Best Payment Platforms for Fitness Coaches: 10 Options Ranked

The best payment platforms for fitness coaches do more than run a card. They sell a 12-week training block or a monthly coaching subscription, collect the money on a schedule, and then hand the client straight into their workouts, macros and weekly check-ins without a second login. If your payment tool stops at the receipt, you end up gluing a storefront, a training app and a spreadsheet of who has paid, and that glue is where renewals slip and clients drift.

Our pick is Coachful, because it takes payments through your own Stripe or Razorpay account with a 0% platform fee and then delivers the training, nutrition and check-ins in the same branded app the client paid through. We make Coachful, so weigh that, but we have kept the other nine entries factual and noted where each one beats us. Below you will find the client journey broken into stages, a coverage table, ten ranked tools, two stack recipes with monthly costs at 5, 15 and 40 clients, and migration tips for coaches moving off an older setup.

What does a fitness coach actually need from a payment platform?

A fitness coach needs recurring billing that is tied to delivery. Most online trainers sell one of three things: a monthly coaching subscription, a fixed-length program (8, 12 or 16 weeks, often split into payments), or a one-off product such as a training plan PDF or a form-check session. The payment platform has to handle all three and then know who has access to what.

That is different from a life coach selling a package of calls. A fitness client pays and then expects something every day: a workout to log, a macro target, a habit to tick. When a card fails on a monthly plan, the coach needs to see it next to that client's training history, not in a separate dashboard nobody opens. When a client buys the 12-week block, the program should start on Monday without the coach copying them into another app.

The niche also brings scope questions that affect checkout. Coaching is not medical treatment. Your intake should screen for red flags before anyone pays for a hard program: chest pain or fainting during exercise, a recent heart event or surgery, uncontrolled blood pressure, pregnancy complications, or signs of disordered eating. Those clients need clearance from a doctor first, and an eating disorder needs a clinical team, not a coach. Coachful is not HIPAA-certified, so clinical notes from a client's physician belong in a clinical system, not in any coaching app on this list.

What does the fitness client journey look like, stage by stage?

Mapping the journey makes the right tool obvious. Every online fitness business moves a client through four stages, and each one asks something different of the payment layer.

Attract: turning followers into leads

Many fitness coaches find clients on Instagram, YouTube or TikTok. The attract stage needs a link-in-bio page or a simple website, a lead magnet (a free 4-week plan, a macro calculator, a mobility guide) and tracking so you know which post sold. Payment matters here only for low-ticket entry products like a paid PDF plan.

Enroll: the moment money changes hands

Enrollment needs a checkout that can do a monthly subscription, a pay-in-full price with a discount, and a payment plan for the 12-week block. It needs coupons for a January challenge, Apple Pay and Google Pay for clients paying on a phone, an intake form with health screening questions, and a coaching agreement signed before the first session. Order bumps (add a nutrition guide for a small fee) lift average order value.

Deliver: where most payment tools stop

Delivery is the workouts, the nutrition targets, the weekly check-in with progress photos and measurements, and form-check video feedback. Payment platforms built for creators rarely touch this, and fitness apps often treat payments as an add-on. The handover between "paid" and "program started" is where coaches lose time.

Retain: renewals, upsells and community

Retention is where a fitness business makes its money. You need subscriptions that renew without chasing, failed-payment visibility, a clear upgrade path from a group program to 1:1, a community or group chat that keeps clients engaged between check-ins, and data that flags who has gone quiet before they cancel.

Which tools cover which stages?

Only one tool on this list covers all four stages natively. The table shows where each platform is strong and where you would need a second tool, based on what each vendor documents.

How did we choose and rank these platforms?

We started from the tools fitness coaches actually shortlist: creator storefronts, course platforms, training apps and coaching admin tools. For each one we used the vendor's own pricing page and documentation as listed in October 2026, plus public reviewer comments where vendors are silent. We have not run client programs on each tool; where a fact comes from an older vendor profile, we say so.

Ranking criteria: one login for the whole client journey, delivery between sessions, total stack cost at realistic client counts, and setup effort (including Coachful's free white-glove build).

Want a wider view first? Our parent guide to payment platforms for coaches covers the category across every niche, and the best fitness coaching software ranks training apps on programming rather than payments.

1. Coachful: is it the best payment platform for fitness coaches?

Yes, if you sell programs rather than single sessions. Coachful is a coaching platform where one subscription covers booking, payments, contracts, program delivery, courses, a community, a website with funnels and email, and an AI assistant. The client pays and lands in a branded app where their workouts, nutrition targets and check-ins are already waiting.

Payments. Money runs through your own Stripe Connect or Razorpay account, so payouts go to you and the processor relationship is yours. You can sell one-time purchases, subscriptions and payment plans, add order bumps and coupons, issue refunds, and accept Apple Pay and Google Pay. Stripe Tax is supported, every transaction produces an invoice, and you can raise manual invoices for in-person clients. Since August 2026 Coachful charges a 0% platform fee, so the only deduction is Stripe's or Razorpay's own processing. There is no PayPal option, which matters if a large share of your audience pays that way.

Enrollment. Offers can be a monthly coaching subscription, a 12-week block with a payment plan, or a bundle of program plus course. Booking pages handle paid consultations with intake questions, buffers, minimum notice and time-zone detection, and sync both ways with Google, Apple/iCloud and Outlook calendars. A coaching agreement with e-signature goes out before the first call and is stored on the client record; see coaching contracts for how that works.

Delivery. This is where Coachful separates from payment-first tools. The Fitness & Nutrition pack adds a workout builder with an illustrated exercise library (supersets, circuits, AMRAP, EMOM, intervals and tempo), client workout logging with set history and PRs, nutrition targets down to calories and macros, meal plans, recipes, food lookup and barcode scanning, private progress photos and measurements, weekly check-ins, private form-check video with timestamped coach comments, and challenges. You attach your own demo videos; there are no stock exercise videos. Multi-week programs add weekly goals, daily tasks, habits, morning and evening check-ins and streaks on top.

Retention. Every client record holds goals, check-ins, habits, notes, intake answers, tags, payments and sessions, with a status of thriving, active, quiet or at risk. That means a failed renewal and a dropping check-in rate sit on the same screen. Enrolling in a group program creates a cohort group automatically, and the community feed, group chat and video events keep a challenge group talking. Michelle, the built-in AI assistant, briefs you before sessions from live practice data and drafts emails; questions and planning are included in your membership, while confirmed builds use AI credits.

Here is a short walkthrough of how invoices and payment records look inside the app:

Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you · FREE", describe what you need (a sales page for your 12-week program, a lead-magnet funnel for a free mobility plan, a full website, an email sequence), attach up to 8 reference links and up to 10 files such as your logo, photos and existing copy, and the Coachful team builds it inside your account, usually within about 24 hours. Nothing is invented: no fake testimonials, credentials or prices, and gaps are left for you to fill. Recording videos, logo design and ad management are not included. Read more in our guide to the white-glove service.

Limits to know. Coachful is not HIPAA-certified and is not for clinical records or insurance billing. It has no Garmin, Fitbit, Whoop or Oura sync, and Apple Health sync is not publicly available, so wearable data has to be reported in check-ins. The client app runs under the Coachful listing with your branding, not under your own App Store account. Affiliate payouts are recorded manually.

Who it is for: online fitness and nutrition coaches selling subscriptions or fixed-length programs, solo coaches growing into a small team, and anyone replacing a storefront plus a training app plus an email tool. Plans are flat monthly, lower plans cap client numbers, Pro is unlimited, and monthly plans cancel in one click (current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). Start with a free trial and request the white-glove build on day one. More on the fitness setup at Coachful for fitness coaches.

2. Stan Store: the quickest way to sell a plan from your bio?

Stan Store is a link-in-bio storefront, and for a fitness creator with an audience on Instagram or TikTok it is the fastest path from a post to a sale. You build a mobile store page, list a PDF training plan, a course, a membership or a paid call, and send followers to it.

For fitness coaches the appeal is the entry product. A home-workout guide or a four-week program (say, $15 or $49 as example prices) can sell straight from a reel, and Stan handles the checkout and delivery of the file. Stan states a 0% platform fee ("keep 100% of every sale"); you pay standard Stripe or PayPal processing. PayPal support is a real advantage if your buyers skew toward it.

Price as listed in October 2026: Creator is $29/month ($25/month billed annually) with unlimited products and customers; Creator Pro is $99/month ($79/month annually). A 14-day free trial is available on either plan, and the first month is charged when it ends. Stan holds a Trustpilot rating of 4.7 from 2,205 reviews (seen October 2026).

The catch for coaches is what happens after the sale. Email marketing, upsells, discount codes and affiliates are only on Creator Pro, so a coach running a January challenge with a coupon and a follow-up sequence needs the $99 plan. Stan has no contracts, no invoices, no client records and no programs with tasks, habits or check-ins. A client who buys your 12-week coaching tier still needs a separate training app, and you match buyers to app accounts by hand. No team seats are advertised.

Many coaches run Stan for low-ticket products and a training app for 1:1 clients. That works, but it means two subscriptions, two logins for clients, and no single view of who is paying for what. Our Stan Store alternatives for fitness coaches covers that split in more detail.

Pick it over Coachful if you mostly sell digital products from social media, need PayPal at checkout, and deliver 1:1 coaching somewhere else already.

3. Kajabi: worth the price for a course-led fitness brand?

Kajabi makes sense when your fitness business is a library of courses and a community rather than individual programming. It bundles a website, funnels, email, courses and a community with its own payment processing.

A coach selling a self-paced "Strong at Home" course, a paid community and an annual membership gets a polished stack with checkout, subscriptions and email in one place. Kajabi Payments (US) charges 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. Using another processor (other than PayPal) adds a Kajabi fee of 2% on Basic, 1% on Growth or 0.5% on Pro on top of the provider's fees.

Pricing as listed in October 2026: Basic $179/month ($143/month annually) with 5 products, 2,500 contacts, one community and 0 AI credits; Growth $249/month ($199 annually) with 50 products and 25,000 contacts; Pro $499/month ($399 annually) with unlimited products and 100,000 contacts. The standard trial is 14 days; a card is optional, but if entered Kajabi places an authorization hold. Some features stay locked until a paid plan starts. Trustpilot shows 3.4 from 2,347 reviews (seen October 2026).

Where it falls short for trainers: Kajabi has no workout builder, no set logging, no macro targets and no daily client check-ins. Coaching is structured as products and communities, not per-client plans, so a 1:1 client's weekly program adjustments happen elsewhere. The 5-product cap on Basic fills fast once you split programs by goal or level. For a fuller comparison, see Kajabi alternatives for fitness coaches.

Pick it over Coachful if your revenue is mainly evergreen courses sold to thousands of contacts, you rarely write individual programs, and you want Kajabi's mature marketing tools.

4. My PT Hub: a trainer's toolkit with payments built in

My PT Hub is personal-trainer software that puts workouts, nutrition plans, bookings, payments, habits and check-ins in one product with a client app. It fits a trainer who sees some clients in a gym and coaches others online.

Payments run through Stripe, and My PT Hub lists no extra transaction fee (Stripe's own fees are not shown on its page). Because bookings and payments sit next to workouts, a trainer can sell a block of sessions, take card payment and assign the program without leaving the tool. That is a real step up from a training app where payments are a bolt-on.

Plans as listed in October 2026 (the pricing page displays euros): Starter $25/month ($22.50 annually) for 3 clients, 50 workouts and 50 nutrition plans (a My PT Hub blog post says 5 clients); Premium $59/month ($52 annually) with unlimited clients, workouts and nutrition plans; Ultimate $215/month ($195 annually) with five extra trainers. There is a free plan, and a 30-day trial without card details that downgrades to Free at the end. Trustpilot: 4.4 from 2,557 reviews (seen October 2026).

The gaps sit at the attract end. The pricing page shows no course builder, no website or funnels and no email marketing, so lead generation and nurture still need another tool. The white-label App Store listing is a paid add-on below Ultimate. For a trainer with 20 clients on Premium, the real cost is $59 plus whatever website and email tool you add.

Pick it over Coachful if you run mostly in-person sessions, want a long-established trainer tool with a large review base, and already have a website and email tool you like.

5. HubFit: low cost per client, with payments gated by plan

HubFit is an online training app priced by client count, with programs, nutrition, habits and check-ins. Its pitch to fitness coaches is cost: a lot of clients for a modest monthly fee.

On payments, HubFit lists no fee of its own and Stripe processing applies. The important detail is that payments only start on Premium, not Standard. Branding also starts at Premium, and team members and Zapier arrive at Ultimate. The branded app is a $189/month add-on.

Prices as listed in October 2026: Standard $39/month ($33 annually) for up to 50 clients; Premium $69/month ($57 annually) for up to 100; Ultimate $119/month ($99 annually) for 100 clients, scaling to $209 for 200 and $419 for 500. Each plan carries a 14-day trial, and HubFit is free for clients. Trustpilot shows 5.0 from 390 reviews (seen October 2026), the highest score on this list.

What HubFit does not do, per its older profile: scheduling and booking, video calls, contracts and a website. So a coach selling a 12-week block takes payment in HubFit but sends the agreement, runs the sales call and hosts the sales page elsewhere. For a coach who already gets clients by DM and just needs to bill and deliver, that may be fine; for a coach building a funnel, it is three more tools.

Pick it over Coachful if you have 50 to 100 online clients, need nothing beyond training delivery and Stripe billing, and want the lowest per-client software cost.

6. Paperbell: admin for packages, not programming

Paperbell is a direct coaching-admin tool: booking, packages, payments, contracts, a client portal and a simple website for solo coaches. It is popular with life and business coaches, and some fitness coaches use it for the business side.

The payment story is clean. Paperbell states "no additional transaction fees", and Stripe or PayPal processor fees apply. You can sell a package of sessions with a payment plan, have the client sign a contract at checkout and book their first call in one flow.

Paperbell has a single plan listed at $97/month ($80.83/month annually) in October 2026, covering unlimited clients, sessions, files and packages. The pricing page shows a "Try For Free" button without a length; a help center article from July 2026 describes a 7-day trial with the public site offline and client messages off. There is a 30-day money-back guarantee. Trustpilot: 3.5 from 14 reviews (seen October 2026).

For a fitness coach the gap is delivery. Paperbell's older profile lists no courses, no community and no goal or habit tracking, and there is no native mobile app (mobile browser only). There is no workout builder, no nutrition tracking and no check-in with progress photos. You would pair it with a training app, which puts total cost well above $97. Our Paperbell alternatives for fitness coaches goes deeper.

Pick it over Coachful if you sell call-based packages (say, nutrition consults) with no app-based training, and PayPal at checkout matters to you.

7. Coachway: a fitness-native app with an optional payment fee

Coachway is built in Copenhagen for online fitness and nutrition coaches. It includes a workout builder with 1,800+ exercises, a meal planner with 1,100+ recipes, check-in forms, progress tracking with weight, measurements and photos, automations, a lead pipeline and chat with voice and video messages.

Payments have a nuance worth reading twice. Coaches connect their own Stripe account. Using Coachway's built-in payment system carries a 2.4% fee per transaction; the page's structured data says there is no fee when using the coach's own Stripe checkout. Stripe's processing is separate either way.

Pricing (the page displays euros, as listed in October 2026): a single plan at $79/month covers up to 5 active clients, and each additional client costs $10/month (EUR 9). That makes 15 clients $179 and 40 clients $429 per month. The 14-day trial requires a card, with a billing reminder 3 days before it ends. Trustpilot: 4.6 from 22 reviews (seen October 2026).

The client app is in six languages, which helps coaches serving several European markets, and the branded client app on iOS and Android (your logo and colours inside the Coachway app) is included. The per-client pricing is the drawback: costs climb steadily as you grow, and there is no website builder or course platform listed, so attract-stage tools sit elsewhere.

Pick it over Coachful if you coach clients across several languages, want a large stock recipe database, and keep your roster small.

8. Everfit: start free, pay for payments later

Everfit is a fitness coaching app with workouts, habits, nutrition and messaging, priced by client count. Its free Starter plan covers up to 5 clients, which makes it a common first tool for new coaches.

Payments are a paid add-on, as are Autoflow (automation) and meal plans. The add-on prices and any transaction fee are not shown on the pricing page, so verify them before you plan your billing around Everfit. That matters: the headline price is for delivery, not for taking money.

Plans as listed in October 2026: Starter free for 5 clients; Pro from $19/month ($16 annually) for 5 clients, $29 for 10, $49 for 20, $95 for 50; Studio from $105/month for 50 clients, up to $430 for 500. A 30-day trial needs no card. Trustpilot: 2.7 from 16 reviews (seen October 2026).

Everfit has no course builder, website, funnels or email marketing. A coach who sells through Instagram DMs and sends a Stripe payment link can run on the free plan for a while, but as soon as you want automated subscriptions inside the app, the add-ons start adding up.

Pick it over Coachful if you have fewer than five clients, want to test online coaching at zero software cost, and are happy to collect payment outside the app at first.

9. ABC Trainerize: big ecosystem, add-on payments

ABC Trainerize is one of the best-known personal-training apps: workouts, habits, nutrition tracking and messaging, priced by client seats. Gyms and trainers who already use ABC products often stay in its ecosystem.

To take payments inside the app you need the Stripe Integrated Payments add-on, according to its older profile, and Stripe fees apply. Scheduling, selling products, payments, video and advanced nutrition are separate paid add-ons below Studio Plus, and the pricing page does not show what each costs. Add-ons are not included during the trial.

Plans as listed in October 2026: Basic free for 1 client; Grow $10/month for 2 clients; Pro from $25/month ($23 annually) for 5 clients, with tiers at 15, 30, 50, 75, 100 and 200 clients; Studio Plus from $275/month through sales. The 30-day trial allows unlimited clients without a card and reverts to the free plan. Trustpilot: 3.1 from 100 reviews (seen October 2026). Its older profile notes that client data export misses messages, photos and attachments, which is worth knowing before you commit years of progress photos.

There is no course builder, website, funnels or email marketing. For a fitness coach, Trainerize is a delivery tool that can take payments once you pay to switch them on.

Pick it over Coachful if your gym already runs ABC software, or you need a tool that scales to a multi-location studio with sales-led onboarding.

10. HoneyBook: invoices and proposals for in-person trainers

HoneyBook is a client-management CRM for service businesses: proposals, contracts, invoices, a scheduler and a client portal. A trainer who sells corporate wellness sessions or in-home training blocks may like its proposal-to-payment flow.

Unlike most tools here, HoneyBook is the processor, so you cannot bring your own Stripe account. Its pricing page lists card fees inconsistently: the FAQ says 2.7% + 10¢ while the plan comparison shows 2.9% + 25¢. ACH is 1.5%, and instant deposit costs 1%.

Pricing as listed in October 2026: Starter $29/month billed annually with unlimited clients and two lead forms; Essentials $59/month ($49 annually) for up to 2 team members; Premium $129/month ($109 annually) for unlimited team members. A 30-day trial needs no card. The scheduler and automations are not on Starter. Trustpilot: 4.1 from 748 reviews (seen October 2026). HoneyBook raised prices in February 2025, per its older profile.

For fitness delivery there is nothing: no programs, workouts, check-ins, habits or community. It earns a place on this list only for trainers whose money comes from contracted, invoiced work rather than app-based coaching.

Pick it over Coachful if most of your income is B2B or in-person contracts that need formal proposals, and you deliver the training face to face.

What does each stack cost at 5, 15 and 40 clients?

Software cost depends on client count far more than headline prices suggest. Here are two ways to build a fitness business and what each costs per month, using prices as listed in October 2026. Processing fees are left out because they apply in every case; watch for platform fees on top.

Recipe A: the all-in-one stack

One tool handles the website, checkout, contracts, training delivery, check-ins, email and community. With Coachful the cost is one flat plan, and the only payment deduction is Stripe's or Razorpay's processing. Clients have one login, and you have one place to see who paid, who trained and who has gone quiet.

Recipe B: the assembled stack

A typical assembled setup is Stan Store Creator Pro ($99) for the storefront and email, plus a training app for delivery: HubFit Premium ($69) for payments in-app, or Everfit Pro with a payments add-on (add-on price not listed). Add a contract tool if you want signed agreements before the first call. Clients log into one tool to pay and another to train, and someone has to keep the two rosters matched.

The cheapest-looking rows are the ones missing a stage. My PT Hub Premium is low, but you still need a website and email tool. Kajabi covers marketing but leaves training delivery to another app. When you add the missing pieces, the all-in-one option usually wins on both cost and admin time, and it is the only row where clients use a single app from checkout to check-in.

How would a fitness coach set this up in Coachful, step by step?

Here is an example setup for an online strength coach selling a monthly 1:1 tier and a 12-week group program. Prices you set are your own; a simple way to choose them is to estimate the hours per client per month (check-in reviews, program updates, messages), multiply by the hourly rate you want, and compare against what similar coaches in your market publish.

1. Connect Stripe. Link your own Stripe Connect account (or your Razorpay account) and switch on Stripe Tax if you need it. Turn on Apple Pay and Google Pay, since most fitness clients buy on their phone.
2. Request the build. Open Create, choose the white-glove option and ask for a sales page for the 12-week program and a lead-magnet funnel for a free 7-day mobility plan. Attach your logo, training photos and existing copy.
3. Create two offers. A monthly subscription for 1:1 coaching, and the 12-week program with a pay-in-full price and a three-payment plan. Add an order bump for a recipe guide and a coupon for your January launch.
4. Add intake and agreement. Put health screening questions on the application form (injuries, medical conditions, medication, red flags that need a doctor's clearance) and attach your coaching agreement for e-signature before the first call.
5. Build the program. Use the workout builder to set up 12 weeks of sessions, attach your own demo videos, set calorie and macro targets, and schedule a weekly check-in with progress photos and measurements.
6. Connect enrollment to delivery. Link the offer to the program so a successful payment enrolls the client and drops them into the cohort group automatically.
7. Set up email. Write a welcome sequence and a renewal reminder for week 10 that offers the 1:1 tier.
8. Watch the client list. Each week, sort by status. Clients marked quiet or at risk get a message before their next billing date.

Read more about selling packages in our guide to platforms for selling coaching packages, and see Coachful's payment features for the full list.

How do you migrate payments without losing subscribers?

Moving recurring billing is the riskiest part of switching tools, because a broken subscription is lost revenue. These steps cover the main traps.

• Keep your Stripe account. If your current tool and your new one both use your own Stripe account, customer records stay with you. Tools that act as the processor (HoneyBook, or Kajabi Payments) hold the payment relationship, so check with your new platform how existing subscriptions can be moved.
• Move at a billing boundary. Switch each client at their next renewal rather than all at once. Announce the change two weeks ahead and explain the new app.
• Export everything first. Download client lists, payment history, workout logs and progress photos. Some training apps export incompletely; Trainerize's older profile notes that messages, photos and attachments are missing from its export.
• Let someone else import. Coachful imports clients, programs and content for you during onboarding, and exports the full client record as a ZIP if you ever leave.
• Watch for chargebacks. A client who does not recognise a new merchant name on their statement may dispute the charge. A chargeback costs a fee and the sale, so tell clients what will appear.
• Get tax advice. Sales tax and VAT rules for digital fitness services vary by state and country. The IRS self-employed tax center covers the US basics; check with an accountant for your situation.

If you train in person as well, our payment platforms for personal trainers guide covers session packs and gym-floor billing, and payment platforms for online fitness coaches focuses on remote-only setups.

Which payment platform should a fitness coach choose?

Choose Coachful if you sell programs and subscriptions and want payment, delivery and retention in one app. It is the only tool here that covers all four stages, takes no platform fee, and comes with a free white-glove build of your sales page or funnel.

Stan Store is the best pick for low-ticket digital products sold from social media. Kajabi suits course-led brands with big audiences. My PT Hub and HubFit are strong delivery tools with payments attached for trainers who already have their marketing sorted. Paperbell fits call-based packages, Coachway suits multilingual European rosters, Everfit and Trainerize let you start free, and HoneyBook fits invoiced, in-person work.

If you would rather see the full feature lineup first, see how Coachful compares or browse fitness coaching apps with progress photos.

Frequently asked questions

What is the best payment platform for fitness coaches?

For coaches who sell programs or monthly coaching, Coachful ranks first because it takes payment through your own Stripe or Razorpay account with no platform fee and delivers workouts, nutrition and check-ins in the same app. Stan Store is the strongest option for selling digital plans from a link in bio.

Do fitness coaches need Stripe?

Most tools on this list use Stripe for card processing, and connecting your own account keeps the customer relationship with you if you change software. HoneyBook is the exception: it processes payments itself. Coachful supports Razorpay as well as Stripe.

Can I take PayPal for fitness coaching?

Stan Store and Paperbell support PayPal alongside Stripe. Coachful does not support PayPal; it offers cards, Apple Pay and Google Pay through Stripe, which covers most mobile buyers.

How should I bill a 12-week fitness program?

Offer a pay-in-full price and a payment plan split into monthly or bi-weekly instalments. Make sure the payment plan is tied to program access, so a failed instalment is visible next to the client's training record and you can follow up quickly.

Which fitness apps charge transaction fees?

As listed in October 2026, Kajabi adds 0.5% to 2% when you use a processor other than Kajabi Payments or PayPal, and Coachway charges 2.4% on its built-in payment system. Stan Store, Paperbell, My PT Hub, HubFit and Coachful list no platform fee beyond processing. Everfit and Trainerize do not show fees on their pricing pages.

What is Coachful's free white-glove service?

It is a done-for-you build included on every plan. You describe a website, funnel, sales page, program or email sequence, attach references, and the Coachful team builds it in your account, usually within about 24 hours. It does not include filming videos, logo design or ad management.

Can I collect health information at checkout?

You can add screening questions to an intake or application form so you catch red flags before a client starts a program. Coachful is not HIPAA-certified, so keep clinical records from doctors or physiotherapists in a clinical system, and refer clients with medical concerns to a doctor before training them.

Is a free fitness app enough to start?

Everfit's free plan covers 5 clients and Trainerize's covers 1, which is enough to test online coaching. Payments are paid add-ons on both, so you would likely collect money with a separate payment link until you upgrade.

Do I need to charge sales tax on online fitness coaching?

It depends on where you and your clients are, and on whether you sell services or digital products. Tools with Stripe Tax can calculate it automatically, but check with an accountant for the rules that apply to you.

Can clients use a branded app?

Coachful clients use your branding inside the Coachful app. Coachway includes a branded app in the same way. HubFit charges $189/month for its branded app add-on, and My PT Hub sells its white-label App Store listing as an add-on below Ultimate.