Everything in one place: Luis Bulnes of Inner Game on Coachful
In April 2026, a coach called Luis Bulnes left Coachful a five-star review on Trustpilot. It runs to three sentences. The headline is "Fantastic piece of software for coaches", and the first line names the thing they were after: everything in one place. The second is about the people, not the product. The third is a recommendation.
Three sentences is not much to build a story on, and that is the point of this one. Nobody writes three sentences to perform enthusiasm. They write three because two things stood out and they wanted to say so before getting back to work. This piece takes those two things, everything in one place and a team on hand during setup, and shows what each actually is inside Coachful.
This story is drawn from Luis Bulnes's public review on Trustpilot and from what they say on their own site; we have not added anything they did not say themselves. One correction to that sentence, made here rather than buried at the bottom: on 15 September 2026 the Inner Game site at innergame.coach did not load for us. The domain served a parking page instead of a website. So the only words of Luis's anywhere in this article are the ones in the review, which you can read in full on Coachful's Trustpilot profile and on our own reviews page.
That leaves a gap we are not going to fill with guesses. We do not know what Inner Game coaches, who its clients are, what its programmes are called or how long Luis has been doing this. The name suggests things, and the moment we run with what a name suggests, this stops being Luis's story and becomes ours. Everything below about a coaching practice is either a quote from the review or marked as general.
The review, in full
Here is everything Luis wrote, exactly as it appears on Trustpilot, dated 26 April 2026, posted from the United Kingdom, rated five out of five.
"Fantastic piece of software for coaches who want everything to be in one place."
Luis Bulnes, Founder, Inner Game, Trustpilot, April 2026
Read the qualifier in that sentence, because it is doing more work than the compliment. Fantastic for coaches who want everything to be in one place. That is a description of a preference, and a coach who does not share it is being told, politely, that this review is not addressed to them. Plenty of coaches are perfectly happy with five good tools and five tabs.
"The Coachful team have been amazing at being on hand to help get everything set up."
Luis Bulnes, Founder, Inner Game, Trustpilot, April 2026
The second sentence is about setup specifically, not support in general. Anyone who has moved a practice between tools knows why those are different things, and there is a section further down on what that help consists of.
"Would highly recommend!"
Luis Bulnes, Founder, Inner Game, Trustpilot, April 2026
That is the whole review. Everything after this point is us explaining our own product, labelled as such.
What Luis was running before
The review does not say. No list of the tools that came before, no before-and-after. We are noting the absence rather than filling it, because a coach's old stack is exactly the kind of detail that is easy to invent and impossible to check.
What we can describe is the general pattern, because it shows up in most of the twenty-one reviews on our Trustpilot profile and in almost every support conversation with a coach arriving from somewhere else. A website on one platform, with hosting billed separately. A shop or checkout tool for the digital products, taking a cut of each sale. A community app, because the clients wanted a group. Zoom. And then a course tool, a document folder or a spreadsheet where the actual coaching programme lives, because none of the other four were built for the week-by-week part. Christopher Duff, founder of Duff X Athletics, described the same shape in a review on our own site: "I tried running my coaching business across five different apps. It was a complete waste of time and money."
Five bills is the visible cost of that arrangement and the smaller one. The real cost is that the client has to remember which of the five to open on a Wednesday morning, and the coach has to check five places to find out whether anything happened. Whether that was Luis's situation, the review does not say.
What "everything in one place" actually covers
This is the claim in Luis's first sentence, so it is worth being precise rather than waving at the word "everything". One login covers booking with two-way calendar sync, sessions on built-in video or an automatically created Zoom, Meet or Teams link, payments through Stripe Connect or Razorpay, coaching agreements with e-signature, programmes with weekly goals and daily tasks, habits and morning or evening check-ins, courses and digital products, a community feed with group chat, cohort squads created when clients enrol, a website builder with a blog and custom domain, funnels, email lists and sequences, a link-in-bio hub, and Michelle, an AI assistant that works from the practice's own data. Plans are $29 a month on Lite for up to 5 clients, $49 on Solo for up to 20, and $99 on Pro for unlimited clients, with no platform fee on what clients pay you on any of them.
The coach home page is where that collapses into one screen. The screenshots throughout this article are from the Coachful demo account, so every name, client count and dollar figure on them is demonstration data. The layout is what a coach gets.
The status word beside each client is the part that is hard to assemble out of separate tools. It is not a label the coach types. It comes from whether that person has been doing their tasks and check-ins, so it can only exist if booking, programme and daily tracking are one system. In a five-tool stack the coach is the integration, and they notice a client has gone quiet when a session gets cancelled.
Booking and the calendar
Booking is usually the first thing a coach moves, because clients touch it most often and it is the piece most likely to have been a separate $15 a month subscription. Coachful gives each coach booking pages with availability rules, buffers between sessions and time-zone detection, so a client in another country picks a slot in their own hours. The calendar sync is two-way with Google, Apple and iCloud, and Outlook or Microsoft 365. Two-way is the word that matters: a booking made through the Coachful page lands in the coach's own calendar, and a dentist appointment typed into that calendar closes the slot on the booking page. Sessions run on built-in video, or on a Zoom, Google Meet or Teams link created automatically with the session. Session credits let a coach sell a block of six and have the client book them one at a time.
In general, coaches running a mix of 1:1 and group work get the most out of this view, because both sit on one calendar. How Inner Game schedules, we do not know.
Getting paid, with no cut taken
Payments are the other half of the same move, and the one coaches most often leave until last.
Coachful connects to Stripe Connect or Razorpay, and money goes from the client to the coach's own processor account. Coachful takes 0 percent of it, on every plan including the $29 one. We keep repeating that because a percentage of client revenue is common in this category and is usually printed several screens from the headline price. A coach collecting $4,000 a month on Solo pays $49 and the processor's fees. One-time payments, subscriptions, payment plans, order bumps, coupons, refunds, Apple Pay and Google Pay and Stripe Tax are all covered, and each transaction produces an invoice.
Agreements sit next to this. A coaching agreement is pasted in once and goes out for e-signature before the first session, with the signed copy filed on the client's record and visible to them under their documents. For a coach who has been emailing a PDF and hoping it comes back, that is the smallest change with the largest effect on a first week.
Programmes, habits and check-ins
This is the part that five separate tools cannot do at all, and the reason "in one place" is a functional claim rather than a tidiness claim.
A Coachful programme is a coaching method written down as weeks. Each week carries goals, each day carries tasks, and habits and morning or evening check-ins run alongside for the whole length of it. Enrolling a client puts them on the week-by-week track, and for a group programme it also creates the cohort squad, so the group chat exists before the first person posts in it.
Habits are the client-facing half: a small repeated action with a daily reminder and a visible count, ticked off on the client's phone rather than reported in a message the coach then has to remember.
Check-ins are structured questions on a schedule, morning or evening, weekly, or before a session. The answers land on the client's record rather than in a chat thread, so a coach opening that page before a call sees the last four weeks in order.
Generally speaking, this suits any coach whose work continues between sessions, whatever the niche. If the client is supposed to do something between Tuesday and the following Tuesday, the programme holds what they were asked to do and the check-ins and habits record whether they did it. If a coach's work is entirely on the call, all of this is weight carried without being used, and we say so on our features page too.
Community and group work
"Everything in one place" usually falls apart at the community, because community tools are where a coach sends clients to a second app with a second login and a second password reset. In Coachful, squads are attached to programmes: a cohort squad is created when clients enrol in a group programme, and a community squad can hold everyone in the practice. Each has a feed for posts and announcements, group chat, direct messages and video events, all inside the same app the client already uses for tasks and sessions.
One practical constraint: standalone squads that belong to no programme are deprecated in Coachful. A group exists because a programme exists, or as the one community squad for the practice. Worth knowing before planning a dozen loosely themed groups, and covered in more detail on the group coaching software page.
The website, the funnels and the email
The last piece of a five-tool stack is the front door: a site somewhere, a mailing list somewhere else, and a link in a bio pointing at one of them. Coachful includes a section-based website builder with a blog, SEO settings and a custom domain. Funnels cover booking, applications, lead magnets and checkouts, with pixel and UTM tracking. Email covers lists, broadcasts and multi-step sequences with triggers, delays and branching. The link-in-bio hub is a page of tiles for social profiles, where offers and booking open in place.
A coach who already has a site they like does not have to move it. Booking pages and checkouts work on their own, so the usual sequence is to point one link at Coachful and rebuild the site later or never.
What the client sees
All of the above is the coach's side. The reason "one place" matters commercially is the other side: the client gets one app with the coach's branding on it, rather than five invitations.
The app is on iOS and Android and carries the coach's logo and colours inside the Coachful listing rather than as a separate App Store app. That distinction comes up again in the trade-offs below.
"The Coachful team have been amazing"
Luis's second sentence is about people, and it is the one we find hardest to write about without sounding pleased with ourselves, so here is the factual version of what it refers to.
When a coach signs up, their existing clients, programmes and content are imported for them during onboarding. Not by them. There is no self-serve CSV upload in Coachful today, so a coach who expected to do the migration themselves at midnight will not find a button for it. What there is instead is a person doing it with you. That is also easier for a small company than a large one, so we read Luis's sentence as a description of April 2026 rather than a permanent promise, in the same way we read our 4.5 out of 5 from 21 Trustpilot reviews as an early signal rather than a settled verdict.
Michelle, the AI assistant, is the other half of setup. She works from the practice's own data across clients, programmes, sessions, calendar and payments, and will draft a programme from a description of a coaching method, then hand it over to be edited. Anything that writes is confirmed first. For a coach with a method in their head, this is the longest step of setup and the one worth doing properly.
The trial is seven days, a card is required at signup, nothing is charged during those seven days, and cancelling is one click. We say the card part plainly because the coaches who resent trials are almost always the ones who did not know which kind they were in.
The trade-offs, honestly
Luis's review is five stars and three sentences, and it would be easy to end the article there. Here is the part a five-star review never contains, drawn from the same list we put on our comparison pages.
Coachful is not HIPAA-certified. It is GDPR-ready with a full data export, and it cannot sign a Business Associate Agreement. Any coach whose work touches clinical records in the United States needs a platform that offers one, and no amount of everything-in-one-place covers that gap.
There is no workout builder and no nutrition database. Fitness coaches use Coachful for habits, check-ins and programme structure, not for prescribing sets, reps and macros, because that tooling does not exist here. A strength coach who needs an exercise library with load tracking should keep a training app and use Coachful for the rest.
The client app is branded, not white-labelled. Clients download Coachful from the App Store or Play Store and see the coach's logo and colours inside it. They do not download an app with the coach's own name on the store listing. For most practices that is a non-issue. For a coach whose positioning depends on their own app existing as a separate product, it is a real limitation to check before signing up rather than after.
There is no self-serve import and no permanently free plan. The import is done for you, which is better in every way except when you want to do it yourself at 1am.
It is a young product. Coachful launched in early 2026. Twenty-one public reviews, Luis's among them, is a small sample next to tools with a decade of them, and none of those reviews can tell you anything about year three because nobody has been here that long.
What this looks like for a coach like Luis
We do not know what Inner Game does, so this is a general plan for any coach who reads "everything to be in one place" and recognises themselves in it. It fits inside the seven-day trial and is built around one real client rather than a tour of the feature list. Day one is the setup afternoon: logo and colours, calendar connected, Stripe or Razorpay connected, coaching agreement pasted in once, two or three offers, one programme. Not ten offers. Every offer is a checkout you will have to keep accurate later.
| Day | What to do | What it tells you |
|---|---|---|
| 1 | Branding, calendar, payments, agreement, two offers. Describe your method to Michelle and let her draft one programme, then edit it until it is yours. | Whether the connections connect, and whether your method survives being written down as weeks. |
| 2 | Invite one existing client, ideally a patient one, with an offer at a nominal price or a full coupon. | The handoffs: agreement, then payment, then booking. Tools fail at the joins, never in the feature list. |
| 3 | Have that client book a session, fill in the pre-session worksheet and tick a habit on their phone. | Whether their completion percentage and status word change on your Clients page on their own. |
| 4 | Run the session on built-in video or your own Zoom link and write the session note. | Whether the note appears in the client's coaching hub, and how long it all took. |
| 5 | Ask Michelle to brief you on that client before an imaginary second session. | Whether the briefing reflects the worksheet, the habit and the note from days three and four. |
| 6 | Post once in the cohort squad, or build one booking page and put the link somewhere real. | Whether the group side is somewhere your clients would turn up. |
| 7 | Export the full data ZIP. Open it. Then decide. | What comes out, and whether it matches what the client record showed on day four. |
If the day-two handoffs were smooth and the day-seven export contained everything, you have tested the two things that separate a platform from a list of features. If either failed, cancel in one click, having lost an afternoon and learned something specific about what you need.
One more piece of general advice about the setup help Luis's review names: take it. Coaches who hand over their existing clients, programmes and content reach their first real client in days rather than weeks. The ones who do it quietly on their own tend to stall at the same point, the programme, because writing a method down as twelve weeks is genuinely hard and it is the step where a second pair of eyes helps most.
Frequently asked questions
How much does Coachful cost?
Lite is $29 a month for up to 5 clients, Solo is $49 for up to 20, and Pro is $99 for unlimited clients. Studio at $199 and Agency at $299 add coach seats for small teams. Coachful takes 0 percent of what your clients pay you on every plan, so the only deduction is Stripe or Razorpay processing.
Is there a free trial, and does it need a card?
Seven days, and yes, a card is required at signup. Nothing is charged during the seven days and cancelling takes one click. There is no permanently free plan, so the trial is the free part. Use it on one real client rather than clicking through the features, because the handoffs between booking, payment and programme are what you are really testing.
Does the Coachful team really help with setup?
That is what Luis Bulnes's April 2026 review says. The concrete version: clients, programmes and content are imported for you during onboarding rather than uploaded by you, and Michelle, the built-in AI assistant, drafts a programme from a description of your method for you to edit. There is no self-serve CSV import today, which is the flip side of the same arrangement.
Can Coachful replace five separate tools?
For the common five, a website host, a digital product shop, a community app, a video tool and wherever the programme currently lives, yes, those are all included in one subscription. Two things it does not replace are a HIPAA-compliant records system and a workout builder with an exercise library and load tracking. Check those two before you cancel anything.
Does Coachful work for group coaching as well as 1:1?
Yes. A programme can be 1:1 or group, and a group programme creates a cohort squad with group chat and a feed when clients enrol, so the group exists before the first post. Group calls sit on the same Sessions calendar as private sessions. Standalone squads that belong to no programme are deprecated, so groups hang off a programme or off the practice-wide community squad.
What happens to my data if I leave?
You can export a full ZIP covering the client roster, notes, check-ins, goals, habits, sessions and form responses, with courses exported separately. Coachful is GDPR-ready and is not HIPAA-certified. Plans are monthly and cancel in one click, and we suggest running the export during the trial week so you know what comes out before you commit anything.
How many reviews does Coachful have, and where can I read them?
4.5 out of 5 from 21 reviews on Trustpilot as of September 2026. That is a small sample and we would rather say so than let the score speak for more than it can. All of them, including Luis Bulnes's, are on our reviews page in their original wording, and the roundup of coaching platforms puts Coachful next to the alternatives.
Join Coachful now
Luis Bulnes wrote three sentences about wanting everything in one place and getting help putting it there, and this article has tried to show what those two things are made of rather than repeat them. The fairest test is the one in the table above: one real client, seven days, and a look at what comes out of the export at the end.
Start on the features page if you want the full list first, or take the trial and find out on a Wednesday afternoon whether one place beats five.
