Best Platform for Relationship Coaches: 7 Options Ranked
The best platform for relationship coaches is the one where a couple can pay, sign your coaching agreement, start an eight-week program, log a nightly check-in and join your group cohort without ever being handed a second login. Most relationship coaches sell three things online: a 1:1 or couples package, a self-paced course (for singles, for new parents, for couples after an affair), and a group or community. The deciding question is how many of those you can sell and deliver in one place, and what the whole stack costs once the client count grows.
Our pick is Coachful. It runs checkout, agreements, booking, multi-week programs with habits and morning or evening check-ins, courses, a community and your website under one login, with one branded app for your clients (current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients). We make Coachful, so weigh our view accordingly: below we rank six other platforms by the scenario each one genuinely wins, show where each falls short for couples work, and price three realistic stacks at 5, 15 and 40 clients.
This guide is about selling and delivering your coaching online. If you are choosing admin software (notes, invoicing, scheduling), read our guide to the best coaching software for relationship coaches; if you mostly care about what clients open on their phone, see the best app for relationship coaches.
Which platform wins in each situation? (quick picks)
Coachful is the best overall platform for relationship coaches; the other six each win one narrower situation. Ranking criteria in one line: one login for the whole client journey, delivery between sessions, total stack cost, and setup effort (including Coachful's free white-glove build).
| Platform | Best for | Starting price (monthly billing) | Built-in 1:1 booking | Per-client check-ins |
|---|---|---|---|---|
| Coachful | Best overall: couples programs, courses, cohorts and community in one app | Lite: $29/month for up to 5 clients | Yes | Yes, morning and evening |
| Kajabi | A large catalog of self-paced relationship courses with funnels | $179/mo (Basic) | Not covered here | No |
| Mighty Networks | A big paid community for singles or couples | $95/mo (Launch) + 2% fee | No | No |
| Practice Better | Coaches who think in sessions and charting, with a client portal | $0 (3 clients), $35/mo (Starter) | Yes | Programs only; no daily check-in flows noted |
| Podia | A simple storefront for a few products and paid calls | $49/mo (Mover) + 5% fee | Coaching sessions sold as products | No |
| Stan Store | Dating coaches selling from an Instagram or TikTok bio link | $29/mo (Creator) | Paid calls | No |
| Skool | The cheapest way to start a gamified group | $9/mo (Hobby) + 10% + 30¢ | No (group calendar only) | No |
Vendor prices are as listed in October 2026 on each vendor's pricing page, in US dollars, before payment processing.
What do relationship coaches actually sell online?
Relationship coaches typically sell a mix of private packages, structured programs and group or self-paced products, and the platform has to carry all of them. Here is what that usually looks like in practice, with example names and illustrative prices (not market data):
- A couples package. Example: "Reconnect in 8 Weeks", eight 75-minute video sessions with both partners, a weekly exercise (a 20-minute "state of us" conversation, an appreciation log) and a nightly two-question check-in each partner fills in separately. Illustrative price: $1,600 paid in full or four payments of $425.
- A singles or dating program. Example: "Ready to Date Again", a six-week program for people after divorce, with a weekly module, a values worksheet, a dating-app profile review and two group Q&A calls.
- A self-paced course. Example: "Fighting Fair", five modules on repair attempts and conflict scripts, sold to couples who are not ready for private coaching.
- A group cohort. Example: a 10-week "First Year of Marriage" cohort for eight couples, meeting every other Sunday evening, with a private group feed between calls.
- A membership or community. Example: a monthly "Couples Circle" with one live workshop, a replay library and a discussion feed.
- A low-ticket entry point. Example: a free "30 conversation starters" lead magnet, a paid 60-minute "clarity call", or a weekend workshop.
Two details make this niche different from most coaching. First, the client is often two people with two email addresses, two phones and two very different levels of motivation, so the platform has to let each partner log in, check in and message without one person carrying the whole program. Second, most sessions happen in the evening or at weekends, after work and after the children are in bed, so whatever happens between sessions (the exercise, the check-in, the reminder) is where the change actually gets practised.
A note on scope, because it affects which platform you choose: relationship coaching is not couples therapy. It does not diagnose or treat mental health conditions, and clinical records belong in a clinical system. Coaches should refer out when they see signs of domestic violence or coercive control, active addiction, suicidal thoughts or a trauma history that needs treatment (see the overview of relationship counseling for how the clinical side differs). In the US, the National Domestic Violence Hotline is a useful referral to keep in your welcome materials, and the ICF Code of Ethics sets out the coach's duty to refer when a client needs another professional.
How did we rank these platforms?
We ranked each platform by how much of selling and delivery it runs in one place, what the client's experience feels like between sessions, and what the full stack costs at 5, 15 and 40 clients. We have not run hands-on tests of every tool; the rankings use what each vendor documents on its pricing and feature pages and what public reviewers report.
- One login for the whole journey. Can a couple buy, sign an agreement, book, do the program and join the community without leaving the platform?
- Between-session delivery. Are there per-client habits, check-ins and tasks, or only course lessons and a feed?
- Total stack cost. The subscription plus any platform fee on sales plus the other tools you would need to fill the gaps.
- Group and community fit. Cohorts for couples, private groups, live calls and replays.
- Setup effort. How long it takes a solo coach to go from nothing to a working offer.
Trustpilot scores are quoted as seen on October 25, 2026. Treat them as a rough signal; small review counts move quickly.
1. Coachful: the best overall platform for relationship coaches
Coachful wins the main scenario: a relationship coach who sells a couples package, a program, a course and a group, and wants every client to live in one branded app instead of a checkout page, a calendar link, a course portal and a Facebook group. It is a coaching platform where one subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant (Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients).
Who it is for: coaches who deliver programs, not just sessions; solo coaches growing into a small team; and coaches replacing four to six tools. What it does not do: it is not HIPAA-certified and offers no BAA, so it is not for clinical record-keeping or insurance billing; there is no PayPal and no permanent free plan; the client app ships under the Coachful listing with your branding rather than under your own App Store account; and it is not a course marketplace. How to start: take a free trial, then ask the team to build your first offer for you (more on that below). The company is based in Tallinn, Estonia, and lists a Trustpilot score of 4.5 from 21 reviews.
How selling works
Payments run through your own Stripe Connect or Razorpay account, with one-time payments, subscriptions, payment plans, order bumps, coupons, refunds, Apple Pay and Google Pay, and Stripe Tax. Since August 2026 Coachful takes a 0% platform fee, so the only deduction is Stripe or Razorpay processing. For a couples package that means you can offer "pay in full or four monthly payments" on the same checkout, add an order bump such as a recorded "Fighting Fair" mini course, and issue an invoice per transaction automatically.
Before the first session, the couple receives your coaching agreement with e-signature, and the signed copy is stored on the client record. That matters more in this niche than most: the agreement is where you state that coaching is not therapy, how you handle one partner disclosing something privately, and what happens if one partner stops attending. See coaching contracts for how agreements work.
On the marketing side you get a section-based website builder with a blog, custom domain, SEO settings and 30 designed homepage templates, plus booking, application, lead-magnet and checkout funnels with pixels and UTM tracking, email lists, broadcasts and multi-step sequences with branching and A/B splits, and a link-in-bio page that sells. If your audience finds you on Instagram, keyword comment automations can DM a booking link or lead magnet to anyone who comments a chosen word, and that person lands in the same lead and client records.
What a couples client sees between sessions
This is where Coachful separates from course and community platforms. Programs run over multiple weeks with weekly goals, daily tasks, habits, morning and evening check-ins, goals with progress bars and streaks. A couples program can give each partner a nightly two-question check-in ("one thing I appreciated today", "one moment I felt distant"), a weekly task (the 20-minute check-in conversation) and a habit such as a daily six-second greeting, all on their own phones.
On your side, each client record holds goals, check-ins, habits, notes, intake answers, tags, payments and sessions, with a status of thriving, active, quiet or at risk, and an AI briefing per client before you meet. When one partner goes quiet for a week, you see it before the next session rather than discovering it during it.
Here is a short walkthrough of how check-ins are set up:
Groups, courses and booking in the same place
Courses (modules, lessons, drip, completion tracking), downloads, videos, books, events and bundles are delivered into the client's branded home and app. The community includes a feed, group chat, direct messages and video events, and cohort groups are created automatically when someone enrolls in a program, so a "First Year of Marriage" cohort gets its own private space the moment the eighth couple pays.
Booking pages handle availability rules, buffers, minimum notice and time-zone detection, with two-way Google, Apple/iCloud and Outlook sync, built-in video or auto-created Zoom, Meet or Teams links, intake questions on booking, session credits, and reminders by email, plus SMS (24 hours before) and WhatsApp (1 hour before) once messaging is enabled. Evening couples sessions across time zones stop being a scheduling puzzle.
Michelle, the built-in AI assistant, works from your live practice data: it can draft a program outline, write a welcome sequence, summarize a recorded session and brief you before a call. Questions and planning are included in your Coachful membership; confirmed builds and changes use AI credits. There is also an optional AI Coach that selected clients can chat with between sessions; in couples work, configure it carefully and only for clients where you are comfortable with it, since it is a version of you, not a therapist. Coachful also counts coaching hours and distinct clients against ICF ACC, PCC and MCC thresholds if you are working toward a credential.
Why Coachful stands out: a free white-glove service. From Create, choose "We'll build it for you", describe what you need (a website, a couples program, a course outline, a funnel, an email sequence, an intake form) and attach up to 8 reference links and up to 10 files. The Coachful team builds it inside your own account, usually within about 24 hours, and invents nothing: no fake credentials, testimonials or prices, with gaps left for you to fill. It does not include recording videos, logo design or ad management. One recent build: a real-estate and money coach got a year-long cohort program with an application form, an eight-page site and a free nine-day bootcamp funnel. Read more about the free white-glove service.
Where Coachful stops
No PayPal, which matters if your audience prefers it. No Garmin, Fitbit, Whoop or Oura sync (rarely relevant here). No routing forms that pick a host from form answers, and no Salesforce or HubSpot integration. The affiliate tool tracks links, clicks, conversions and revenue, but payouts are recorded manually. And if you run a licensed therapy practice alongside coaching, keep clinical notes in a HIPAA-compliant system.
See how it fits this niche on the Coachful for relationship coaches page.
2. Kajabi: for a big catalog of self-paced relationship courses
Kajabi wins when your business is mainly products rather than clients: a library of courses ("Fighting Fair", "After the Affair", "Dating After 40"), a funnel for each, an email list in the thousands and one community. It is a course, community, website, funnel and email platform built for selling knowledge products, and it is the most complete of the course-first options here.
As listed in October 2026, Basic costs $179/month ($143/month billed annually) for 5 products, 2,500 contacts, 1 community, 1 website, 2 admin users and 0 AI credits. Growth is $249/month ($199 annually) for 50 products, 25,000 contacts and 500 AI credits. Pro is $499/month ($399 annually) with unlimited products, 100,000 contacts, 3 communities and 3 websites. The standard trial is 14 days; a card is optional, and if you enter one Kajabi places an authorization hold.
Cost and the transaction-fee trap
Kajabi Payments in the US charges 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. If you use another processor (other than PayPal), Kajabi adds its own fee on top: 2% on Basic, 1% on Growth, 0.5% on Pro. Illustrative example: on $5,000 a month of couples program sales through an outside processor on Basic, that extra Kajabi fee would be $100 a month.
The bigger gap for relationship coaches is delivery. Kajabi treats coaching as products and communities, not per-client plans: there is no habit tracking or daily client check-ins, so the nightly partner check-in or the weekly "state of us" task has to live in another tool or in an email. Basic's limit of 5 products also fills up fast once you have a couples course, a singles course, a membership and two lead magnets. Its Trustpilot score was 3.4 from 2,347 reviews. For more options in this lane, see our Kajabi alternatives for relationship coaches.
Pick it over Coachful if you sell mostly self-paced courses to a large list, rarely work with couples one to one, and want the deepest course-and-funnel tooling with many products.
3. Mighty Networks: for a large paid singles or couples community
Mighty Networks is the right choice when the community itself is the product: a paid "Couples Circle" with hundreds of members, live workshops, member-led threads and courses layered inside. It combines community, courses and events, with Mighty-branded member apps.
As listed in October 2026, Launch costs $95/month ($79 annually) with 3 hosts, 10 moderators, 200 GB storage and 20 hours a month of livestreaming for up to 100 attendees. Scale is $215/month ($179 annually) with 5 hosts and 30 livestream hours for 200 attendees. Growth is $354/month billed annually, and Mighty Pro is custom-priced. The trial runs 14 days with no credit card required and includes Growth features.
What's missing for private couples work
Mighty takes a platform fee on sales: 2% on Launch, 1% on Scale and 0.5% on Growth and Mighty Pro, plus Stripe processing. More important for a relationship coach, it has no 1:1 scheduling, invoicing or contracts, and no per-client habits, check-ins or private coaching plans. So the moment a community member wants private couples sessions, you need a separate booking tool, a separate payment link and a separate agreement, and the couple's private work lives somewhere the community does not.
Your own branded apps are only on Mighty Pro. Its Trustpilot score was 3.3 from 219 reviews. If community is your centre of gravity, also compare our community platforms for relationship coaches.
Pick it over Coachful if your main offer is a large membership community with many hosts and moderators, and private couples coaching is a small side line you are happy to run elsewhere.
4. Practice Better: for session-led coaches who want a client portal
Practice Better suits relationship coaches who think in sessions and notes first, and who may also see clients in a wellness or practitioner setting. It is practice management software for wellness and nutrition practitioners: scheduling, telehealth, charting, billing, programs and a client portal.
As listed in October 2026, the free Sprout plan covers 3 clients and 1 practitioner. Starter is $35/month ($25 annually) for 10 clients. Professional is $69/month ($59 annually) for 300 clients. Plus is $99/month ($89 annually) with unlimited clients and 3 admins, and Team is $155/month ($145 annually) for 2 practitioners, with more at +$50 each. Paid plans have a 14-day trial (30 days on Team), and no platform fee is stated; payments run through Practice Better Payments, powered by Stripe.
Plan limits that matter for couples
Evergreen programs, portal branding, a custom URL and SMS start on Plus at $99/month, so the cheap plans are best for a coach who sells sessions rather than a structured eight-week program. There is no website builder or funnel pages, so your sales page and lead magnet live on another tool, and accounts below Team allow one practitioner. Check how the vendor handles two partners in one engagement before you commit, since the setup is built around individual clients.
Its Trustpilot score was 3.8 from 87 reviews. Practice Better is a direct substitute for Coachful in the sense that it handles 1:1 work and programs; where it is thinner is the selling side (website, funnels, email sequences) and the community and course side. If you are coming from a session-booking tool, our Paperbell alternatives for relationship coaches covers similar ground.
Pick it over Coachful if you also run a practitioner practice that needs charting and telehealth in the same system, and you do not need a website, funnels or a community on the same platform.
5. Podia: for a simple storefront with a handful of products
Podia fits the early-stage coach who wants one tidy page selling a mini course, a downloadable "conversation cards" PDF, a webinar and a paid clarity call, without learning a big system. It is a storefront for courses, downloads, webinars, coaching sessions and community.
As listed in October 2026, Mover costs $49/month ($42 annually) for 50 products and 100 email subscribers, with a 5% Podia fee on sales. Shaker is $99/month ($84 annually) for 150 products and 500 email subscribers, with no Podia fee. Earthquaker is $179/month ($150 annually) with unlimited products and 1,000 email subscribers. The trial is 14 days with full access and no card required. Stripe or PayPal processing applies on top (2.9% + 30¢ standard).
Who outgrows Podia, and when
The email allowances are small: 100, 500 or 1,000 subscribers included. A relationship coach who grows a free "30 conversation starters" list past a few hundred people hits that ceiling quickly. Podia has no client habits, check-ins or per-client plans, and an older profile notes no mobile app and no native video calls. Illustrative fee math: on $2,000 a month of sales, Mover's 5% fee is $100, which is roughly the price difference to Shaker.
Its Trustpilot score was 4.1 from 153 reviews. If courses are your focus, compare our course platforms for relationship coaches.
Pick it over Coachful if you sell a few digital products and the occasional call, your list is small, and you want the simplest possible storefront for now.
6. Stan Store: for dating coaches who sell from a bio link
Stan Store is built for the dating or relationship coach whose audience lives on Instagram or TikTok and buys from a link in bio: a "first date texts" guide at an illustrative $27, a paid 30-minute profile review, a small membership. It is a link-in-bio storefront for digital products, courses, memberships and paid calls.
As listed in October 2026, Creator costs $29/month ($25 annually) with unlimited products and customers in one store. Creator Pro is $99/month ($79 annually) and is where email marketing, upsells, discount codes and affiliates live. There is a 14-day free trial, after which the first month is charged. Stan takes 0% of sales; standard Stripe or PayPal processing applies.
The Instagram-first trade-off
Stan is fast and cheap to start, and its Trustpilot score was 4.7 from 2,205 reviews. But it has no contracts, invoices or client records, it is not a CRM, and it offers no programs with client tasks, habits or check-ins. A couples package sold through Stan still needs an agreement tool, a place to deliver the eight weeks and a way to see which partner has stopped engaging. No team seats are advertised. Coaches who work mainly with singles in dating may find it covers more of what they sell than couples coaches will; see Coachful for dating coaches for the all-in-one alternative.
Pick it over Coachful if you sell only low-ticket digital products and short calls from social media and do not run structured programs yet.
7. Skool: for the lowest-cost start to a group
Skool wins on entry price for a coach who wants to test a group idea, such as a "Dating After Divorce" circle, with a classroom, a calendar and gamified leaderboards in one group. Community, classroom and calendar sit together, and members are unlimited on both plans.
As listed in October 2026, Hobby costs $9/month ($7.50 annually) and Pro $99/month ($82.50 annually). The trial length and card requirement were not stated on the pricing page or help FAQ.
Fees at scale
Payments run only through Skool Payments. Hobby charges 10% + 30¢ on all transactions; Pro charges 2.9% + 30¢ up to $899 and 3.9% + 30¢ above $900, and fees are non-refundable. Illustrative example: a 10-week cohort for eight couples at $900 per couple is $7,200; on Hobby, 10% of that is $720 before the per-transaction charges, which is why anyone selling seriously moves to Pro.
Skool has no custom-domain website, funnels, email automation or public API, and no 1:1 client records, intake forms, habits or check-ins. For couples who need private space to work on their relationship, a shared leaderboard is the wrong tool. Its Trustpilot score was 1.6 from 54 reviews. We cover the options in more depth in Skool alternatives for relationship coaches.
Pick it over Coachful if you want the cheapest possible way to test a group community, accept the transaction fees, and do no private couples work.
How do the seven platforms compare feature by feature?
Only Coachful covers every row below in one platform. The matrix lists what each vendor documents for selling and delivering coaching; "No" means the vendor does not list the feature, so you would need another tool.
| Platform | Checkout and payment plans | E-sign agreements | 1:1 booking | Programs with habits and check-ins | Courses | Community and cohorts | Website and funnels | Email sequences |
|---|---|---|---|---|---|---|---|---|
| Coachful | Yes, 0% platform fee | Yes | Yes, with calendar sync | Yes | Yes, with drip | Yes, auto cohorts | Yes | Yes, with branching |
| Kajabi | Yes, fee with outside processors | No | Not covered here | No | Yes | Yes (1 on Basic) | Yes | Yes |
| Mighty Networks | Yes, 0.5% to 2% fee | No | No | No | Yes | Yes | No | Not covered here |
| Practice Better | Yes | Not covered here | Yes | Programs; evergreen on Plus | Not covered here | No | No | Not covered here |
| Podia | Yes, 5% on Mover | No | Sessions as products | No | Yes | Yes | Storefront | Small allowance |
| Stan Store | Yes, 0% fee | No | Paid calls | No | Yes | Memberships | Bio-link store | Creator Pro only |
| Skool | Skool Payments only | No | No | No | Yes | Yes | No | No |
What does one offer look like built end to end in Coachful?
Here is an example couples offer set up from checkout to community, so you can see where each piece lives. The offer is invented for illustration.
- Offer and checkout. Create "Reconnect in 8 Weeks" in the offer editor: who it is for (couples who still care but keep having the same argument), the promise (a calmer weekly conversation and a repair plan), and payment options for paying in full or in a monthly payment plan. Add an order bump for the "Fighting Fair" course.
- Application funnel. Point your Instagram keyword automation and your website button at an application funnel, so you can screen for fit (and for situations that need a therapist) before anyone pays.
- Agreement. After payment, both partners receive the coaching agreement to e-sign before the first call. It states the coaching-not-therapy scope and your no-secrets or confidentiality policy.
- Onboarding. A welcome flow asks each partner the intake questions separately: what they want from the eight weeks, how they handle conflict, and when they are free in the evenings. Each partner then books the first joint session from your booking page, with the video link created automatically.
- Program. Eight weeks, each with a weekly goal (week 1: map your recurring argument; week 4: practise a repair attempt), one or two tasks, a daily appreciation habit and a nightly two-question check-in for each partner.
- Community. Enrollment creates the cohort group automatically if you run it as a group, or adds the couple to an alumni feed where you post one prompt a week and host a monthly live Q&A.
- Follow-up. An email sequence after week 8 offers a monthly maintenance session using session credits, and the client status shows you which couples went quiet.
If you would rather not build this yourself, the white-glove team can build the program, the application funnel and the email sequence from your notes. For group formats specifically, see group coaching software and our list of group coaching platforms for relationship coaches.
What do three realistic stacks cost per month?
The all-in-one stack is cheaper than it looks once you add up what the other routes need to cover booking, agreements, delivery and community. Each stack below covers the same couples package plus a course and a group; vendor prices are list prices on monthly billing as of October 2026, before payment processing.
| Stack | Tools | Monthly subscription | Platform fees on sales | Still missing |
|---|---|---|---|---|
| Coachful all-in-one | Coachful only | Solo: $49/month for up to 20 clients | 0% (Stripe or Razorpay processing only) | PayPal |
| Community + practice stack | Mighty Networks Launch + Practice Better Professional | $95 + $69 = $164 | 2% on Mighty sales | Website, funnels, e-sign agreements; two logins for clients |
| Creator stack | Stan Store Creator Pro + Skool Pro | $99 + $99 = $198 | 2.9% + 30¢ (or 3.9% + 30¢ above $900) on Skool sales | Agreements, client records, check-ins, 1:1 booking with calendar sync |
Illustrative example: if 15 clients each pay $300 a month, that is $4,500 in monthly sales. On the community + practice stack, routing all of it through Mighty Networks Launch would add about $90 in platform fees on top of $164 in subscriptions. The creator stack's Skool fees on the same amount run about $130 plus 30¢ per payment. Your real numbers depend on which tool takes each payment.
How does the cost change at 5, 15 and 40 clients?
Cost scales differently on each platform: some cap clients, some cap products or email contacts, and some take a percentage of every sale. This table shows the cheapest plan that reasonably fits each client count for a coach running a couples program, on monthly billing, before processing.
| Platform | 5 clients | 15 clients | 40 clients | What drives the price |
|---|---|---|---|---|
| Coachful | Lite: $29/month for up to 5 clients | Solo: $49/month for up to 20 clients | Pro: $99/month with unlimited clients | Client cap on lower plans; Pro is unlimited |
| Kajabi | $179 (Basic) | $179 (Basic) | $179 to $249 | Products (5 on Basic) and contacts |
| Mighty Networks | $95 + 2% | $95 + 2% | $95 + 2% or $215 + 1% | Hosts, livestream hours, fee tier |
| Practice Better | $35 (Starter) | $69 (Professional) | $69, or $99 for evergreen programs | Client cap; branding on Plus |
| Podia | $49 + 5% | $99 (Shaker) | $99 to $179 | Email subscribers, Mover fee |
| Stan Store | $29 | $99 (for email) | $99 | Email and upsells on Creator Pro |
| Skool | $9 + 10% + 30¢ | $99 + processing | $99 + processing | Transaction fees |
Remember that only the first row covers booking, agreements, programs with check-ins, courses, community and website together. For every other row, add the cost of whatever fills the gaps.
What mistakes do relationship coaches make when choosing a platform?
The most common mistake is choosing a course or community tool for what is really a private couples practice. A few others come up again and again:
- Treating a couple as one client. If only one partner gets the login, only one partner does the homework. Check that each partner can check in and message on their own.
- Putting couples in a public feed. Leaderboards and open threads suit a singles community, not two people working through a breach of trust. Keep private work private and use groups for cohorts that opted in.
- Ignoring percentage fees. A $9 plan with a 10% fee is not cheap once a $1,600 couples package goes through it.
- Skipping the agreement. Without a signed scope and confidentiality policy, the first "my partner told you something in private" moment becomes a dispute.
- Storing clinical material in a coaching tool. If you are also a licensed therapist, keep therapy records in a clinical system; Coachful, for example, is not HIPAA-certified.
- Buying for the business you might have in three years. Pick the platform that runs your current offers well and can grow with you; moving later is possible (Coachful imports clients, programs and content for you during onboarding and exports your client data as a ZIP).
- Pricing by guesswork. Rather than copying a rate from social media, add up your session hours, prep and between-session review time per couple, set your target hourly figure, then sanity-check it against what your audience already pays for comparable help.
Which platform should a relationship coach choose?
Choose Coachful if you sell couples or singles programs and want checkout, agreements, booking, daily check-ins, courses, cohorts and your website in one place, with one app for your clients. Kajabi is the pick for a course-heavy business with a large list, Mighty Networks for a community-first membership, and Practice Better for session-led work that also needs charting. Podia, Stan Store and Skool are reasonable low-cost starting points for digital products, bio-link sales or a test group, but each leaves the private couples work to another tool.
For most relationship coaches, the work that changes a relationship happens between sessions, on a Tuesday night when one partner remembers to do the check-in. The platform that carries that moment, and also takes the payment and holds the community, is the one that saves you the most tools and the most time. You can also browse more niche guides, such as the best client portal for relationship coaches, membership platforms and Coachful for divorce coaches, or compare all plans on the plans page.
Frequently asked questions
What is the best platform for relationship coaches?
Coachful is our pick because it runs selling and delivery in one place: checkout with payment plans, e-signed agreements, booking, multi-week programs with habits and check-ins, courses, community and a website. We make Coachful, so compare the scenario picks above too. Kajabi suits a course-heavy business and Mighty Networks a community-first one.
Can both partners in a couple use the same program?
On Coachful, you can add each partner as a client and enroll both in the same program, so each logs their own check-ins, habits and tasks in the app. That keeps one partner from carrying the whole program. Course and community platforms generally treat each buyer as a separate student with no per-client check-ins.
Is Coachful's white-glove build service really free?
Yes. The white-glove build service is free on every plan: you describe what you need, attach up to 8 links and 10 files, and the Coachful team builds it in your account, usually within about 24 hours. It covers things like a website, program, course outline, funnel or email sequence, but not video recording, logo design or ad management.
Is relationship coaching the same as couples therapy?
No. Coaching focuses on goals, skills and habits and does not diagnose or treat mental health conditions. Refer to a licensed therapist when you see signs of abuse, coercive control, active addiction, suicidal thoughts or trauma that needs treatment, and say so in your agreement.
Can I use Coachful if I am also a licensed therapist?
You can use it for your coaching work, but Coachful is not HIPAA-certified and does not sign a BAA. Keep clinical notes, diagnoses and insurance billing in a clinical system built for that purpose.
Which platform has the lowest fees on sales?
Coachful, Stan Store and Podia's Shaker and Earthquaker plans list a 0% platform fee, leaving only payment processing. Mighty Networks charges 0.5% to 2%, Podia's Mover plan 5%, and Skool's Hobby plan 10% + 30¢ per transaction, as listed in October 2026.
Do I need a separate website if I use one of these platforms?
With Coachful or Kajabi, no: both include a website and funnels. Mighty Networks, Practice Better and Skool do not include a website builder for your sales pages, so you would add one. Stan Store gives you a link-in-bio storefront rather than a full site.
Can I run group couples cohorts and private sessions on the same platform?
Yes on Coachful: cohort groups are created automatically when couples enroll in a program, and private sessions book through the same calendar with session credits if you want them. Mighty Networks and Skool handle groups but not private 1:1 booking.
Does Coachful accept PayPal?
No. Coachful takes payments through your own Stripe Connect or Razorpay account, including Apple Pay and Google Pay. If your clients strongly prefer PayPal, factor that in.
How do I move from Kajabi or another platform?
Coachful imports your clients, programs and content for you during onboarding, and the white-glove team can rebuild pages such as your homepage and About page. One recent example: a somatic coach leaving Kajabi had the homepage and About page rebuilt and the contact form connected.
