For course creators

Sell courses people actually finish.

Most course platforms give you a video library and a checkout. Students buy, watch two lessons and drift away.

Coachful adds what gets them to the end: cohorts, live calls, a community and check-ins, on your own website and app.

What you sell

Every kind of course, one checkout.

Self-paced, live or somewhere in between. Price it once, monthly or in instalments.

Self-paced courses

Video lessons in modules, released all at once or on a schedule.

Cohort courses

A start date, live calls and a group that moves through it together.

Memberships

Monthly or yearly access to your library, your community and new lessons.

Bundles

Package several courses and downloads at one price.

Live workshops

Paid tickets to a live class or webinar, with replay rules you set.

Premium tiers

Add 1:1 calls or feedback as a higher tier of the same course offer.

How it works

Your course, live in four steps. You bring the know-how. We build the rest.

Here’s how it works:

  1. Tell us what you teach

    A few questions about your topic, your students and the result they want.

  2. We build your school

    Your website, a starter program, a lead quiz and a booking page, written for your topic.

  3. Add your lessons

    Upload your videos, add worksheets and quizzes, and choose when each module opens.

  4. Sell from your own site

    Students pay on your own Stripe or Razorpay, and Coachful takes 0%.

What doesCoachfulactually do?

Students learn in your own branded app, on the web and on their phone.

Every course can come with a community, live calls and check-ins, so students keep going after lesson two.

You choose the price: one-time, monthly or in instalments. The money goes straight to your own Stripe or Razorpay, and Coachful takes 0%.

Want a head start? Our team writes course outlines, lessons and sales pages for members for free. You record the videos.

What you get

Three things every course business needs.

A course people buy, a place where they stay, and a way to sell the next one.

1

A course people finish

Modules, video lessons, quizzes and worksheets, with progress for every student. Release it all at once or one module at a time.

2

A place they stay

Students join your community: channels, group chat, polls and live calls. Questions get answered, wins get shared, and everyone has a reason to come back.

3

A way to sell the next one

Sales pages, funnels and email sequences, with a checkout that takes payment plans, order bumps and discount codes. Every lead magnet grows your list.

Students get one login for everything, and Coachful takes 0% of your sales.

What’s included

Everything you need to run a thriving course business.

It comes with every plan, and we set it up for you.

Built for you in minutes

Answer a few questions and Coachful writes your website, starter program and lead quiz. Ask Michelle for a change and it’s done.

Everything in one place

Courses, community, live calls, email and checkout live in one place, with one login for every student.

Your brand, your school

Your domain, your logo and your colours on your website, your student app and your emails.

Real coaches

Don't take our word for it

Real Trustpilot reviews, real posts from the coaches community, and the exit that started all of this.

Jackie Henderson

Jackie Henderson

New coach · via Trustpilot

“I am brand new to coaching and Coachful made launching my business so easy! The best investment I made in my business. Now I feel confident having the best tools to find, attract, train, transform, and retain my clients.”

Duff

Duff

Founder, Duff X Athletics

“I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform.”

Elizabeth Gentzkow

Elizabeth Gentzkow

Coach · via Trustpilot

“The support is unmatched and the updates are consistent. This platform helped me establish a new way of reaching clients.”

Emily F.

Emily F.

Coach · United States

“It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together.”

Adam T

Adam T

Basketball coach · via Trustpilot

“I did not need to be on the Coachful app very long to see that this was exactly what I had been praying about. It makes it simple to structure coaching material in a professional way, while still keeping the personal coaching connection.”

LoveAddicts acquisition announced on the Nasdaq tower in Times Square

The story behind the $1.5M exit

LoveAddicts' acquisition, announced on the Nasdaq tower in Times Square.

Luis landed his first client after setting up on Coachful
Shandra on switching from a pile of tools to CoachfulCoach LaXa on building her business on Coachful
Replace the patchwork

Stop paying six tools to run one course.

Course host, community app, email tool, video calls, checkout and website. Coachful does all of their jobs, with one login for your students.

What it does the job of

Course hosting

TeachableThinkificKajabi

Community

CircleSkool

Email

KitMailchimp

Live calls

Zoom

Checkout

ThriveCartGumroad

Website

SquarespaceWix

Product names belong to their owners and are listed only to describe the jobs Coachful covers.

With Coachful
  • One login for students, from the first lesson to the last
  • Courses, community and calls in the same app
  • Payments on your own Stripe or Razorpay, with a 0% Coachful fee
  • One monthly bill for the whole school
Getting started

Start free. Open your doors this week.

Try every part of Coachful on a free trial before you pay anything.

Three steps. That’s it.

  1. Answer a few questionsYour topic, your students and your goal
  2. Get your schoolWebsite, starter program and lead quiz, built for you
  3. Add lessons and shareUpload your videos and send people your link

Your first version is ready in a couple of minutes

Free trial

Every feature, from the first minute. Card required at signup, nothing charged during the trial, cancel anytime.

See plans and prices
  • Courses with modules, quizzes and scheduled release
  • Cohorts, live calls and webinars
  • Community with channels and group chat
  • Memberships, bundles and payment plans
  • Order bumps and discount codes
  • Website, sales funnels and email
  • Student app on web, iOS and Android
  • Michelle, your AI assistant
  • Free done-for-you builds
  • 0% Coachful platform fee
In plain terms

Coachful is a course platform for creators who want students to finish.

It hosts video courses with modules, lessons, quizzes and drip release, sells them one-time, by subscription or with payment plans through your own Stripe or Razorpay, and adds cohorts, live calls, a community and a branded student app on the same subscription.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • This pagePrograms
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Hosts video courses with modules, lessons, quizzes, worksheets, drip release and completion tracking.
  • Runs cohort programmes with start dates, group calls and a community for each cohort.
  • Sells courses, bundles and memberships one-time, monthly or yearly, with payment plans, order bumps and discount codes.
  • Hosts a community feed with channels, group chat, polls and Q&A.
  • Builds a website with sales pages, funnels, lead magnets, email broadcasts and sequences.
  • Delivers everything in one branded student home on the web and in the iOS and Android app.
  • Tracks affiliate links, clicks, conversions and attributed revenue.

Good to know

  • It is not a course marketplace; there is no public catalogue that sends you students.
  • It does not pay affiliates for you; the creator pays and records affiliate payouts.
  • It has no one-click import from another course platform.
  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Emily Fulcher
“Like every business owner, I was paying for 5+ different platforms and it still wasn't what I really wanted.”
Emily Fulcheron Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot
  • Lakayann Outerbridge
    “Coachful has been a game-changer for my coaching! Being able to have goal-setting and focus-driven applications has elevated my courses and programs.”
    Lakayann Outerbridgeon Trustpilot
Have questions?

All your questions answered.

Everything people ask us before they start.

Yes. Sell a course on its own, in a bundle or as part of a membership. Coachful is at its best when a course comes with a community, live calls or a cohort, but you never have to add them.

Yes. Run a program with a start date, group calls and its own community, and enrol each new round as a new cohort.

Connect your own Stripe or Razorpay. Sell one-time, monthly or yearly, offer payment plans, and add order bumps and discount codes. Coachful charges a 0% platform fee.

On your website and in the student app for iPhone and Android, under your branding. The app is published under the Coachful listing, not your own App Store account.

Yes. Upload your files and Coachful converts them for smooth playback on any connection. There is no one-click import from another course platform, so tell us what you have and our team can help you plan the move.

No. Grow your list with lead magnets and funnels, then send broadcasts and automated sequences from Coachful.

Yes. Create affiliate links and track clicks, conversions and the revenue they bring. Coachful does not send affiliate payouts: you pay your affiliates yourself and record it.

No. Coachful charges a 0% platform fee. Stripe or Razorpay still take their usual processing fee.

Yes. You add a card to start your free trial and nothing is charged during the trial. Cancel before it ends and you won’t pay a thing.

Yes. Setup builds your first version in a couple of minutes. After that, our team writes course outlines, lessons, sales pages and funnels for members for free, usually within about a day. You record the videos.

Give your course the home it deserves.

Answer a few questions and get a course platform with your website, community and checkout.