Best Platform for High Performance Coaches: 12 Options Ranked

The best platform for high performance coaches is the one that sells your program, delivers it week by week, and keeps clients accountable between calls, all behind one login. Performance clients (founders, executives, athletes, ambitious professionals) buy outcomes over 8 to 16 weeks, and that outcome depends on what happens on the days you are not on a call. So the deciding question is simple: how much of checkout, onboarding, program delivery and community can run in one place without you stitching tools together?

Our pick is Coachful. We make Coachful, so weigh that, but the ranking below follows criteria we state up front, and it names the cases where another tool is the better fit. Coachful puts booking, payments, contracts, multi-week programs with habits and daily check-ins, courses, community, a website with funnels and email under one subscription, with one branded app for your clients. Kajabi and Mighty Networks follow for coaches whose business leans toward courses or community. Every entry ends with a plain "pick it over Coachful if" line.

If you are still shaping the business itself, start with how to start a high performance coaching business, then come back here to pick the platform.

What do high performance coaches sell online?

Most high performance coaches sell structured programs with a clear time box, not open-ended hourly sessions. The platform has to handle a premium checkout, an onboarding flow, weekly content, daily accountability and a peer group, often for the same client at once.

Typical offers we see described in this niche:

• A 12-week 1:1 performance program. Weekly calls, a set of daily habits (sleep, training, deep work blocks), morning and evening check-ins, and a short course on the framework you teach.
• A small-group cohort. Eight to twenty leaders move through the same curriculum, meet for a group call each week and talk in a private community between calls. See our cohort platform guide for the group side in depth.
• A mastermind or retainer. A year-long container for executives or founders, sometimes billed to a company. Our guide to structuring a performance-based corporate retainer covers the contract side, and mastermind hosting covers the delivery.
• A self-paced course plus a paid upgrade. A focus or mental performance course that feeds the 1:1 program. If mindset work is your core, our explainer on mental performance coaching sets out the skills and evidence.
• A free lead magnet or workshop. A webinar, assessment or short challenge that fills the application pipeline.

A note on scope. High performance coaching often touches stress, sleep, burnout and training load. Coaching is not therapy, medical care or treatment (see the general overview of coaching). When a client shows signs of a mental health condition, an eating disorder, an injury or a medical problem, refer them to a licensed professional; the US National Institute of Mental Health keeps a page on how to find help. Write that line into your agreement and your onboarding.

Which platforms for high performance coaches are worth a look? The list at a glance

Ranking criteria, in one line: one login for the whole client journey, delivery between sessions (habits, check-ins, programs), total monthly cost of the stack, and setup effort, including whether someone will build it for you.

How did we choose and rank these platforms?

We ranked on what a performance client actually experiences and what the coach actually pays, using what each vendor documents on its own pages and what public reviewers report. We did not run hands-on tests of every tool, and we say where a fact comes from.

1. One place for the whole journey. Can a prospect apply, pay, sign an agreement, book, start the program and join the group without a second login?
2. Between-session delivery. Habits, daily check-ins, weekly goals and progress the coach can see. This is where performance programs are won or lost, and it is the biggest gap in course and community tools.
3. Selling tools. Checkout, payment plans, coupons, funnels, a website and email, plus the transaction fees each platform adds on top of card processing.
4. Client learning experience. Courses, drip, a branded app, a community that feels premium enough for executives.
5. Total stack cost. The plan price plus the tools you still need to buy, at 5, 15 and 40 clients.
6. Setup effort. How long it takes to go live, and whether the vendor will build pages or programs for you.

Vendor prices and limits are as listed in October 2026. Trustpilot scores were seen on 25 October 2026. Prices change, so check each vendor's page before you buy.

1. Coachful: why is it the top pick for high performance coaches?

Coachful ranks first because it is the only platform here that sells a performance program and then runs the daily accountability inside the same client app. A client pays at checkout, signs your agreement, books the kickoff call, and then wakes up to a morning check-in, today's tasks and their habit streaks, all under your branding. Coachful is a coaching platform built for coaches who deliver programs, not just sessions, including solo coaches growing into a small team and coaches replacing four to six separate tools.

Program delivery that matches how performance coaching works. Multi-week programs carry weekly goals, daily tasks, habits, and morning and evening check-ins. Goals show progress bars, habits show streaks, and every client record collects goals, check-ins, habits, notes, intake answers, tags, payments and sessions. Each client gets a status (thriving, active, quiet or at risk), so on a busy week you can see who is slipping before the next call rather than after it.

Coachful includes more than 40 ready-to-film program templates, so a 12-week performance sprint does not start from a blank page. Courses sit beside programs: modules, lessons, drip and completion tracking, plus downloads, videos, books, AI tools, events and bundles, all delivered into the client's branded home and app. The walkthrough below shows how a program is built:

Selling without a separate checkout tool. Payments run through your own Stripe Connect or Razorpay account, with one-time payments, subscriptions, payment plans, order bumps, coupons, refunds, Apple Pay, Google Pay and Stripe Tax. Coachful takes a 0% platform fee (since August 2026); you pay only Stripe or Razorpay processing. Each transaction produces an invoice, and you can send manual invoices for corporate clients. Coaching agreements with e-signature go out before the first call and are stored on the client record (see coaching contracts).

The front of the funnel. The section-based website builder has a blog, custom domain, SEO settings and 30 designed homepage templates, and an Import website option if you already have a site. Booking, application, lead-magnet and checkout funnels support pixels and UTM tracking, and there are about 25 funnel templates. Email lists, broadcasts and multi-step sequences with triggers, delays, branching and A/B splits handle follow-up. An application funnel suits high-ticket performance offers well: prospects apply, you review, and only qualified people reach the booking page. More on the website builder and email marketing.

Scheduling that respects busy calendars. Booking pages have availability rules, buffers, minimum notice and time-zone detection, with two-way Google, Apple/iCloud and Outlook sync. Calls run on built-in video or auto-created Zoom, Meet or Teams links. Email reminders are included, and SMS (24 hours before) and WhatsApp (1 hour before) reminders work once messaging is enabled. Paid sessions and session credits suit retainer clients who buy a block of calls.

Group and community. A community feed, group chat, direct messages and video events sit in the same app. When a client enrolls in a cohort program, Coachful creates the cohort group automatically, and group calls and webinars run from there (see group coaching software).

AI that works from your practice data. Michelle, the built-in AI assistant, builds programs, drafts emails and content, summarizes recorded sessions and briefs you before each call. It can also give you optional private feedback on your own coaching against ICF Core Competencies 3 to 8. Questions and planning are included in your Coachful membership; confirmed builds and changes use AI credits. A separate AI Coach lets selected clients chat with an AI version of you between sessions, configured by you. Coaches working toward a credential can also use ICF hour tracking, which counts hours and distinct clients against ACC, PCC and MCC thresholds and exports a client coaching log.

Why Coachful stands out: a free white-glove service. From Create, then "We'll build it for you · FREE", you describe what you want: a website, an application funnel, a sales page, a program, a course outline, an email sequence, a webinar and more. You can attach up to 8 reference links and up to 10 files such as logos, photos, brand guides and copy. The Coachful team builds it inside your own account, usually within about 24 hours. Nothing is invented: no fake credentials, testimonials or prices, and gaps are left for you to fill. Recording videos, logo design, ad management and ongoing marketing are not part of it. One recent example: a leadership coach with a Squarespace renewal days away got one clean homepage with a repeated "talk with me" button. Read more about the free white-glove service.

What Coachful does not do. There is no Garmin, Fitbit, Whoop or Oura sync, Apple Health sync is not available publicly, and there are no stock exercise videos, which matters to coaches who track training load or HRV. It is not HIPAA-certified and offers no BAA, so it is not for clinical record-keeping or insurance billing. There is no PayPal and no permanent free plan. The client app ships under the Coachful listing with your branding, not under your own App Store account. There is no Salesforce or HubSpot integration and no multi-stage sales deal board for large teams.

Pricing shape. Plans are flat and monthly; lower plans cap the number of clients, Pro is unlimited, and Studio and Agency add coach seats. Monthly plans cancel in one click (current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). On Trustpilot, Coachful showed 4.5 from 21 reviews in October 2026, a small sample.

How to start. Begin a free trial, then send a white-glove request for your site or first program. Clients, programs and content are imported for you during onboarding, and a full client data export as a ZIP is always available if you ever leave.

2. Kajabi: is it the strongest choice for course-led performance brands?

Kajabi is a strong second if your performance business is mostly courses, a community and email marketing. It bundles a course builder, community, website, funnels and email into one platform built for selling knowledge products.

The plans, as listed in October 2026: Basic at $179/month ($143/month billed annually) with 5 products, 2,500 contacts, one community, one website, two admin users and no AI credits; Growth at $249/month ($199 annually) with 50 products, 25,000 contacts and 500 AI credits; and Pro at $499/month ($399 annually) with unlimited products, 100,000 contacts and three communities. Kajabi Payments in the US costs 2.9% + $0.30 on Basic, falling to 2.7% + $0.30 on Pro. If you use another processor (other than PayPal), Kajabi adds its own fee of 2% on Basic, 1% on Growth or 0.5% on Pro. The standard trial is 14 days; a card is optional, but if you enter one Kajabi places an authorization hold and charges when the trial ends, and some features stay locked until you activate a paid plan.

For a performance coach the trade-off is clear. Kajabi treats coaching as products and communities, not per-client plans. It has no habit tracking or daily client check-ins, so a 12-week accountability program needs another tool or a lot of manual messaging. The Basic plan's five-product cap also fills fast once you add a lead magnet, a course, a program and a mastermind. Kajabi showed 3.4 on Trustpilot from 2,347 reviews in October 2026.

Pick it over Coachful if most of your revenue comes from courses and a large email list, and you rarely run individual accountability between sessions.

3. Mighty Networks: does a community-first platform fit cohorts?

Yes, if the group is the product. Mighty Networks combines community, courses and events, with member apps branded as Mighty, which suits leadership cohorts and memberships where peer discussion carries the value.

Launch costs $95/month ($79 annually) with 3 hosts, 10 moderators, 200 GB of storage and 20 hours of livestreaming a month for up to 100 attendees. Scale is $215/month ($179 annually) with 30 hours of livestreaming for 200 attendees. Growth is listed at $354/month on annual billing with 1,000-attendee livestreams, and Mighty Pro is custom-priced. On top of Stripe processing, Mighty takes a platform fee of 2% on Launch, 1% on Scale and 0.5% on Growth and Pro. The trial is 14 days with no card required and includes Growth features.

What is missing for performance coaching: 1:1 scheduling, invoicing and contracts, plus per-client habits, check-ins or private plans. Your own branded app is only available on custom-priced Mighty Pro. If you sell a high-ticket 1:1 tier next to the cohort, expect to run booking and agreements elsewhere. Mighty Networks showed 3.3 on Trustpilot from 219 reviews in October 2026.

Pick it over Coachful if you run large, community-led programs where livestreams and member discussion matter far more than individual tracking.

4. Thinkific: what does a course platform offer a performance coach?

Thinkific gives you a mature course platform with communities, memberships and webinar products, and it scales to large student numbers. It is a good fit if your main offer is a self-paced performance course with an optional community.

Start costs $109/month ($82 annually) with up to 10,000 current students, two admins, one community with 10 spaces and five live community events. Grow is $219/month ($164 annually) with six admins and three communities. Expand is $499/month ($374 annually), and Plus is custom. Prices rose about 10% on 13 August 2026 (Start went from $99 to $109). Thinkific charges no transaction fee when you use Thinkific Payments, which it describes as in line with other processors at 2.9%; third-party gateways add a per-plan gateway fee that the page does not quantify. There is a 30-day free trial on self-serve plans.

The gaps for a coach: no built-in 1:1 scheduling (coaching has relied on external booking links), no client habits, daily check-ins or per-client plans, and the branded mobile app is a $199/month add-on. Thinkific showed 1.8 on Trustpilot from 868 reviews in October 2026, a weak score worth reading through before you commit. Our course platform comparison goes deeper on the course side.

Pick it over Coachful if you sell a course to thousands of students and your coaching is a small add-on handled through a booking link.

5. Kartra: a marketing suite with memberships attached

Kartra is an all-in-one marketing suite: pages, funnels, email and SMS, memberships, calendars and a helpdesk. Coaches who run paid traffic and long email sequences into a high-ticket offer tend to like it.

Essentials is $59/month ($52 annually) but caps you at 500 contacts, five pages, one product and one membership, and charges a 5% transaction fee. Starter at $119/month ($99 annually) lifts that to 2,500 contacts with unlimited pages, products, memberships and email or SMS, five team members and no transaction fee. Growth is $229/month ($189 annually) with 12,500 contacts, and Professional is $549/month ($429 annually). There is a 14-day free trial and a 30-day money-back guarantee; processor fees are separate.

For delivery, Kartra stops at the membership area. It has no client habits, check-ins or per-client coaching plans, and an older profile notes no mobile app for students. Funnels and memberships are not portable to other platforms, so moving later means rebuilding. Kartra showed 3.2 on Trustpilot from 129 reviews in October 2026. Comparing marketing suites more broadly? See Coachful vs GoHighLevel.

Pick it over Coachful if SMS marketing, a helpdesk and heavy funnel experimentation matter more to you than what clients do between calls.

6. Paperbell: is a 1:1 business tool enough on its own?

For a coach selling 1:1 packages, Paperbell covers the business basics in one place. Its pricing page, checked today, lists a coaching website, scheduling, payment processing and packages, a client portal, contract signing, client email workflows, surveys and forms, group coaching tools, video call integration, client notes, digital downloads, online classes, custom branding and calendar integration.

Pricing is a single tier: $97/month, or $970/year (shown against $1,164 with "2 months free"). Every plan includes unlimited clients and sessions, and the page states no additional transaction fees. It offers a "Try for free" button but lists no trial length; there is a 30-day money-back guarantee.

Paperbell is a direct substitute for Coachful on the business side. Where it falls short for performance work is daily delivery: the page documents no habit tracking, daily check-ins or community feed, and its email is described as client workflows rather than a broadcast and sequence tool. If your programs depend on daily accountability, you would add a habit app or rely on messaging. Our Paperbell alternatives page compares it with similar tools.

Pick it over Coachful if you sell straightforward 1:1 session packages, want a single price with no client limit, and do not need habits or a community.

7. Practice Better: when charting matters more than marketing

Practice Better is practice management for wellness and nutrition practitioners: scheduling, telehealth, charting, billing, programs and a client portal. It suits performance coaches who work alongside dietitians or practitioners and need clinical-style notes.

Sprout is free for up to 3 clients. Starter is $35/month ($25 annually) for 10 clients, Professional is $69/month ($59 annually) for 300 clients, Plus is $99/month ($89 annually) for unlimited clients, and Team is $155/month ($145 annually) for two practitioners, with more at $50 each. Trials run 14 days, or 30 days on Team. Payments run through Practice Better Payments, powered by Stripe; rates are not listed.

Two limits matter here. Evergreen programs, portal branding, a custom URL and SMS start on the $99 Plus plan, so a branded program experience costs more than the entry price suggests. And there is no website builder or funnel pages, so selling happens somewhere else. Practice Better showed 3.8 on Trustpilot from 87 reviews in October 2026.

Pick it over Coachful if you need charting and telehealth for practitioner-style work more than a website, funnels and a community.

8. Podia: the simplest storefront on the list

Podia is an easy storefront for courses, downloads, webinars, coaching sessions and a community. It is quick to set up and friendly for a coach testing a first digital product.

Mover is $49/month ($42 annually) with a 5% Podia fee, 50 products and only 100 email subscribers included. Shaker is $99/month ($84 annually) with no Podia fee and 500 subscribers, and Earthquaker is $179/month ($150 annually) with 1,000 subscribers and unlimited products. Stripe or PayPal processing applies on top. The 14-day trial needs no card.

The small email allowances are the first constraint for anyone building a list. There is no mobile app and no native video calls according to an older profile, and no client habits, check-ins or per-client plans. Podia showed 4.1 on Trustpilot from 153 reviews in October 2026.

Pick it over Coachful if you mainly sell a few digital products and the occasional session, and want the shortest possible setup.

9. Teachable: a course seller, with coaching bolted on

Teachable sells courses and digital products with student mobile apps. It is a reasonable home for a performance course, less so for a coaching program.

Starter is $39/month ($29 annually) with five products and a 7.5% platform fee. Builder at $89/month ($69 annually) and Growth at $189/month ($139 annually) drop the platform fee to 0%. Teachable Payments charges 2.9% + 30¢ on US cards and 3.9% + 30¢ internationally, plus a $15 chargeback fee. Plan cards show a 7-day free trial plus a 30-day guarantee.

There is no native scheduling or calendar sync (coaching calls rely on Calendly or Zoom, per an older profile), and no client habits, daily check-ins or per-client plans. The 7.5% fee on Starter is expensive on a premium program: on an example $3,000 sale it would be $225 before processing. Teachable showed 3.3 on Trustpilot from 1,110 reviews in October 2026.

Pick it over Coachful if courses are the entire business and you are comfortable running coaching calls through separate tools.

10. Systeme.io: how far does a free plan go?

Further than most free plans. Systeme.io is a low-cost marketing suite with funnels, email, courses, community, a blog and an affiliate program, and it charges 0% transaction fees on every plan, including the free one.

The free plan covers 2,000 contacts, 3 funnels, one course with 500 students, one custom domain and one automation rule, and it never expires. Startup is $17/month, Webinar $47/month, and Unlimited $97/month. Stripe or PayPal processing applies.

The ceiling shows up in delivery. Older profiles report no native 1:1 scheduling with client records, habits or check-ins, basic community and course features, and no branded mobile app. Systeme.io showed 4.9 on Trustpilot from 8,696 reviews in October 2026, the strongest public score on this list.

Pick it over Coachful if your budget is close to zero and you need funnels and email first, with coaching delivery handled by hand.

11. Skool: gamified community, little else

Skool puts a community, a classroom and a calendar in one group, with leaderboards that reward participation. Some performance coaches use it for challenge-style groups.

Hobby costs $9/month ($7.50 annually) but takes 10% + 30¢ on every transaction. Pro is $99/month ($82.50 annually) with 2.9% + 30¢ on payments up to $899 and 3.9% + 30¢ above $900, which pushes premium programs into the higher rate. Payments run only through Skool Payments, fees are non-refundable, and payouts are weekly. Trial length is not stated on the pricing page.

Skool has no custom domain website, funnels, email automation or public API, and no 1:1 client records, intake forms, habits or check-ins. Skool showed 1.6 on Trustpilot from 54 reviews in October 2026. If community is what you need, compare it with our guide to group coaching community platforms.

Pick it over Coachful if a leaderboard-driven, low-cost group is your main product and you do not need a website or email.

12. Stan Store: selling from your bio link

Stan Store is a link-in-bio storefront for digital products, courses, memberships and paid calls. It suits coaches whose audience lives on social media and buys on a phone.

Creator is $29/month ($25 annually) with unlimited products and customers. Creator Pro is $99/month ($79 annually) and is where email marketing, upsells, discount codes and affiliates live. Stan takes 0% of sales; Stripe or PayPal processing applies. The trial is 14 days, with the first month charged when it ends.

There are no contracts, invoices or client records, no programs with tasks, habits or check-ins, and no team seats advertised. Stan Store showed 4.7 on Trustpilot from 2,205 reviews in October 2026.

Pick it over Coachful if you only need to sell calls and digital products from Instagram or TikTok and will deliver everything else elsewhere.

Which platform covers selling and delivery? The feature matrix

Only Coachful covers every column below in one product. "Not listed" means the vendor facts we checked do not document the feature; it may exist in a limited form, so confirm with the vendor.

What does each platform cost at 5, 15 and 40 clients?

The plan price is only part of the bill. Course and community tools need a scheduler, an e-signature tool and usually a habit or check-in app beside them, and those extra subscriptions are not in the figures below. The vendor figures are monthly list prices as listed in October 2026, before card processing, for the cheapest plan that fits a coaching business of that size without a per-sale platform fee where one can be avoided.

Two patterns stand out. Course and community tools price by products, contacts or hosts rather than clients, so their figure does not change with client count, but the add-on tools do. And per-sale platform fees (Kajabi with a third-party processor, Mighty Networks, Podia Mover, Teachable Starter, Kartra Essentials, Skool) grow with revenue, which matters more for high-ticket performance programs than for low-priced courses.

How would you build a performance program end to end in Coachful?

Here is an example offer, a 12-week "Performance Sprint" for founders and senior leaders, built from checkout to community. The names and structure are illustrative; set the price from your own numbers.

1. Set the price before you build. Work out the hours the program takes (12 calls, async reviews, a group call each week), the income you need per client, and how many places you can run at once. Price from that, not from a competitor's sales page. Then decide on a pay-in-full option and a payment plan.
2. Create the offer and checkout. Connect your Stripe account, create the program as an offer with a one-time price and a three-part payment plan, and add an order bump such as a recorded strategy session. Coupons cover alumni or corporate referrals.
3. Put an application funnel in front of it. Start from one of the funnel templates: a landing page, an application form with intake questions, and a booking step for a fit call. Add your Meta Pixel and UTM tags so you know which channel sends qualified applicants.
4. Automate onboarding. On purchase, the client receives your coaching agreement for e-signature, an email sequence with what to expect, and a link to book the kickoff call. A welcome flow and the intake answers land on the client record before you meet.
5. Build the 12 weeks. Start from a program template or ask Michelle to draft one from your outline. Give each week a goal, daily tasks and a short lesson, and attach habits such as a sleep window, a training session and a deep-work block. Turn on morning and evening check-ins so clients rate energy and focus each day.
6. Add the course layer. Put your framework in a course with drip, so week 3 content opens in week 3, and add downloads like a weekly review worksheet.
7. Open the cohort. If you run it as a group, enrollment creates the cohort group automatically; schedule the weekly group call as a video event and post prompts in the community feed.
8. Review weekly. Before each call, read the AI briefing and the client's status. A client who has gone quiet gets a direct message the same day, not at the next session.

If you would rather not build any of this yourself, send the outline through the free white-glove build request and the team will set up the funnel, site or program skeleton in your account. For a broader checklist of what to compare across platforms, see how to choose an online coaching platform.

What mistakes do high performance coaches make when choosing a platform?

• Buying a course platform for a coaching program. Courses deliver content; performance programs need daily accountability. If the platform has no habits or check-ins, you end up chasing clients over text.
• Ignoring per-sale fees on premium offers. A 5% to 10% platform fee is small on a low-priced course and large on a high-ticket program. Check fees by plan, not just the headline price.
• Underestimating the add-on stack. A scheduler, an e-signature tool, a habit app and an email tool each add a login for the client and a bill for you.
• Choosing on feature lists for wearables you will not get. If HRV or training-load data from a device is central to your method, confirm the exact integration first. Coachful has no Garmin, Whoop or Oura sync, and none of the vendor facts we checked for the other platforms mention one.
• Skipping the scope line. Performance clients sometimes bring burnout, disordered eating or injuries. Put a referral policy in your agreement before the first one does.
• Forgetting the exit. Check that you can export client records and content. Our guide on protecting coaching data from platform shutdowns lists what to keep.

Which platform should high performance coaches choose? Our verdict

Choose Coachful if you sell structured programs and want checkout, contracts, booking, daily check-ins, habits, courses, community, a website and email in one place, with clients on one branded app. It is the only option here that covers both selling and between-session delivery, it takes no platform fee on sales, and the free white-glove build removes most of the setup work. It is not the right choice if you need wearable data sync, HIPAA compliance or PayPal.

Choose Kajabi or Thinkific if your business is mostly courses, Mighty Networks or Skool if it is mostly community, Kartra or Systeme.io if it is mostly marketing, Paperbell or Practice Better if it is mostly 1:1 admin, and Stan Store if you sell from a bio link. For a wider view of the category, read our guide to the best all-in-one coaching platform or the software guide for sports and performance coaches, and see the executive coach and mindset coach pages for niche setups.

Frequently asked questions

What is the best platform for high performance coaches?

For coaches who sell multi-week programs, Coachful is our pick because it combines checkout, contracts, booking, habits, daily check-ins, courses, community, a website and email under one login. Kajabi is the strongest alternative for course-led businesses, and Mighty Networks for community-led cohorts.

Do I need a separate habit tracking app for performance clients?

Only if your platform lacks one. Course and community platforms such as Kajabi, Thinkific, Teachable and Skool do not document client habits or daily check-ins, so coaches often add a separate app. Coachful includes habits, streaks and morning and evening check-ins inside programs.

Can Coachful sync with Whoop, Garmin or Oura?

No. Coachful has no Garmin, Fitbit, Whoop or Oura sync, and Apple Health sync is not available publicly. Clients can report sleep, energy or training data through check-ins instead.

What is Coachful's free white-glove service?

It is a build service included on every plan. You describe what you want, such as a website, funnel, program or email sequence, attach references, and the Coachful team builds it in your account, usually within about 24 hours. It does not include video recording, logo design or ad management.

Which platforms charge a fee on every sale?

As listed in October 2026: Skool Hobby (10% + 30¢), Teachable Starter (7.5%), Podia Mover and Kartra Essentials (5%), Mighty Networks (0.5% to 2%) and Kajabi when you use a processor other than Kajabi Payments or PayPal (0.5% to 2%). Coachful, Paperbell, Stan Store and Systeme.io state no platform fee, though card processing always applies.

Is high performance coaching the same as therapy?

No. Coaching focuses on goals, habits and performance and is not a treatment for mental health or medical conditions. Refer clients to a licensed professional when you see signs of a condition outside coaching scope, and state that policy in your agreement.

Can I run a cohort and 1:1 clients on the same platform?

Yes, on Coachful, where cohort groups are created on program enrollment and 1:1 clients get their own program, sessions and record. Mighty Networks and Skool handle the group well but lack 1:1 booking and contracts; Paperbell handles 1:1 well with lighter group tools.

Is Coachful HIPAA-compliant?

No. Coachful is not HIPAA-certified and does not sign a BAA, so it is not for clinical record-keeping or insurance billing. It is GDPR-ready. Coaches who need clinical charting may prefer Practice Better.

How long does it take to move to a new platform?

It depends on how much content you have. With Coachful, clients, programs and content are imported for you during onboarding, and the white-glove team can rebuild your site or funnel. On other platforms, check whether funnels and memberships can be exported; Kartra's, for example, are not portable.