Course Sales Page: 9 Steps That Work
A course sales page that sells does nine jobs in order: it makes one specific promise, names exactly who the course is for, shows the curriculum as outcomes, introduces the instructor, adds proof that is real, presents the price with everything included, answers the objections in an FAQ, states the guarantee terms plainly, and repeats one clear call to action. Write those nine sections in that order, keep every claim checkable, and you will have a page that converts browsers who already want the result. Below you get each step with copy blocks you can adapt, a fully worked example for a fictional course, the numbers worth watching and a 30-day plan to launch it.
The steps run in Coachful, the coaching platform we make: the website and funnel builder hosts the page, checkout takes the payment through your own Stripe or Razorpay account, email sequences follow up, and the course itself (modules, lessons, drip and completion tracking) is delivered in the same login. You can write the copy in a document first and paste it in, or ask the Coachful team to build the page for you. If you sell coaching rather than a course, read the coaching version, How to Create a Coaching Sales Page, Section by Section, because a discovery call changes the page more than you might think.
What are the 9 steps to write a course sales page?
The table is the whole playbook on one screen. Times assume you already have a course outline; if you do not, build the outline first, because the curriculum section depends on it.
| Step | What to do | Time | What good looks like |
|---|---|---|---|
| 1. Promise | Write the headline and subhead around one result, one audience and one timeframe | 1 to 2 hours | A stranger can repeat what the course does after five seconds |
| 2. Who it is for | List four or five situations the buyer is in, plus who should not buy | 45 minutes | Readers recognise themselves; the wrong buyer leaves |
| 3. Problem and shift | Describe the current struggle in the buyer's words and the change the course creates | 1 hour | No hype words; specific scenes from the buyer's week |
| 4. Curriculum | Turn each module into an outcome plus what is inside | 1 to 2 hours | Every module answers "what will I be able to do?" |
| 5. Instructor | Write a short bio tied to why you can teach this | 45 minutes | Relevant experience, a real photo, no inflated credentials |
| 6. Proof | Collect real testimonials, results and samples, with permission | Days to weeks | Named or initialled people, specific outcomes, typical-results context |
| 7. Price and inclusions | Show the price, payment plan and a list of everything the buyer gets | 1 hour | No surprises at checkout; access length stated |
| 8. FAQ | Answer the eight to ten questions that stop people buying | 1 hour | Time required, access, refunds, level, tech, support |
| 9. Guarantee and CTA | Write refund terms in plain language and repeat one button | 45 minutes | Terms a buyer could quote back; one action on the page |
Most of the time goes into steps 1, 4 and 6. Step 6 can take weeks if you have never run the course, which is why the plan at the end starts collecting proof on day one.
Step 1: How do you write the promise (headline and subhead)?
Write one sentence that names the result, the person and a realistic timeframe or condition, then a subhead that says how. The promise is the most read part of any course sales page, so it deserves the most drafts.
A useful formula has three parts: the result the buyer wants, the specific buyer, and the mechanism or format. Keep the result concrete. "Grow your business" says nothing; "run discovery calls that end with a clear yes or no" says something a reader can picture.
Copy blocks to adapt:
Headline: [Do the specific result] in [timeframe or number of lessons], even if [the common obstacle].
Subhead: A self-paced course for [specific person] with [number] short lessons, [templates or worksheets], and [one support element, for example a monthly live Q&A].
Headline: The [result] course for [specific person] who [situation].
Subhead: [Number] modules that take you from [starting point] to [end point], one evening a week.
Write at least ten headlines before choosing. Read each aloud and cut any that promise income, weight loss or a health outcome you cannot back up. Under the subhead, place the first button. A course page needs one action, so the button text should say what happens: "Enrol now" or "Get instant access", not "Learn more".
Test the promise on three people who match the buyer. Show them only the headline and subhead for five seconds, hide the screen and ask, "What does this course help you do?" If the three answers differ, the promise is not specific enough yet.
Step 2: How do you say who the course is for (and who it is not for)?
List four or five situations your ideal buyer is in, written in second person, then two or three situations where the course would be a poor fit. Naming who should not buy builds trust and cuts refund requests.
Situations beat demographics. "You are a coach" is weak. "You have had six discovery calls this month and none turned into a client" is a moment someone remembers living through.
- This course is for you if you [current situation in their words].
- You have tried [the obvious fix] and [what happened].
- You want [result] without [the thing they fear, such as sounding pushy or working weekends].
- You can give [realistic time] a week for [number] weeks.
- This course is not for you if you need [a different service, such as one-to-one help or clinical care].
- You are looking for [a promise you will not make, such as guaranteed income].
- You are already [advanced stage]; [alternative offer] will suit you better.
If the course touches health, nutrition, money or mental health, add a scope line here: the course is education and coaching, not medical, financial or psychological treatment, and anyone with a diagnosed condition should speak to a qualified professional first.
Step 3: How do you describe the problem without hype?
Describe two or three scenes from the buyer's week that show the problem, then a short paragraph showing what changes after the course. Use the words buyers use in emails, calls and reviews, not your own jargon.
The fastest research method is to open your inbox and your call notes and copy exact phrases. If you have not run the course yet, interview five people who match the buyer for 20 minutes each and ask what they have tried, what annoyed them and what they would pay to stop doing.
Right now, [scene one: a specific moment of struggle]. Then [scene two: the thing they do to cope that does not work]. By [time of week], [scene three: the cost of the problem].
After [course name], [the same moment, now handled]. You [specific new behaviour], and [the result that follows].
Keep this section short. Two hundred words is enough. Buyers on a course sales page already know they have the problem; they need to see that you understand it precisely, not be reminded at length how bad it feels.
Step 4: How should the curriculum section be written?
Give each module a name, one outcome sentence starting with "You will be able to", and a short list of what is inside (lessons, templates, exercises). The curriculum is where buyers decide whether the course is worth the time, so outcomes matter more than lesson titles.
Weak curriculum copy lists topics. Strong curriculum copy lists capabilities. Compare "Module 2: Questioning techniques" with "Module 2: Ask the five questions that show whether a prospect is ready to buy".
- Module name: outcome in plain words. You will be able to [action]. Inside: [number] lessons ([total minutes]), [worksheet or template], [exercise].
- Module name: outcome. You will be able to [action]. Inside: [contents].
- Module name: outcome. You will be able to [action]. Inside: [contents].
Below the modules, add a single line on format and pacing: how long each lesson runs, whether modules release weekly (drip) or all at once, how long access lasts, and whether there is any live element. Buyers ask about these more than anything else, and stating them here keeps them out of your inbox.
If your course has eight or more modules, group them into two or three phases ("Foundations", "Practice", "Scale") so the section scans. A screenshot or short screen recording of the course inside your platform helps here, because it shows the buyer what they are paying for.
Step 5: What goes in the instructor section?
Write 120 to 200 words in first person that connect your experience to this specific course, add a real photo, and list only credentials you can verify. The instructor section answers "why should I learn this from you?", not "tell me your life story".
I'm [name]. For [number] years I have [relevant work], working with [type of people]. I built [course name] because [the moment you saw the gap]. In it I teach the same [method or framework] I use with [clients or teams], broken into steps you can follow on your own.
[One line on a relevant credential or role, only if true.] [One human detail that fits the brand.]
Keep the full biography on your About page and link to it. For help with that page, see the coaching About page copywriting guide.
Step 6: How do you add proof that is real?
Use only real testimonials, results and samples, collected with permission, and give context when a result is better than typical. Never write a testimonial yourself, never pay for positive reviews, and never invent a student count.
This is a legal point as well as an ethical one. In the United States, the Federal Trade Commission's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), published in August 2024, makes it a violation for a business to write or create a testimonial that misrepresents that the person exists, used the product, or had the experience described, and it bans buying reviews that express a particular sentiment. Testimonials from employees or managers need a clear disclosure of the relationship. The older FTC Guides Concerning the Use of Endorsements and Testimonials (16 CFR Part 255) also expect you to make clear what results people can generally expect when you feature standout results. Rules outside the US differ, so check with an attorney if you sell internationally.
Proof you can gather honestly, in order of strength:
- Specific student results with permission: what they did, what changed, and how long it took.
- Beta cohort feedback: run the course for five to ten people at a reduced price in exchange for honest written feedback.
- Client results from your coaching, if the course teaches the same method, labelled as coaching results.
- A free sample lesson or the first module's worksheet, which lets the content prove itself.
- Your own work: a talk, an article or a case you can describe without breaching confidentiality.
A testimonial request that gets usable answers:
Thanks for finishing [course]. Would you answer three short questions I can share on the course page (with your first name and last initial, or anonymously if you prefer)? 1) What was going on before you started? 2) What did you do differently after the course? 3) What changed as a result? Please be honest; critical answers help me improve it.
No proof yet? Say so. "This is the first public run of the course; the founding group gets [extra support] in exchange for feedback" is honest and converts better than a page padded with vague praise.
Step 7: How do you present the price and what is included?
Show the full price, any payment plan, and a stacked list of every component the buyer receives, directly above the buy button. Hidden prices on a course page cost you trust and send people to email you instead of buying.
Here is everything you get:
- [Number] modules, [number] video lessons ([total hours])
- [Templates, scripts or worksheets], ready to copy
- [Live element, if any: a monthly Q&A for the first three months]
- [Community or support access, with its duration]
- Access for [lifetime of the course or a stated period]
[Price] one time, or [number] payments of [amount].
[Button: Enrol now]
Avoid inventing a fake "value" total ("worth $2,997!") or a countdown timer that resets. If the price will rise after a launch, state the real date. An order bump (a small add-on at checkout, such as a template pack) and a payment plan are honest ways to lift the average order without inflating the page.
To set the price itself, work from the result's value to the buyer and your delivery cost, not from what others charge. The first-year sales forecasting guide shows how to sanity-check a price against the number of sales you can realistically make.
Step 8: Which FAQs belong on a course sales page?
Answer the eight to ten questions that stop people buying, each in two to four sentences. Pull them from real messages first; fill gaps with the standard set below.
- How much time does this take each week?
- How long do I have access?
- Is this right for a beginner, or for someone who has already [stage]?
- What if I fall behind?
- Do I get any live support or feedback?
- What do I need (software, equipment) to take the course?
- Can I pay in instalments?
- What is the refund policy?
- Will I get an invoice for my business?
- How is this different from your coaching?
The last question matters for coaches. Many buyers will ask whether the course replaces working with you. Answer plainly: the course teaches the method; coaching applies it to their situation with you. Link to your coaching offer page if you have one.
Step 9: How do you write guarantee terms and the final call to action?
State the refund window, the condition (if any) and how to request it, in plain words a buyer could quote back to you. Then repeat the same call to action you used at the top, with a one-line summary of the promise above it.
Three common guarantee shapes:
- No-questions window: "Email us within [number] days of purchase for a full refund."
- Do-the-work condition: "If you complete modules 1 to 3 and submit the worksheets within [number] days and do not find it useful, we will refund you in full."
- No refund, with a preview: "Because you get immediate access to all materials, sales are final. Watch the free first lesson before you buy."
Whatever you choose, make the checkout terms and the page match exactly. Consumer rules on refunds for digital content differ by country and state, so check with an attorney before relying on a no-refund policy, and check with an accountant about sales tax or VAT on digital products where your buyers live.
Final CTA block: If you are ready to [result] in [timeframe], [course name] gives you the [number] steps, the templates and [support]. [Button: Enrol now] [One line restating the guarantee.]
What does a finished course sales page look like? (worked example)
Here is the full page for a fictional business, written with the nine steps. The coach, course, price and wording are invented for illustration; the testimonial slots are left empty on purpose, because the course has not run yet.
Fictional example: Dana Reyes, a sales coach for independent consultants, is launching a self-paced course called "Calls That Close".
Headline: Run discovery calls that end with a clear yes or no, in six evenings, even if selling makes you uncomfortable.
Subhead: A self-paced course for independent consultants: 18 short lessons, a call script you can copy, and a monthly live Q&A for three months. [Enrol now]
Who it is for: You book calls but most end with "let me think about it". You have tried scripts that sounded fake. You want clients without chasing people for weeks. You can give 90 minutes a week for six weeks.
Not for you if: you manage a sales team (my team programme fits better), or you want a guaranteed number of clients. Nobody can promise that.
The problem: Right now, you spend 45 minutes on a call explaining what you do. The prospect nods, says it sounds great, and then goes quiet. By Friday you are writing your third follow-up email to someone who has already decided.
After the course: You open each call with the prospect's situation, ask five questions that show whether they are ready, and end with a clear next step. Undecided prospects become clear decisions, in either direction.
Curriculum: Module 1, Prepare in ten minutes: you will be able to research a prospect and write your three opening questions. Module 2, The five readiness questions: you will be able to tell within 20 minutes whether someone is a fit. Module 3, Present one offer: you will be able to describe your offer in under two minutes. Module 4, Price out loud: you will be able to say your price and stay quiet. Module 5, Handle the four common objections. Module 6, Follow up without chasing: a three-email sequence you can copy. Lessons release weekly; access lasts as long as the course is offered.
Instructor: I'm Dana. I have sold consulting projects for [years] and now coach consultants on their sales calls. I built this course because most of my clients needed the same six skills before anything else.
Proof: This is the first public run. The founding group of 20 gets two extra live calls in exchange for honest feedback. [Testimonials to be added after the founding group finishes, with permission.]
Price: $297 one time, or three payments of $109. Includes 18 lessons, the call script, objection cards, the follow-up email sequence and three monthly Q&A calls.
FAQ: time per week, access, beginner fit, falling behind, live support, tools needed, payment plan, refunds, invoices, course versus coaching.
Guarantee: Complete modules 1 and 2 within 30 days; if they are not useful, email me for a full refund.
Final CTA: If you are ready to stop chasing maybes, Calls That Close gives you the six skills and the script. [Enrol now]
Notice what Dana did not do: no invented student numbers, no "as seen in" logos, no fake value stack, and an honest note where proof will go. For more page breakdowns, see 7 Sales Page Sample Breakdowns to Model in 2026, and for the post-call sales conversation itself, the coaching sales script.
Which numbers matter on a course sales page?
Track four numbers from the first day: visitors to the page, checkout starts, completed purchases and refund requests. The ratios between them tell you which section to fix. We have not found a public benchmark for course page conversion rates that we could verify, so the figures below are illustrative math only.
| Metric | How to calculate | Illustrative example | If it is low, fix |
|---|---|---|---|
| Page to checkout rate | Checkout starts divided by page visitors | 40 of 1,000 visitors start checkout: 4% | Promise, who it is for, curriculum |
| Checkout completion rate | Purchases divided by checkout starts | 24 of 40 complete: 60% | Price surprises, payment plan, checkout friction |
| Overall conversion | Purchases divided by page visitors | 24 of 1,000: 2.4% | Traffic quality first, then the page |
| Refund rate | Refunds divided by purchases | 2 of 24: about 8% | Who it is for, curriculum accuracy |
| Revenue per visitor | Revenue divided by page visitors | 24 sales at $297 = $7,128 over 1,000 visitors: about $7.13 | Price, order bump, payment plan |
Revenue per visitor is the number that settles debates. If a cheaper price lifts conversion but lowers revenue per visitor, the cheaper price lost. Use the same illustrative math to work backwards: if your goal is 30 sales and you expect roughly 2% of visitors to buy, you need around 1,500 visitors, which tells you how much email, social posting or webinar work the launch needs.
Also watch completion. A course buyers finish produces the testimonials that make the next launch easier, so completion tracking is a sales metric, not just a teaching one.
What tools do you need for a course sales page, and what do they cost?
You need five things: a page builder, checkout, email follow-up, course hosting and analytics. You can buy them separately or in one platform. Vendor prices below are as listed in October 2026; check each pricing page before you buy.
| Tool | What it covers for a course sales page | Price as listed | Watch for |
|---|---|---|---|
| Coachful | Website and checkout funnels, payments through your own Stripe or Razorpay, email sequences, courses with drip and completion tracking, community, coaching and booking | Lite: $29/month for up to 5 clients | Not a course marketplace; no PayPal; lower plans cap clients |
| Kajabi | Course, website, funnel, email and community platform | Basic $179/mo ($143/mo annual): 5 products, 2,500 contacts | Extra 0.5% to 2% fee if you use a processor other than Kajabi Payments or PayPal |
| Thinkific | Course platform with communities and memberships | Start $109/mo ($82/mo annual) | No built-in one-to-one scheduling; branded mobile app is a $199/mo add-on |
| Systeme.io | Funnels, email, courses and blog | Free plan (1 course, 3 funnels); Startup $17/mo | No client records, habits or check-ins; basic community |
| Stan Store | Link-in-bio storefront for courses and digital products | Creator $29/mo ($25/mo annual) | Email marketing and upsells only on Creator Pro at $99/mo |
| Kit | Email marketing, landing pages, simple digital product sales | Free up to 10,000 subscribers; Creator from $39/mo | No course portal or community; Kit Commerce charges 3.5% + $0.30 per sale |
A separate stack of a course host, an email tool and a page builder often costs more in total than one platform and adds a login for every step. For a deeper comparison of course hosts, see Top 5 Course Platforms for Sales Coaches and Best Landing Page Builders for Coaches in 2026.
How do you build a course sales page in Coachful, step by step?
Coachful is a coaching platform: one subscription covers booking, payments, contracts, programs with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client. It suits coaches who deliver programs, not just sessions, solo coaches growing into a small team, and coaches replacing four to six tools. It is not a course marketplace, not a general website builder for non-coaching sites, not HIPAA-certified, and it has no PayPal or permanent free plan. To start, take a free trial and, if you like, request the free white-glove build (current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients).
Here is the order that works for a course sales page.
- Build the course first. Create the course with modules and lessons, set drip release if lessons unlock weekly, and add downloads. Starting from one of the 48 course templates with quizzes saves the outline work. Course hosting is included in your Coachful membership; see the online course platform for coaches page for the details.
- Create the offer. Set the price, a payment plan if you want one, and any coupon for a founding group. Payments run through your own Stripe Connect or Razorpay account, with Apple Pay, Google Pay and Stripe Tax available, and there is a 0% Coachful platform fee; you pay only processing.
- Start a checkout funnel. Open Funnels, create a new funnel, and choose from about 25 funnel templates. Paste your nine sections in order. Add an order bump if you have a natural add-on.
- Connect tracking. Add your Meta Pixel and GA4 and use UTM links on every post and email, so you can calculate the ratios in the numbers section by source.
- Write the follow-up. Build an email sequence for people who join your list but do not buy, with delays and branching, and an A/B split on the subject line if your list is large enough.
- Link it from your site. Add the page to your website's navigation or a Work With Me page in the section-based website builder, and put it on your link-in-bio page.
- Check the buyer's view. Buy your own course with a 100% coupon, confirm the invoice arrives and the course appears in the client's branded home and app.
This short walkthrough shows funnels in Coachful, from template to published page:
Michelle, the built-in AI assistant, can draft headline options, module outcome lines and FAQ answers from your course content. Questions and planning are included in your membership; confirmed builds and changes use AI credits. Treat every draft as a starting point and check each claim against what the course really delivers.
If you sell on Instagram, a comment automation can send the sales page link in a DM to anyone who comments a chosen keyword on a launch post, and those people land in the same lead and client records as your page visitors.
Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you · FREE" (or the "Want us to build it for you?" card on the Funnels and Website pages), describe the course sales page you want, and attach up to 8 reference links and up to 10 files such as your logo, photos, outline and draft copy. The Coachful team builds it inside your own account, usually within about 24 hours. Nothing gets invented: no fake credentials, testimonials or prices, and gaps are left for you to fill. A course build covers the outline and written material; recording videos, logo design and ad management are not included. One recent request came from a business mentor for beauty professionals, who got a 12-week mentorship sales page, a free start-up-guide funnel and rewritten follow-up emails. Read more about the free white-glove service.
Once someone buys, they land in your branded home, where the course sits next to any programs, bundles and community you offer. That continuity is the main reason to keep the page, checkout and course in one place: the promise on the page and the experience after payment come from the same login.
Coaches who sell to salespeople can see how the same setup fits their niche on the Coachful for sales coaches page.
What is a 30-day plan to launch a course sales page?
Spend the first week on research and the promise, the second on drafting, the third on building and proof, and the fourth on launching and measuring. The plan assumes about five hours a week and a course outline that already exists.
| Days | Focus | Tasks | Done when |
|---|---|---|---|
| 1 to 3 | Research | Interview five buyers; copy phrases from emails and call notes; send testimonial requests to past clients | A page of buyer phrases and three proof requests sent |
| 4 to 7 | Promise | Write ten headlines and subheads; run the five-second test with three people | One promise three people can repeat |
| 8 to 12 | Draft | Write steps 2 to 5: who it is for, problem, curriculum, instructor | Full draft of the top half |
| 13 to 16 | Offer | Write price block, FAQ and guarantee terms; check refund and tax rules | Complete draft, terms reviewed |
| 17 to 21 | Build | Build the course, offer and checkout funnel; add tracking; buy with a 100% coupon | Test purchase delivers access and an invoice |
| 22 to 24 | Proof | Add real testimonials or the founding-group note; add a free sample lesson | Every claim on the page checkable |
| 25 to 27 | Follow-up | Write a five-email launch sequence and three social posts with UTM links | Sequence scheduled |
| 28 to 30 | Launch and measure | Open the cart; check the four numbers daily; answer every question and add it to the FAQ | First sales and a list of fixes |
What mistakes stop a course sales page from selling?
Most failing pages have one of eight problems, and nearly all of them are about clarity or trust rather than design.
- A promise about you, not the buyer. "My signature course" tells nobody what happens to them.
- Topics instead of outcomes in the curriculum. Buyers pay for what they will be able to do.
- Fake or vague proof. Invented testimonials are illegal in the US under the FTC rule above, and vague praise ("Amazing course!") persuades no one.
- Hidden price or a price that changes at checkout because of fees or tax you did not mention.
- Several calls to action. "Book a call", "Join the list" and "Buy now" on one page split attention. Pick one.
- Unclear access and pacing. If buyers cannot tell how long they keep access or how much time it takes, they wait.
- Refund terms that differ between the page, the checkout and your emails.
- Launching without a test purchase. A broken checkout on launch day costs more than any copy problem.
For a section-by-section template you can paste, see the coaching sales page template. If your course is sold after a call rather than from a page, the coaching offer page guide covers that flow.
Frequently asked questions
How long should a course sales page be?
Long enough to answer every question a serious buyer has, which for most courses means 1,500 to 3,000 words across the nine sections. A cheap mini-course can be shorter; a course priced in the hundreds usually needs the full curriculum, proof, FAQ and guarantee. Cut anything that does not answer a buyer question.
What is the difference between a course sales page and a coaching sales page?
A course sales page sells a product the buyer completes alone, so it leans on the curriculum, access and pacing, and the buy button goes straight to checkout. A coaching sales page sells a relationship, so it leans on fit and usually ends with an application or a call. See How to Create a Coaching Sales Page for that version.
Can I write a course sales page before the course exists?
Yes, if you are honest about it. Sell a founding run with a start date, a clear outline and a reduced price, and say that lessons release as they are finished. Collect feedback and testimonials from that group for the full launch.
Where should the buy button go?
Under the subhead, after the price block, and at the very end. Use the same wording each time so the page has one action. On long pages, a button after the curriculum also helps.
Do I need testimonials to launch?
No. A first launch can use a sample lesson, your own relevant work and an honest founding-group note instead. Never write testimonials yourself or reuse praise from a different offer without saying so.
Should I offer a money-back guarantee?
Many course sellers do, because it lowers the risk of buying. Choose a window and any condition you can honour, write them in plain words and match them in your checkout terms. Refund rules for digital products vary by country, so check with an attorney.
Can Coachful host both the sales page and the course?
Yes. The checkout funnel, payments through your own Stripe or Razorpay account, email sequences and the course with drip and completion tracking are all included in your Coachful membership. Buyers get the course in your branded home and app.
What is Coachful's free white-glove service?
The Coachful team builds what you describe, such as a course sales page, funnel or course outline, inside your own account, usually within about 24 hours. You attach reference links and files, and nothing is invented: testimonials, credentials and prices are left for you to fill. It does not include recording videos, logo design or ad management.
How do I know which section of my page to fix?
Look at the ratios. Few checkout starts point to the promise, audience or curriculum; abandoned checkouts point to price or friction; high refunds point to a mismatch between the page and the course. Change one section at a time and give each version enough visitors to judge.
Is a course sales page different on mobile?
The content is the same, but a phone reader sees one block at a time. Keep paragraphs short, put the price block where it can be found by scrolling, and check that the buttons and checkout work on a phone before launch.
