Coachful
Client management for coaches

Walk into every session knowing where they are.

Coachful is coaching client management software built around one page per client: the agreement, the package and what is paid, every session and note, intake answers, goals, habits and check-ins. Open it two minutes before the call and you already know how their week went.

7-day free trial. 0% platform fee on everything you sell.

Priya Shah

Career Pivot · 1:1 · London time

12 active days
Career changeReferralPays monthly
OverviewProgressSessionsNotesDocumentsBilling

Latest from them

Feeling confident

“Sent the third application before lunch.”

Morning check-in · today

Land three interviews

2 / 3
Apply to two roles9

Next session

Thu 16 Oct · 10:00

Session 7 of 8 · video

Sessions left

2 of 8
Agreement signed3 Mar
Instalment 2 of 3Paid
Bring the salary script, she freezes on numbersOnly you

Briefing ready

Michelle · 3 things to raise

Renewal window open

Prep worksheet answered

7 of 7, the night before

The honest truth

Five minutes before the call, you are still opening four apps.

The notes are in a doc, the intake answers in a form tool, the payment in Stripe, and what they did this week is somewhere in WhatsApp. None of them knows the others exist.

Before

The old way

  • Session notes in Google Docs, intake answers in Typeform, the payment in Stripe
  • Scrolling back through messages to remember what they promised to try
  • A client spreadsheet that was last accurate in March
  • Finding out a client went quiet when the renewal never comes
CoachfulWith Coachful

The new way

  • One page per client with the agreement, package, sessions, notes and answers
  • Their check-ins, habits and goal progress since the last session, on the overview
  • A roster that sorts itself into thriving, active, quiet and at risk
  • A private signal when a package is two thirds used, so the renewal talk happens on time
How it works

Everything about a client, on the page you already open.

01

One page per client, with everything on it

Every client gets one record, and it is the page you open before a call. Overview shows how they have been since the last session and what they did, newest first. Progress, Sessions, Reflections, Access, Notes, Documents and Billing each keep their own tab, so nothing about this person has to live in a second app.

One client record

8 tabs

Priya Shah

priya@example.com · client since 3 Mar

Hosted

Overview

Check-in, briefing, timeline

Progress

Goals, habits, scorecards

Sessions

6 past · 1 upcoming

Reflections

Check-ins, worksheets

Access

1 program · 3 resources

Notes

4 private · 6 shared

Documents

Agreement, CV, intake

Billing

Invoices, credits, purchases

Two minutes on this page and you know how their week went.

02

A roster that tells you who needs you this week

Each client with an account carries a health status worked out from their tasks, habits, check-ins and reflections: thriving, active, quiet or at risk. Quiet and at-risk clients show how many days it has been. Filter by status or tag, put the people who need you at the top, and act on a row without opening the record.

Your clients

Who needs you first
All 19Needs attention 2Tag: Career change

Marcus Reid

11d silent

12%

Lena Fischer

6d quiet

38%

Daniel Okafor

Active

64%

Priya Shah

12 active days

91%

Sam Torres

Invited

Not joined yet
6 thriving8 active2 quiet2 at risk1 invited
03

Private notes for you, shared notes for them

Notes have two settings. A private note stays on your side of the record and is never shown to the client. A shared session note appears in their My Coaching hub. If your history lives in Word files or PDFs, import it: each file becomes a past session with its date, title and note, and the original file stays attached.

Two kinds of note

Notes · Priya

Private

Only you can view it

Gets defensive about money. Open with last week’s win before the salary talk.

Shared · session 6

In My Coaching

Three applications out. Next: practise the salary conversation out loud, twice.

Import session notes

PDF · DOCX · TXT · MD
session-01.docxmarch-notes.pdfintake.md

3 past sessions created, originals attached

04

Money, agreements and documents on the same record

The Billing tab shows what a client bought, what they paid and what they still have: purchases, invoices, payment history and session credits. Documents holds the agreements they signed and any file you added, from an intake PDF to a CV. When a company pays for the coaching, add the sponsor and choose whether they receive the invoices or sign the agreement.

Billing and documents

Renewal window

Career Pivot · 8 sessions

2 credits left
Career Pivot · instalment 1 of 3$600Paid
Career Pivot · instalment 2 of 3$600Paid
Career Pivot · instalment 3 of 3$600Due 1 Nov

Coaching agreement

Signed 3 Mar

CV_v4.pdf

Added by you

Sponsor: Northwind LtdReceives invoices
The real thing

Your whole roster, sorted by who needs you.

Health statuses across the top, then task completion, check-in rate, mood and the goals closest to done, for the period you pick.

app.coachful.co/coach?tab=clients
The Coachful clients overview on desktop: ten client portraits with signals such as 8d silent and Feeling confident, a legend of 3 thriving, 3 active, 2 inactive and 2 at risk, and client insights showing 72% task completion, an 81% check-in rate, a steady average mood and three goals near finish

The Clients tab, captured from the live product.

Where it sits

One person, one history, from first enquiry to past client.

Leads, clients and past clients are stages of the same person, so nobody retypes anything when someone says yes.

Before they say yes

Leads pipeline

Enquiries from forms, funnels, quizzes and bookings, with stages, the source attached and follow-up reminders.

Lead management
While you coach them

The client record

Agreement, package, sessions, notes, progress and billing on one page, with a health status on the roster.

What this page is about
When the work ends

Archived, with the history

Archive a client and everything stays. If they come back as a prospect, move them to Leads with the profile kept.

The coaching CRM

People who only joined your community or bought a resource sit under Audience, apart from the clients you coach.

The details

The small things that decide whether you actually open the record.

Built for the two minutes before a call, when you only need to know how they are doing.

In your pocket

Your roster,
between two calls.

The same clients and health statuses on your phone, so a quick check needs no laptop.

The Coachful coach dashboard on a phone: a setup checklist above Your clients, 29 clients each showing the share of today's tasks done, and a legend of 8 thriving, 21 active, 0 quiet and 0 at risk
A coach with a notebook smiling at a client across a wooden table, a laptop open between them
Michelle · Priya Shah

Three applications sent and her mood is up two weeks running. Ask about the salary conversation.

Before the call

Walk in already briefed.

Michelle, the AI assistant, writes a short read on each client from their live data.

One menu on every row

Act on a client straight from the roster, without opening the record first.

Quick note
Assign a task
Enrol in a program
Schedule a session
Gift a session credit
Add to an email list
Team access

Your assistant runs the diary, not the books.

Coach and virtual assistant roles with per-person permissions. A coach can be limited to the clients assigned to them.

Can be granted

Clients
Scheduling
Check-ins
Email

Never for an assistant

Revenue
Payments
Website
Settings

Leave with everything

The roster as a CSV, or each client's notes, check-ins, goals, forms, sessions and chat as a ZIP.

clients.csv
client-data-export.zip

A record before they join

Track an offline client in full, then invite them to the app when you choose.

TrackedFull record, no account
InvitedInvitation sent
HostedIn the app with you
The full list

Everything on the client record.

Every line below is in the product today. Team seats and roles come with the plans that include them.

One page per client, with everything on it

  • Overview with their latest check-in, a briefing and an activity timeline
  • Progress tab with goals, habits, tasks and outcome scorecards against a target
  • Sessions tab with upcoming and past sessions and attendance
  • Reflections tab with check-ins, journals and the worksheets they filled in
  • Access tab listing the programs, courses and resources they have
  • Contact details, timezone, alternate emails and tags on the profile
  • An activity timeline you can filter by progress, coaching, resources and money
Real coaches

Loved by the coaches who actually use it.

“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”
John Winders

John Winders

Founder, SMPL

“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson

Margie Wilson

Wounded to Warrior Recovery Coaching

“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti

Gilli Moon Aliotti

CEO, Hummm

In plain terms

Coachful is coaching client management software that keeps one record per client: contact details, the agreement, the package and its payments, every session, private and shared notes, intake answers, goals, habits, check-ins, tags and documents.

One platform, every part connected
  • This pageClients
  • Sessions
  • Payments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

What it does

  • Keeps one record per client with Overview, Progress, Sessions, Reflections, Access, Notes, Documents and Billing tabs.
  • Shows an activity timeline of everything a client has done, filterable by progress, coaching, resources and money.
  • Gives each client with an account a health status of thriving, active, quiet or at risk, with a days-silent signal.
  • Filters the roster by status and by tags the coach creates, with bulk messaging, group assignment and export.

Good to know

  • It does not integrate with Salesforce or HubSpot.
  • Health statuses come from activity inside Coachful; work a client does in other tools is not counted.
  • Team seats and staff permissions are only on plans that include team seats.
Elizabeth Gentzkow
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkowon Trustpilot

Client management software questions coaches ask

Open one page and know where every client is

Agreement, package, sessions, notes and progress on one record per client, and a roster that shows who needs you this week.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously