How to Start a Spiritual Coaching Business: A 90-Day Plan

Here is how to start a spiritual coaching business in nine steps: pick one kind of person and one turning point you help them through, write a clear scope line (coaching, not therapy or religious authority), package your work into two or three offers, price them from the hours they really take, set up the legal basics (structure, EIN, insurance, a coaching agreement), put booking, payments and delivery on one platform, sign your first 10 clients through warm, local and content channels, deliver with daily practices and check-ins between sessions, then review everything at day 90. Most of it can be done in three months while you still hold another job.

This guide is about the business, not the calling. You have already decided to coach. What follows is the practical build: who actually pays for spiritual coaching, what to sell, how to price it, which official rules apply, what software you need, and a 30/60/90-day plan you can copy. We make Coachful, a coaching platform, so we show where it fits, and we are clear about what it does not do. If you want the shorter overview first, our guide to starting a spiritual life coaching business covers the basics; this article goes deeper on packaging, pricing and launch.

What are the steps at a glance?

Nine steps, roughly 90 days, and a lean budget that can stay in the low hundreds of dollars before software. The table shows the order, a realistic time for each, and what it typically costs. Costs marked as estimates are illustrative; your state, country and choices will change them.

Is spiritual coaching a viable niche?

Yes, if you are specific. The audience is large: in a 2023 survey of 11,201 US adults, Pew Research Center found that 70% of Americans can be considered spiritual in some way, including 22% who describe themselves as spiritual but not religious (Pew Research Center, "Spirituality Among Americans", December 2023). The same survey found 83% believe people have a soul or spirit in addition to their body. That is not proof that people will pay for coaching, but it tells you the interest is mainstream, not fringe.

The people who pay are rarely "anyone interested in spirituality". They are people in a specific moment who want a guide who takes their inner life seriously and also helps them act. In practice, paying spiritual coaching clients tend to cluster around turning points like these:

• Leaving or loosening a religious tradition and wanting a personal practice without losing meaning or community.
• Midlife questions: a career that looks fine on paper but feels empty, an empty nest, a first serious illness in the family.
• Grief and endings where the person is not in crisis but wants to make meaning of a loss (with clear referral lines, see below).
• Practitioners building their own practice: yoga teachers, energy workers and meditation teachers who want help turning a calling into a sustainable rhythm.
• High-pressure professionals who want a contemplative practice that survives a 60-hour week.

Pick one. "I help women leaving high-control churches build a spiritual life of their own" sells better than "I help people connect with their higher self", because the first person can recognise themselves in one sentence. If you need a name that matches the niche, our list of spiritual business names has 150 starting points and a way to test them.

Do you need a credential?

In most places there is no licence for "spiritual coach", and coaching in general is unregulated. That cuts both ways: anyone can start, and clients have little to go on except your clarity and conduct. A general coaching credential, such as the ACC, PCC or MCC from the International Coaching Federation (ICF), signals training in coaching skills rather than spiritual authority. If you are pursuing one, log your hours from your very first client; Coachful's ICF credential tracking counts coaching hours and distinct clients against the ACC, PCC and MCC thresholds and exports a client coaching log with paid and pro bono hours. If you come from a faith tradition and want to coach within it, our guide to starting a Christian life coaching business covers that path.

What is your scope line?

Spiritual coaching is not therapy, medical care or religious direction from an ordained authority, and clients should hear that before they pay. Write a one-sentence scope line and put it on your website, your booking page and your agreement. An example you can adapt:

"I am a spiritual coach, not a therapist, doctor or member of the clergy. Coaching supports your growth and choices; it does not diagnose or treat mental or physical health conditions."

Then keep a referral list. Refer out, and pause coaching where appropriate, when a client mentions thoughts of self-harm or suicide (in the US, the 988 Suicide and Crisis Lifeline is reachable by call or text at 988), symptoms of trauma that are disrupting daily life, hearing or seeing things others do not in a way that frightens them, heavy substance use, an eating disorder, or religious trauma that needs a licensed therapist. Spiritual practices such as breathwork, fasting and long meditation retreats can be intense; ask about health conditions at intake and suggest the client check with their doctor before anything physically demanding. Clients trust coaches who know where their work ends.

How do you define your client and your offer?

Write down one client, the turning point they are in, and the result they want in their own words. Then design two or three packages that move them toward that result in steps: a way to start, a main program, and a way to stay.

A useful exercise: describe the client's Tuesday. "She is 47, a hospital administrator, raised Catholic, hasn't been to Mass in ten years, meditates with an app when she remembers, and feels a quiet grief that she has no practice of her own." When you can write that paragraph, your offers write themselves: she needs structure, a few daily habits, a weekly conversation, and other people on the same path.

Here are three example packages built for spiritual coaching. The names and contents are examples to adapt, not templates you must copy.

Package 1: a single deep session ("Clarity Session")

A 90-minute one-off session with a short intake form before it and a written summary of insights and three practices afterwards. It is the low-commitment way in for people who are curious but unsure. It also gives you real conversations to refine your main program. On booking, ask two intake questions: "What is happening in your life that brought you here now?" and "What spiritual or contemplative practices, if any, do you already have?"

Package 2: an eight-week 1:1 program ("Rooted Practice")

Eight weekly 60-minute sessions, plus a daily practice the client actually does between sessions: a five-minute morning intention, an evening reflection, one weekly reading or audio. Each week has a theme, for example: week 1 your spiritual history, week 2 values and what is sacred to you, week 3 building a daily practice, week 4 ritual and rhythm, week 5 discernment and decisions, week 6 relationships and boundaries, week 7 service and work, week 8 the practice you take forward. This is where most of your revenue and your best client results will come from, because change in this niche happens in daily practice, not in a single conversation.

Package 3: a small group circle or membership ("New Moon Circle")

A six-week group of 8 to 12 people meeting every other week, or an ongoing monthly membership with one live group call, a shared feed and a monthly practice theme. Groups suit spiritual coaching unusually well: many clients come precisely because they have lost a community of practice. A circle is also where Rooted Practice graduates go next, which keeps them with you. Our guide to starting a group coaching business goes deeper on running cohorts.

Whatever you sell, write each offer in the same four lines: who it is for, the result it aims at (in honest, non-guaranteed language), what they get, and the price. That structure is what the offer editor in Coachful asks for, and it keeps you from writing a sales page that is all mood and no specifics. More package ideas are on our coaching packages page.

How should you price spiritual coaching?

Start from the hours an offer really takes and the income you need, not from what feels spiritually comfortable to ask. Many spiritual coaches underprice because charging for sacred work feels awkward; the hours math below turns it into arithmetic.

The table uses illustrative numbers to show the method. They are not market rates for spiritual coaching and not a recommendation; plug in your own.

Three lessons fall out of the math. First, single sessions are the hardest way to earn a living, so treat them as a door, not the house. Second, the eight-week program is the backbone of a 1:1 practice: in this example, three or four new clients a month covers the income target. Third, groups and memberships earn more per hour once you have people to fill them, which is why they usually come in month three or later, not on day one.

Two more pricing habits worth keeping. Offer a payment plan on the main program, because the people in this niche are often in transition, including financial transition. And set aside money for taxes from every payment: in the US, self-employment tax is 15.3% (12.4% Social Security plus 2.9% Medicare) on net earnings of $400 or more, on top of income tax (IRS, self-employment tax). For a full line-by-line budget, see how much it costs to start a coaching business.

What legal setup does a spiritual coaching business need?

Four things: a business structure, tax registration, insurance and a written coaching agreement, plus care with client data and marketing claims. The details below are US-focused and general; laws vary by state and country, so check with an accountant or attorney for your situation.

Business structure

The US Small Business Administration explains that a sole proprietorship is automatic if you do business without registering another structure, and it is "a good choice for low-risk businesses and owners who want to test their business idea", but you can be held personally liable for business debts. An LLC protects owners from personal liability "in most instances"; LLC members still pay self-employment tax. An LLC can also elect to be taxed as an S corp by filing Form 2553 with the IRS (SBA, choose a business structure). Many coaches start as sole proprietors and form an LLC once revenue is steady; an accountant can tell you when the S corp election starts to make sense.

Also check licences: the SBA notes that "most small businesses need a combination of licenses and permits from both federal and state agencies", and that requirements depend on your activity and location, so look at your Secretary of State and city or county websites (SBA, licenses and permits). If you also offer services some places regulate, such as massage or bodywork, those may need a separate licence.

EIN and taxes

An Employer Identification Number from the IRS is free and issued online "in minutes"; "You never have to pay a fee for an EIN." Form your LLC with the state first, then apply (IRS, get an EIN). As a sole proprietor you report income on Schedule C. If you expect to owe $1,000 or more when you file, you generally need to make quarterly estimated payments (IRS, estimated taxes). The 2026 due dates were April 15, June 15 and September 15, 2026, with the last one on January 15, 2027 (IRS Form 1040-ES, 2026). If you are starting now, the January payment is the first one to put in your calendar.

Insurance

Among the common types the SBA lists, professional liability insurance is the one aimed at "businesses that provide services to customers"; it "protects against financial loss as a result of malpractice, errors, and negligence." The SBA also notes that an LLC's protection of personal property "has limits" (SBA, get business insurance). If you run in-person circles or retreats, ask about general liability as well, and check whether the venue requires you to carry it. Get quotes from more than one insurer and tell them exactly what you do, including any breathwork or movement.

Coaching agreement

Send a written agreement before the first session, signed electronically. For spiritual coaching, make sure it covers your scope line and the referral statement above, confidentiality and its limits (for example, risk of harm), the session schedule, rescheduling and no-show rules, payment plan terms and refunds, how messages between sessions work and how fast you reply, and the fact that results are not guaranteed. Our coaching contracts page shows how agreements are sent and signed inside Coachful and stored on the client record. Use a template as a starting point and have a local lawyer review it; this is not legal advice.

Client data and marketing claims

Spiritual coaching clients share deeply personal material: beliefs, family history, grief. Collect only what you need, keep notes in one secure system rather than across notebooks, email and phone, and tell clients how you store their information. If you work with clients in the EU or UK, note that data revealing religious or philosophical beliefs gets extra protection under GDPR; ask an attorney what that means for your forms. Coachful is GDPR-ready but is not HIPAA-certified, so it is not the place for clinical records if you also work as a licensed clinician.

Be careful with promises. If you coach on money, abundance or manifesting, know that the FTC sent a Notice of Penalty Offenses about false money-making claims to more than 1,100 businesses in 2021, including business coaching companies, and the notice says it is deceptive to misrepresent earnings as typical (FTC, penalty offenses concerning money-making opportunities). Testimonials must be honest, and if one shows an exceptional result you need to make clear what people generally achieve (FTC Endorsement Guides). Fake reviews and paying only for positive reviews are banned under the Consumer Reviews and Testimonials Rule, in effect since October 21, 2024 (FTC, reviews and testimonials rule). For your newsletter, CAN-SPAM requires a valid postal address, a clear opt-out, and honouring opt-outs within 10 business days (FTC, CAN-SPAM guide).

What tech stack does a spiritual coaching business need?

You need a website, a booking page, a way to take payments and payment plans, e-signed agreements, a place to deliver programs and daily practices, a community space and email. You can buy each one separately or use one platform for all of it. We recommend one platform, because spiritual clients drift when the experience is scattered across five logins, and because it is cheaper and simpler to run.

Coachful is a coaching platform built for coaches who deliver programs, not just sessions. One subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for you and one branded app for your clients. It suits solo spiritual coaches, coaches growing into a small team, and anyone replacing four to six tools. It is not a therapy records system (no HIPAA certification), has no PayPal, has no permanent free plan, and is not a course marketplace that finds students for you. To start, take a free trial and ask the team to build your setup for you at no cost. More detail for this niche is on our page for spiritual coaches.

Here is what each part of a typical stack does, and what it replaces.

Stack Paperbell for admin, Skool for the circle and a separate email tool, and you are paying three subscriptions and asking clients to learn three places. That is the main reason we suggest one home for everything.

What Coachful replaces, part by part

• Booking tool: booking pages with availability rules, buffers, minimum notice and time-zone detection, two-way Google, Apple/iCloud and Outlook calendar sync, built-in video or auto-created Zoom, Meet or Teams links, intake questions on booking, and email reminders (plus SMS 24 hours before and WhatsApp 1 hour before once messaging is enabled).
• Payments and invoicing: your own Stripe Connect or Razorpay account for one-time payments, subscriptions, payment plans, coupons, refunds, Apple Pay and Google Pay; an invoice per transaction plus manual invoices. Coachful takes a 0% platform fee (since August 2026); only Stripe or Razorpay processing applies.
• E-signature tool: coaching agreements signed before the first call and stored on the client record.
• Program and habit app: multi-week programs with weekly goals, daily tasks, habits, morning and evening check-ins, goals with progress bars and streaks.
• Course platform: courses with modules, lessons, drip and completion tracking, plus downloads, audio, videos and books, delivered into the client's branded app.
• Community app: a community feed, group chat, direct messages, video events and cohort groups created automatically when someone enrols in a program.
• Website and email: a section-based website builder with 30 designed homepage templates and a blog, funnels with checkout, a link-in-bio page, email lists, broadcasts and multi-step sequences.
• Admin assistant: Michelle, the built-in AI assistant, works from your live practice data to draft programs and emails, summarise recorded sessions and brief you before each session. Questions and planning are included in your membership; confirmed builds use AI credits. If AI feels wrong for your practice, you can simply not use it.

Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you · FREE", describe what you want, and attach up to 8 reference links and up to 10 files such as your logo, photos and existing copy. The Coachful team builds it inside your own account, usually within about 24 hours: a website, a sales page for your eight-week program, an intake form, a free lead-magnet funnel, an email sequence or the program itself. Nothing is invented, so there are no fake credentials, testimonials or prices; gaps are left for you to fill. It does not include recording videos, logo design, ad management or ongoing marketing. One recent build: a somatic coach leaving Kajabi had their homepage and About page rebuilt and the contact form connected. Another: a menopause and midlife health coach starting from nothing got a five-page site in sage and cream with every button leading to a free 20-minute consultation. Read more about the free white-glove service.

If you prefer separate tools

Some coaches already own pieces of a stack. Here is what the most common ones are good at, based on what each vendor documents.

Paperbell

Paperbell is admin software for solo coaches: booking, packages, payments, contracts, a client portal and a simple website, at one price of $97 a month with unlimited clients, as listed in October 2026. It has no courses, community or habit tracking, and no native mobile app. Pick it over Coachful if you only sell 1:1 session packages, never plan to run a circle or a self-paced course, and want the simplest possible admin screen.

Calendly

Calendly is a scheduling tool. The free plan allows one event type and one calendar connection; Standard is listed at $10 a month per seat billed annually, as of October 2026. It does not hold client records, programs or contracts, so you would still need a separate tool for delivery and agreements. Pick it over Coachful if all you need right now is a link for discovery calls and you deliver everything else in person.

Skool

Skool combines a community, a classroom and a calendar in one group, with gamified leaderboards. As listed in October 2026, Hobby is $9 a month with 10% + 30¢ on every transaction, and Pro is $99 a month with lower transaction fees. It has no custom-domain website, no email automation and no 1:1 client records or check-ins. Pick it over Coachful if your whole business is one large paid community and you never coach anyone individually.

Kajabi

Kajabi is a course, community, website and email platform for selling knowledge products. Basic is listed at $179 a month ($143 billed annually) with 5 products and 2,500 contacts, as of October 2026. Coaching there is organised as products and communities rather than per-client plans, with no habit tracking or daily check-ins. Pick it over Coachful if your main business is selling recorded courses at volume and 1:1 coaching is a small side offer.

How do you set up your website, booking and payments?

Keep the first version small: one homepage, one booking page with a free discovery call, and one checkout for your main program. You can add a blog and a free resource later.

The website

Your homepage needs five things: a headline naming who you help and with what ("Spiritual coaching for people building a practice of their own after leaving organised religion"), a short story of why you do this, your scope line, the offers with prices or "from" prices, and one repeated button to book a discovery call. Photos of you in your real space beat stock images of sunsets. In Coachful you can start from one of 30 designed homepage templates, use the Import website option if you have an old site, connect a custom domain and set SEO titles. Our coaching website page shows the builder.

Booking

Create three session types: a free 20-minute discovery call, your paid single session and the recurring program session. Add buffers of 15 minutes or more after deep sessions; spiritual conversations often run emotionally long, and you need a moment before the next person. Set a minimum notice so nobody books you for tomorrow at 7 a.m., and ask one or two intake questions on the discovery call so you arrive prepared.

Payments

Connect your own Stripe account (or Razorpay where that fits better), then set up the program as a one-time price plus a payment plan, the circle as a one-time price, and the membership as a monthly subscription. Apple Pay and Google Pay help on mobile, where many people in this niche will find you. Coupons are useful for a founding-circle discount. Note there is no PayPal in Coachful; if part of your audience insists on it, factor that in.

How do you get your first 10 spiritual coaching clients?

From people who already trust you, from the places where your client already gathers, and from one consistent content channel. Paid ads can wait. Your first 10 clients will almost always come from relationships, not reach.

Channel 1: your warm circle

Make a list of 50 people who know you: former students, people from your meditation group, colleagues, friends of friends. Do not pitch them. Tell them what you are doing and ask who they know. A message you can adapt:

"Hi Dana, I've finished my coach training and I'm opening a small number of spaces for an eight-week program for people building a spiritual practice of their own after stepping away from church. I'm offering a founding rate to my first five clients. Do you know anyone who might want a conversation about it? No pressure either way, and thank you for being part of my path."

Channel 2: local practice spaces

Yoga studios, meditation centres, Unitarian or interfaith congregations, bookshops with an events room and wellness centres all host evening events. Offer a free 75-minute introductory circle on a topic tied to your niche ("Building a practice that fits your real life"). Keep a sign-up sheet, follow up within 48 hours with a short email and a link to book a discovery call. Ask the studio owner what they need too; many are happy to share a mailing list in exchange for an event their members value.

Channel 3: one content channel

Pick one: Instagram, a podcast, YouTube or a newsletter. Spiritual audiences reward depth and consistency over polish, so post short reflections from your own practice, answer the questions clients really ask, and describe the shape of your program. On Instagram, Coachful's automations can send your discovery-call link or a guided reflection in a DM when someone comments a keyword such as "PRACTICE" on a post, and the person lands in your lead records. Our guide to starting a coaching business on Instagram covers that channel in depth.

Channel 4: referral partners

Therapists, yoga teachers, doulas, hospice volunteers and energy practitioners meet people at turning points every week. A clear scope line makes you an easy referral: a therapist can send a client who has finished therapy and wants a spiritual practice, and you can send back anyone who needs clinical care. Meet five potential partners for coffee in your first 60 days.

The discovery call

Twenty minutes, three parts. Ask what is happening and why now. Reflect back what you heard and describe, specifically, how the program would work for them week by week. Then ask: "Would you like to do this together?" If yes, send the agreement and checkout link on the call. If no, offer the free circle or your newsletter. Never pressure; in this niche, trust is the entire product.

How do you deliver spiritual coaching and keep clients?

Deliver the practice between sessions, not just in them. Clients stay when they feel accompanied during the week, see their own consistency, and belong to a group after the program ends.

Programs with daily practice

Load the eight-week program as weekly themes, with one daily task (a five-minute sit, a gratitude line, a short reading), two or three habits the client chooses, and a morning and evening check-in. Streaks and progress bars may feel unspiritual at first, but clients often find them encouraging, and you can see who is quietly struggling before they say so. If you want a head start, Coachful includes more than 40 program templates you can adapt.

Check-ins that respond to how the client feels

A coaching flow can ask "How are you arriving today?" each morning, and branch: a calm answer leads to the day's intention, an anxious one to a two-minute breathing step, a heavy one to a short acceptance practice and a prompt to message you. It feels like care, and it is built once.

Here is a short walkthrough of how check-ins work in Coachful:

Watch for quiet clients

Each client record shows goals, check-ins, habits, notes, intake answers, payments and sessions, with a status of thriving, active, quiet or at risk. In spiritual work, going quiet often means something is stirring. A two-line message ("I noticed you've been quiet this week. No pressure, just checking in. How is the practice sitting with you?") keeps more clients than any discount.

Community after the program

Your eight-week clients finish with a practice and nowhere to keep it alive. That is the natural moment to invite them into the circle or membership. In Coachful, cohort groups are created automatically when people enrol in a program, and the community feed, group chat and video events live in the same app the client already uses. See group coaching software for how groups and events work.

What does a 30/60/90-day launch plan look like?

Month one is setup, month two is your first clients, month three is your first group and your first review. Adjust the pace to your week; the order matters more than the dates.

The day-90 review asks four questions. Which offer sold most easily? Which took more hours than you priced? Where did clients come from? Which clients went quiet, and when? Change one offer and one channel based on the answers, not everything at once.

How much does it cost to start a spiritual coaching business?

A lean start can cost little beyond one software plan, insurance and a domain; a comfortable start adds an LLC, an attorney review and better audio. Figures marked as estimates are illustrative, so get your own quotes.

Coach training is not in the table because many readers have already done it, and costs vary widely by program. If you are still choosing, budget it separately.

What mistakes do new spiritual coaches make?

Most of them come from treating the business as less important than the calling. The fixes are simple.

• Serving "everyone on a spiritual path". Broad positioning sounds generous and sells poorly. Name one person and one turning point.
• No scope line. Without one, you drift into therapy territory, and both you and the client are exposed. Write it, publish it, and keep a referral list.
• Selling only single sessions. The math rarely works and the client rarely changes in one hour. Make the single session the door to a program.
• Promising outcomes you cannot control. "Manifest $10K months" or "heal your past in 30 days" invites refunds and, for money claims, FTC scrutiny. Describe the process and what clients typically experience.
• Five tools and five logins. Clients who are already stretched will not hunt through email, a portal, a community app and a calendar. Put the journey in one place.
• Silence between sessions. Spiritual change happens in daily practice. Without check-ins, clients forget the practice by Thursday.
• No tax set-aside. Put a fixed share of every payment in a separate account and pay estimated taxes on the IRS dates.
• Inventing social proof. Use real, permissioned testimonials only, and never pay for positive reviews.

If your work leans into identity change more broadly, our guide to starting a transformational coaching business covers adjacent offers and positioning.

Frequently asked questions

Do I need a certification to start a spiritual coaching business?

In most places, no licence is required to call yourself a spiritual coach. A coaching credential such as the ICF's ACC, PCC or MCC shows training in coaching skills, and some clients look for it. If you pursue one, track your hours from your first client so the log is ready when you apply.

What is the difference between spiritual coaching and therapy?

Therapy diagnoses and treats mental health conditions and is delivered by licensed clinicians. Spiritual coaching supports a person's growth, meaning and practice, and does not diagnose or treat. Put that difference in a scope line on your website and agreement, and refer clients to a licensed professional when you see signs of crisis or clinical need.

How much should a spiritual coach charge?

Work it out from the hours each offer takes and the income you need. For example, an eight-week program that takes about 12 hours of your time at an illustrative $1,200 earns $100 an hour. Test your price on discovery calls and raise it once your calendar fills.

Should I offer 1:1 coaching or groups first?

Start with 1:1, because it teaches you what clients need and pays more per client while your audience is small. Add a group circle around month three, filled first by program graduates and newsletter readers who already trust you.

Do I need an LLC to start?

Not necessarily. The SBA describes a sole proprietorship as a good choice for low-risk businesses testing an idea, while an LLC protects personal assets in most instances. Many coaches form an LLC once revenue is steady; check with an accountant or attorney for your state.

Can I run a spiritual coaching business entirely online?

Yes. Sessions, circles, courses and community all work online, and many clients prefer joining from home. Local in-person events are still one of the best ways to find your first clients, so consider a hybrid start.

What is Coachful's free white-glove service?

Every Coachful plan includes a free build service: you describe what you want, such as a website, a program sales page, an intake form or an email sequence, attach references and files, and the team builds it in your own account, usually within about 24 hours. It does not invent credentials, testimonials or prices, and it does not include recording videos, logo design or ad management.

Is Coachful suitable for storing sensitive client information?

Coachful is GDPR-ready and keeps notes, intake answers and check-ins on each client record, with a full data export. It is not HIPAA-certified, so licensed clinicians should keep clinical records in a clinical system.

Can clients pay in instalments?

Yes. Coachful supports payment plans, subscriptions and one-time payments through your own Stripe or Razorpay account, with no Coachful platform fee. Payment plans are especially helpful for clients in a life transition.

How long does it take to get the first clients?

The 90-day plan above aims for the first paying clients in month two, after your site is live and your warm messages and first intro circle are done. Your pace will depend on your network and how many conversations you have; aim for 10 to 15 discovery calls in month two.

Ready to build your spiritual coaching business?

You now have the plan: one client, one scope line, three packages, honest pricing, the legal basics, one home for the whole client journey, and a 90-day launch. Start a free trial of Coachful, ask the team to build your website and first program for you, and spend your first month on conversations instead of software. Current plans: (Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients).