Personal Training Packages: Template, Example and Tips

Personal training packages are the menu a client chooses from after the consultation: a few fixed bundles of sessions, programming and support, each with a clear price, a clear length and clear rules for booking, cancelling and paying. This article gives you a free, copyable price-sheet template for in-person, online and hybrid training, a table explaining every section, a filled example for a fictional client, and the steps to put the whole thing live so the client can pick a package, pay and book without three emails back and forth.

We make Coachful, so that is where this template is set up in the walkthrough below: each package becomes an offer the client can buy, the terms go into an agreement they sign before the first session, and the signed copy, payments and session credits sit on the client record. You can just as easily paste the template into a PDF or a Google Doc. Every price in this article is an illustrative example, not a market rate, so swap in your own numbers before you send anything.

Where does a package price sheet sit in the client journey?

The price sheet belongs between the free consultation and the first paid session. It is the document that turns "this sounds good" into a decision, so it should arrive while the conversation is still fresh, usually the same day as the consult.

For most personal trainers the journey from first enquiry to first session looks like this:

1. Enquiry. Someone finds you through your gym floor, a referral, Instagram or your personal trainer website and books a consultation.
2. Intake questions. Before the consult they answer a short set of questions: goal, training history, availability, anything a health screen should know about.
3. Consultation. Twenty to thirty minutes, in person or on video. You listen, maybe run a quick movement screen, and recommend one package.
4. Price sheet. The document in this article. It repeats your recommendation, shows the alternatives, and states the terms.
5. Agreement and payment. The client signs the terms (or a separate personal training contract) and pays in full, monthly or in instalments.
6. Health screen and first booking. A pre-exercise questionnaire is completed and the first session is booked.
7. Delivery. Sessions, programming, check-ins and progress reviews.
8. Renewal. Near the end of the package, the price sheet comes back out as the renewal menu.

That last step is the one many trainers forget. A price sheet is not only a sales document; it is the reference both of you return to when a pack runs out, when a client asks to pause, or when a late cancellation needs a ruling. If the rules are written down before money changes hands, nobody has to argue about them later.

Session packs, monthly plans or programs: which package structure fits?

There are three common ways to package personal training: a pack of sessions used over a set period, a recurring monthly plan, or a fixed-length program with a start and end date. Most trainers offer two of these, not all three, and online or hybrid versions of each.

If you are moving existing clients to a lighter in-person schedule, the hybrid row is usually the bridge; our guide to moving in-person training clients online covers how to have that conversation. For the general pricing method behind any of these, see how to price coaching packages and six pricing models with a worked cost example.

How to work out your own numbers

Do not copy the example prices above. Work your numbers out from three inputs: what an hour of your time has to earn, what each package costs you to deliver, and how much of a discount you are willing to give for commitment.

1. Set a single-session rate. Start from the income you need per month, divide by the number of sessions you can realistically deliver (not the number you could squeeze in), and add your costs: gym rent or floor fees, insurance, software, travel, payment processing.
2. Add the hidden hours. Programming, check-in replies and form reviews take time. A program package that includes weekly programming changes might carry 15 to 30 minutes of extra work per client per week. Price that in.
3. Discount for commitment, not for volume alone. A small discount (for example 5 to 15 percent) for a pack or a three-month minimum rewards commitment. Bigger discounts often mean you are underpricing the single session.
4. Check the extremes. Would you be happy if every client chose the cheapest package? If not, the cheapest package is too cheap or includes too much.

Our package pricing calculator runs this arithmetic for you from your rate, costs and session count, and the tiered coaching packages examples show how three tiers can sit next to each other without the middle one looking pointless.

The personal training packages template

Copy everything below into your own document, replace each [bracketed] item, and delete any package you do not sell. The wording is written to be sent to clients as it is, so keep the tone or adjust it to sound like you.

[Your business name] Personal Training: Packages and Terms
[In person at [gym or studio name, city] / Online / In person and online]
Prices valid from [date] to [date]. Prices include [sales tax / VAT where applicable / no tax].

1. How we start
   • Every new client begins with a free [20]-minute consultation, [in person / on video].
   • Before your first paid session you complete a short health and activity questionnaire. If any answer suggests you should speak to a doctor first, we pause until you have clearance.
   • Your first paid session includes a movement assessment: [squat, hinge, push, pull, single-leg balance, and a conditioning check you are comfortable with]. We use it to set starting weights and build your plan.
   • Prefer to try one session first? A single assessment session is [$price] and is credited toward any package bought within [7] days.
2. In-person session packs
   • [Starter 5]: 5 x [60]-minute sessions, [$price] ([$price] per session). Use within [45] days.
   • [Standard 10]: 10 x [60]-minute sessions, [$price] ([$price] per session). Use within [90] days.
   • [Committed 20]: 20 x [60]-minute sessions, [$price] ([$price] per session). Use within [150] days.
   • Shared sessions (2 people, same time, same goals): [$price] per session per person.
3. Monthly training plans
   • [Weekly]: 4 sessions a month, [$price] a month.
   • [Twice weekly]: 8 sessions a month, [$price] a month.
   • [Three times weekly]: 12 sessions a month, [$price] a month.
   • Minimum term: [3] months. After that the plan continues monthly until you cancel with [30] days' notice.
   • Up to [2] unused sessions roll into the next month; anything beyond that expires.
4. Programs with a fixed goal
   • [12-Week Strength Foundations]: [24] in-person sessions, a written program updated every [4] weeks, weekly check-in, and a progress review in weeks [6] and [12]. [$price] paid in full or [3] monthly payments of [$price].
   • [8-Week Event Prep]: built backwards from your date ([race, wedding, fitness test, return to sport]). [$price].
   • Program sessions must be used within the program dates plus [2] weeks.
5. Online and hybrid coaching
   • [Online Programming]: a training plan in the app, updated every [4] weeks; weekly check-in with written feedback within [48] hours; up to [3] form-check videos a week. [$price] a month.
   • [Hybrid]: everything in Online Programming plus [2] in-person sessions a month. [$price] a month.
   • Messaging hours: [Monday to Friday, 8am to 6pm]. Messages outside these hours are answered the next working day.
6. What every package includes
   • A program written for your goal, your equipment and your schedule, not a generic plan.
   • Session notes and logged lifts so you can see progress over time.
   • [Progress photos and measurements every [4] weeks, if you want them; always optional and private.]
   • General guidance on sleep, daily steps and eating habits that support your training.
7. What is not included
   • Gym entry or membership fees at [gym name] (paid to the gym directly).
   • Medical diagnosis, injury treatment or rehabilitation. If you have pain or an injury that needs assessment, I will refer you to a doctor or physiotherapist.
   • Individual meal plans for a medical condition. These come from a registered dietitian or your doctor.
   • Supplements, equipment and clothing.
8. Booking and sessions
   • Book through [your booking link]. Sessions can be booked up to [4] weeks ahead and no later than [12] hours before.
   • Sessions start and end on time. If you arrive late, the session still ends at the booked time.
   • If I am late or need to cancel, you get the time back or a free session, your choice.
9. Cancelling and rescheduling
   • Cancel or move a session at least [24] hours before it starts and nothing is lost.
   • Cancellations with less than [24] hours' notice, and no-shows, count as a used session.
   • Exceptions: illness, injury and genuine emergencies. [One late cancellation per pack is forgiven, no questions asked.]
10. Expiry, pauses and holidays
    • Packs expire on the date shown on your receipt. Before expiry I will remind you how many sessions are left.
    • You can pause a pack or plan for up to [4] weeks for illness, injury, surgery or pregnancy-related reasons. Tell me in writing and the expiry date moves.
    • Holidays: monthly plans can be frozen for [2] weeks a year with [7] days' notice.
11. Payment
    • Packs and programs paid in full are due before the first session.
    • Monthly plans are charged on the [1st / same date as your start] each month by card.
    • Instalment plans: if a payment fails, I will contact you and sessions pause until it is settled.
    • Prices may change for new packages with [30] days' written notice. A package you have already paid for keeps its price.
12. Refunds and transfers
    • Unused sessions can be refunded within [14] days of purchase if none have been used.
    • After that, unused sessions are refunded [at the single-session rate minus sessions used / only for medical reasons with a note / not refunded but transferable].
    • Packs can be transferred to a [family member or friend] with my agreement.
13. Your health and safety
    • Tell me before a session about any new injury, illness, medication, pregnancy or change in how you feel.
    • Stop and tell me straight away if you feel chest pain, dizziness, unusual breathlessness or sharp pain.
    • I am a personal trainer, not a medical professional. Training is not treatment, and I will refer you on when something is outside my scope.
14. Check-ins and progress reviews
    • We review progress every [4 / 6] weeks against the goal you set in your first session: [strength numbers, a timed test, measurements, how you feel day to day].
    • If something is not working, we change the plan at the review, not at the end of the package.
15. Next step
    • My recommendation for you: [package name], because [one sentence tied to their goal and schedule].
    • To start, [buy the package here: link] and book your first session. If you have questions, reply to this message or call [phone].

What does each section of the template do?

Each section answers a question a client would otherwise ask you by message, usually at an awkward moment. The table explains why each one is there and the mistake to avoid when you fill it in.

What must personal trainers add beyond pricing?

Beyond prices and terms, a trainer's package sheet needs four things a business coach's would not: a pre-exercise health screen, a clear scope-of-practice line, careful handling of health information, and terms that follow local consumer law.

A pre-exercise health screen with clear red flags

Ask every new client to complete a pre-exercise questionnaire before the first paid session. Many trainers base theirs on the PAR-Q+ (the Physical Activity Readiness Questionnaire for Everyone); it is a copyrighted form, so either use the official version as published or write your own questions in your own words. Get written clearance from a doctor before training when a client reports any of the following:

• Chest pain at rest or during activity, fainting, or unexplained dizziness.
• A diagnosed heart condition or high blood pressure that a doctor has said limits exercise.
• Recent surgery, a recent fracture, or a joint or back problem that gets worse with activity.
• Pregnancy, or less than [your chosen number of] weeks after giving birth, without guidance from their midwife or doctor.
• Diabetes, epilepsy or another condition where medication or activity changes need medical oversight.
• Anything a doctor has told them not to do.

For general guidance on how much activity adults need, the US Physical Activity Guidelines for Americans recommend muscle-strengthening activity on two or more days a week alongside aerobic activity. That is a sensible floor when you explain why twice-weekly packages exist, but it is not a prescription for any individual client.

The scope line

Personal training is not medical care, physiotherapy or dietetics. Write that in the package sheet, and mean it in practice: if a client describes pain that is worsening, numbness, a suspected injury, disordered eating, or symptoms of a medical condition, refer them to the right professional and pause or adjust training until they are cleared. You can keep training around a known, managed condition with their clinician's guidance; you should not be the one diagnosing it.

Health information and privacy

Screening answers, injury notes and progress photos are sensitive personal data. Keep them where only you (and anyone you formally share access with) can see them, collect only what you need to train someone safely, and tell clients how long you keep it. If you work inside a clinic or alongside medical providers and need to keep clinical records, those belong in a clinical records system built for that purpose.

Consumer law for prepaid and recurring packages

Prepaid packs and recurring monthly plans are consumer contracts, and the rules differ by country and state. In the US, online sales with automatic recurring charges fall under the Restore Online Shoppers' Confidence Act, which requires clear disclosure of the terms, the customer's express consent and a simple way to stop the charges. Some places also limit expiry dates on prepaid services or set cooling-off periods for contracts signed at a distance. Check with a local attorney or your professional body before relying on your refund and expiry terms, and check with an accountant about whether sales tax or VAT applies to your sessions.

How do you set up personal training packages in Coachful?

In Coachful, each package becomes an offer with its own price and payment option, the terms become an agreement signed before the first session, and the client books, pays and trains inside one branded app. Here is the order we would set it up, following the journey from the first section.

What Coachful is, in one paragraph. Coachful is a coaching platform where one subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client. It suits trainers who deliver programs between sessions as well as the sessions themselves, solo trainers growing into a small team, and anyone replacing four to six separate tools. It is not HIPAA-certified and is not meant for clinical records or insurance billing, it does not take PayPal, and it does not sync with Garmin, Fitbit, Whoop or Oura or include stock exercise videos (you attach your own demos). To start, take a free trial and, if you want, ask the team to build your setup for you through the free white-glove service.

Step 1: Put intake questions on the consultation booking

Create a free consultation session type on your booking page with availability rules, buffers and minimum notice, and add intake questions on booking: goal, training history, days and times available, and a yes or no for "Is there anything about your health I should know before we talk?". Answers land on the client record before the call, and the Intakes page shows upcoming consultations and how many converted.

Step 2: Turn each package into an offer

Create one offer per package from your sheet: a 10-session pack, a monthly plan as a subscription, a 12-week program with a payment plan option. Payments run through your own Stripe Connect or Razorpay account, with one-time payments, subscriptions, payment plans, coupons, refunds, Apple Pay and Google Pay, and Stripe Tax if you need tax calculated. Coachful takes a 0% platform fee on these payments; only Stripe or Razorpay processing applies. Session packs can be sold as session credits, so the client's remaining sessions are counted for you as they book. Our guide to tracking session credits and invoicing goes deeper on that part.

Here is a short walkthrough of how bundles are put together and presented to clients:

Step 3: Send the terms as an agreement before the first session

Paste sections 7 to 13 of the template (booking, cancellation, expiry, payment, refunds, health and safety, check-ins) into a coaching agreement. Coachful sends it for e-signature before the first session and stores the signed copy on the client record, so when a late-cancellation question comes up in month three you can open the exact wording they agreed to. If a client already signed a paper or PDF version, you can drop the signed PDF into the Agreements tab. The coaching contracts page shows the agreement flow in more detail.

Step 4: Open the calendar for paid sessions

Add a paid session type for training (60 minutes, with your buffer for walking between clients or setting up equipment), connected to Google, Apple/iCloud or Outlook with two-way sync so personal plans block your availability. Email reminders go out automatically, plus SMS 24 hours before and WhatsApp one hour before once messaging is enabled. For online check-in calls, built-in video or auto-created Zoom, Meet or Teams links are added to the booking. If you work with other trainers, team plans add coach seats with per-coach availability, and shared session types can be assigned round-robin or to the least busy trainer.

Step 5: Deliver the program between sessions

With the Fitness & Nutrition pack you write workouts with the workout builder and its library of illustrated exercises (supersets, circuits, AMRAP, EMOM, intervals and tempo), attach your own demo videos, and clients log their sets, see their set history and PRs. For online and hybrid packages, weekly check-ins, private progress photos and measurements, nutrition targets up to calories and macros, and private form-check video with timestamped coach comments cover what section 5 of the template promises. Multi-week programs carry weekly goals, daily tasks and habits, and enrolment in a group program can create a cohort group automatically.

Step 6: Keep invoices and renewals on the record

Every transaction gets an invoice, and you can raise manual invoices for anything sold in person. The client record shows payments, sessions, check-ins and notes together, with a status of thriving, active, quiet or at risk, which is a useful prompt to start the renewal conversation before a pack runs out rather than after.

What the client sees

Clients use one app with your branding inside the Coachful app. They see the packages you have published, buy one, sign the agreement, book their next session, and find their program, check-ins and documents in one place. The next session and any required pre-session task sit at the top of their coaching hub.

Why Coachful stands out: a free white-glove service. If you would rather not build this yourself, open Create and choose "We'll build it for you · FREE", describe your packages, and attach your current price sheet, logo and photos (up to 10 files and 8 reference links). The Coachful team builds the offers, the agreement, an intake form or a whole booking funnel inside your own account, usually within about 24 hours. Nothing is invented: no fake credentials, testimonials or prices, and any gaps are left for you to fill. It does not include recording your exercise videos, logo design or running ads. Read more about the free white-glove service.

How else can you send, sign and store the package sheet?

You do not need software to use this template. A PDF works; the question is how much of the follow-through (payment, signature, session counting, reminders) you want to do by hand. Prices below are as listed in October 2026 and change, so check each vendor's own pricing page.

The fitness apps in the table (ABC Trainerize, My PT Hub, PT Distinction) are built around workout delivery and price by client count; Paperbell is built around selling packages to coaches generally. If you are weighing a full platform rather than just a way to send this document, our comparisons of the best app for personal trainers and the best payment platforms for personal trainers go through each in more depth, and scheduling software for personal trainers covers the booking side.

What does a filled example look like?

Below is the template filled in for a fictional trainer and a fictional client. Every name and price is an example invented for this article.

The trainer (example): Jordan Reyes, Reyes Strength, training clients in person at a private studio and online. Single session rate set at $85 after working out rent, insurance, software and processing costs.

The client (example): Priya, 41, works at a desk, lifted regularly in her twenties, has not trained for three years. Goal: deadlift her bodyweight and stop feeling stiff after long days. Available Tuesday and Thursday evenings, travels for work one week a month. Her health questionnaire raised no red flags; she mentioned occasional lower-back tightness after sitting, which is noted and reviewed at each session.

Reyes Strength Personal Training: Packages and Terms
In person at the Reyes Strength studio and online. Prices valid from 1 November 2026 to 30 April 2027. Prices include sales tax where applicable.

• Assessment session: $85, credited toward any package bought within 7 days.
• Standard 10 pack: 10 x 60-minute sessions, $765 ($76.50 per session), use within 90 days.
• Twice-weekly monthly plan: 8 sessions a month, $640 a month, 3-month minimum, up to 2 sessions roll over.
• 12-Week Strength Foundations: 20 in-person sessions, app programming updated every 4 weeks, weekly check-in, reviews in weeks 6 and 12. $1,690 in full or 3 monthly payments of $580.
• Hybrid: 2 in-person sessions a month plus app programming and a weekly check-in, $329 a month.
• Cancellations: 24 hours' notice; one late cancellation forgiven per package.
• Pauses: up to 4 weeks for illness or injury, in writing; expiry moves with the pause.
• Refunds: full refund within 14 days if no sessions used; after that, unused sessions refunded at $85 each minus sessions used, for medical reasons with a note.

Jordan's recommendation for Priya (example): "I recommend 12-Week Strength Foundations. Twenty sessions over twelve weeks fits your Tuesday and Thursday evenings with room for your travel week, and the app programming keeps you training on the road. We will check your deadlift at week 6 and week 12, and keep an eye on how your back feels after long days at your desk."

Why this works: the sheet offers five choices but ends with one recommendation tied to Priya's own goal and calendar. The program has 20 sessions rather than 24 because her travel week is planned in, which makes the "use within program dates plus 2 weeks" rule realistic instead of a trap. The back tightness is recorded and watched, not diagnosed; if it turned into pain that worsened with training, Jordan would pause and refer her to a physiotherapist.

What are the most common mistakes with personal training packages?

Most package problems come from rules that were never written down or prices that were never worked out. These are the ones that cost trainers the most.

• Too many choices. Seven packages on one sheet slows the decision. Offer three to five and recommend one.
• Discounts that eat the margin. If your 20-pack per-session price is below what a session costs you to deliver once programming time is included, every committed client loses you money.
• No expiry on packs. A pack with no end date turns into a liability you carry for years. Set a realistic window and a pause rule.
• Unlimited online support by accident. "Message me anytime" in an online package becomes a second job. Write reply times and video limits.
• Cancellation rules applied unevenly. Waiving the fee for a favourite client and charging another breeds resentment. One rule, written exceptions.
• Results promised as guarantees. "Lose 10 kg in 12 weeks" is a claim you cannot control. Describe the training focus and how progress is measured.
• Skipping the health screen for "fit" clients. Experienced lifters still have heart conditions, recent surgery or medication changes. Screen everyone.
• Health answers in the wrong place. Screening forms sitting in an open shared folder, or in your phone's camera roll, put clients' sensitive data at risk.
• No renewal step. If you only bring up renewal on the last session, many clients simply stop. Raise it at the final progress review, with the sheet in hand.

For more on how these choices play out in selling, see how to sell coaching packages online and, if you are starting from zero, how to start an online personal training business.

Is this template legal, medical or financial advice?

No. This template and article are general information to help you write your own package sheet; they are not legal, medical, tax or financial advice. Consumer protection, contract, cancellation, refund and tax rules vary by country, state and sometimes city, and the rules for recurring payments and prepaid services can be strict.

Have a local lawyer review your terms before you rely on them, especially the cancellation, expiry, refund and auto-renewal sections, and whenever you sell to clients in another country. Ask an accountant whether your sessions are subject to sales tax or VAT and how to record prepaid packages. Your health screening process and referral thresholds are worth reviewing with a doctor or physiotherapist you trust, and your insurer may have its own requirements for screening and waivers.

FAQ

How many personal training packages should I offer?

Three to five is enough for most trainers: for example one session pack, one monthly plan, one program and one online or hybrid option. Fewer choices make the decision faster. Always end the sheet with the single package you recommend for that client.

Should personal training packages expire?

Usually yes, with a realistic window and a written pause rule for illness, injury or other life events. An expiry date keeps clients training regularly and stops unused sessions piling up for years. Check whether local consumer law limits expiry on prepaid services before you set yours.

How do I price online personal training packages compared with in-person?

Price online packages on the time they actually take you: programming, check-in replies and video reviews, plus software costs. They are usually lower per month than weekly in-person sessions because there is no live hour, but they should not be priced as if they take no time. Set reply-time and video-review limits so the price stays fair.

Is a monthly plan better than a session pack?

Neither is better for every client. Monthly plans give you steadier income and suit clients with fixed training days; session packs suit clients who travel or work shifts. Many trainers offer both and let the client's schedule decide.

Do I need a separate contract as well as this price sheet?

The terms sections of this template already work as a short client agreement once the client signs them. Some trainers prefer a fuller personal training contract with a liability waiver alongside it. Either way, have a local lawyer review the final wording.

What health questions should I ask before selling a package?

Ask about heart conditions, chest pain, dizziness or fainting, blood pressure, recent surgery or injuries, pregnancy, medications and any activity a doctor has told them to avoid. Many trainers base their questions on the PAR-Q+, written in their own words or using the official form as published. If a red flag comes up, get clearance from a doctor before training starts.

Can I sell personal training packages with payment plans?

Yes. Programs especially lend themselves to instalments, such as three monthly payments for a 12-week block. State in the sheet what happens if a payment fails, and in Coachful you can set a payment plan on the offer through your own Stripe or Razorpay account.

Can Coachful track how many sessions are left in a pack?

Yes. Packs can be sold as session credits, and the remaining credits count down as the client books. Payments, invoices and sessions all sit on the client record, so you can see at a glance who needs a renewal conversation.

What is Coachful's free white-glove service?

It is a free build service on every plan: you describe what you want, such as your package offers, an agreement, an intake form or a booking funnel, attach files and links, and the Coachful team builds it inside your account, usually within about 24 hours. It does not invent prices, credentials or testimonials, and it does not include recording videos or running ads.

How much does Coachful cost for a personal trainer?

Coachful has flat monthly plans, with lower plans capping the number of clients and Pro covering unlimited clients (current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). Booking, payments, agreements and program delivery are included in your Coachful membership, and there is a free trial so you can set up your packages before committing.