How Lakayann Outerbridge runs Beyond My Ashes on Coachful
Lakayann Outerbridge is a reinvention coach in the UK and the founder of Beyond My Ashes. On her own site she is described as a women's empowerment coach "where faith meets vision and women stop shrinking", working with "women starting over, rebuilding after life changes, and ready to reclaim who they truly are". The page title on beyondmyashes.com is simply "Beyond My Ashes | Reinvention Coach", and the description Google shows reads: "Lakayann Outerbridge helps women rebuild confidence, reclaim identity, and start over with purpose."
In June 2026 she left a five-star review of Coachful on Trustpilot under a five-star headline. Three sentences, and each one names something different: what she can now build, what it did to the things she sells, and what happened when she had a question.
This story is drawn from Lakayann Outerbridge's public review on Trustpilot and from what she says on her own site; we have not added anything she did not say herself. Everything about her practice below is quoted or closely paraphrased from those two places. Everything about the software is a description of what the feature does, shown in our demo account, not a claim about how she has set hers up, how many clients she has, or what she earns.
What the review says, in full
"Coachful has been a game-changer for my coaching! Being able to have goal-setting and focus-driven applications has elevated my courses and programs."
Lakayann Outerbridge, Founder, Beyond My Ashes, Trustpilot, June 2026
That is the part worth slowing down on. She does not say the booking was easier or the invoices were tidier, which are the usual reasons a coach changes platforms. She says two categories of thing, goal-setting and what she calls focus-driven applications, changed the quality of two other things she already had: her courses and her programmes.
The second sentence is about people rather than software:
"The support team is responsive and quick to resolve questions."
Lakayann Outerbridge, Founder, Beyond My Ashes, Trustpilot, June 2026
Her review is one of the 21 on Coachful's public Trustpilot profile, which sits at 4.5 out of 5. You can read all of them, in their original wording, on our reviews page.
What Lakayann was running before
Her review does not say. Some reviewers list their old stack by name, and she does not, so we are not going to invent one for her. What we can describe is the shape of the problem for any coach who sells what she sells.
Look at what is publicly on offer at Beyond My Ashes. There is 1:1 private coaching. There is a group side she calls the Beyond Movement Squads. There are workshops and intensives. There is a course, "The Proof - 21 Days of Self Trust Challenge", and an audio series, "Promises To Myself - 7 Day Audio Experience". There is a free 15-minute discovery call you can book online. There is a newsletter. There is a blog. There is a public site with an About page and a Why Beyond? page.
Count the categories a coach normally needs software for to do all of that: a booking page, a payment processor, a course platform, somewhere to host audio, a community app, an email tool, a website, and then whatever holds the actual coaching between the calls. That is the stack most coaches assemble one subscription at a time, usually in the order the problems arrive, and the client is the one asked to remember which of the seven to open on a Wednesday morning.
The thing that tends to fall out of that stack is the part Lakayann's review names first. Goal-setting and focus rarely live in the course tool, because a course tool's model is a lesson and a completion tick. They rarely live in the booking tool either. So they end up in a shared doc, a spreadsheet, or in the coach's head, which is the version that quietly stops happening around week five.
Goal-setting, and what that actually is in Coachful
This is the feature she names first. In Coachful a goal is a record the client owns, not a note the coach keeps about them. It has a title, a target date, a progress figure, milestones underneath it, and a weekly reflection attached. The client sees it on their own home screen and can move it forward themselves; the coach sees the same goal from the Clients page with its progress bar and how close it is to finishing.
The practice-level view is the other half of it. On the Clients page there is an insights row across the whole roster, and one of the figures in it is goals near finish. So a coach can see, in one glance, that four people are one milestone away and two have not touched theirs in a fortnight.
There is a visual version too, for coaches whose clients respond better to images than to numbers. Vision boards sit alongside goals, with the coach able to build one as a template and the client filling it in.
How does a coach in a reinvention or identity niche typically use this, in general terms? Usually by making the first goal a naming exercise rather than a metric. A client who has spent years being what other people needed has no trouble setting a goal about someone else and a lot of trouble setting one about herself, so the first goal tends to be small, personal and slightly uncomfortable, with three milestones that are each a single afternoon's work. The progress ring then does the job the coach used to do by text message, which is to say out loud that something happened this week.
Focus-driven applications: habits, daily tasks and check-ins
Her phrase is "focus-driven applications", which is a good description of the three features that keep a client pointed at one thing between calls.
Habits are the first. A habit is a repeating action with a target count and a daily reminder, and the client ticks it off on their phone. Streaks build, and the coach sees the completion rate rather than a self-report on the next call.
Daily tasks are the second, and the design choice inside them is the interesting part. Coachful caps a client at three tasks a day, with anything else going to a backlog. That cap is deliberate. A coach who can assign fifteen tasks will eventually assign fifteen tasks, and a client who opens the app to fifteen tasks closes it again. Three is the number that survives a bad week.
Check-ins are the third. A morning check-in and an evening check-in run as their own short flows, separate from tasks and habits, and they are where mood, energy and a sentence of reflection get captured. They are built in the same library as the welcome flow and any longer weekly reflection.
Together those three produce something a coach in this niche usually has to guess at, which is whether the week actually happened. A client can arrive at a session and say it was a hard week, and that is true and also not very specific. A coach looking at the same week as seven check-ins, a habit at 4 of 7 and two tasks untouched since Tuesday has somewhere concrete to start, and can ask about Wednesday rather than about feelings in general.
The other thing worth saying plainly: none of this is surveillance, and it reads badly if it is used that way. The client sees everything the coach sees about their own record. The value is that the client can see their own week too, which is frequently the first time.
"Elevated my courses and programs"
Her sentence puts goal-setting and focus first and courses and programmes second, as the things that got better because of them. That order matters, because in most software the relationship runs the other way round: you build a course, and accountability is something you bolt on afterwards with a Facebook group.
Beyond My Ashes publicly sells both shapes. There is a course, "The Proof - 21 Days of Self Trust Challenge", described on her site as: "You've spent years proving yourself to everyone else. Isn't it time you collected proof for yourself? Spend 21 days collecting the evidence you need to follow through for you." And there is an audio series, "Promises To Myself - 7 Day Audio Experience": "You've made promises to everyone else. Isn't it time you kept one to yourself?" Both sit under a heading on her homepage that reads "Begin Where You Are", with the line "Your next step doesn't have to be perfect. It just has to be yours."
In Coachful, a course and an audio series are two of twelve resource types that live in the same library. Courses have modules, lessons, drip release and completion tracking. Audio and podcast resources hold recorded episodes with slides, notes and supporting media. Forms and worksheets, articles, videos, downloads, links, books, AI tools and vision boards are in the same place, which means a course and the worksheet that goes with it are not in two different products.
A programme is the other shape and it works differently. A programme is a method written out as weeks. Each week carries goals, each day carries tasks, and habits and morning or evening check-ins run alongside for the whole length of it. You can run the same programme 1:1 or as a group, and the library shows each one as a card with its format and how many clients are currently on it.
That is the mechanism behind her sentence. A 21-day challenge sold as a course is a set of lessons someone watches. The same 21 days run as a programme is a set of lessons someone watches, plus a daily task, plus a habit with a streak, plus a check-in each evening, plus a goal with milestones sitting over the top of it. Nothing about the content changed. What changed is that the platform now expects the client to do something on day nine, and notices when she does not.
Generally, a coach in a confidence or identity niche who moves a challenge from a course tool into a programme does it in that order: content stays as it is for the first run, the daily task and the check-in get added, and only then does the content get rewritten around what people actually completed. If you would rather see the commerce side of this, the digital products page covers how courses, audio and bundles are priced and sold.
The group side: the Beyond Movement Squads
Her site lists group programmes under the name "The Beyond Movement Squads", described publicly as "women in midlife reinvention, holding each other accountable inside a proven structure". On the Why Beyond? page the Beyond Movement is described as "a faith-led community for women who are intentionally rebuilding their lives through faith, personal responsibility, practical action, and supportive community", and, in the same answer, "not a passive space".
Squad is also the Coachful word for a cohort, which is a coincidence of vocabulary rather than anything else. In the product, a squad is created automatically when clients enrol in a group programme. Nobody has to set up a group chat, invite people into it, or field the message from the client who never got the invite. The group exists before the first person posts in it, with its own chat and its own place on the coach's Squads page.
Alongside the cohort chat there is a community feed, which is the part that behaves like a social app: posts, comments, story rings at the top, and live sessions announced in the same place.
For a coach running an accountability community, the practical difference is that the group and the work are the same product. A member who posts in the feed on Sunday and ticks a habit on Monday is one record, so the coach reading the feed already knows who has gone quiet everywhere else. Our group coaching software page goes through the cohort mechanics in more detail.
The website the review is written about is running on it too
One detail you can check yourself. Open beyondmyashes.com and look at where the images load from. They are served from Coachful's CDN under an organisation folder, which means the public site, the About page, the Why Beyond? page, the book-a-call page and the blog feed are all pages of the same Coachful account the coaching runs in.
That is not a claim about how she built it or when. It is just what the page source says on 15 September 2026, and it is worth pointing out because the website is usually the subscription a coach keeps separate from everything else.
The builder handles pages, a blog, funnels and a custom domain, and the booking page is part of the same site rather than a link out to a separate scheduler. Her site has a free 15-minute complimentary call on it, described as "For 1:1 Personal Coaching, Let's Chat". In Coachful that kind of page is a booking page backed by two-way calendar sync with Google, Apple or Outlook, so a personal appointment in the coach's own calendar closes that slot on the public page. Sessions use built-in video or an automatically created Zoom, Google Meet or Teams link.
What she says about the team
"The support team is responsive and quick to resolve questions."
Lakayann Outerbridge, Founder, Beyond My Ashes, Trustpilot, June 2026
Support comes up in most of the 21 reviews on Coachful's Trustpilot profile, and we would rather be honest about what that means than take a victory lap on it. A small company answers quickly because there are not many customers and the people answering are the people who wrote the feature. That is a real advantage right now, and it is also the first thing that gets harder as a company grows. Read it as a description of how it works today rather than a promise about how it will work in three years.
The related fact that is more durable is what support is being asked to do. Coachful does not offer a self-serve CSV import, which is a genuine limitation. What it does instead is import your clients, programmes and content for you during onboarding. So the first week involves a person, by design, which is part of why support turns up in reviews at all.
The trade-offs, honestly
This is a story about a coach who likes the product, published by the people who make it, so the honest list belongs here rather than in a footnote.
Coachful is not HIPAA-certified. It is GDPR-ready, with a full data export ZIP covering the client roster, notes, check-ins, goals, habits, sessions and form responses. But a coach whose work sits close to clinical territory, or who needs a signed Business Associate Agreement, needs a platform that offers one. That matters in this niche specifically, because reinvention coaching sits next to grief, divorce, burnout and trauma. Lakayann's own site draws the line clearly and answers the question directly on her Why Beyond? page: "No. The Beyond Movement is not therapy." Any coach working near that boundary should be as explicit as she is, and should check whether their regulatory situation needs more than GDPR readiness.
There is no workout builder or nutrition database. Coachful handles the fitness side as habits and check-ins, not sets, reps and macros. A coach whose reinvention work includes a real training plan will be writing that plan somewhere else and attaching it as a resource.
The client app is branded, not white-labelled. Clients get the coach's colours, logo and content, but they download it under the Coachful listing in the app stores rather than under a listing in the coach's own name. If having your own App Store entry is part of the offer you sell, that is a real gap.
It is young. Coachful launched in early 2026. Twenty-one public reviews is a small sample and nearly all of them are from people who are still here, because the product has not existed long enough for anyone to write about leaving. That is what a young product's review corpus looks like, and it should be read that way. The feature page lists what exists today, which is the fairer basis for a decision than a rating.
What this looks like for a coach like her: a seven-day plan
General advice, for any coach selling a mix of 1:1, a group and a challenge. The trial is seven days, a card is required at signup, nothing is charged during it, and cancellation is one click. Use the week to test the chain, not the feature list.
Day one. Set up booking and connect your calendar both ways. Put one real discovery call slot on it and book yourself into it from your phone as if you were a client. If that feels wrong, nothing after it matters.
Day two. Build one goal template for the kind of client you actually get, with three milestones and a weekly reflection. Not five goals. One, in the wording you would use out loud.
Day three. Build the focus layer underneath it: one habit, a maximum of three daily tasks, and an evening check-in. Then do it yourself for the rest of the week. Coaches who skip this step usually find out in month two that their check-in asks a question nobody wants to answer at 10pm.
Day four. Take your smallest existing piece of content, a challenge, a short audio series, a workbook, and put it in as a resource. Do not rewrite it. You are testing whether it arrives, not whether it is good.
Day five. Turn the same content into a programme instead, with the goal from day two on week one and the habit from day three running through it. Enrol yourself. Look at what a client sees on day nine, which is the day people quit.
Day six. Run the money. Connect Stripe or Razorpay, make one offer, send yourself the payment link and pay it with a real card. Check what the client receives. Then set up an agreement with e-signature and sign it as the client. There is no platform fee on what you collect, so what you see is the whole cost.
Day seven. Ask for the full data export and open the ZIP. If your roster, notes, goals, habits and form responses are all in it, you know you can leave. That is the check almost nobody runs at the start and everybody wishes they had run.
If the chain held, you have seen the part a feature list cannot show you. If it did not, cancel in one click and you have lost an afternoon and learned something specific about what you need. For a wider look at where Coachful sits against the alternatives, the life coaching page is the closest fit to this niche.
Frequently asked questions
What is Beyond My Ashes?
Beyond My Ashes is the coaching business founded by Lakayann Outerbridge, described on beyondmyashes.com as reinvention coaching for women rebuilding after life changes, "where faith meets vision and women stop shrinking". The site lists 1:1 private coaching, group programmes it calls the Beyond Movement Squads, and workshops and intensives, along with a course and an audio series. Everything here comes from her public site and her Trustpilot review.
What did Lakayann Outerbridge say in her Coachful review?
Her full five-star review, left on Trustpilot in June 2026 reads: "Coachful has been a game-changer for my coaching! Being able to have goal-setting and focus-driven applications has elevated my courses and programs. The support team is responsive and quick to resolve questions." It is one of 21 reviews on Coachful's public Trustpilot profile, which holds a 4.5 out of 5.
Lakayann Outerbridge, Founder, Beyond My Ashes, Trustpilot, June 2026
What are the goal-setting features she is describing?
Goals in Coachful belong to the client, not to the coach's notes. Each has a target date, a progress figure, milestones and a weekly reflection, and the client moves it forward from their own app. The coach sees every goal from the Clients page, where a practice-level insights row shows how many are near finish. Vision boards sit alongside for clients who work better visually.
What counts as a focus-driven application in Coachful?
Three things that run between sessions: habits with a target count, a daily reminder and a streak; daily tasks capped at three a day with the rest going to a backlog; and morning and evening check-ins that capture mood, energy and a short reflection. The cap of three is deliberate, because a client who opens the app to fifteen tasks closes it again.
Can I run both a course and a live programme on Coachful?
Yes, and they are different objects. A course has modules, lessons, drip release and completion tracking, and sits in a library with eleven other resource types including audio and podcast series, worksheets and downloads. A programme is your method as weeks, with weekly goals, daily tasks, habits and check-ins, running either 1:1 or as a group. The same content can be sold both ways.
Does Coachful work for faith-based or women's group coaching?
The group mechanics are content-neutral. Enrolling clients in a group programme creates a cohort squad automatically, with its own chat, alongside a community feed with posts, comments and live sessions. Group calls sit on the same Sessions calendar as 1:1 work. What is in the programme, and the language it uses, is entirely yours.
Is Coachful suitable for coaching that touches grief, divorce or trauma?
Coaching, yes. Clinical work, no. Coachful is GDPR-ready with a full data export ZIP, and it is not HIPAA-certified and does not sign Business Associate Agreements. Coaches working near that boundary should be explicit with clients about what they offer, the way beyondmyashes.com answers it directly with "No. The Beyond Movement is not therapy", and should check their own regulatory requirements before choosing any platform.
How much does Coachful cost, and is there a trial?
Lite is $29 a month for up to 5 clients, Solo is $49 for up to 20, and Pro is $99 for unlimited clients. There is no platform fee on client payments, so Stripe or Razorpay processing is the whole cost of getting paid. The trial is seven days, a card is required at signup, nothing is charged during the trial, and cancellation is one click. There is no permanently free plan.
Can I move my existing clients and content across?
Yes, but not by uploading a file yourself. Clients, programmes and content are imported for you during onboarding as part of setup, and there is no self-serve CSV import today. Going the other way, a full data export ZIP covers the roster, notes, check-ins, goals, habits, sessions and form responses, with courses exported separately.
Join Coachful now
The part of Lakayann's review that is easiest to miss is the order of it: the goal-setting and the focus came first, and the courses and programmes got better because of them. If your content is already good and the week between sessions is where it stops holding, that is the part worth testing.
Seven days, one real client, and the whole chain from booking to export.
