Your method, running without you in the room
A Coachful program is the structure your coaching already has: modules, weeks, daily tasks, habits and check-ins. You build it once, then run it for one client or a full cohort, and everyone sees what to do next.
7-day free trial. 0% platform fee on everything you sell.
Builds programs from modules, weeks and days, with weekly goals and themes.
Attaches tasks with descriptions and video, image or audio to any week.
Tracks habits per week, with streaks and check-ins on the client side.
What is inside a program?
A program is modules, then weeks, then days. Each week carries its own focus, its tasks and its habits, and you decide whether tasks repeat daily or spread across the days you choose. The client sees the current week, not the whole syllabus.
- Modules and weeks, with a name, a theme and weekly goals
- Tasks with descriptions and video, image or audio attachments
- Habits tracked per week, with streaks on the client side
- A weekly prompt, plus client-facing focus points and reminders
- Distribution that repeats a task daily or spreads it across chosen days
- Practices, for the work that happens between the tasks
Structured or flexible, depending on the client
Not every coaching relationship fits a fixed curriculum. A structured program sets the path in advance. A flexible program lets the sessions and the client set the pace, while still keeping tasks, habits and history in one place.
- Structured delivery for a defined week-by-week method
- Flexible delivery where sessions drive what happens next
- Goals, tasks and habits also work on a client outside any program
- Programs can be enrolled per person or as a pair, for couples coaching
- Start dates per client, so everyone runs their own week one
One program, one client or a whole cohort
The same program runs one to one or as a group. Enrolling clients in a group program creates a cohort squad automatically, with its own chat and feed, while each member keeps an individual record of progress.
- One-to-one, group and membership program types
- Cohort squads created on enrolment, with capacity you set
- Group calls and program feeds attached to the cohort
- Every member tracked individually on goals, habits and check-ins
- Paid extras, so a cohort client can buy one-to-one sessions
Where a program ends and a journey begins
Coaches ask this constantly, so here is the short version. A program is a product with a calendar: it has weeks, a start and an end. A journey is a process with a cursor: it shows the client the next action wherever they are, and can contain a program.
- Program: weeks, tasks and habits on a schedule
- Journey: a visual path you draw, showing the next step
- A journey can wrap a program, sessions, forms and content
- Both live on the client record rather than in separate tools
- Use a program for a defined method, a journey for a longer relationship
Start from a template rather than a blank page
If you are building your first program, you do not have to invent the structure. Coachful ships pre-made programs written by our psychologist, and the AI assistant can draft a full program from a description you give it.
- Pre-made program templates you can edit and sell
- AI drafts weeks, tasks and habits from a plain description
- Duplicate a program you already run and adapt it
- Completion flows that ask questions and collect feedback at the end
- Milestones and badges to mark progress along the way
What it does not do
The boundaries, so you can decide before you sign up rather than after.
- A program is delivery, not a course player. Video lessons and modules of content live in Courses, which a program can point at.
- Clients follow a program inside Coachful. There is no export of the week-by-week structure into another platform.
- Habits and check-ins are entered by the client or the coach. There is no wearable sync, and daily metrics come in by file import.
What Coachful does
In plain terms
Coachful Programs is the delivery layer of a coaching platform. A program is built from modules, weeks and days, each week carrying tasks, habits, a weekly prompt and client-facing focus points. Programs run in structured form, where the path is set in advance, or flexible form, where sessions and the client set the pace. The same program runs one to one, as a group with cohort squads created on enrolment, or as a membership, and every member is tracked individually on goals, habits and check-ins.
It does
- Builds programs from modules, weeks and days, with weekly goals and themes.
- Attaches tasks with descriptions and video, image or audio to any week.
- Tracks habits per week, with streaks and check-ins on the client side.
- Distributes tasks by repeating them daily or spreading them across chosen days.
- Runs one-to-one, group and membership programs, creating cohort squads automatically on enrolment.
- Supports structured and flexible delivery, and enrolment for a person or a pair.
- Ships pre-made program templates, and drafts a program from a description with the AI assistant.
- Runs a completion flow at the end of a program to collect answers and feedback.
- Keeps goals, tasks and habits available on a client record outside any program.
It does not
- It is not a course player; video lessons and content modules live in Courses.
- It does not export the week-by-week structure to another platform.
- It has no wearable sync; habits and metrics are entered by hand or imported from a file.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What coaches say, in their words
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilson, Wounded to Warrior Recovery Coaching. Trustpilot, May 2026.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkow, Founder, Thrive West. Trustpilot, June 2026.
Programs questions coaches ask
Build the program once, then run it for everyone
Weeks, tasks, habits and check-ins that keep working between sessions, for one client or a full cohort.
Built for coaches who take their clients seriously
