The 7 Best Tools to Run a Paid Online Workshop, Compared

The best tools to run a paid online workshop do four jobs without making the attendee change apps: take the payment, deliver the live session, hand over the replay and worksheets, and move interested people toward your next offer. Most coaches can sell a 90-minute workshop with a checkout link and a video call. The harder part is everything around it: reminders that actually get people to show up, a replay page that is not a shared folder, and a follow-up path that turns a good room into coaching clients.

Our pick is Coachful, because it handles the sale, the live room, the replay and the follow-up program in one login, with no platform fee on top of Stripe processing. We make Coachful, so weigh that, and read the six other entries: Mighty Networks, Kajabi, CoachVantage, Systeme.io, Stan Store and Skool each win for a specific kind of workshop host. This guide starts with five questions about your practice, maps your answers to a tool, then ranks the seven and prices them at 5, 15 and 40 paying attendees.

If you are still planning the session itself, start with our run sheet for an online coaching workshop and the 60-minute run-of-show template. This article is about the software.

Which five questions decide your workshop tool?

Five answers about your practice narrow seven tools down to one or two. Write them down before you open any pricing page, because each vendor's homepage will make every feature sound essential.

1. Is the workshop a product or a front door? A standalone product (a "Pricing Your Offer" workshop you sell every month to strangers) needs strong sales pages and email. A front door (a paid taster that leads into a 12-week group program or 1:1 coaching) needs the workshop and the next offer to live in the same place, with the attendee's history attached.
2. Where will the live part happen? Some tools host the video room; others expect you to paste a Zoom link. Hosting it inside the platform means one fewer login for attendees and one fewer subscription for you, but check the attendee cap and monthly streaming hours.
3. What do attendees get afterwards? A replay, a worksheet, a short course, a community thread, a 30-day challenge? The more you give after the session, the more you need a real member area instead of an email with a download link.
4. How many people per run, and how often? A 12-person intensive and a 300-person masterclass are different businesses. Our group size guide covers the facilitation side; on the software side, attendee caps, per-contact pricing and percentage fees all scale differently.
5. Who else touches the workshop? A co-facilitator, a virtual assistant who answers support emails, or a corporate buyer who wants an invoice and a signed agreement all add requirements: extra seats, staff permissions, contracts.

Which tool fits your answers?

Find the row that matches your strongest answer. Ranking criteria, in one line: one login for the whole attendee journey, delivery between and after sessions, total stack cost at realistic attendee counts, and setup effort (including whether someone will build it for you).

How did we rank these seven tools?

We ranked on what a coach running paid workshops actually pays for in time and money, using what each vendor documents on its pricing and product pages as listed in October 2026, plus what public reviewers report. We did not run test workshops on each platform, so treat the limits below as things to confirm during a trial.

Four criteria carried the most weight. First, one login for the attendee from checkout to replay to the next offer, because every extra app costs show-up rate and support emails. Second, delivery after the live hour: replays, worksheets, habits, check-ins and community, since that is where a one-off workshop becomes ongoing revenue. Third, total stack cost, meaning plan price plus platform fees plus the extra tools you would need to bolt on. Fourth, setup effort, including whether the vendor will build pages and funnels with you.

The matrix below shows how each tool covers the five parts of a paid workshop.

1. Coachful: why is it the best fit for a paid workshop that leads to coaching?

Coachful is a coaching platform where one subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant. The coach has one login and the client gets one branded app. For a workshop host, that means the attendee buys, joins, rewatches and enrolls in your next program without ever leaving your space.

It is built for coaches who deliver programs, not just sessions, and for coaches replacing four to six separate tools. Many workshop hosts fit that second group: a page builder for the sales page, Stripe links for checkout, Zoom for the room, an email tool for reminders, a course platform for the replay and a scheduler for the follow-up call.

Selling the seat

Booking, application, lead-magnet and checkout funnels sit next to your website, with Meta Pixel, GA4 and UTM tracking so you can see which post or ad filled the room. Payments go through your own Stripe Connect or Razorpay account: one-time tickets, payment plans for a higher-priced intensive, order bumps (the workbook, or a recording-only option), coupons for early birds and refunds when someone cannot attend. Apple Pay and Google Pay work at checkout, and Stripe Tax handles sales tax where you have set it up. Since August 2026 Coachful charges a 0% platform fee, so the only deduction is Stripe or Razorpay processing.

Each workshop can sit on the Offers page beside your programs and 1:1 packages, which keeps the next step visible to anyone who bought a seat.

Running the live hour

Group calls, webinars and video events run on built-in video, or Coachful creates a Zoom, Google Meet or Microsoft Teams link automatically. Reminders go out by email, plus SMS 24 hours before and WhatsApp one hour before once messaging is enabled. That one-hour WhatsApp nudge matters for workshops more than for 1:1 sessions, because a paid seat that nobody remembers is a refund request next week. Here is a short walkthrough of how webinars work:

Keeping the room together afterwards

The community feed, group chat and video events give attendees a place to post questions after the session ends. When a workshop leads into a program, Coachful creates a cohort group automatically on enrollment, so the people from the March workshop who join your 8-week program land in their own group without you building it by hand.

Replays and worksheets go into a course with modules, lessons, drip and completion tracking, or into downloads delivered to the client's branded home. Michelle, the built-in AI assistant, can summarize a recorded session and draft the follow-up email from it. Asking Michelle questions and planning with it are included in your Coachful membership; confirmed builds and changes use AI credits.

Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you" and describe what you want: a workshop sales page, a checkout funnel, the reminder and follow-up email sequence, a worksheet, or the event itself. Attach up to 8 reference links and up to 10 files such as your logo, photos and existing copy. The Coachful team builds it inside your own account, usually within about 24 hours. Nothing gets invented: no fake testimonials, credentials or prices, and any gaps are left for you to fill. It does not include recording videos, logo design or running ads. One recent example: a real-estate and money coach got a year-long cohort program with an application form, an eight-page site and a nine-day bootcamp funnel. Read more about the white-glove build service.

Where Coachful falls short

There is no PayPal, which matters if your audience prefers it. It is not a course marketplace, so nobody discovers your workshop by browsing Coachful. The client app ships under the Coachful listing with your branding, not under your own App Store account. It is not HIPAA-certified, so it is not for clinical record-keeping. Affiliate tracking covers links, clicks, conversions and revenue, but payouts to partners who promote your workshop are recorded manually rather than sent by Coachful.

Plans are flat monthly, lower plans cap the number of clients, and Pro is unlimited (Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). Monthly plans cancel in one click, and you can start with a free trial and request the white-glove build on day one. See the group coaching software page for the cohort features in more detail.

2. Mighty Networks: is a built-in livestream worth a platform fee?

Mighty Networks is the only tool here besides Coachful that hosts the live video itself with published limits, which makes it a real contender if your workshop is the entry point to a paid community. It combines community, courses and events, with Mighty-branded member apps, so attendees can watch the livestream, rewatch it in a course and keep talking in the feed.

The limits are clear on the pricing page as listed in October 2026. Launch costs $95 a month ($79 a month billed annually) and includes 3 hosts, 10 moderators, 200 GB of storage and 20 hours of livestreaming a month with up to 100 attendees. Scale costs $215 a month ($179 annually) with 5 hosts, 30 livestream hours and 200 attendees. Growth is listed at $354 a month on annual billing with 1,000 attendees. Mighty Pro, with your own branded apps, is custom priced.

For a workshop host, the attendee cap is the number to check first. A monthly 90-minute workshop with 60 people fits Launch easily. A free-to-paid masterclass with 250 registrants does not fit until Growth. The hour budget also counts any weekly community calls you already run, so a host doing four 90-minute calls plus one workshop uses 7.5 of the 20 hours.

The cost that grows with success is the platform fee: 2% of sales on Launch, 1% on Scale and 0.5% on Growth and Mighty Pro, plus Stripe processing. On a $97 workshop with 40 attendees, Launch takes about $77.60 a month in platform fees before Stripe.

Where it falls short for coaches: no 1:1 scheduling, invoicing or contracts, and no per-client habits, check-ins or private coaching plans. If a workshop attendee wants to book a private session afterwards, that booking happens in another tool. Email follow-up is not among the features we found listed, so reminder and nurture sequences may also need a separate service. The 14-day trial needs no credit card and includes Growth plan features, so note which features you would lose on Launch before you build around them. On Trustpilot it shows 3.3 from 219 reviews (seen October 2026).

Pick it over Coachful if your business is the community itself, you want a hosted livestream with no Zoom account, and you never plan to sell 1:1 coaching or contracts from the same place.

3. Kajabi: does a product-first platform suit live workshops?

Kajabi suits coaches whose workshop is one product among several: a course, a template pack, a membership and a monthly live workshop, all sold to a sizable email list. Its strengths are the marketing side: websites, funnels, email and checkout in one account, with courses and a community for after-sale delivery.

Prices as listed in October 2026: Basic at $179 a month ($143 annually) with 5 products, 2,500 contacts, 1 community, 1 website, 2 admin users and 0 AI credits; Growth at $249 ($199 annually) with 50 products and 25,000 contacts; Pro at $499 ($399 annually). Our Kajabi pricing breakdown covers the tiers in detail.

Two limits hit workshop hosts in particular. The 5-product cap on Basic fills fast if each workshop topic becomes its own product with its own replay. And the 2,500-contact cap counts free registrants too, so a lead-magnet funnel that brings in a few hundred people a month can push you onto Growth within a year.

Fees depend on how you take payment. Kajabi Payments in the US charges 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. Using another processor (excluding PayPal) adds a Kajabi fee of 2% on Basic, 1% on Growth and 0.5% on Pro on top of the provider's own fees.

The live room itself is not among Kajabi's listed features, so plan to run the session on your own video tool and paste the link into the product or emails. Coaching on Kajabi is built around products and communities, not per-client plans: there is no habit tracking and no daily client check-ins, so a workshop that leads into a 12-week accountability program needs that program delivered elsewhere or simplified into course lessons.

The standard trial is 14 days. A card is optional, but if you enter one Kajabi places an authorization hold and charges when the trial ends. Bulk contact import, test emails and some automations stay locked until you activate a paid plan, which makes it hard to test a full workshop reminder sequence during the trial. Trustpilot shows 3.4 from 2,347 reviews (seen October 2026).

Pick it over Coachful if your income is mostly self-paced digital products, the workshop is a marketing event for those products, and you already have an email list large enough to justify the Growth tier.

4. CoachVantage: can a practice-management tool sell group workshops?

CoachVantage comes at workshops from the 1:1 side. It is coaching practice management first (CRM, scheduling, contracts with e-signature, invoices and a client portal), with group programs, sales pages and small courses added on top. That makes it a reasonable option for an executive or career coach whose main business is private clients and who runs a quarterly paid workshop for prospects.

As listed in October 2026, Clarity costs $39 a month ($35 annually) with unlimited contacts and engagements but caps you at 2 group programs, 2 sales pages, 2 booking pages, 4 e-signatures a month, 2 contract templates, 2 courses and 500 MB of storage. Aha! costs $59 a month ($53 annually) and lifts the caps on group programs (with cohorts), sales pages, booking pages and e-signatures, while allowing 5 contract templates, 5 courses and 1 GB. Pricing is per coach with unlimited clients, and the vendor states "no commissions on the revenue you earn", with Stripe or PayPal fees applying.

For workshop hosts, the Clarity caps are the catch. If each workshop gets a sales page and a group program, two workshop topics use up the plan, and the 500 MB limit will not hold many replay files if you host recordings there. Most people running workshops more than occasionally will need Aha!.

Live delivery is the other weak spot. CoachVantage has built-in video called CVMeet, which public reviewers describe as weak, and many users report running sessions on Zoom instead. Older profile data also notes no team or multi-coach features, so a co-facilitated workshop with a second coach handling breakout rooms or follow-up calls does not map cleanly. Email marketing sequences were not among the features we found listed, so pre-workshop reminders and post-workshop nurture may need another tool.

On the plus side, the corporate workshop case fits well. A company buying a leadership workshop for its managers often wants a signed agreement and a proper invoice, and CoachVantage handles both inside the same record. If that is your workshop buyer, our guide to pricing a corporate coaching workshop covers scoping. The 14-day trial needs no credit card.

Pick it over Coachful if PayPal checkout matters to your clients, your workshops are rare add-ons to a 1:1 practice, and you would rather have a narrower tool with fewer modules to learn.

5. Systeme.io: how far does a free plan get a workshop host?

Systeme.io is the budget answer, and it is a genuinely capable one for the selling half of a workshop. It is a low-cost marketing suite: funnels, email, courses, community, blog and an affiliate program, with 0% transaction fees on every plan, including the free one. Only Stripe or PayPal processing applies.

Plans as listed in October 2026: Free at $0 with 2,000 contacts, 3 funnels, 1 course, 500 students, 1 blog, 1 affiliate program, 1 custom domain, 1 automation rule and 1 email campaign; Startup at $17 a month with 5,000 contacts, 10 funnels and 5 courses; Webinar at $47 a month with 10,000 contacts, 50 funnels and 20 courses; Unlimited at $97 a month. The free plan never expires and none of the sign-up buttons require a card.

A first-time workshop host can sell a $47 workshop on the free plan: one funnel for the sales page and checkout, one for a lead magnet, and a course area to hold the replay. The single automation rule and single email campaign are what you will outgrow first. A proper workshop sequence (confirmation, a day-before reminder, an hour-before reminder, a replay email, two follow-up offers) needs more than one rule, which in practice puts most hosts on Startup.

The plan named Webinar suggests live event features, but the plan details we reviewed list contacts, funnels and courses rather than a live room, so confirm on the vendor's site what the live part includes before you count on it. Many hosts will still run the session on Zoom.

The gaps show up after the workshop. There is no native 1:1 scheduling tied to client records, and no habits or check-ins, so converting attendees into coaching clients means another scheduler and another place to keep notes. Community and course features are basic by public accounts, and there is no branded mobile app. Trustpilot shows 4.9 from 8,696 reviews (seen October 2026), the highest score in this list.

Pick it over Coachful if cash is tight, you want a plan that costs nothing indefinitely to test whether anyone will pay for your workshop at all, and you are happy to run the coaching side somewhere else once it works.

6. Stan Store: when does a link-in-bio checkout make sense?

Stan Store makes sense when your workshop audience finds you on Instagram or TikTok and buys on a phone within a minute of seeing a post. It is a link-in-bio storefront for digital products, courses, memberships and paid calls, and its main selling point is how little setup stands between a reel and a purchase.

Pricing as listed in October 2026: Creator at $29 a month ($25 annually) and Creator Pro at $99 a month ($79 annually), both with unlimited products and customers. Stan takes a 0% fee ("keep 100% of every sale"), with standard Stripe or PayPal processing. The 14-day trial converts to a paid month when it ends. See our Stan Store pricing guide for plan details.

The split between the two plans matters more for workshops than for most products. Email marketing, upsells, discount codes and affiliates are only on Creator Pro. On Creator you can sell the seat, but you cannot run an early-bird code, send an automated reminder sequence, or offer the next program as an upsell at checkout. For a recurring workshop, that pushes most hosts to the $99 plan.

The live session runs elsewhere. Stan sells paid calls and digital products, so the workshop itself takes place on your own video tool, with the link delivered after purchase. Replays can be packaged as a course product.

Stan Store is not a coaching platform. It has no contracts, invoices or client records and is not a CRM. There are no programs with client tasks, habits or check-ins, and no team seats are advertised. That is fine for a creator selling a $27 workshop recording to thousands of followers, and limiting for a coach whose workshop is meant to fill a 10-person group program. Trustpilot shows 4.7 from 2,205 reviews (seen October 2026).

Pick it over Coachful if social media is your only sales channel, the workshop is a low-priced impulse buy, and you do not need to know anything about the buyer beyond their email address.

7. Skool: does a community-first tool work for paid workshops?

Skool works for one specific workshop model: a recurring live call inside a paid community, where members pay monthly and the workshop is part of the membership. It puts community, classroom and calendar in one group, with gamified leaderboards that reward members for posting and showing up.

Pricing as listed in October 2026: Hobby at $9 a month ($7.50 annually) and Pro at $99 a month ($82.50 annually), both with unlimited members, courses, videos and live calls. The transaction fees are what change the maths. Hobby charges 10% + 30¢ on every transaction. Pro charges 2.9% + 30¢ on transactions up to $899 and 3.9% + 30¢ above $900. Fees are non-refundable, and payouts arrive weekly on Wednesdays in your local currency. Our Skool pricing article runs the numbers further.

At workshop scale, Hobby gets expensive quickly. Fifteen seats at $97 on Hobby cost $9 plus about $150 in fees; on Pro the same sales cost $99 plus about $47. The crossover sits at roughly 13 seats a month at that ticket price, so anyone running a regular paid workshop should do the sum before choosing Hobby.

Skool's limits are structural. There is no custom-domain website, no funnels, no email automation and no public API, so the sales page, the reminder sequence and any follow-up nurture all live somewhere else. There are no 1:1 client records, intake forms, habits or check-ins. Payments only run through Skool Payments. Trustpilot shows 1.6 from 54 reviews (seen October 2026), the lowest score in this list, and the trial length and card requirement are not stated on the pricing page.

Pick it over Coachful if your audience already lives in Skool groups, the workshop is a members-only perk rather than a standalone paid event, and gamified engagement matters more to you than a website or email.

What does each tool cost at 5, 15 and 40 attendees?

Monthly cost depends on attendee count only where a tool takes a percentage or caps clients. The table assumes one workshop run a month at an example ticket price of $97, which means $485 in sales at 5 seats, $1,455 at 15 and $3,880 at 40. Totals show the plan plus any platform fee and exclude card processing, except where a vendor's own transaction fee is the processing fee.

The single-plan figures for Kajabi, Systeme.io, Stan Store and CoachVantage look cheap until you add what they do not include. A typical bolt-on stack for a workshop host is a video conferencing subscription (our video conferencing roundup covers the options), an email tool where the platform lacks one, and a scheduler for the follow-up calls. Price those from each vendor's own page before comparing totals, and see how coaches get paid for the processing and tax side.

How would you set up a paid workshop in Coachful, step by step?

Here is an example setup for a 90-minute paid workshop that feeds an 8-week group program. The names and topic are illustrative.

1. Create the event. Set up a group call or webinar with the date and time. Attendees' time zones are detected on booking. Choose built-in video or let Coachful generate a Zoom, Meet or Teams link.
2. Add intake questions. Ask two or three things on registration ("What is the one pricing decision you are stuck on?"). Answers land on each attendee's client record, so you can shape the session around them.
3. Build the checkout funnel. Start from one of about 25 funnel templates, or request it through the white-glove build. Add an order bump for the workbook and an early-bird coupon. Connect your Meta Pixel and GA4 so you know which channel sold seats.
4. Write the email sequence. Confirmation on purchase, a reminder the day before, and a branch after the event: one path for people who attended, another for no-shows with the replay. Turn on SMS and WhatsApp reminders once messaging is enabled.
5. Prepare the replay course. Create a short course with the recording, the slides and a worksheet as a download. Drip a bonus lesson three days later to bring people back into the app.
6. Open the follow-up program. Put the 8-week program on your Offers page with a payment plan. Anyone who enrolls is added to a cohort group automatically, with weekly goals, habits and check-ins already set.
7. Review the numbers. After the run, the Analytics tab shows revenue, funnel performance and client activity in one place, so you can compare this month's workshop to the last one.

For workshop topics that convert well into programs, see 30 coaching workshop ideas with outlines. If you want to test demand before building the full program, our guide to running a paid beta coaching program pairs well with a first workshop.

What red flags and switching costs should you watch for?

The expensive mistakes with workshop software rarely show up in the first month. These are the ones to check during a trial.

• Percentage fees that scale with your success. Mighty Networks' 2% on Launch, Skool's 10% on Hobby and Kajabi's extra fee for outside processors all grow as your workshops sell more seats. Run the maths at the attendee count you want in a year, not the one you have now.
• Attendee and hour caps on livestreams. A 100-attendee cap is fine until a launch workshop goes well. Check what happens at the limit: a blocked join, an upgrade prompt, or a dropped stream.
• Contact caps that count free registrants. Kajabi Basic's 2,500 contacts and Systeme.io Free's 2,000 include people who downloaded a lead magnet and never bought.
• Locked features during the trial. If you cannot send test emails or build automations until you pay, you cannot test a reminder sequence before committing.
• Replays stored in a platform you might leave. Moving a library of workshop recordings, worksheets and course structure is the biggest switching cost. Ask how to export before you upload.
• Attendee data split across tools. When checkout, live room and follow-up live in three apps, nobody has the full picture of who attended, who watched the replay and who is ready for coaching. That costs you conversions every month you stay split.
• No feedback loop. If the tool cannot send a short evaluation after the session, you will be guessing what to change. Our guide to running coaching evaluations without Typeform covers simple options.

On export: Coachful provides a full client data export as a ZIP (roster, notes, check-ins, goals, habits, sessions and form responses) plus a course export, and imports clients, programs and content for you during onboarding when you move in.

Which tool should you pick?

If your paid workshop is meant to lead into coaching, Coachful is the strongest fit: checkout, live room, replay course, email follow-up and the next program all sit behind one login, with no platform fee on top of processing and a white-glove build to get the first workshop live. It is our pick for most coaches reading this guide, with the caveat that we make it.

The others win in narrower cases. Mighty Networks suits a community business that wants a hosted livestream. Kajabi suits a product catalogue with a large list. CoachVantage suits a 1:1 practice running occasional corporate workshops. Systeme.io suits a host testing demand on no budget. Stan Store suits social-first creators selling low-priced seats. Skool suits members-only live calls inside an existing community.

Whichever you choose, write down your five answers from the checklist above, start a trial, and run one real workshop end to end before you commit to annual billing.

Frequently asked questions

What are the essential tools to run a paid online workshop?

You need a sales page with checkout, a live video room, reminders, a place for the replay and materials, and a way to follow up with attendees. Coachful covers all five in one account; other setups combine a page builder, a payment processor, a video tool, an email tool and a course platform. Fewer tools means fewer places for an attendee to get lost.

Can I run a paid workshop without Zoom?

Yes, if your platform hosts video. Coachful offers built-in video for group calls and webinars, Mighty Networks includes livestreaming with hour and attendee caps, and Skool runs live calls from its calendar. Kajabi, Systeme.io, Stan Store and most CoachVantage users rely on an external video tool.

What is Coachful's free white-glove service?

It is a build service included on every plan. You describe what you need, such as a workshop sales page, checkout funnel, email sequence or worksheet, attach up to 8 links and 10 files, and the Coachful team builds it in your own account, usually within about 24 hours. It does not include recording videos, logo design or running ads.

How much should I charge for a paid online workshop?

Work it out from the outcome, the length, the group size and what the workshop leads to, rather than copying another coach's number. A front-door workshop is often priced to fill the room, while a standalone intensive is priced as a product. Our corporate workshop pricing guide shows how to scope facilitation, materials and follow-up separately.

Which tool has the lowest transaction fees for workshops?

Coachful, Systeme.io, Stan Store and CoachVantage list no platform fee of their own, so you pay only the processor's rate. Kajabi has no extra fee with Kajabi Payments but adds one with other processors. Mighty Networks and Skool take a percentage on every sale, and Skool's Hobby plan is the highest at 10% + 30¢.

Do workshop attendees count as clients on Coachful's plans?

Lower Coachful plans cap the number of clients, and Pro is unlimited, so check the cap against how many attendees you expect to keep active in the app. If you run large workshops every month, compare the plans on the plans page before you launch.

Can I sell a workshop replay after the live session?

Yes, on all seven tools in some form. On Coachful the replay can become a course with drip lessons and downloads, sold through a funnel or bundled with your next program. Kajabi, Systeme.io, Stan Store and Mighty Networks package replays as courses or products; Skool keeps them in the classroom.

How do I reduce no-shows for a paid workshop?

Send a confirmation immediately, a reminder the day before and a short reminder an hour before, and give people a reason to arrive on time, such as a worksheet they fill in during the first ten minutes. Coachful supports email reminders plus SMS and WhatsApp once messaging is enabled. Always send the replay to no-shows with a clear next step.

Can two coaches co-host a paid workshop on one account?

On Coachful, team plans (Studio and Agency) add coach seats with per-coach availability and staff permissions. Mighty Networks includes multiple hosts on every plan. CoachVantage has no team features according to older profile data, and Stan Store advertises no team seats.

Is a paid workshop a good way to start a coaching business?

It can be, because a workshop gets you in front of several potential clients at once and tests whether people will pay for your topic. Keep the first one small and simple, and plan the follow-up offer before the session. Coachful's page for new coaches shows how to start with a free trial and a white-glove build.