12 Things You Can Do in Coachful (That Usually Take Five Tools)

This page is for the coach who already has clients and has started counting logins. A scheduler for the calls, a video tool on top of it, a course platform for the content, a chat app for the group, a client CRM for the money, an email tool for the list. Six bills, six exports, and a client who still has to be told which link is the right one.

Coachful is one subscription covering the same ground. This is the honest answer to what can you do in Coachful: twelve things worth using, in the order a practice needs them, each with a real scenario, a screenshot and the honest boundary. "Best" here means the twelve that pass one of two tests: a client touches it, or it removes a bill you already pay.

Prices were checked on 15 September 2026 against Coachful's own pricing. Lite is $29 a month for up to 5 clients, Solo $49 for up to 20, Pro $99 for unlimited clients, Studio $199 for 3 coach seats and Agency $299 for 6. Annual billing makes those $19, $39, $79 and $159. Every plan carries a 0% platform fee on what you sell, and every plan includes the twelve below except where an item says otherwise. Public sentiment is 4.5 on Trustpilot from 21 reviews, a small sample worth reading rather than averaging; the reviews wall is public.

How we chose these twelve

A tour written by the people who build the product is worth nothing unless the selection rule is stated first. Four questions decided it.

1. Does a client ever touch it?

Anything a client sees, taps or signs is here. Anything that exists so a coach can admire a dashboard is not. The features coaches shop for and the ones clients use are different sets, and the gap is where churn lives.

2. Would you otherwise pay a separate subscription for it?

Most of these replace a line on a card statement: booking, video, contracts, checkout, courses, community, website, funnels, email. If a capability does not stand in for something you buy, or do by hand at 11pm, it did not make the cut.

3. Does it work on day one, or does it need a build?

Booking and payments are live as soon as setup finishes. A multi-week program or a branching email sequence is an afternoon of work first. Each item says which it is, because a feature you will not build is not one you own.

4. Is it in the price you already pay?

Almost everything here is on every plan including Lite at $29. The exceptions: Coachful Intelligence arrives on Pro at $99, and extra coach seats on Studio and Agency. No per-booking fees, no contract caps, no cut of your sales.

One subscription, twelve jobs. Pro is $99 a month for unlimited clients, and the platform fee on everything you sell through it is 0 percent.

The twelve at a glance

Ordered by when a practice needs them rather than by how impressive they are, which is why an agreement outranks a website. The "usually separate" column is deliberately generic: the point is the category, not a brand argument.

Half of these are live the day setup finishes and half are things you build, so a realistic first week is "turn on the first half, build one thing from the second". The plan column repeats because the tiers gate client count, not features.

1. Every client on one record: the page you open first

The Clients area is the spine of the product. A client is a person with a program, goals, habits, check-ins, sessions, payments and form answers hanging off them, not a contact row with files attached. That sounds like semantics until you try to answer "how is Maria doing".

Above the roster sit numbers built from what clients did rather than what you typed: task completion, check-in rate, average mood, goals near finish, and a panel flagging clients who are drifting. Every coach can name the client who is thriving and the one in crisis; it is the quiet middle that slips.

A real scenario. Monday morning, nineteen clients. You open one page, see task completion at 72 percent, the check-in rate at 81 percent, and two names flagged as needing attention. You message those two before your first call, and that is your Monday admin.

Price, checked 15 September 2026: included on every plan. Lite $29/mo for up to 5 clients, Solo $49/mo for up to 20, Pro $99/mo unlimited, or $19, $39 and $79 on annual billing.

Ratings: Trustpilot 4.5 from 21 reviews, the only public rating we hold. Smaller than a ten-year-old product would carry, and we would rather say so than round it up.

What stands out

• The insight numbers are behavioral, not self-reported, so they do not flatter you.
• The attention panel surfaces drift early, which is the difference between a save and an exit interview.
• One record carries the program, the money, the sessions and the notes, so a history reads as an arc.

The honest boundary

• Client count is what the plans gate. Lite stops at 5 and Solo at 20, so a practice swinging between 18 and 24 clients belongs on Pro.
• Clients, programs and content are imported for you during onboarding. There is no self-serve bulk upload to run at midnight.

Best for: coaches carrying 10 to 50 clients who currently answer "how is she doing" by opening three tabs.

2. Bookings with real availability rules: the scheduler you stop paying for

Scheduling inside a coaching platform differs from a standalone booking app, and the difference is not the calendar grid. It is what happens after the booking. A session is a line on a client record, a trigger for reminders, something payable in advance, and a row in the attendance history you want at renewal.

The mechanics are what you would expect: booking pages, availability rules, buffers, minimum notice, time-zone detection, paid sessions and session credits. Sync is two-way with Google, Apple and Outlook or Microsoft 365, so a dentist appointment blocks a client from booking over it. Video is built in, or an auto-created Zoom, Meet or Teams link.

A real scenario. A prospect finds your booking page at 10pm their time, sees Tuesday 2pm in their own zone and books it. Your calendar blocks instantly, an email reminder goes out, and with messaging enabled an SMS follows at 24 hours. The call happens on a link you never made.

The booking that decides whether there is a client at all is the discovery call, and a standalone scheduler handles it worst, because the moment the call ends it stops caring. Intake calls sit on their own page with a status on every row, so a no-show is a list you work on Friday.

Price, checked 15 September 2026: included from $29/mo on Lite. No separate scheduler subscription, no per-booking fee, no cap on booking pages.

What stands out

• Two-way sync with Google, Apple and Outlook means personal commitments block client bookings without you copying anything across.
• Paid sessions and session credits let you sell a six-pack and have the booking page count down against it.
• Built-in video removes the "which link" message, and Zoom, Meet and Teams links generate automatically if you prefer your own.

The honest boundary

• SMS at 24 hours and WhatsApp at one hour need messaging enabled on your account first. Email reminders work out of the box.

Best for: coaches paying for a booking tool and a video tool separately while the client list lives somewhere else.

3. Agreements signed before the first call: the step most coaches skip

The most common failure in coaching admin is not an unpaid invoice. It is the client who booked, paid, showed up and never signed anything, because the contract was a PDF you meant to send and the first session felt too warm to interrupt. Six months later there is a disagreement about scope and no record of it.

Agreements with e-signature go out before the first call and file themselves against the client record. The tab also takes a signed PDF by drag and drop, which sounds mundane and is the feature that makes migration possible: contracts signed on paper or elsewhere land beside the new ones.

A real scenario. You move eleven clients over on a Thursday. Nine signed something in your old system, two signed a printed copy in 2024. You drop all eleven PDFs in, send the new agreement to the three people starting next month, and by Friday every client has a signed document in one place.

Price, checked 15 September 2026: included on every plan from $29/mo, with no monthly cap on how many agreements you send. Signature volume is not a billing lever here.

What stands out

• The agreement is tied to the client record, so the document and the history of the engagement sit together.
• Uncapped signatures matter when you launch a cohort and sign eleven people in a week, and the PDF drop area means historic paperwork does not stay behind in a tool you are leaving.

The honest boundary

• Coachful is GDPR-ready with a full data export and is not HIPAA-certified. If a client's employer needs a signed business associate agreement before you can start, this is not the platform for that contract.

Best for: any coach whose contract currently lives as a document template and a hope.

4. Payments and invoices from the same record: 0% platform fee

Money runs through Stripe Connect or Razorpay, so it is your account, your payout schedule and your processor relationship. Coachful takes 0% on top, as standing policy rather than a launch promotion. That number decides whether a platform is cheap or expensive once you are actually selling.

What you can charge for is broad: one-time payments, subscriptions, payment plans, order bumps, coupons and refunds, with Apple Pay and Google Pay at checkout and Stripe Tax where you need it. Invoices generate per transaction, and manual invoices run against your catalog products, which is what a corporate client needs when they want a purchase order number.

A real scenario. You sell $6,000 a month through the platform. At a 5 percent platform fee, a rate this market treats as normal, that is $300 a month off the top, three times what the Pro plan costs. At 0 percent the only deduction is your processor's.

The fee is the real price. On $6,000 of monthly sales a 5 percent platform cut is $300 a month. Coachful's platform fee is 0 percent on every plan, including the $29 one.

Price, checked 15 September 2026: included on every plan, 0% platform fee on all of them. You pay Stripe or Razorpay their processing and keep the rest.

What stands out

• Payment plans and subscriptions sit next to the client record, so "has she paid for session four" is a column rather than an investigation.
• Manual invoices against catalog products cover corporate buyers who will not use a checkout page.
• Apple Pay and Google Pay reduce the drop-off between deciding and paying, particularly on a phone, and Razorpay is there if you sell in India.

The honest boundary

• Payments depend on your own Stripe or Razorpay account being connected and approved, so day one is "connect an account" rather than "charge a card in five minutes".
• Affiliate clicks, conversions and attributed revenue are tracked, but payouts are recorded manually rather than sent for you.

Best for: coaches selling more than about $1,500 a month, where a percentage fee starts costing more than the software.

5. Offers you can sell without a separate sales page tool

An offer is the packaged version of what you do: the retainer, the intensive, the single strategy session, the cohort with a start date. Most coaches carry three or four and rebuild the sales page for each in a different tool, which is why the copy never quite matches.

Offers live as cards with a cover, a category, a price and a billing shape, each with a draft state so you can build the next one without it going live. The categories push you to name what you sell: ongoing support, a method you take someone through, time on your calendar, or something they learn alone.

A real scenario. You carry four offers: a $399 a month retainer, a $1,497 intensive, a $199 single session for people who are not ready, and a fourth in draft. The prospect who says "I only want one conversation" gets the $199 link instead of being talked into the $1,497 or lost.

Price, checked 15 September 2026: included on every plan from $29/mo, with no cap on the number of offers and no fee per sale beyond your processor's.

What stands out

• Draft state means you can build next quarter's offer without publishing it by accident.
• One-time, recurring and payment-plan pricing sit on the same card, so a price change is one edit.
• Order bumps and coupons attach at checkout without a separate cart tool.

The honest boundary

• This is built for coaching offers, not a general e-commerce catalog. If you are shipping physical products you want a store.

Best for: coaches with more than one price point who currently keep them straight in their head.

6. Multi-week programs: the thing a booking tool cannot do at all

This is the item that separates a coaching platform from a client admin tool. A program is a structure: weekly goals, daily tasks, notes and templates, over however many weeks the work takes. It exists so the client knows what this week is for, and so you stop rebuilding the same twelve weeks for each new person.

Programs come in 1:1 and group shapes, and the group ones create a cohort squad automatically on enrollment. Each card shows how many clients are active right now, which tells you whether what you built is used or quietly ignored. The client sees the week they are on and nothing beyond it, so a twelve-week program does not read as a wall of homework on day one.

A real scenario. You have run the same 30-day onboarding with every new client for two years, improvising it over email. You build it once, with four weekly goals and a short daily task under each. The next six clients get the same structure without another email from you.

Programs sit next to courses rather than instead of them. Courses give you video modules, lessons, drip release and completion tracking for the teaching that does not need you in the room. The course carries the teaching; the program carries the doing.

Price, checked 15 September 2026: included on every plan from $29/mo, with no cap on how many programs or courses you build. Client count is the only ceiling.

What stands out

• Weekly goals and daily tasks are separate objects, so a week has a point and the days have steps.
• Templates mean the second cohort costs you an hour instead of a weekend.
• Group programs spawn a cohort squad on enrollment, with an active client count on each card so you can see which offer is actually being delivered.

The honest boundary

• This is the item that needs a build, and the first program is an afternoon rather than a toggle. Programs also assume a coaching relationship, so pure self-study content with no coach in the picture belongs on a course platform.

Best for: coaches whose result depends on what the client does between Tuesday and the following Tuesday.

7. Habits and daily check-ins: what happens on the days you are not there

A coaching hour is one hour. The other 167 are where the result comes from, and they are the hours most software ignores. Habits here are daily, with morning and evening check-ins and streaks, in the same app as the program and the session. A separate habit app is a second login your client will mute by week three.

The check-in flows are templated rather than blank: a welcome flow, a morning check-in, an evening check-in, weekly flows and longer journeys in a library you edit. The client side is habit cards with a progress ring for the month, the reminder and the trend.

A real scenario. Your client agrees in Tuesday's session to a 20-minute morning walk. You attach it as a habit with a 7am reminder. Wednesday to Sunday she ticks it in four seconds. Next Tuesday you see 5 out of 7 instead of asking "so how did the walking go", a question that produces an answer neither of you can trust.

Price, checked 15 September 2026: included on every plan from $29/mo. Habits, check-ins and streaks are not an upsell tier.

What stands out

• Morning and evening check-ins are separate, which fits how coaching works: an intention in the morning, a reflection at night.
• Habit data feeds the check-in rate on the Clients dashboard, so engagement is measured rather than guessed.
• Flows ship as templates, so the first check-in takes minutes, and it is the same app as the program and the community rather than a fourth notification stream.

The honest boundary

• Habits are general purpose. This is not a workout builder and there is no nutrition database behind it, so a fitness coach prescribing sets, reps and macros will still want a specialist tool for that part.

Best for: accountability, health, mindset and performance coaches whose work depends on daily consistency.

8. A group for every cohort: community without a second app

Group coaching fails for a boring reason. The coaching happens in one place and the group in another, so the cohort is told everything twice and the community app becomes a graveyard of unanswered questions. Squads are created on enrollment and attached to the program that produced them, so the group and the work are one object.

Each squad carries a feed, group chat, video events and direct messages, with the member count on the card so you can see which cohort has critical mass and which needs three more people before the calls stop feeling awkward.

A real scenario. You run three groups at once with 11, 16 and 13 members, each tied to a different program. A new enrollment on Thursday appears in the right feed the same day, with no invite link, email or second password.

Price, checked 15 September 2026: included on every plan from $29/mo. Group coaching is not held back for a higher tier, which is unusual enough to state plainly.

What stands out

• Squads are created on enrollment, so group membership is a consequence of buying rather than an admin task.
• Feed, group chat, video events and direct messages sit with the program content.
• Clients use one login for the group, the habits, the program and the session.

The honest boundary

• Squads are tied to programs. A standalone community with no coaching attached is not the shape this is built for.

Best for: coaches running cohorts who currently pay for a community app members open once a month.

9. One hub for the client, on a phone with your branding

Ask a coach what their client actually sees and you often get a pause. The client hub answers it: the next session at the top with an add-to-calendar option, a required pre-session worksheet under it, the notes you have chosen to share, and tabs for Programs, Sessions, Progress and Documents.

The same account works in the iOS and Android app, which carries your branding inside the Coachful listing. Clients tick a habit, read this week's task, post in the squad and join the call from one place. The worksheet is the underrated part: a session where the client has already thought about the question starts twenty minutes further along.

A real scenario. Your client opens the app on Sunday evening, sees Wednesday's accountability call, a wellness tracker marked required before it, and your notes from the last three sessions. She fills it in over ten minutes, and on Wednesday you both start from the same page.

Price, checked 15 September 2026: included on every plan from $29/mo. The branded client app is not a higher-tier feature and there is no extra charge per client using it.

What stands out

• Pre-session worksheets attach to the session they belong to, so the nudge sits next to the thing it is for.
• Shared notes give the client a record of the work, which is what they quote back to you in month five.
• Your logo, colors and custom domain run across the website, the client home and client emails.

The honest boundary

• The mobile app carries your branding inside the Coachful listing rather than being published under your own App Store account. If a separate store listing in your name is the requirement, this is not that.

Best for: coaches whose clients live on their phone and whose coaching currently lives in that phone's email app.

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10. A website, a blog, funnels and a link-in-bio hub

Marketing is where coaches most often over-buy, because it is the part that feels most like a real business. Three shapes cover almost every practice: a site with a few pages and a blog, two or three funnels, and the link in your social bios. The person moving through them arrives as a record in the same system.

The website builder is section-based, with a home page, subpages like About, Work With Me and Contact, legal pages, a blog, SEO settings and a custom domain. Each page has an on/off toggle, so an unfinished page is off rather than half-live. Funnels cover booking, application, lead magnet and checkout shapes.

A real scenario. You publish a lead magnet funnel offering a worksheet. Someone downloads it on Tuesday, enters your email list, gets a three-email sequence, books a discovery call from your link-in-bio page, and appears on the Intakes page with a source attached. One person, one record, four surfaces.

The link-in-bio hub costs nothing and gets used daily. Typed tiles carry the profile, the social icons, an offer, a booking link and checkout with Apple Pay, so the path from an Instagram profile to a paid booking is a tap rather than a tour of your website.

Price, checked 15 September 2026: included on every plan from $29/mo, custom domain included. No separate website subscription and no funnel tool on top.

What stands out

• Custom domain on every plan, so your site is at your name rather than a platform subdomain.
• A blog inside the same builder, which is the part most coaching site tools leave out and then sell back.
• Meta Pixel, GA4 and UTM tracking on funnels, so ad spend can be judged rather than guessed at.

The honest boundary

• This is a coaching website builder, not a general web design tool. If your site is a bespoke design with unusual layouts, use the builder for the pages that convert and keep the art elsewhere.

Best for: coaches paying for a website, a funnel tool and a link-in-bio service as three separate line items.

11. Lists, broadcasts and email sequences with branching

Email is where the coaching business quietly happens between launches. Lists, broadcasts and multi-step sequences with triggers, delays, branching and A/B splits are all here, which is most of what a dedicated email platform sells. The difference is what the email knows: the person on the other end is a client record with a program and a payment history.

The inbox side matters as much as the outbound side. Coach and client threads sit in one list with the conversation open beside it and reply boxes inline, so answering a client is not a context switch into another application.

A real scenario. A cohort starts in three weeks. You write a five-email sequence with a branch, so people who opened the first email but did not book get a different third email. You A/B split the subject line on the launch broadcast, and nobody who buys has to be imported afterwards.

Price, checked 15 September 2026: included on every plan from $29/mo. Sequences, broadcasts, branching and A/B splits are not gated by tier and there is no charge per contact.

What stands out

• No per-contact pricing, which is how email tools usually get expensive as a list grows.
• Branching and A/B splits are the two features people upgrade a dedicated tool for, and they are on the $29 plan.
• Triggers fire from things that happened in the practice, so the email and the coaching are not two separate worlds.

The honest boundary

• This is built for a coaching list, not a large general newsletter operation, and it needs building: a sequence with branches is an hour of thinking, not a switch.

Best for: coaches whose email tool costs more than their coaching software and knows less about their clients.

12. Michelle, an AI assistant that works from your practice data

The reason most AI in coaching software is useless is context. A general chatbot does not know that Maria missed two sessions, that her payment plan has one installment left, or that Monday's cohort has eleven people in it, so what it writes is generic. Michelle works from live practice context across clients, programs, sessions, calendar and payments.

Day to day that is a briefing before a session covering what happened since the last one, a summary after the call, help building a program, and actions taken behind a confirmation step rather than silently. The confirmation step is the decision that matters, because an assistant that can quietly email your clients is a liability.

A real scenario. Four calls on Thursday and you are travelling. Before each one you read a briefing built from that client's check-ins, tasks and last session notes instead of scrolling your own handwriting. After the calls the summaries are written, and the evening comes back to you.

Price, checked 15 September 2026: Michelle is included on every plan from $29/mo. Coachful Intelligence arrives on Pro at $99/mo, or $79 on annual billing.

What stands out

• Context is the product. The assistant reads your actual clients, programs, sessions, calendar and payments rather than a blank prompt.
• Write actions are confirmation-gated, so nothing reaches a client without your approval.
• Pre-session briefings and post-session summaries hit the two moments where admin costs a coach most, and the client-facing AI coach is granted per client with its own identity settings.

The honest boundary

• Coachful Intelligence is a Pro feature at $99/mo, so a Lite or Solo coach gets Michelle but not that layer.

Best for: coaches losing two evenings a week to notes, briefings and writing the same program outline again.

One more: your own hours and your own development

There is a thirteenth thing that only makes sense in a coaching platform, and it is about you rather than your clients. The development panel counts your coaching hours and clients against ICF thresholds for ACC, PCC and MCC, so the number you need at renewal is a running total rather than a weekend with a spreadsheet.

Beside it sits Coach development feedback, which reviews your practice against ICF competencies 3 to 8 and stays off until you switch it on. Read the label, because it is the honest one: a self-development aid, not an ICF assessment.

There is also a public directory listing coaches and programs by category, which brings people to you rather than organizing those you already have.

Hours count themselves. The development panel tracks coaching hours and client counts against ACC, PCC and MCC thresholds, and the feedback layer is explicitly a self-development aid rather than an ICF assessment.

What the twelve cost, worked through

Pricing pages are written to be scanned, not calculated. Here is the arithmetic for four practice shapes, checked 15 September 2026.

Four clients. Lite at $29 a month, or $19 annually, which is $228 for the year with everything above included except Coachful Intelligence. The cap is 5 clients, so the plan has an expiry date built in if you are growing. It is a first-year plan, not a permanent home.

Eighteen clients. Solo at $49 a month, or $39 annually, which is $468 a year against $588 paid monthly. The trap is the 20-client ceiling: a practice that moves between 18 and 24 clients hits it in the busiest month.

Forty clients. Pro at $99 a month, or $79 annually, which is $948 a year for unlimited clients plus Coachful Intelligence. That is $2.48 per client per month, and on $6,000 of monthly sales the software costs 1.3 percent of revenue.

Three or six coaches. Studio is $199 for 3 seats, which is $66.33 per coach, or $159 a month annually. Agency is $299 for 6 seats, which is $49.83 per coach, the same per-head cost as a single Solo plan. Both include per-coach availability and staff permissions, so a second coach is a seat rather than a second account.

Annual billing is two months. Solo drops from $49 to $39 a month, which is $468 a year instead of $588, a $120 difference for the same twelve things.

Two more numbers. The trial is 7 days, a card is required at signup, nothing is charged during the trial, and canceling is one click. There is no free plan underneath it, so if a permanently free tier is what you need, better to know it here than in month two.

A setup afternoon: the order to turn these on

Twelve items attempted at once is overwhelming, and coaches who try usually stall on item six and go back to the old stack. This order front-loads what is live immediately.

First hour. Connect Stripe or Razorpay, connect your calendar so the sync starts protecting your evenings, and set availability rules with buffers and a minimum notice you can live with. Add your logo, colors and custom domain. Those four block everything else.

Second hour. Write one offer and one agreement. Not four offers. One, the thing you sell most, priced the way you actually sell it. Then send the agreement to the next person who says yes, which turns setup into a live part of your business inside a day.

Third hour. Build one program. Take the thing you already do with every client and give it weekly goals and daily tasks. It will be imperfect, which is fine, because the second cohort is where templates pay you back. Attach one habit and one check-in flow.

The following week. Website pages, the first funnel, the email sequence. These reward thinking, and thinking is easier once the money and the calendar are running. Your clients, programs and content are imported for you during onboarding, so the migration is not competing for the afternoon.

One test settles whether any of this works, and we would give you the same test for any platform. Take one existing client through booking, agreement, payment and a first session note, then export the data. Gaps show up in the handoffs between those four steps, never in a feature list. Coachful's export is a full ZIP: roster, notes, check-ins, goals, habits, sessions and form responses, plus course export and an organization backup.

Three mistakes coaches make in the first month

Turning on every notification. Email reminders, SMS at 24 hours, WhatsApp at one hour, check-in nudges, community posts. Stacked on a new client this reads as pestering and gets everything muted, including what mattered. Start with email reminders and one daily check-in.

Sitting on Lite at five clients when you have seven. The caps bite when you are busiest. If you are within two clients of a ceiling and the trend is upward, move while moving is a click rather than an emergency.

Never exporting. Run the export in your first week so you know what it contains, then repeat quarterly. A vendor's retention policy is not your backup, and that is true of every platform including this one.

Start with two notifications, not six. Email reminders and one daily check-in beat the full stack of SMS, WhatsApp and community nudges, which mostly teaches a new client to mute everything at once.

The verdict

If your coaching is a call and nothing happens between calls, most of this list is more than you need, and a booking tool with an invoice attached will serve you better and cheaper. That exception covers more coaches than vendors like to admit.

For everyone else the pick is plain. When the result depends on what a client does on Wednesday, the admin and the delivery should not sit in two subscriptions. Twelve capabilities, one client record, one login for your client, 0 percent taken from what you sell. Lite at $29 covers up to 5 clients, Solo at $49 up to 20, and Pro at $99 removes the ceiling.

Two groups should look elsewhere. If you need a signed business associate agreement for HIPAA today, Coachful is GDPR-ready with a full export and is not HIPAA-certified. If you sell pure self-study content with no coaching relationship in it, a course platform is the better shape. For the wider market, our roundups of the best online coaching platforms and the best all-in-one software for coaches cover the alternatives, and the full feature list goes deeper.

Frequently asked questions

What can you do in Coachful that a booking tool cannot?

Everything that happens between the calls. Multi-week programs with weekly goals and daily tasks, habits with morning and evening check-ins, cohort groups created on enrollment, courses, a client hub and a branded app. A booking tool schedules the hour; this is about the other 167.

How much does Coachful cost, and is there a free plan?

Lite is $29 a month for up to 5 clients, Solo $49 for up to 20, Pro $99 for unlimited clients, Studio $199 for 3 coach seats and Agency $299 for 6. Annual billing brings those to $19, $39, $79 and $159. There is no free plan. The trial is 7 days, card required, with one-click cancellation.

Does Coachful take a percentage of what I sell?

No. The platform fee is 0 percent on every plan including the $29 one. Payments run through your own Stripe Connect or Razorpay account, so you pay your processor and keep the rest. On $6,000 of monthly sales, the difference against a 5 percent cut is $300 a month.

Can my clients get a mobile app with my branding on it?

Yes, on every plan. The iOS and Android client app carries your logo and colors, and your branding runs across your website, the client home and client emails. The honest limit is that the app lives inside the Coachful listing rather than under your own App Store account.

Does Coachful sync with my existing calendar?

Two-way sync works with Google Calendar, Apple Calendar and Outlook or Microsoft 365, so bookings appear in your calendar and personal commitments block client bookings. Video is built in or an automatically created Zoom, Google Meet or Teams link, which ends the pre-call exchange about which platform to use.

Can I move my existing clients and content across?

Clients, programs and content are imported for you during onboarding rather than left as your migration project. Contracts clients already signed drop into the Agreements tab as PDFs, so historic paperwork sits with the new agreements. There is no self-serve bulk upload, so the move is arranged as a conversation.

What happens to my data if I leave?

You export a full ZIP containing the client roster, notes, check-ins, goals, habits, sessions and form responses, plus a course export and an organization backup. Plans are monthly and cancellation is one click. Run it in your first week so you know what it contains, then repeat quarterly.

Is Coachful HIPAA compliant?

No. It is GDPR-ready with a full data export and is not HIPAA-certified. If a client's employer or a clinical buyer requires a signed business associate agreement, you need a vendor who will sign one, and that conversation belongs before the migration. GDPR coverage is in place for coaches with clients in the UK and EU.

Does the AI actually know anything about my clients?

Michelle works from live practice context across clients, programs, sessions, calendar and payments, which is what makes a pre-session briefing useful rather than generic. Anything that writes or sends sits behind a confirmation step. There is also a client-facing AI coach granted per client with its own identity settings.

Can two or three coaches work in the same account?

Yes, on Studio at $199 for 3 seats or Agency at $299 for 6, both with per-coach availability and staff permissions. Studio is $66.33 per coach and Agency $49.83, so the per-head cost falls as the practice grows. A solo coach on Lite, Solo or Pro has one seat.

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Twelve things, one login for you and one for your client, 0 percent taken from what you sell, and prices from $29 a month for a five-client practice to $99 for an unlimited one. The 7-day trial takes a card, charges nothing during the trial and cancels in one click.

Run the test above rather than reading another feature list: take one existing client through booking, agreement, payment and a first session note, then export the data.

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