AI coaching assistant that actually knows your clients.
Meet Michelle. She summarizes every call, briefs you before every session, drafts your emails and content, and runs your busywork — all with one-click confirmation. Powered by Claude, included on every paid plan.
Powered by Claude
No training on your data
Michelle
Your AI coaching assistant
You
Who hasn't checked in this week? Brief me on James before our 3pm call.
Michelle
3 clients haven't checked in: Sam, Diego, Lila.
James · 3rd session · last call he wanted to focus on Q1 OKRs. Habit streak: 12 days. Last note: "energy improving." 🎯
ChatGPT doesn't know your clients.
Michelle does.
Generic AI tells you to copy-paste your CRM. Michelle just reads it directly — your calendar, your payments, your goals, your sessions — and acts on what she sees.
The old way
- Typing notes during a session instead of actually listening
- Pasting your client list into ChatGPT, hoping it helps
- Forgetting context between calls because there's no thread
- Drafting the same broadcast email for the 100th time
With Michelle- Calls auto-summarize, notes attach to the client profile
- Michelle reads your CRM, calendar, payments — directly
- Per-client briefings before every session, on demand
- One-click drafts for emails, programs, social posts, websites
From "I should write a follow-up" to sent before the next call.
Ask in plain English
Click the Michelle button on any /coach page and type what you need. "Brief me on James." "Who hasn't checked in this week?" "Draft a broadcast about tomorrow's call." She responds in seconds, not minutes.
Ask Michelle anything
Plain EnglishBrief me on James before 3pm
How much MRR this month?
Draft a broadcast about Friday
Generate a course cover
She reads your CRM, in real time
Michelle has direct read access to clients, sessions, payments, programs, content, calendar, intake forms, analytics. No copy-paste. No "I don't have access to your data." She actually pulls the answer.
Live answer · ~1.2s
ReadingHow are my clients doing this week, and where am I on revenue?
Michelle
24 active clients, energy trending up. You're at $12,840 MRR — 86% of your $15k goal.
24
12d
$12.8k
Confirm before any write
For any action that changes your data — sending a broadcast, creating a program, refunding a payment, generating a website section — Michelle drafts it and shows you a confirmation card. One click to execute, one click to cancel.
Always asks first
You stay in controlMichelle
Ready to send. Confirm when you're ready 👇
Send broadcast to Spring cohort
12 members · chat + push
“Heads up — tomorrow's group call moves to 3:00 pm EST. Same Zoom link.”
Done — and remembered
Calls auto-summarize. Conversations remember context across messages. Older threads get summarized so memory stays usable as it grows. Michelle is per-coach, per-org — she never sees another coach's data.
Memory · per coach
Org-isolatedOlder conversation · summarized
You asked about Q1 strategy 3 weeks ago. Set goal: $15k MRR by Apr 1. Drafted onboarding sequence. Created Spring cohort.
Pull this week's revenue, compare to last week.
$3,847 this week, +24% vs last. Stayed on pace for your $15k MRR goal. 🎯
ChatGPT-grade reasoning.
Coach-grade access to your data.
Knows everything. Does the busywork.
Michelle has live access to every part of your practice — and acts on it. Every action asks for your confirmation first, so you stay in control.
She knows
She does (with one-click confirm)
24/7
On call
Private
Your data only
Claude
Powered by
Per-client briefings
Before every session, ask Michelle for a 30-second briefing on the client. Goals, recent tasks, missed check-ins, energy trend.
James
3rd session
- Goal: Q1 OKRs
- 12-day streak
- Energy: ↑ 24%
Auto call summaries
Every coaching call gets summarized and attached to the client profile. No more typing during sessions.
AI website + funnel design
Generate website sections and funnel steps in seconds. Refine, regenerate, ship — all in-app.
Wired into the rest of Coachful
Michelle isn't a separate ChatGPT tab. She lives inside your dashboard, with read + write access to every part of your practice.
AI image generation
Course covers, blog headers, product images — generated by Gemini, uploaded straight into your library.
Your data, your control
Powered by Claude API · zero training on your data · fully isolated to your Coachful organization.
Coaches stop typing notes.
Sessions start landing deeper.
"I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform."
Christopher Duff
Founder, Duff X Athletics
"It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together."
Emily F.
Coach · United States
"Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!"
Luis
Coach · United Kingdom
See Coachful run a coaching business in under 5 minutes
A real walkthrough, no narrator voice, no slides.
Pair Michelle with the rest of Coachful
All your questions, answered
The eight things coaches ask before letting AI into their practice.
Stop typing notes. Start coaching.
Michelle handles your busywork while you focus on the conversation. Included on every Coachful plan from $49/mo. 7-day trial, cancel in one click.
Built for coaches who take their clients seriously
