Can a Life Coach Be Subpoenaed? What Coaches Need to Know

Yes. Can a life coach be subpoenaed? In the United States, and in most other countries, a court can order a life coach to hand over client records or to testify, and in most cases coaching conversations carry no legal privilege. Your confidentiality agreement is a promise between you and your client. It is not a shield a judge has to respect. Exactly how this plays out depends on the court, the state or country and the case, so treat this article as a map, not legal advice, and call a local attorney the day anything official arrives.

We make Coachful, a coaching platform where your agreements, client notes, messages and form answers sit on one client record. That matters here for one plain reason: when a lawyer asks for "all records," you need to know where all of them are. We come back to that in one section near the end. Everything else on this page applies whatever software you use, or none.

Not legal advice. Subpoena rules, privileges and deadlines differ between federal and state courts, between states and between countries. If you have received a subpoena or a lawyer's request, speak to an attorney licensed where the case is filed before you respond.

What is actually at stake for a coach?

Three things: your client's trust, your own time and money, and, if you get it wrong, a court's patience. Coaches in their first two years tend to meet the legal system through someone else's case, not their own. A client is divorcing and the other side wants to know what was said about the marriage. A client is suing a former employer and their lawyer wants to show how the job affected them. A company that paid for executive coaching is defending a claim and wants the coaching file. None of these make you a wrongdoer. They make you a witness who happens to hold paper.

The stakes are lopsided. Ignore a valid subpoena and the federal rule says the court "may hold in contempt a person who, having been served, fails without adequate excuse to obey the subpoena." Hand over too much, too fast, to the wrong person, and you may breach your own coaching agreement and lose a client relationship that was going well. Most of the risk sits in the gap between those two errors, and most of it is avoidable with a calm process.

Which situation are you in? The quick table

Start by naming what has arrived. A formal subpoena, a lawyer's polite letter and a client's own request each call for a different first move. This table is the short version; each row has its own section below with wording you can use.

Situation 1: a subpoena for your coaching records arrives. What do you do first?

Read it slowly, write down the deadline, and do nothing else with the records until you have spoken to an attorney and your client. A document subpoena (sometimes called a subpoena duces tecum) asks you to produce papers and electronic files, not to show up and talk. In federal court, a person commanded only to produce documents "need not appear in person at the place of production" unless the same subpoena also commands attendance at a deposition, hearing or trial.

Check that it is a real subpoena

Under Federal Rule of Civil Procedure 45, every federal subpoena must state the court it came from, the title of the case and its civil-action number, what you are commanded to do, and must set out the text of Rule 45(d) and (e), the parts that protect you. A subpoena can be issued by the court clerk or signed by an attorney authorized to practice in that court, so a lawyer's signature instead of a judge's does not make it optional. State courts have their own versions of these rules, many of them similar; your attorney will know which apply.

Use this checklist on the document in your hand:

• Which court, and which case name and number?
• Who issued it, and who is the attorney named as the contact?
• Exactly what is requested: "all notes," "all communications," a date range, a named person?
• The date, time and place for compliance.
• How it reached you: hand delivery, mail, email. Service rules vary and your attorney may care.
• Whether you are a party to the case (usually you are not).

Know the clock

Federal Rule 45 gives a person commanded to produce documents the right to serve a written objection, and that objection "must be served before the earlier of the time specified for compliance or 14 days after the subpoena is served." A court can also be asked to quash or modify a subpoena, and must do so on timely motion if it fails to allow a reasonable time to comply, reaches beyond the geographic limits, "requires disclosure of privileged or other protected matter, if no exception or waiver applies," or subjects a person to undue burden. Objections and motions are your attorney's job. Your job is to get the subpoena to them while there is still time to use those options.

Tell your client

Your client is almost always the person with the strongest interest in limiting what you produce, and their lawyer is the person most likely to object or ask for a protective order. Many coaching agreements promise to tell the client when you receive a legal demand. Even if yours does not, tell them. Wording you can adapt:

Hi Maya, I want to let you know that today I received a subpoena connected to the case [case name] asking for my coaching records about you from [dates]. I have not shared anything. I am speaking with an attorney about my obligations, and I'd suggest you forward this to your own lawyer, since they may want to object or limit what is produced. I'll keep you updated before anything is sent. You can reach me here or by phone.

Preserve, gather, do not edit

From the moment you know about a case, treat every record as frozen. Do not delete old messages, rewrite notes to sound more neutral, or "clean up" a client folder. Altering or destroying records after you know they are wanted can be treated as destroying evidence, which is far more serious than anything you wrote in the first place. Instead, quietly gather what exists so your attorney can see the scope: session notes, intake forms, the signed agreement, emails, in-app messages, voice notes, texts, calendar entries and invoices.

Federal Rule 45(e) says a person producing documents "must produce them as they are kept in the ordinary course of business or must organize and label them to correspond to the categories in the demand." If anything is withheld because it is claimed to be privileged or protected, the claim must be made expressly and the withheld material described well enough for the parties to assess it. That description is usually a log your attorney prepares.

Situation 2: you are subpoenaed to testify. What will they ask?

If the subpoena commands you to attend a deposition, hearing or trial, you will be asked about facts you observed and what is in your records. In federal court, a subpoena can command a non-party to attend only within 100 miles of where the person "resides, is employed, or regularly transacts business in person," with a narrower in-state exception for trial. The party serving it must also tender "the fees for 1 day's attendance and the mileage allowed by law." Those protections exist; your attorney can tell you whether they apply to your state case.

Preparing as a coach means accepting one hard truth: you are a fact witness, not an expert, and your coaching notes are the most reliable thing you have. Expect questions like:

• When did you start working with the client, and how often did you meet?
• What did the client say about [the spouse, the employer, the incident] and when?
• Did you observe anything about the client's state of mind?
• Did you ever recommend that the client see a therapist or doctor? Did they?
• What credentials do you hold, and are you licensed?

That last question is where coaches get uncomfortable, and it is why you need a clear answer on scope. Life coaching is not a licensed profession in most places; we cover the detail in do you need a license to be a life coach. A plain, true answer works best:

I'm a life coach. I hold [credential, for example an ICF ACC] and I am not a licensed mental health professional. My work with [client] was goal-focused coaching under a written agreement that said coaching is not therapy. I don't diagnose, and when [client] raised [issue] I suggested they speak with a licensed professional, which I noted on [date].

On the stand, say "I don't know" or "I don't recall" when that is true, and "My notes say..." when you are relying on a record. Never offer an opinion on whether a client is a good parent, whether an ex-spouse is abusive, or whether an employer was unfair. You were not trained or hired to judge those things, and a cross-examining lawyer will make that point for you if you try.

Situation 3: a lawyer emails asking you to "send over your notes"

You do not have to, and usually you should not. A letter on a law firm's letterhead is a request, not a court order. Without a subpoena or your client's written authorization, sending coaching records to a lawyer you do not represent can breach your agreement with your client, and with UK or EU clients it can raise data protection problems too.

A polite holding reply keeps you safe and keeps the relationship civil:

Thank you for your message about [client]. My coaching relationships are confidential under a written agreement, so I'm not able to share records or discuss a client in response to an informal request. If you have a signed authorization from my client or a valid subpoena, please send it and I will review it with my own counsel. I won't confirm or deny any further details in the meantime.

Notice what that reply does not do. It does not confirm the person is your client (the lawyer may be guessing), it does not argue the merits, and it does not promise to comply. If the lawyer represents your own client, ask your client directly whether they want you to share, and get the answer in writing.

Situation 4: your client asks for their own records for their case

This is the friendliest version and often the most common. A client's own lawyer may decide coaching records help their case, for example to show steps taken during a career dispute or a parenting plan. The client asks you for everything.

Handle it as a records request, not a favour:

1. Confirm the request comes from your client, in writing, from the email or account you normally use with them.
2. Ask what they need: a date range, session notes only, or messages too. Smaller is usually better for them.
3. Remind them, gently, that once records enter a case the other side may see them, and that their lawyer should decide what is useful.
4. Send to the client, or to the lawyer only with the client's written instruction naming that lawyer.
5. Keep a short log: what was sent, to whom, on what date.

Happy to help. Before I send anything, please confirm in a reply to this email: (1) which records you'd like (for example, session notes from January to June, plus our agreement), and (2) whether I should send them to you or directly to [lawyer's name] at [firm]. Once records are part of a court case the other side may be able to see them, so it's worth checking with your lawyer which pieces actually help.

If your clients are in the UK or the EU, their data protection rights include access to personal data you hold about them. That is a separate legal track from court disclosure, with its own timelines. A UK solicitor or your data protection adviser can confirm what applies to you.

Situation 5: the company that paid for coaching wants the file

Executive and leadership coaching is often three-cornered: the coach, the coachee, and the sponsor who pays. When the sponsor ends up in a dispute with the coachee (a termination, a discrimination claim, a performance case), HR may ask for "the coaching file." Whether you can share depends on your agreement, and this is the strongest argument for writing a clear sponsor clause before the first session. If you coach leaders, see how Coachful supports executive coaches.

A sponsor clause that holds up well in practice separates what the sponsor gets from what stays between coach and coachee:

The Sponsor will receive: confirmation of sessions attended, the agreed development goals, and any progress summary the Coachee has reviewed and approved. The content of coaching conversations, session notes and messages remain confidential between Coach and Coachee and will not be shared with the Sponsor, except with the Coachee's written consent or where disclosure is required by law, court order or subpoena.

If HR asks for more than the clause allows, reply with the clause. If the company's lawyer then serves a subpoena, you are back in Situation 1, and the coachee should hear from you straight away.

Situation 6: police or a prosecutor get in touch

Criminal matters are different enough that you should not handle them alone at all. A phone call or a visit from an officer asking about a client is not an order. A search warrant, a grand jury subpoena or a court order is. In either case, the first step is the same: ask for the request in writing, take the officer's name and contact details, and speak to a criminal-law attorney before you answer questions about a client.

This is also where your safety exceptions matter. Most coaching agreements say confidentiality does not apply when there is a risk of serious harm to the client or others, or when a child may be at risk. Those are moments to act fast, follow your written policy and contact emergency services where needed, not to wait for a subpoena. If your clients raise mental health concerns, our guide on where coaching fits with anxiety covers the referral line.

Situation 7: a client sues you

If a client brings a claim against you, you are a party and the full discovery rules apply. Your notes, messages and marketing promises will all be relevant. Three steps, in this order: notify your professional liability insurer (the SBA describes professional liability insurance as protecting service businesses "against financial loss as a result of malpractice, errors, and negligence"), get your own attorney, and preserve everything exactly as it is. Do not contact the client to argue it out. Your insurer's terms may require you to report a claim promptly, so read your policy the same day.

Why don't coaches have privilege like therapists or lawyers?

Because privilege is a legal protection created by statute or recognised by courts for specific relationships, and coaching has not been given one. A privilege lets a person refuse to disclose communications even when a court would otherwise require it. Confidentiality, by contrast, is a duty you take on by contract or professional ethics. The two are often confused because both involve keeping secrets.

In federal courts, Federal Rule of Evidence 501 says the common law, "as interpreted by United States courts in the light of reason and experience," governs privilege claims, "but in a civil case, state law governs privilege regarding a claim or defense for which state law supplies the rule of decision." In other words, the answer can shift between a federal case and a state case, and between states.

The leading US Supreme Court case on counselling privilege is Jaffee v. Redmond (1996). The Court held "that confidential communications between a licensed psychotherapist and her patients in the course of diagnosis or treatment are protected from compelled disclosure under Rule 501," and extended that protection to "licensed social workers in the course of psychotherapy." Look at the words that did the work: licensed, diagnosis, treatment, psychotherapy. A life coach is usually none of those things, and coaching agreements usually say so in writing. That is exactly why coaching conversations generally fall outside this privilege.

If you are a licensed clinician who also coaches, this is the place where your setup choices matter most. Our guide on whether a therapist can be a life coach goes through how clinicians keep the two practices apart. A few states have privilege statutes for categories of licensed counsellors beyond psychologists and social workers; whether any of them reaches a given practitioner is a question for a lawyer in that state.

What about the ICF Code of Ethics?

Professional ethics codes, including the International Coaching Federation's, ask coaches to protect client confidentiality and to be clear with clients about how information is handled, while recognising that the law can require release. An ethics code shapes how you behave. It does not bind a judge. Read the current ICF Code on the ICF website and mirror its confidentiality language in your agreement so the two never contradict each other.

Is HIPAA relevant?

Usually not for a coach, and that cuts both ways. HIPAA's privacy rules apply to covered health care entities such as health plans and many health care providers, and most coaches are not covered entities. So there is no extra HIPAA layer protecting your coaching notes, and you should not store clinical records (diagnoses, treatment plans, insurance details) in ordinary coaching software. If you are a clinician subject to HIPAA, your clinical records belong in a clinical system and your compliance advice should come from someone who knows your licence.

What does the federal subpoena rule actually say? The parts coaches need

Federal Rule of Civil Procedure 45 governs subpoenas in US federal civil cases. State rules differ, but Rule 45 is a good mental model because many states borrowed from it. These are the provisions that most often matter to a non-party coach, as read on the Cornell Legal Information Institute's copy of the rule in November 2026.

Outside the US the vocabulary changes (witness summons, production order, disclosure application) but the pattern holds in most common-law systems: courts can compel non-parties to give evidence, and protections exist for burden, relevance and recognised privileges. If you coach clients in Canada, the UK, Australia or elsewhere, ask a local lawyer which court rules apply and whether any professional privilege could reach you. For UK practitioners, our guide on becoming a life coach in the UK covers the business setup side.

What should you write in coaching notes, knowing they could be read in court?

Write notes you would be comfortable reading aloud to the client, the client's ex and a judge, in the same room. That is not a call to stop taking notes. Notes protect you: they show what was agreed, when you referred someone on, and that you stayed in scope. The goal is notes that are useful to your coaching and boring to a litigator.

Keep

• Date, length and format of the session.
• The client's stated goal for the session, in neutral words.
• Actions the client chose and any follow-up you agreed.
• Referrals you suggested ("Suggested speaking with a licensed therapist about sleep; client said they would consider it").
• Any safety concern and exactly what you did about it.
• Changes to the agreement, fees or schedule.

Leave out

• Diagnoses or clinical-sounding labels ("depressed," "narcissistic," "trauma response").
• Your opinions about people who are not your client, especially a spouse, co-parent, boss or colleague.
• Long verbatim quotes of sensitive disclosures, unless a safety issue requires an exact record.
• Jokes, venting, or shorthand that reads badly without context.
• Speculation about what "really" happened in a dispute.

Two more habits help. First, write your notes soon after each session, the same way every time, so they look like what they are: a routine business record. Second, pick a written retention period (for example, the length of the engagement plus a fixed number of years your attorney or insurer suggests) and apply it consistently to every client. A retention policy followed routinely is very different from deleting one client's file after a lawyer calls, which you must never do.

Which clauses should your coaching agreement include?

Three short clauses do most of the work: a confidentiality clause with honest exceptions, a "coaching is not therapy" clause, and a notice clause promising to tell the client about legal requests. Our life coach contract template gives you a full agreement to start from; the wording below is the part this article is about. Have a local attorney review it, since contract and consumer law vary.

Confidentiality. Coach will keep confidential the content of coaching sessions and communications with Client, and will not share it with anyone without Client's written consent, except: (a) where Coach reasonably believes there is a risk of serious harm to Client or others; (b) where Coach reasonably suspects abuse or neglect of a child or vulnerable adult; or (c) where disclosure is required by law, court order or subpoena.

No legal privilege. Client understands that coaching communications are not protected by the legal privileges that apply to communications with attorneys, physicians or licensed mental health professionals, and that a court may order Coach to produce records or testify.

Legal requests. If Coach receives a subpoena, court order or other legal request for Client's information, Coach will, where legally permitted, notify Client promptly so Client may seek legal advice, and will disclose only what Coach is legally required to disclose.

Coaching is not therapy. Coaching is not psychotherapy, counselling, medical care or legal or financial advice, and is not a substitute for them. Client remains responsible for seeking such services when needed.

The "no legal privilege" sentence feels awkward to put in front of a new client. Said plainly at the start, it shows you understand your own limits, and it means no client can later say you promised them a protection that never existed. If you want the agreement sent and signed before the first call, see coaching contracts with e-signature.

A fictional example: Dana and the custody case

This example is fictional. Names, places and details are invented to show the process.

Dana is a career-transition coach in her second year of practice, working with mostly remote clients. One of them, Priya, is a nurse moving into hospital administration. Over eight months of sessions, Priya sometimes talks about her separation and the strain of shared custody while job hunting.

On a Thursday, a courier delivers a subpoena from a county family court. It is issued by the attorney for Priya's former partner and asks for "all notes, records, recordings and communications of any kind" relating to Priya from the past two years, with a compliance date 16 days away.

Dana's first instinct is to email the attorney and explain that she is a career coach and her notes are about job applications. She does not. Instead:

1. She writes the compliance date on a sticky note and puts the subpoena in a folder.
2. She emails Priya the next morning using wording close to the template in Situation 1, and Priya forwards it to her own family lawyer.
3. She calls an attorney recommended by her professional liability insurer. The attorney explains that coaching notes are unlikely to be privileged in that state, but that "all communications for two years" may be broader than the case needs and that Priya's lawyer may seek to limit it.
4. She gathers, without editing, everything that exists: 31 session notes, the signed agreement, intake form answers, 400-odd in-app messages, three voice notes, and invoices.
5. Priya's lawyer and the other side agree to limit production to session notes that mention parenting or the separation, under a confidentiality order. Dana's attorney prepares the production.

What made it manageable: Dana's notes were short and factual. The four sessions where custody came up read like "Client discussed balancing interview schedule with custody arrangement; explored options for flexible start times." There was nothing about the former partner's character, because Dana never wrote opinions about people who were not her client. The production was 6 pages instead of 600, and Priya stayed a client.

What does a records-request routine look like? A copyable checklist

Print this, or paste it into your operations notes, so you are not designing a process on the day a courier arrives.

1. Log it. Date received, how it arrived, who sent it, the deadline.
2. Classify it. Subpoena for documents, subpoena to testify, informal request, client request, sponsor request, law enforcement, or a claim against you.
3. Freeze records. Pause any routine deletion for that client. Change nothing.
4. Tell your client unless an attorney tells you that you legally cannot.
5. Call an attorney licensed where the case is filed. If it is a claim against you, call your insurer too.
6. Map your records. List every place client information lives: notes, forms, email, in-app chat, text messages, voice notes, recordings, calendar, payments, your own paper notebook.
7. Let your attorney respond or approve your response before anything is sent.
8. Produce only what is agreed or ordered, in the format agreed.
9. Keep a copy of exactly what was produced and a note of when and to whom.
10. Review afterwards. What would you write differently in notes, or add to your agreement?

Setting it up in Coachful when you are starting out

Most of the trouble in a records request comes from scattered records: notes in one app, messages in WhatsApp, voice memos on your phone, the contract in a PDF somewhere. Coachful keeps them on one client record, which makes step 6 of the checklist a matter of minutes instead of an afternoon of searching. Here is how the relevant pieces fit, using only what Coachful does today.

Agreements before the first call. Coaching agreements with e-signature are sent before the first session and stored on the client record. Put the confidentiality, no-privilege and legal-request clauses above into your Coachful agreement once, and every new client signs them before you meet. More on that at coaching contracts.

Notes on the client record. Each client's record holds goals, check-ins, habits, notes, intake answers, tags, payments and sessions. Writing your short, factual note there after every session builds exactly the routine business record Rule 45 talks about.

Messages count as records. Client chat, including voice notes, happens inside the client's branded app, and email threads can live in the Coachful inbox. That is convenient for coaching and honest for records: when a request says "all communications," they are in one place rather than on your personal phone.

Export when an attorney asks. Coachful offers a full client data export as a ZIP, covering the roster, notes, check-ins, goals, habits, sessions and form responses. Your attorney can review the export before anything is produced, and you keep an exact copy of what existed on the day.

Intake questions that stay in scope. Intake questions can be attached to booking, and forms and questionnaires can be built for onboarding. Ask about goals, not diagnoses.

What Coachful is not. Coachful is not HIPAA-certified and does not sign BAAs, and it is not built for clinical record-keeping or insurance billing. If you are a licensed clinician, keep clinical records in a clinical system and use Coachful only for the coaching side.

For a feel of the client area, here is a short walkthrough of how clients are managed in Coachful:

Why Coachful stands out: a free white-glove service. If setting all this up sounds like a weekend you do not have, the Coachful team will build it for you inside your own account at no extra cost on every plan. From Create, choose "We'll build it for you," describe what you need (for example an intake form, a coaching agreement page, or your website and booking funnel), attach reference links or documents, and the team builds it, usually within about 24 hours. Nothing is invented: no fake credentials, testimonials or prices; gaps are left for you to fill. Read more about the free white-glove service.

In short: Coachful is a coaching platform for coaches who deliver programs, not just sessions, from solo coaches to small teams. One subscription covers booking, payments through your own Stripe or Razorpay account, contracts, programs, courses, community, a website with funnels and email, and an AI assistant, with one branded app for your clients. It does not offer PayPal, a permanent free plan or HIPAA certification. You can start with a free trial and ask for the free build on day one. Life coaches can see the setup at Coachful for life coaches, and current plans are on the plans page.

Which mistakes cause the most trouble?

Almost every bad outcome traces back to one of these, and none of them requires legal training to avoid.

• Ignoring the envelope. Hoping it goes away is how a coach ends up facing a contempt motion. Under Rule 45 the window to object is 14 days at most, and shorter if the compliance date comes first.
• Over-producing in a panic. Sending your whole file the same day may give away far more than the case needs and more than your client would want.
• Answering an informal request. A lawyer's email is not an order. Ask for a subpoena or written client consent.
• Editing or deleting after you know. The cover-up is worse than any note.
• Writing diagnoses or opinions about third parties. They read badly in court and suggest you were working outside scope.
• Promising "complete confidentiality." If your website or agreement says what you discuss "never leaves this room," you have promised something you cannot deliver.
• Using personal channels. Client conversations spread across personal texts and DMs are harder to find, harder to limit and harder to separate from your private life.
• Going without professional liability cover. Even a subpoena you comply with can cost an attorney's time; a claim against you costs much more.
• Testifying as an expert. You are a fact witness. Stick to what you saw, heard and wrote down.

Many of these come from treating coaching like a hobby rather than a business. If you are still setting up, our guide on how to become a life coach and the overview of life coach qualifications and the law cover the basics. Coaches who work with separating clients may also want to look at Coachful for divorce coaches.

Frequently asked questions

Can a life coach be subpoenaed to testify in a divorce?

Yes. In a divorce or custody case either side can seek a subpoena for a coach's records or testimony, and coaching conversations generally carry no privilege. The court can limit what is produced if a request is too broad or unduly burdensome. Tell your client and call a family-law attorney in that state as soon as it arrives.

Are life coaching notes confidential?

They are confidential by agreement, meaning you have promised not to share them voluntarily. They are usually not privileged, meaning a court can order them produced. Confidentiality protects your client from you; privilege would protect them from a court, and coaches generally do not have it.

Does a confidentiality agreement stop a subpoena?

No. A private contract cannot override a court's power to compel evidence. What the agreement can do is set expectations, require you to notify your client, and give your client's lawyer a basis to ask the court to limit disclosure or protect the records with a confidentiality order.

Does an ICF credential give me privilege?

No. Credentials from the ICF or other coaching bodies show training and ethical commitments, but they are not state licences and do not create legal privilege. Courts have tied therapy privilege to licensure and treatment, as in Jaffee v. Redmond.

If I'm a licensed therapist who also coaches, are my coaching notes privileged?

Possibly not. Privilege generally attaches to communications in the course of diagnosis or treatment, so a court may ask whether the work was therapy or coaching. Keep separate agreements, records and descriptions for each service, and get advice from an attorney who knows your state and licence.

Should I stop taking notes so there is nothing to subpoena?

No. Notes protect you by showing what was agreed, when you referred a client on, and that you stayed in scope. Keep them short, factual and free of diagnoses or opinions about third parties. A coach with no records may still be asked to testify from memory, which is harder and less reliable.

Can I delete old client records?

You can follow a written retention policy applied consistently to all clients. You must not delete or alter anything once you know about a dispute, a request or a likely case involving that client. Ask your attorney or insurer what retention period makes sense for your practice.

Do I have to tell my client about a subpoena?

In most civil cases nothing stops you, and your agreement may require it. Telling them lets their lawyer object or negotiate limits. In some criminal or investigative matters there may be restrictions on notifying, which is one more reason to call an attorney first.

Who pays for my time and the attorney?

Under federal Rule 45 the party serving a subpoena must avoid imposing undue burden or expense, a testimony subpoena must come with attendance fees and mileage, and courts can protect non-parties from significant expense. Attorney costs often fall on you unless your insurance or a court order covers them, so check your professional liability policy.

What is Coachful's free white-glove service?

It is a build service included on every Coachful plan. You describe what you want, such as a coaching agreement page, an intake form, a program or a website, attach references, and the Coachful team builds it in your account, usually within about 24 hours. It does not include video recording, logo design, ad management or ongoing marketing.