Funnels that sell coaching, not just collect emails
Build the whole path in one place: the landing page, the quiz, the video sales letter, the booking slot, the checkout and the upsell. Every lead lands in your coaching CRM, and every buyer is enrolled in the program they just paid for.
7-day free trial. 0% platform fee on everything you sell.
Provides more than 30 funnel step types, from listicle and video sales letter through quiz, booking, payment, upsell and redirect.
Builds each page from more than 60 structured sections, including testimonials, comparison tables, guarantees, countdowns and custom HTML.
Maps the funnel on a drag-and-drop canvas with routes, branches and split-test groups drawn as edges.
One visual canvas for the whole funnel
You map the funnel as a flow chart rather than a list of disconnected pages. Steps sit on a drag-and-drop canvas with the routes between them drawn as edges, so every branch and split test is visible at a glance. Each step opens into a section-based page editor.
- Visual canvas with nodes, edges, branch labels and a minimap
- More than 30 step types to drop into the flow
- Over 60 page sections, including video sales letter, testimonials, comparison table, guarantee and countdown
- Steps autosave as drafts and publish when you are ready
- Park a step off the flow without deleting it, or archive it with its stats frozen
- Old links keep working after you rename a slug
Every page type a coaching offer needs
The step type is the page. Pick a listicle, bridge, advertorial, story or video sales letter for the top of the funnel, then add the quiz, the lead magnet, the booking page, the application or the checkout below it.
- Landing archetypes: landing, listicle, bridge, advertorial, story and video sales letter
- Quizzes and questionnaires with skip logic, scoring and result pages
- Email capture with automatic lead magnet delivery
- Booking and application steps with a confirmation page
- Payment, upsell, downsell and access-granting steps
- Redirect steps, hidden action steps and a custom HTML block
Run a funnel as a popup over any website
A funnel does not need its own page. Switch presentation to popup and the same flow opens over your Coachful site, or over a site you already run, through one script tag.
- One embed script turns any website into a popup host
- Triggers on click, time delay, scroll depth or exit intent
- Frequency caps so a visitor is not shown the same popup twice
- Your logo, avatar, intro label and brand colour on the popup shell
- A dialog on desktop and a bottom sheet on mobile
Split tests and branching that route on real answers
Any step can become a split test with weighted variants, and visitors are assigned once per session so the numbers stay clean. Separately, you can branch on what someone answered earlier, then rejoin the shared path.
- Weighted variants scored against completion, revenue or downstream value
- Tests stay in a learning state until each variant has enough views
- Show-if rules on steps and on individual sections
- Questionnaire results route to a matching result page
- Upsells branch separately on accept and on decline
Checkout and booking wired to the coaching
A funnel sale is not a handoff to another tool. When someone pays in the checkout step, Coachful grants the program, content or session credits in the same flow, and the one-click upsell charges the card they just used.
- Stripe checkout inside the funnel, with payment plans and instalments
- One-click upsell and downsell on the saved payment method
- Buyers enrolled into programs, content or session credits automatically
- Booking steps create a real calendar event and sync to Google and Outlook
- Confirmation emails carry a calendar invitation for both sides
- 0% platform fee on what your clients pay you
How this compares with a dedicated funnel builder
ClickFunnels, Kartra and systeme.io are deeper page builders with bigger template libraries and more editor polish. Coachful wins on what happens after the sale, because the funnel and the coaching product share one database.
- Dedicated builders have larger template libraries and more page-editing polish
- Coachful enrols the buyer into the actual program or session credit at checkout
- Funnel leads land in the same pipeline as your clients, not a separate tool
- Booking, webinars, chat and programs are the same account and the same bill
- If you sell one digital product and never coach anyone, a dedicated builder may fit better
What it does not do
The boundaries, so you can decide before you sign up rather than after.
- Code export is one way. Coachful generates a read-only HTML export for review or hand-off, so exported files cannot be edited and re-imported as a funnel.
- Split tests do not pause the losing variant for you. Reporting flags the best performer once each variant has enough views, and you decide what to keep.
- Imported HTML is a best-effort conversion. Clear blocks become editable sections and anything ambiguous lands in one custom HTML section.
- Funnels publish on your Coachful organization domain or a custom domain connected to it, not as standalone files you host anywhere.
What Coachful does
In plain terms
Coachful Funnels is a funnel builder inside a coaching platform. Coaches build multi-step flows on a visual canvas where each step is a page built from structured sections: a listicle or video sales letter, a quiz, a lead magnet with delivery, a booking page, a Stripe checkout, an upsell or a redirect. Funnels publish as full pages on the coach domain or open as popups over any website through one embed script. Split tests, conditional branching, pixel tracking and UTM attribution are built in, and every lead and buyer flows into the same CRM, calendar and program records.
It does
- Provides more than 30 funnel step types, from listicle and video sales letter through quiz, booking, payment, upsell and redirect.
- Builds each page from more than 60 structured sections, including testimonials, comparison tables, guarantees, countdowns and custom HTML.
- Maps the funnel on a drag-and-drop canvas with routes, branches and split-test groups drawn as edges.
- Runs weighted split tests scored against completion, revenue or downstream value.
- Branches on what a visitor answered, at both step and section level.
- Opens any funnel as a popup over an external website, triggered by click, delay, scroll depth or exit intent.
- Collects Stripe payments with payment plans, charges one-click upsells, and grants program or session-credit access in the same flow at a 0% platform fee.
- Creates real calendar events from booking steps and syncs them to Google Calendar and Outlook.
- Fires Meta, Google and Bing pixels per step and stores UTM parameters and ad click IDs for attribution.
It does not
- Code export is read-only, so an exported page cannot be edited and re-imported as a funnel.
- Split tests do not automatically pause a losing variant; the coach decides.
- Funnels publish on the coach organization domain or a connected custom domain, not as files hosted elsewhere.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What coaches say, in their words
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilson, Wounded to Warrior Recovery Coaching. Trustpilot, May 2026.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkow, Founder, Thrive West. Trustpilot, June 2026.
Funnels questions coaches ask
Build the funnel where the coaching already lives
One canvas for the landing page, the quiz, the booking and the checkout, with every lead landing in your own CRM.
Built for coaches who take their clients seriously
