Coachway vs HubFit: which one should a fitness coach pick?
The short answer
HubFit is the better value for rosters over 15: workouts, nutrition, habits, check-ins and wearables from $39 a month, branding and Stripe payments from $69. Coachway is a Danish single plan at EUR 69 plus EUR 9 per client beyond five, with a branded app in six languages and a deeper meal planner. HubFit for scale, Coachway for small Nordic rosters.
Pricing and features checked September 2026. We link every source at the bottom of the page.
Eight things a coaching business needs,
scored side by side.
All 27 capabilities roll up into these eight groups. Native coverage earns a full point; partial coverage or an add-on earns half.
Coachway
2.1 / 5
HubFit
2.8 / 5
Coachful
4.9 / 5
Coaching delivery
Scheduling & sessions
Getting paid
Marketing & growth
Community & content
Client management & trust
Brand & apps
AI & platform
What each one costs,
and what it costs once you add the rest.
Coachway
fitness coaching app
Coachway (single plan)
Includes first 5 clients; EUR 9 per additional client per month; all features included (branded client app…
€69/mo
- Fees
- 2.4% per transaction on payments processed through the coach's own Stripe account (as stated on pricing page; unclear whether this is Coachway's cut or Stripe's rate)
- Model
- Flat base fee plus per-client overage (EUR 9/client beyond 5)
- Trial
- 14-day free trial with full platform access, 'EUR 0 today', card collected via Stripe Checkout, cancel anytime
HubFit
fitness coaching app
Standard
Up to 50 clients; workout builder, nutrition planner/tracker, check-ins, habits, onboarding automations…
$39/mo
$33/mo annual
Premium
Up to 100 clients; adds custom branding, payments & packages, challenges, recipe books, smart meal planner…
$69/mo
$57/mo annual
Ultimate (100)
Up to 100 clients; adds workout studio, group chats, community forums, team members, broadcast messages…
$119/mo
$99/mo annual
Ultimate (200)
Up to 200 clients
$209/mo
$174/mo annual
- Fees
- None listed by HubFit; Stripe processing fees apply; payments only on Premium and above
- Model
- Priced by client-count tier (50 / 100 / 100–500 / 1,000); annual billing = two months free
- Trial
- Every plan starts with a 14-day free trial; no commitment, cancel anytime; always free for clients
With CoachfulCoachful
coaching platform
Lite
Up to 5 clients. Every feature.
$29/mo
$19/mo annual
Solo
Up to 20 clients. Every feature.
$49/mo
$39/mo annual
Pro
Unlimited clients, Coachful Intelligence.
$99/mo
$79/mo annual
Studio
3 coach seats.
$199/mo
$159/mo annual
- Fees
- 0% platform fee. You keep everything after Stripe or Razorpay processing.
- Model
- Flat monthly price. Lite is capped at 5 clients, Solo at 20 clients, and Pro is unlimited.
- Trial
- 7-day free trial. Card required at signup, no charge during the trial, cancel in one click.
The true cost of your stack
Coachway plus the tools it does not cover
We pre-selected what Coachway lacks. Toggle anything you would actually buy. Entry-tier prices, September 2026.
Coachway + 6 tools
$281/mo
$69 Coachway + $212 in add-ons. 7 logins for your clients.
Coachful Solo, everything included
$49/mo
Saves $232/mo, $2784/yr.
27 capabilities,
nothing hidden in the footnotes.
Tap any cell for the specific detail behind it. Partial means it exists with real limits, or needs an add-on.
What matters most here
Fair play first,
then the honest answer.
Coachway's 4.7 on Trustpilot with all 26 reviews at five stars and 30-minute support replies is a real achievement for a product this young, and HubFit's $39 entry tier ships more than most competitors charge $70 for.
Pick Coachway if…
- You coach in Danish, Swedish or another of the six app languages and want clients served in their own.
- You have 5 to 15 clients, where EUR 69 plus EUR 9 per extra client stays cheap.
- Meal planning matters: 1,100+ recipes with allergen filters and scaling, plus a 1,771-exercise workout builder.
- You want the branded client app included from day one rather than gated behind a higher tier.
Pick HubFit if…
- You have 20 to 100 clients: Premium at $69 covers 100, where Coachway's per-client overage runs to hundreds of euros.
- You want habits, challenges with live leaderboards and a community feed for retention.
- Your clients wear Apple Watch, Garmin, Whoop, Oura or Fitbit and you want the data synced in.
- You want to pay in USD with published tier pricing up to 400 clients.
With CoachfulPick Coachful if…
- You coach more than workouts: programs with habits, check-ins and goals, plus booking and video calls, which neither app has.
- You want contracts, a website, funnels and email sequences from $49/mo for up to 20 clients, or $99/mo for unlimited clients.
- You want a community and courses alongside 1:1 delivery.
Real ratings,
the good and the bad.
Scores and counts as published on each review site when we checked. We do not curate them.
Coachway
- Trustpilot★★★★★4.7(26)
Praised for
- Trustpilot 4.7 with 100% five-star reviews (26) praising the clean app and 30-minute support responses
- Meal planner and workout builder are unusually deep for the price
- Branded client app in six languages included on the only plan — no add-on fee
Complaints
- Very young product (public launch ~Dec 2025); only 26 Trustpilot and 11 Capterra reviews, all from Nordic countries
- Per-client pricing scales poorly for large rosters
- No scheduling, video calls, contracts, community or course features
HubFit
- Capterra★★★★★5.0(6)
Praised for
- Everything core (workouts, nutrition, check-ins, habits, wearables) ships in the $39 entry tier
- Capterra and GetApp 5.0 (6 reviews) praising interface, value and support
- Transparent per-tier pricing up to 500 clients; annual = two months free
Complaints
- Branding and Stripe payments locked behind Premium; teams and Zapier behind Ultimate
- No scheduling, video, contracts, website — must pair with other tools
- Thin public review base (6 Capterra reviews) versus claim of '50,000+ coaches' and '2,500+ five-star reviews'
Coachful
- Trustpilot★★★★★4.5(21)
Praised for
- Coaching delivery (programs, habits, check-ins) is native, not bolted on
- Scheduling, payments, contracts, website, community and email in one subscription
- Flat pricing from $29/mo, with unlimited clients on Pro at $99/mo and no platform fee
Complaints
- Younger product with a smaller public review footprint than 10-year-old tools
- Mobile app is branded, not fully white-labelled under your own App Store listing
- No HIPAA certification
Leaving is easier than
you have been told.
Getting your data out of Coachway
- Export
- unknown — not documented on fetched pages
- Lock-in
- No contracts, binding periods or fees; cancel anytime
- Worth knowing
- Coachway's blog aggressively targets migrations from TrueCoach, Trainerize, HubFit and Nudge Coach with comparison articles.
Getting your data out of HubFit
- Export
- unknown — not documented on fetched pages
- Lock-in
- No commitment, cancel anytime; annual plans discounted
- Worth knowing
- Domain moved from hubfit.app to hubfit.com; old domain unreachable.
With CoachfulMoving in
Send us your export
CSV of clients, your packages, your program outlines. We map the fields.
We rebuild it with you
Programs, booking pages, contracts and payments set up on an onboarding call.
Clients get one invite
They log into your branded home on web and mobile. Nothing to re-explain.
Full client data ZIP (roster, notes, check-ins, goals, habits, sessions, form responses), course export, org backup JSON. And if you ever leave: monthly plans, cancel in one click. data stays until you ask for deletion.
Coaches who made the switch
I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform.
Christopher Duff
Founder, Duff X Athletics
It’s the coaching platform I always wanted — it just didn’t exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together.
Emily F.
Coach · United States
Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!
Luis
Coach · United Kingdom
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Coachway vs HubFit, answered
The questions coaches ask before choosing.
It depends on roster size. Coachway is one plan at EUR 69/mo including 5 clients, then EUR 9 per extra client, all features included. HubFit is Standard $39 for 50 clients (no payments or branding), Premium $69 for 100, and Ultimate from $119 for 100 up to $359 for 400. At 10 clients Coachway is about EUR 114 against HubFit's $39 or $69; at 50 clients Coachway reaches EUR 474 against $69. Annual HubFit billing gives two months free.
No. Custom branding and Stripe payments start at Premium ($49/mo), and teams and Zapier start at Ultimate ($119/mo). Coachway includes its branded client app for iOS and Android in six languages on its only plan, with no add-on. HubFit's fully custom-branded app under your own store listing is a separate offering with undisclosed pricing.
Coachway, on depth: 1,100+ recipes with allergen filters and portion scaling, next to a workout builder with 1,771+ exercises, progressive overload, supersets and AMRAP. HubFit ships a nutrition planner and tracker on Standard, adds a smart meal planner, recipe books and Meal AI on Premium, and integrates Cronometer. Reviewers call HubFit's nutrition section weaker, though improving.
HubFit does: Apple Health, Google Health Connect, Garmin, Fitbit, Whoop, Oura, Ultrahuman and Eight Sleep, plus Cronometer and Zapier on Ultimate. Coachway documents Stripe as its only integration; wearable and Zapier support are not mentioned on the pages we checked, so treat that as unverified rather than absent.
Neither. Coachway has no booking or calendar feature and communicates through messaging only. HubFit offers chat, voice notes and group threads, and one Capterra reviewer asks for video check-ins. Both profiles list Calendly and Zoom in the typical stack, which tells you what coaches actually bolt on.
Both are thin. Coachway launched around December 2025 and has 26 Trustpilot reviews, all five stars and all from Nordic countries, plus 11 on Capterra. HubFit has 6 Capterra reviews at 5.0 against its own claims of 50,000+ coaches, 2,500+ five-star reviews and a 4.9 App Store rating. Note that the 3.9/5 HubFit review circulating in search was written by Coachway.
Coachful covers the training side too, with its Fitness & Nutrition pack: a workout builder and exercise library, client workout logging, nutrition targets with macros, meal plans and recipes. Around that it adds programs with daily tasks, habits with morning and evening check-ins and streaks, goals with progress bars, a branded iOS and Android client app, booking pages, built-in video, contracts, and Stripe Connect at 0% platform fee. From $29/mo Lite (5 clients), $49/mo Solo for up to 20 clients, $99/mo Pro for unlimited clients. If your coaching is sets and reps, stay with Coachway or HubFit; if it is habits, accountability and sessions, Coachful fits.
Neither one runs the whole coaching business. Coachful does.
Programs, scheduling, payments, community and your website in one login. 7-day free trial, cancel in one click.
Built for coaches who take their clients seriously
