What is a coaching package?

A coaching package is a set amount of coaching sold at one price, for example six calls over twelve weeks with a program to follow between calls and chat support. In Coachful a package is an offer: it holds the promise, the price or payment plan, the calls as session credits, private chat, community access and any programs or resources, and it starts a client journey when someone buys.

How do I structure a coaching package?

Start from how your clients get results. A single session fits one decision, a fixed-length program fits a method that runs in order, and a monthly retainer fits ongoing support. Then decide the number of calls, the chat reply time, community access and what opens after payment. Coachful has six ways to work, including Book time, Follow my method and In your corner, and each one fills in defaults you can change.

How much should I charge for a coaching package?

Price the result the client is buying, then check that the hours behind it still work for you. A coach’s twelve-week program at $1,497 with six calls and chat is priced on the result at week twelve, not at $250 a call. Coachful does not suggest a price. You set every amount, per currency, and a payment plan keeps the total the same while lowering what the client pays each month.

What are some coaching package examples?

Three common shapes: a career coaching session at $199 for one 90-minute call and a prep worksheet; an executive coaching program at $1,497 for twelve weeks, six calls and chat, payable in 3 monthly payments; and a life coaching retainer at $399 a month for two calls and chat. Each one is built as a Coachful offer. Our guide to 12 life coaching package examples covers more structures.

Can clients pay for a coaching package in instalments?

Yes. A one-time package can carry payment plans that split the total into a set number of instalments, weekly, every two weeks or monthly. You can take a down payment today, add a setup fee, start the first instalment on a chosen date, and keep pay in full beside the plan or switch it off. Ongoing packages bill as a weekly, monthly or yearly subscription instead.

How do session credits work in a Coachful package?

Each call included in an offer becomes a session credit on the client’s account when they pay, tied to one of your session types. The client books from your availability, buffers and minimum notice, and the balance goes down as they use it. Credits can expire after a term you set per session type or per bundle, and a monthly retainer adds that month’s calls again on every renewal.

Is there a coaching package template I can start from?

Yes. Each of the six ways to work in Coachful starts from preset defaults. In your corner begins with a monthly subscription, two calls a month, chat replies within 24 hours and optional community. Follow my method begins with a one-time price, two calls, chat replies within 48 hours and the program’s community. You can change any of it, and pre-made program templates give the package something to deliver.

Is Coachful a good Paperbell alternative for selling coaching packages?

It depends on what you deliver. Paperbell keeps contract, payment, scheduling and intake in one simple package checkout, which suits a solo coach selling 1:1 sessions. Coachful sells packages with the same pieces and adds what happens around the sale: multi-week programs with habits and check-ins, a community, a branded iPhone and Android client app, and a client journey that starts on purchase.

Coaching packages

Coaching packages that start working the minute they pay.

Build coaching packages as single sessions, fixed-length programs or monthly retainers. One Coachful offer carries the price or payment plan, the calls, private chat and the program, then starts the client’s onboarding the moment they pay.

4.7 on Trustpilot

7-day free trial. 0% platform fee on everything you sell.

Offers

3 live

Book time

Strategy Hour

$199

one-time

1 call90 min

Follow my method

90-Day Reset

$1,497

one-time

12-week program6 callsCohort group

Pay in full$1,497

3 monthly payments$499 a month

After they pay

WelcomeAgreementIntakeFirst call

In your corner

In My Corner

$399

per month

2 calls a monthChat in 24h

Lena bought 90-Day Reset

3 monthly payments, first one paid

Her journey has started

6 session credits added

ready to book from your calendar

The honest truth

A package on a sales page is a promise you then deliver by hand.

Most coaches price the package and stop there. Then every new client means an invoice, a contract, a calendar link, a welcome email and a spreadsheet row to count the sessions.

Before

The old way

A price on the website, then a separate invoice, contract and booking link
Counting sessions left in a spreadsheet, and debating the number in week ten
Writing the same welcome email and intake form by hand for each new client
The renewal conversation starts after the last call, when the client has gone quiet

With Coachful

The new way

One offer holds the price, the payment plan, the calls and everything included
Calls become session credits on the client the moment the payment goes through
A journey starts on purchase: welcome, agreement, intake, first call, program
A monthly retainer renews on its own and adds that month’s calls each time

The guide

Three coaching package shapes, and when each one fits.

Most coaching packages are one of these three. Pick the shape that matches how your clients get results, then build it once.

Career coaching example

Single session: Career clarity session

When it fits: The client has one decision to make, or wants to see how you work before buying anything bigger.
How to price it: Price the decision they walk out with, not your hourly rate. Keep it simple enough to buy straight from your link in bio.
What to watch: One call rarely changes much on its own. Have your next package ready to offer before the session ends.

Set up in Coachful as

Way to work: Book time
Billing: one-time
Calls: 1 per offer, on your 90-minute session type
Journey: welcome, pre-call worksheet, book the call

Two women talking across a wooden office table with a laptop open between them

Book time

Career clarity session

For professionals deciding whether to change roles

$199one-time

What you get

One 90-minute call
A worksheet to fill in before we meet
Notes from the call, shared after

Get started

Coachful has six ways to work. The other three are:

Done with youDone for youLearn from me

The real thing

Every package you sell, on one shelf.

Each offer card shows its way of working, its price and cadence, where it sells, and whether it is live or still a draft.

app.coachful.co/coach?tab=offers

The Coachful Offers page on desktop: four offers, three live. In My Corner at $399 every month, 90-Day Transformation at $1,497 one-time and Strategy Hour at $199 one-time, each with a cover photo and Edit and Send buttons, plus a draft offer called The Reset

The Offers page, captured from the live product.

How it works

Build the package once, and every buyer gets the same good start.

01

A package that says exactly what the client gets

In Coachful a coaching package is an offer. You pick the way you work with people, write the promise in your own words, then choose what is included: calls, private chat with a reply time, community access, and any programs, resources or bundles you already sell. The last step previews the offer exactly as a client will see it before you publish.

What is in it

In your corner

Calls

Strategy session, 60 min

2 each month

Private chat

Opens when they pay

Reply within 24h

Community

Your main feed

Optional

Also included

Morning Reset

Program

Values worksheet

Worksheet

The preview shows exactly what a client will see

02

Prices your clients can say yes to

A package can be paid once, paid in instalments or billed as a subscription. Payment plans split a one-time price weekly, every two weeks or monthly, with an optional deposit today, and each selling currency carries its own price that you set instead of one converted at an exchange rate. Money goes to your own Stripe account with a 0% platform fee.

Price and delivery

One-timeSubscription

$1,49790-Day Reset

How they can pay

Pay in full$1,497 today

3 monthly payments$499 a month

Deposit, then 6 monthly$297 today, then $200

Your price in each currency

USD

$1,497

EUR

€1,390

GBP

£1,190

0% platform fee. Paid to your own Stripe account.

03

Onboarding that starts the minute they pay

Attach a client journey to the offer and it starts when the purchase goes through. Coachful can draft that journey from the offer itself: a welcome step, the private chat, booking the first call, opening each included item, joining the community and a review at the end. Add an agreement to sign, an intake worksheet or a program start, and each step completes when the client actually does it.

Client journey

Lena

Payment receivedFirst of 3 payments

Welcome to 90-Day ResetRead on day one

Agreement to signSigned 9:42 AM

Intake worksheet3 of 7 answered

Book our first callUses 1 of 6 credits

Program startsMonday 6 October

Review the result togetherCoach step

Each step completes when Lena actually does it.

04

Sessions that count themselves, and renewals that refill

Calls in a package become session credits on the client’s account. The client books them from your availability, the balance goes down as they use them, and unused credits can expire after the term you set. On a monthly retainer, every renewal adds that month’s calls again, so nobody keeps count in a spreadsheet.

Session credits

In My Corner · monthly

1/2left

1 call left in October

Booked from your availability. Unused credits can expire after a term you set.

Aug

+2 calls

Sep

+2 calls

Oct

+2 calls

Nov

Renews 1 Nov

Booking rules

24h minimum notice15 min bufferReschedule up to 12h before

The checklist

Six things every coaching package needs behind the price.

Leave one out and you end up doing it by hand for every new client. Here is where each one lives in Coachful.

01

An agreement

Signed before the first call. A journey step completes when they sign, and a program can wait for the signature.

Coaching agreements

02

A way to pay

Pay in full, a payment plan with a deposit, or a subscription that renews on its own.

Payments

03

Session credits

The calls they bought sit on their account and count down as they book.

Booking

04

Booking rules

Availability, buffers, minimum notice and reschedule rules, applied every time they book.

Scheduling

05

Somewhere to land

The program, worksheet or course that opens after payment, so day one has something in it.

Programs

06

A renewal path

Monthly calls come back on each renewal. A program ends with a review and an obvious next step.

Renewal timing

Read next: pricing and structuring coaching packages

How to structure three coaching packages without underpricing 12 life coaching package examples with pricing structures How to offer payment plans for a high-ticket program Raise your package price without losing trust Track session credits and invoices for every package Coaching templates for programs, forms and agreements

Everything you need

Get paid the way your clients want to pay.

Included in your plan, with a 0% platform fee on every package you sell.

In Discover

Your packages,
in their pocket.

Bundles and programs appear in your client’s Discover tab, with the saving shown beside the price.

The Coachful Discover tab on a phone, with Browse and My Content tabs, bundle cards priced at $597 and $197 carrying featured and discount badges, and programs filtered by category

A man and a woman giving each other a high five across a desk with laptops and papers

Daniel bought Strategy Hour

Code FIRSTCALL applied

Paid

Checkout

The yes and the payment, in one step.

Discount codes, Apple Pay and Google Pay at checkout, paid to your own Stripe account.

Instant calls when you are free

A retainer can let clients call you on the spot whenever you show as available, next to their scheduled calls.

Coach MayaAvailable nowCall

Edit the offer, keep every promise

Change a live offer and earlier buyers keep the terms they paid for, renewals included.

New buyers from today3 calls a month

Lena, since August2 calls a month

The real thing

Several things at one price, with the saving in plain sight.

A bundle adds up what its programs, resources and sessions cost on their own, then shows your price and the percentage saved beside it.

app.coachful.co/coach?tab=bundles

The Coachful Bundles page on desktop: four bundles, three listed in Discover. The Complete Reset with 1 program, 2 resources and 3 sessions at USD 597 instead of 868, Momentum Starter at USD 197, Creator Accelerator + Deep Dive at USD 997, and a hidden Monthly Membership at USD 149, each with Edit and Send buttons

The Bundles page, captured from the live product.

The full list

Everything behind a coaching package, line by line.

No asterisks and no add-on pricing. This is what you get.

A package that says exactly what the client gets

Six ways to work: Book time, In your corner, Done with you, Follow my method, Learn from me and Done for you
A promise, an audience and an outcome, written in your words on the offer page
Calls per offer, per week or per month, booked against one of your session types
Private chat with the reply time you promise, opened when the client pays
Community access included, optional or left out
Programs, courses, worksheets, downloads and existing bundles added as ingredients
A five-step builder that ends with a preview of what the client will see

Real coaches

Coaches who sell their packages from one place.

“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”

Emily Fulcher

Founder, AilikiFIT

“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”

John Winders

Founder, SMPL

“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”

Margie Wilson

Wounded to Warrior Recovery Coaching

Excellent4.7 out of 5 · 30 reviews on Trustpilot

In plain terms

Coachful is a coaching platform where coaches build and sell coaching packages as offers.

One platform, every part connected

Clients
Sessions
This pagePayments
Programs
Habits
Community
Website
Email
AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

What it does

Builds packages as offers in six ways to work, including Book time, Follow my method and In your corner.
Charges one-time prices, weekly, monthly or yearly subscriptions, and payment plans with optional deposits.
Sets a separate price for each selling currency instead of converting at an exchange rate.
Turns included calls into bookable session credits, and adds weekly or monthly allowances again on each renewal.
Starts an attached client journey on purchase, with steps for an agreement, intake worksheets, the first call and program access.
Opens private chat with the reply time the coach promises, and offers instant calls when the coach is available.
Sells bundles of programs, resources, session credits and physical items at one price, showing the saving.
Publishes each offer on its own page, and optionally on the link-in-bio page, website and funnels.
Keeps each buyer on the terms they paid for when the coach edits a live offer.

Good to know

It does not suggest what to charge; the coach sets every price.
Weekly or monthly call allowances need a subscription billed on the same period; a one-time package carries a fixed number of calls.
It does not process payments itself; funds settle in the coach’s own Stripe account.
It is not HIPAA-certified. It is GDPR-ready with full data export.
The client app carries your branding but ships under the Coachful listing, not your own App Store account.

“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”

Elizabeth Gentzkowon Trustpilot

Coaching packages that start working the minute they pay.

A package on a sales page is a promise you then deliver by hand.

The old way

The new way

Three coaching package shapes, and when each one fits.

Single session: Career clarity session

Fixed-length program: Leadership in 90 days

Monthly retainer: In my corner

Every package you sell, on one shelf.

Build the package once, and every buyer gets the same good start.

A package that says exactly what the client gets

Prices your clients can say yes to

Onboarding that starts the minute they pay

Sessions that count themselves, and renewals that refill

Six things every coaching package needs behind the price.

An agreement

A way to pay

Session credits

Booking rules

Somewhere to land

A renewal path

Get paid the way your clients want to pay.

Your packages,in their pocket.

The yes and the payment, in one step.

Instant calls when you are free

Edit the offer, keep every promise

Several things at one price, with the saving in plain sight.

Everything behind a coaching package, line by line.

A package that says exactly what the client gets

Prices your clients can say yes to

Onboarding that starts the minute they pay

Sessions that count themselves, and renewals that refill

Bundles that sell more of what you already made

Packages that sell wherever you show up

Coaches who sell their packages from one place.

Coachful is a coaching platform where coaches build and sell coaching packages as offers.

What it does

Good to know

Coaching platform

Scheduling

Video calls

Payments

Coaching package questions coaches ask

Put your coaching packages where clients can buy them

Your packages,
in their pocket.