coachful
For fitness coaches

Get clients real results
and build a business that scales.

Run your entire online fitness coaching business in one place — workout & nutrition programs, daily training check-ins, progress tracking, payments, and a community that keeps clients showing up.

300+ platforms launched

Marcus · Week 8

12-week fat-loss program

38-day streak
Goal: Down to 175 lbs-14 lbs

Today's check-in

Push day logged · 5 lifts
Hit protein target (180g)
10k steps

“Beast mode, Marcus! 💪”

New squat PR logged
The honest truth

Results are made in the 167 hours you’re not training them.

One great session a week won’t move the needle if clients drift the other six days. The tools you’ve duct-taped together can’t hold them accountable between sessions. Coachful can.

Before

The old way

  • Workouts in spreadsheets, payments in Stripe, chats in DMs
  • Clients skip sessions the week you don’t check in
  • No idea who trained, who ate clean, who fell off
  • Endless “did you do your workout?” texts, unpaid
CoachfulWith Coachful

The new way

  • One platform: programs, check-ins, payments, community
  • Daily training & nutrition check-ins keep clients on track
  • See exactly who logged, who’s slipping — in real time
  • A community where clients keep each other accountable
How it works

Your coaching system, running itself — every single day.

01

Build workout & nutrition programs that run themselves

Turn your training method into a week-by-week program. Add daily training, meal, and step check-ins that go out automatically — in your voice, on your schedule.

Day template

12-week program

Today’s workout

Push day

Log your meals

Daily

Step count

By 9 PM

+Add step
Push day

Bench press · 4 × 8. How did it feel today?

Log sets & reps…
Mark done
02

Enroll clients and watch the streaks build

Clients self-enroll, book sessions, and log every workout. You see their streaks, PRs, weight trend, and check-ins in one client view.

Coach dashboard

32

Active clients

27d

Avg. streak

11

this week

Marcus

Fat loss
38

Priya

Strength
54
03

Coach the moments that drive results

Get notified when a client hits a PR — or skips three days. Drop a voice note, tweak a program, or hype a win, right inside the app.

Moments that matter

Live

Priya

Hit a deadlift PR — “Pulled 225 for the first time!”

David

No workout logged for 3 days · streak at risk

Everything in one place

Built for the way fitness coaches actually train clients.

Replace five tools with one platform your clients open every single day.

Programs & daily check-ins

Turn your method into workout & nutrition programs with daily training, meal, and step check-ins that build real consistency between sessions.

30-day streak26

Scheduling & sessions

Self-booking, Google, Apple & Outlook sync, in-app or Zoom video.

M12
T13
W14
T15
F16
6:00 AMMarcus · Form check

Group challenges & community

Run cohorts and transformation challenges where clients post wins, cheer each other on, and stay accountable — not a group text. The place your community actually shows up.

Down 4 lbs this week 🙌
30-day challenge — day 21!
+18 online

Progress tracking

PRs, streaks, weight & measurement trends in one view.

1:1 messaging & calls

Form-check videos, voice notes, reactions, and one-tap video — all in-app.

Crushed leg day 🔥
0:14
💪
Can you check my squat form?

Mia is calling…

In-app video

Join

Your brand, your app

Custom domain, your logo, your colors. Clients train inside your branded app — not “just another gym app.”

trainwithmarcus.com
Marcus Strength
Start coaching
Loved by coaches

Coaches who switched never look back.

Real coaches running their entire fitness business on Coachful.

I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform.

Christopher Duff

Christopher Duff

Founder, Duff X Athletics

It’s the coaching platform I always wanted — it just didn’t exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together.

Emily F.

Emily F.

Fitness coach · United States

Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!

Luis

Luis

Coach · United Kingdom

What Coachful does

In plain terms

Coachful is a coaching platform. One subscription covers booking, payments, contracts, programme delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client.

It does

  • Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
  • Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
  • Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
  • Sends coaching agreements for e-signature before the first call and stores them on the client record.
  • Hosts courses, downloads, digital products, a community feed with group chat, and cohort squads created on enrolment.
  • Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
  • Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
  • Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
  • Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.

It does not

  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.

Flat monthly price from $29 on Lite for up to 5 clients, $49 on Solo for up to 20, and $99 on Pro with unlimited clients. 0% platform fee. 7-day free trial, card required, cancel in one click.

What coaches say, in their words

  • Coachful is a very helpful platform for coaches who want everything in one place.

    Margie Wilson, Wounded to Warrior Recovery Coaching. Trustpilot, May 2026.

  • Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.

    Elizabeth Gentzkow, Founder, Thrive West. Trustpilot, June 2026.

See it live

Watch a coaching business run end-to-end in under 5 minutes

A real walkthrough — no narrator voice, no slides.

0:00/0:00
FAQ

All your questions, answered

Everything fitness coaches ask us before signing up.

Your coaching business, transformed

Build the fitness business
your clients show up for.

Set it up in an afternoon. 7-day free trial, cancel in one click.

Built for coaches who take their clients seriously