Top 12 Stan Store Alternatives for Fitness Coaches in 2026

The best Stan Store alternatives for fitness coaches are the tools that do what Stan was never built to do: deliver the training after the sale. Stan Store is a tidy link-in-bio shop for selling a program PDF, a course or a paid call, but it has no workout builder, no habit tracking, no weekly check-ins and no client record. So the deciding question is simple. Do you want one platform that sells, books, programs and follows up, or are you happy to run Stan next to a training app and pay for both?

For most online trainers our pick is Coachful, because it puts the storefront, booking, payments, contracts, workouts, nutrition, check-ins, courses, community and email behind one login, with your branding in the client app. We make Coachful, so weigh that, and read the eleven other options below: some of them are the right call if you only coach in an app, only sell digital programs, or want to spend as little as possible while you test an idea.

This guide ranks 12 tools, opens each one with the situation it wins, and closes with a feature matrix, three real stacks priced per month and a short FAQ. If you want the general version for every kind of coach, see our Stan Store alternatives roundup; for the full Stan breakdown, read our Stan Store review and the Stan Store pricing guide.

Which Stan Store alternative fits which fitness coach?

Ranked on: one login for the whole client journey, between-session delivery (workouts, habits, check-ins), total monthly stack cost, and setup effort, including Coachful's free white-glove build.

The full ranking runs Coachful, ABC Trainerize, Everfit, HubFit, My PT Hub, PT Distinction, TrueCoach, Kajabi, Systeme.io, Beacons, Podia and Skool. Prices are monthly billing as each vendor listed them in October 2026; payment processing is extra everywhere.

What do fitness coaches actually need from a Stan Store alternative?

They need the sale and the delivery to live in the same place. A fitness client does not buy a file; they buy twelve weeks of sessions, sets, meals and accountability, and the work happens on Tuesday night at the gym, not on your checkout page.

Stan Store handles the front of that journey well. As listed in October 2026, Creator costs $29 a month ($300 a year) and gives you a mobile storefront, calendar booking, a course builder, recurring subscriptions, lead magnets, a community and AutoDM for Instagram. Creator Pro, at $99 a month ($948 a year), adds discount codes, upsells and order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels. Stan takes 0% of sales, so you only pay Stripe or PayPal processing, and it has a 14-day free trial. Stan holds a 4.7 on Trustpilot from 2,205 reviews.

The gap is everything after checkout. Stan's plan lists include no contracts, invoices or client records, no programs with tasks, habits or check-ins, and no team seats. For a trainer, that missing half is the job:

• Program delivery. Workouts with sets, reps, tempo, supersets and circuits that a client opens on their phone, plus a log of what they actually lifted.
• Nutrition. Calorie or macro targets, meal plans and recipes, or at least somewhere to put them that is not a shared Google Doc.
• Check-ins and proof of progress. Weekly questions, progress photos, body measurements, and a way to review a squat video without it landing in your Instagram DMs.
• Habits. Steps, water, sleep, protein: the daily stuff that moves results more than the program does.
• Payments that match how you sell. Monthly subscriptions for ongoing coaching, payment plans for a 12-week block, and session credits for hybrid clients.
• A client record. One place that shows what someone paid, what they signed, what they logged and whether they have gone quiet.

The usual workaround is Stan plus a training app plus an email tool plus a contract tool. That stack works, but every handoff is a place where a client gets lost. Our guide to the best fitness coaching software covers the training-app side in more depth.

One scope line before the list: fitness coaching is not medical treatment. If a client mentions chest pain, a recent injury, a diagnosed condition, pregnancy complications or signs of disordered eating, refer them to a physician, physiotherapist or registered dietitian before you program around it, and keep that referral policy in your coaching agreement.

How did we choose and rank these 12 tools?

We started from what an online or hybrid trainer does every week and scored each tool against that, using the vendors' pricing pages, help centers and public review profiles. We did not run hands-on tests; where a limit comes from an older vendor profile, we say so.

1. One login for the whole client journey. Can a stranger find you, buy, book, sign, train and check in without leaving the platform?
2. Between-session delivery. Workouts, logging, habits, nutrition and check-ins, because that is where fitness clients stay or leave.
3. Total stack cost. The real monthly bill once you add the tools a platform does not cover, at 5, 20 and 40 clients.
4. Setup effort. How long until your first paid client is training, and whether someone will build it for you.

That weighting favours all-in-one platforms built for coaching, which is why the dedicated training apps rank high (they nail delivery) and the creator storefronts rank low (they mirror Stan's gaps).

1. Coachful: the best overall Stan Store alternative for fitness coaches

Coachful wins when you want to sell a program and run it in the same place. It is a coaching platform where one subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant. You get one login; your client gets one app with your branding.

For fitness work, the important part is the Fitness & Nutrition pack. It adds a workout builder with a library of illustrated exercises and supports supersets, circuits, AMRAP, EMOM, intervals and tempo. Clients log their workouts and see set history and personal records. You can set nutrition targets down to calories and macros, build meal plans and recipes, and clients get food lookup and barcode scanning. Progress photos and measurements stay private, weekly check-ins arrive on schedule, and a client can send a private form-check video that you answer with timestamped comments. You can also run challenges. The library uses illustrations rather than stock exercise videos, so you attach your own demo clips with your own cues.

Around the training sit the multi-week programs that keep a 12-week block on rails: weekly goals, daily tasks, habits, morning and evening check-ins, goals with progress bars, and streaks. A client who opens the app on day 23 sees exactly what is due today, and you see who is thriving, active, quiet or at risk on the client record, alongside their check-ins, notes, intake answers, payments and sessions.

The selling side replaces Stan directly. Coachful has a link-in-bio page that sells, booking pages with availability rules, buffers and time-zone detection, and two-way Google, Apple and Outlook calendar sync. Payments run through your own Stripe Connect or Razorpay account and support one-time sales, subscriptions, payment plans, order bumps, coupons, Apple Pay and Google Pay, with a 0% Coachful platform fee since August 2026. Coaching agreements with e-signature go out before the first call and are stored on the client record, so the waiver and refund terms you need for a training client are on file. Session credits suit hybrid trainers who sell packs of in-person sessions next to online programming.

Beyond one-to-one, you can sell a course with drip and completion tracking, run a community feed with group chat and video events, and have cohort groups created automatically when someone enrolls in a group program, which suits a six-week fat-loss challenge. A section-based website builder with blog and custom domain, booking and lead-magnet funnels with pixels and UTM tracking, and email sequences with triggers, delays and A/B splits cover the marketing that Stan reserves for Creator Pro. Michelle, the built-in AI assistant, can draft a program outline or a follow-up email from your live practice data and brief you before a session.

Here is the program builder walking through a multi-week plan:

Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you", describe what you need (a website, a funnel for your free 7-day mobility plan, a 12-week program outline, an email sequence, a link-in-bio page) and attach up to 8 reference links and 10 files such as your logo, photos and existing copy. The Coachful team builds it inside your own account, usually within about 24 hours. Nothing is invented: no fake testimonials, credentials or prices, and gaps are left for you to fill. It does not cover filming your exercise demos, logo design or running ads. Read more about the free white-glove service.

What Coachful does not do. It does not sync with Garmin, Fitbit, Whoop or Oura, and Apple Health sync is not available publicly, so wearable data has to come in through check-ins. There is no PayPal and no permanent free plan. Your client app ships under the Coachful listing with your branding rather than your own App Store account. It is not HIPAA-certified, so keep clinical records elsewhere.

Price. Plans are flat monthly; lower plans cap clients and Pro is unlimited (Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). Monthly plans cancel in one click and there is a free trial. Coachful holds a 4.5 on Trustpilot from 21 reviews. See the Coachful page for fitness coaches and the Fitness & Nutrition pack for the full feature list.

2. ABC Trainerize: a dedicated training app if you keep Stan for selling

Trainerize is the strongest choice when you plan to keep Stan Store as your shop and only need a serious app for delivering workouts. It is built for personal trainers: workouts, habits, nutrition tracking and messaging in a client app, priced by how many clients you coach.

As listed in October 2026, Basic is free for 1 client, Grow is $10 a month for 2 clients, and Pro starts at $25 a month ($23 on annual billing) for 5 clients, with Pro tiers at 15, 30, 50, 75, 100 and 200 clients. Studio Plus starts at $275 a month and goes to sales for 500 clients and up. The 30-day trial runs with unlimited clients and no card, then drops you to the free 1-client plan rather than charging you.

The catch is the add-on list. Below Studio, scheduling, selling products, payments, video and advanced nutrition are separate paid add-ons, and the trial does not include them. That means a 15-client online trainer often pays for Pro plus two or three add-ons, plus Stan for the storefront. There is no course builder, website, funnels or email marketing, and an older vendor profile notes that the client data export leaves out messages, photos and attachments. Public reviews put it at 3.1 on Trustpilot from 100 reviews.

For a fitness coach, Trainerize does the training half very well and leaves the business half to other tools. If you go this route, map which add-ons you need before the trial ends, because the base price is rarely the bill.

Pick it over Coachful if you only coach in an app, you already have a storefront you like, and you want a tool focused purely on personal training.

3. Everfit: the free way to start coaching under five clients

If you are a trainer with two or three online clients and no budget yet, Everfit's Starter plan is free for up to 5 clients, which makes it the cheapest serious training app on this list. It covers workouts, habits, nutrition and messaging.

Paid plans scale by roster size. As listed in October 2026, Pro starts at $19 a month for 5 clients and climbs to $29 for 10, $49 for 20, $95 for 50, $140 for 100 and $290 for 300 (annual billing is cheaper, for example $41 instead of $49 at 20 clients). Studio starts at $105 a month for 50 clients and reaches $430 at 500. There is a 30-day trial with no contract and no card.

The limits look a lot like Trainerize's. Automation (Everfit calls it Autoflow), payments and meal plans are paid add-ons, and there is no course builder, website, funnel or email marketing. You would still need Stan or a similar storefront to take the money and capture leads. Everfit sits at 2.7 on Trustpilot from 16 reviews, a small sample.

Where Everfit fits best is the stage between "I coach a few friends" and "this is a business". Run five clients free, keep your Stan link for the sale, and decide later whether to consolidate. The risk is that by the time you hit 20 clients, you are paying Stan, Everfit Pro and its add-ons, and your client data lives in two places.

Pick it over Coachful if you have fewer than five clients, you are not ready to pay for software, and you are comfortable taking payments somewhere else.

4. HubFit: one flat price for up to 50 app-only clients

Coaches running a growing app-only roster get the most predictable bill from HubFit, because Standard covers up to 50 clients on a single price. It offers programs, nutrition, habits and check-ins, and it is free for your clients.

As listed in October 2026, Standard is $39 a month ($33 annual) for up to 50 clients, Premium is $69 ($57 annual) for up to 100, and Ultimate is $119 ($99 annual) for 100 clients with higher tiers at 200, 300, 400 and 500 clients. There is a 14-day trial on every plan. HubFit holds a 5.0 on Trustpilot from 390 reviews, the highest score in this roundup.

The gating matters for fitness businesses. Branding and payments start at Premium, so on Standard you still need Stan or another checkout to get paid. Team members and Zapier only arrive at Ultimate, and a branded app is a $189-a-month add-on. An older vendor profile lists no scheduling, video calls, contracts or website, so hybrid trainers who sell in-person sessions would need a booking tool alongside it.

The appeal is clear: an online trainer with 35 app clients pays one flat fee and does not watch per-client pricing creep up. If your offer is purely asynchronous (program, check-in, message), HubFit plus a storefront is a lean setup.

Pick it over Coachful if you run a high-volume, app-only service with no calls, no courses and no community, and want the lowest per-client cost for training delivery.

5. My PT Hub: built for hybrid trainers who still book gym sessions

My PT Hub is the pick for trainers who split time between the gym floor and online clients, because bookings sit next to workouts, nutrition, payments, habits, check-ins and a client app. That hybrid mix is something Stan only half covers.

As listed in October 2026, there is a Free plan; Starter is $25 a month ($22.50 annual) for 3 clients (a My PT Hub blog says 5), 50 workouts and 50 nutrition plans; Premium is $59 ($52 annual) with unlimited clients, workouts and nutrition plans; Ultimate is $215 ($195 annual) and includes 5 additional trainers. The 30-day trial asks for no card and downgrades to the Free plan when it ends. Payments run through Stripe. On Trustpilot it scores 4.4 from 2,557 reviews.

The pricing page does not show a course builder, website, funnels or email marketing, so lead capture and content sales still need another tool. A white-label App Store listing is a paid add-on below Ultimate. Note that the pricing page displays euros in some regions.

Unlimited clients on Premium is the headline for a busy trainer: once you pass a dozen online clients, the price stops moving. If you run small-group sessions at a studio and online check-ins in the evening, My PT Hub handles both calendars and both kinds of client.

Pick it over Coachful if most of your revenue is in-person PT and you want an app built around a gym trainer's day rather than a broader coaching business.

6. PT Distinction: automated check-ins for structured online programs

Trainers who want check-ins and automations doing the heavy lifting on a structured online program tend to like PT Distinction. It covers programs, nutrition, check-ins, automations and a client app.

As listed in October 2026, Basic is $19.90 a month with 3 clients included and $6.00 per extra client after one free month; Pro is $59.90 with 25 clients and $2.40 per extra client; Master is $89.90 with 50 clients and $1.60 per extra. The branded client app starts at Pro, not on Basic. There is a 1-month free trial, and you can cancel in that month and pay nothing. It scores 4.8 on Trustpilot from 297 reviews.

The included-plus-overage model rewards trainers who know their roster size. At 30 clients on Pro, for example, the bill is the $59.90 base plus 5 extra clients at $2.40, or $71.90 a month before processing. The pricing page shows no course builder, community or website and funnel builder, so Stan or another storefront still handles the sale and the lead magnet.

Pick it over Coachful if you want automation-heavy online training with a per-client price curve and you are happy to keep marketing and sales on separate tools.

7. TrueCoach: lean strength programming for coaches who only write training

Strength coaches who mostly write programs and review training logs get a focused tool in TrueCoach. It is a programming app priced by active-client cap, and it stays out of your way.

Annual pricing, as listed in October 2026, works out to $26.34 a month for Starter (up to 5 active clients), $57.99 for Standard (up to 20) and $136.99 for Pro (up to 50); Custom covers larger rosters. We could not verify monthly-billing prices, so check TrueCoach's pricing page if you prefer to pay monthly. There is a 14-day trial with no card, and first-time annual subscribers get a 90-day money-back guarantee with restrictions.

Its scope is narrow. An older vendor profile lists no video calls, contracts, courses, community or website, and scheduling does not appear on the pricing page feature list. Automated payments run through Stripe, but in-app payments are limited to coaches banking in the US, UK, Canada and Australia, according to the same older profile. Public reviews are thin: 2.4 on Trustpilot from 19 reviews.

For a powerlifting or barbell coach who sells on Stan, writes blocks in TrueCoach and talks to athletes in the comments, that is enough. Anyone who wants a nutrition plan, habits or a group challenge will hit the walls quickly.

Pick it over Coachful if all you need is a clean place to write strength programs and review logs, and you bank in one of the four supported countries.

8. Kajabi: course-first fitness brands with a big audience

Kajabi suits the fitness creator whose money comes from courses and digital programs sold to an audience, not from coaching individual clients. It is a course, community, website, funnel and email platform.

As listed in October 2026, Basic is $179 a month ($143 annual) with 5 products, 2,500 contacts, 1 community and 0 AI credits; Growth is $249 ($199 annual) with 50 products and 25,000 contacts; Pro is $499 ($399 annual) with unlimited products and 100,000 contacts. The 14-day trial lets you skip the card, but some features stay locked until you pay. If you use a processor other than Kajabi Payments or PayPal, Kajabi adds a 0.5% to 2% fee depending on plan. Trustpilot shows 3.4 from 2,347 reviews.

For fitness coaches, the gap is per-client delivery. Kajabi has no habit tracking or daily check-ins, and coaching is packaged as products and communities rather than individual plans. A 5-product cap on Basic also bites if you sell a beginner program, an intermediate program, a mobility course, a nutrition guide and a challenge. Our Kajabi alternatives for fitness coaches guide goes deeper.

Pick it over Coachful if you sell self-paced programs to thousands of buyers and rarely coach anyone one-to-one.

9. Systeme.io: a zero-cost funnel and email engine

On a zero budget, Systeme.io gives a fitness coach more marketing than Stan's Creator plan: funnels, email, a course, a blog and an affiliate program on a plan that never expires. It is the pick when lead capture is the bottleneck.

As listed in October 2026, the Free plan includes 2,000 contacts, 3 funnels, 1 course with 500 students, 1 blog, 1 custom domain, 1 automation rule and 1 email campaign. Startup is $17 a month, Webinar $47 and Unlimited $97. Every plan takes 0% transaction fees, so you only pay Stripe or PayPal. It holds a 4.9 on Trustpilot from 8,696 reviews.

For training delivery it does nothing. An older vendor profile notes no native 1:1 scheduling with client records, habits or check-ins, basic community and course features, and no branded mobile app. A free "7-day home workout" lead magnet and an email sequence that sells a 12-week program will run nicely here; the 12 weeks themselves will not.

Pick it over Coachful if you want to build an email list without paying for software before you have paying clients, and you will add a training app later.

10. Beacons: staying in a link-in-bio world for less

Beacons is the closest like-for-like swap for Stan Store itself: a creator link-in-bio, storefront, media kit and email tool. Choose it when you like the Stan model and just want it cheaper or free.

As listed in October 2026, Free costs $0, Creator is $10 a month ($8.33 annual), Creator Plus $30 ($25 annual) and Creator Max $100 ($83.33 annual). The cost is the 9% seller fee on Free and Creator, which disappears at Creator Plus. Courses and memberships also start at Creator Plus. Trustpilot shows 2.0 from 43 reviews.

Run the math before switching. A fitness coach selling $1,000 a month of programs pays $90 in Beacons seller fees on the free plan, more than Stan Creator's flat $29, so Creator Plus is the realistic plan once you sell. The pricing page shows no booking with client records, contracts, habits or check-ins, which leaves you with the same delivery gap as Stan. Our Stan Store vs Beacons comparison covers the details.

Pick it over Coachful if you mainly sell low-priced downloads and brand deals from Instagram, and you do not deliver ongoing coaching.

11. Podia: a simple shop for programs plus the odd coaching call

Podia works for a fitness coach who sells a handful of workout programs, a webinar and some paid calls, and wants a storefront that is a step up from link-in-bio without Kajabi's price. It sells courses, downloads, webinars, coaching sessions and community access.

As listed in October 2026, Mover is $49 a month ($42 annual) with a 5% Podia transaction fee; Shaker is $99 ($84 annual) and Earthquaker $179 ($150 annual), both with 0% Podia fees. Email subscriber allowances are small: 100, 500 and 1,000 included. The 14-day trial needs no card. Podia scores 4.1 on Trustpilot from 153 reviews.

An older vendor profile notes no mobile app and no native video calls, and there are no client habits, check-ins or per-client plans. The included email allowance is the hidden constraint: a fitness coach with a 2,000-person list outgrows every plan's included subscribers.

Pick it over Coachful if you sell a few digital programs and occasional calls, and you have no need for workout logging or client check-ins.

12. Skool: a gamified community for group fitness challenges

Skool wins one specific job: a paid group with a classroom, a calendar of live calls and leaderboards that keep challenge members posting. If your offer is a monthly membership with group workouts, it fits.

As listed in October 2026, Hobby is $9 a month ($7.50 annual) and Pro $99 ($82.50 annual), both with unlimited members, courses, videos and live calls. Payments go only through Skool Payments: Hobby charges 10% plus 30¢ per transaction, and Pro charges 2.9% plus 30¢ up to $899 and 3.9% plus 30¢ above $900. The trial length was not stated on the pricing page. Trustpilot shows 1.6 from 54 reviews.

There is no custom-domain website, no funnels, no email automation and no public API, and no 1:1 client records, intake forms, habits or check-ins. For one-to-one online training it is not a fit at all. See our Skool alternatives for fitness coaches for community-led options.

Pick it over Coachful if your entire business is a low-cost group membership and the leaderboard is the product.

How do the 12 tools compare feature by feature?

The matrix below shows which tools cover training delivery and which cover selling and marketing; most rows only do one of the two. Stan Store is included at the bottom for reference.

What does a full fitness coaching stack cost per month?

A Stan Store alternative only saves money if it replaces more than Stan. The three example stacks below are the common combinations fitness coaches run, priced at 5, 20 and 40 clients from list prices with monthly billing in October 2026. Processing fees and paid add-ons are excluded, which flatters the stacks.

Stack A is the cheapest on paper, but it has no email marketing and no contract step, and every client exists twice: once as a Stan customer, once as an Everfit athlete. Stack B fixes marketing and still splits the client across two logins. Stack C covers the most ground of the three and costs the most. For help setting what to charge in each scenario, see our guide to pricing app-only and live-call tiers.

How would a fitness coach set this up in Coachful?

Work in this order so nothing goes live before the delivery side is ready. Here is how an online strength and nutrition coach with a few existing clients would do it.

1. Request the build. Use the white-glove form to ask for a link-in-bio page and a short website, attaching your logo, photos and current Stan product descriptions. Ask for a funnel for your free lead magnet, such as a 7-day beginner gym plan.
2. Connect Stripe. Link your own Stripe Connect account, then turn on Apple Pay and Google Pay for buyers arriving from Instagram on their phones.
3. Build the program. Start from one of the 40-plus program templates or Michelle's draft, then add weekly goals, daily tasks and habits such as steps and protein. Attach workouts from the builder and record your own demo clips for the key lifts.
4. Set nutrition targets. Add calories and macros per client, plus a starter meal plan and a few recipes.
5. Add the check-in rhythm. A weekly check-in with weight, measurements and progress photos, plus a morning check-in for sleep and energy if your clients like daily touchpoints.
6. Create the offer. A monthly subscription for ongoing coaching and a payment plan for a 12-week block, each with your coaching agreement attached so it is signed before the first call. Include your medical referral policy in that agreement.
7. Open booking. A free consultation with intake questions about training history and injuries, and paid check-in calls or session credits for hybrid clients.
8. Switch the bio link. Point your Instagram and TikTok bio at the new link-in-bio page, then export your Stan customers to CSV and import them. Clients, programs and content can be imported for you during onboarding.

For the program design itself, our guide on how to create an online fitness coaching program people keep walks through phases and progression.

What mistakes do fitness coaches make when leaving Stan Store?

The common one is swapping storefronts and keeping the same gap. Moving from Stan to Beacons or Podia changes the checkout, not the fact that training lives somewhere else.

• Pricing the base plan, not the bill. Training apps put payments, scheduling, automation and meal plans in add-ons. Price the add-ons you need for your real roster, not the headline.
• Forgetting the seller fee. A 9% or 10% fee looks small until you sell a $300 program; on $3,000 a month it is $270 to $300.
• Skipping the agreement. Stan has no contract step. Before you train someone online, get a signed agreement with your refund terms and your medical referral policy.
• Losing the course and community. Stan exports customers to CSV, but course and community content has to be rebuilt elsewhere. Plan that rebuild before cancelling.
• Counting on wearables. If your coaching depends on automatic Garmin or Whoop data, check sync support first; many platforms, Coachful included, rely on client check-ins instead.

Our list of online fitness coaching mistakes covers the client-side errors that cost renewals.

Which Stan Store alternative should a fitness coach pick?

Pick Coachful if you coach people through a program and want the shop, the workouts, the check-ins and the follow-up in one place. It is the only tool here that replaces Stan's storefront and a training app at the same time, and the white-glove team will build your pages so you are not starting from a blank screen.

If you want to keep Stan and add delivery, ABC Trainerize or Everfit are the strongest training apps, and HubFit is the most predictable flat price for a big app-only roster. If you train in person as much as online, look at My PT Hub. If you only sell self-paced programs to a large audience, Kajabi or a free Systeme.io setup make more sense than a coaching platform. Beacons, Podia and Skool are best kept for creators who sell downloads, a few calls or a group membership. Coaches in other niches can compare our Stan Store alternatives for life coaches.

Frequently asked questions

Is Stan Store good for fitness coaches?

Stan Store is good for selling: a workout PDF, a course, a subscription or a paid call from your Instagram bio, with 0% Stan fees. It has no workout builder, habits, check-ins, contracts or client records, so fitness coaches who deliver ongoing training usually pair it with a training app.

What is the best Stan Store alternative for online personal trainers?

Coachful is our top pick because it combines a link-in-bio page, checkout, booking and contracts with a workout builder, nutrition targets, logging, habits and weekly check-ins. If you only want a training app and plan to keep Stan for selling, ABC Trainerize and Everfit are the strongest options.

How much does Stan Store cost?

As listed in October 2026, Creator is $29 a month or $300 a year, and Creator Pro is $99 a month or $948 a year. Email broadcasts, upsells, discount codes, funnels and affiliates are on Creator Pro only, and there is a 14-day free trial.

Does Coachful have a workout builder?

Yes. The Fitness & Nutrition pack includes a workout builder with an illustrated exercise library, supersets, circuits, AMRAP, EMOM, intervals and tempo, plus client logging with set history and PRs. There are no stock exercise videos, so you attach your own demo clips.

What is Coachful's free white-glove service?

On every plan, you can ask the Coachful team to build a website, funnel, program, email sequence, link-in-bio page or similar inside your account, usually within about 24 hours. You attach reference links and files, nothing is invented, and gaps are left for you. It does not include filming videos, logo design or ad management.

Can I move my Stan Store customers to another platform?

Stan lets you export customers and contacts to CSV, which most platforms can import. Course and community content has to be rebuilt; on Coachful, clients, programs and content are imported for you during onboarding.

Does Coachful sync with Garmin, Whoop or Apple Health?

No. Coachful does not sync with Garmin, Fitbit, Whoop or Oura, and Apple Health sync is not available publicly. Clients report steps, sleep, weight and measurements through check-ins and progress entries instead.

Which alternative is cheapest for a new fitness coach?

Everfit's Starter plan is free for up to 5 clients, and Systeme.io's free plan covers funnels and email for up to 2,000 contacts. Combining the two costs nothing in software, though you would still pay card processing and run two separate logins.

Is fitness coaching software suitable for clients with medical conditions?

Coaching is not treatment, and none of these tools make it so. Refer clients with injuries, diagnosed conditions, pregnancy complications or signs of disordered eating to a physician, physiotherapist or registered dietitian. Coachful is not HIPAA-certified, so do not use it for clinical records.

Can I run in-person and online clients from one tool?

Yes, with the right tool. Coachful handles paid sessions and session credits next to online programs, and My PT Hub is built around bookings plus an app. Pure online apps like HubFit and TrueCoach need a separate booking tool for gym sessions.