The coaching-first Kajabi alternative
Kajabi is a great course-and-funnel machine. But coaches need habits, accountability, 1:1 scheduling, and a real client relationship — not just a video library. Coachful is built for that, at a third of the price.
Coaches are switching
Kajabi
course & marketing platform
Coachful
All-in-one coaching platform
Kajabi is genuinely powerful for selling courses and running marketing funnels — if that’s mostly what you do, it’s a strong tool.
But coaching isn’t a course. Coaches need ongoing accountability, habit tracking, 1:1 and group sessions, and a living community — the things that actually change client behavior. Coachful does all of that natively, plus your website, payments, and digital products, for $49/mo instead of $149+.
Three reasons coaches choose Coachful
Coaching, not just courses
Habits, daily check-ins, accountability nudges, and progress tracking are core to Coachful — not an afterthought bolted onto a course player.
A third of the price
Coachful starts at $49/mo. Kajabi starts at $149/mo and climbs to $399. Same all-in-one promise, far lower cost.
Built-in scheduling & sessions
Self-serve booking, two-way Google/Outlook sync, and in-app video are included. With Kajabi you bolt on Calendly + Zoom separately.
Coachful vs Kajabi
Everything you need to run a coaching business — side by side.
CoachfulKajabi pricing and features as of May 2026 — check their site for the latest.
Switching from Kajabi is easy
Bring your clients over
Our team imports your client list and rebuilds your setup from Kajabi for you. Nothing gets lost in the move.
CoachfulSet up in minutes
Coachful is built specifically for coaches, so your programs, scheduling, and payments are ready the moment you sign in.
Building your website now — almost done! ✨
Go live, risk-free
Start a 7-day free trial. A card is required, but there is no charge during the trial and you can cancel in one click.
Your coaching platform
47 active clients
47
Clients
12
This week
$8.4k
Revenue
Coaches who made the switch
I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform.
Christopher Duff
Founder, Duff X Athletics
It’s the coaching platform I always wanted — it just didn’t exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together.
Emily F.
Coach · United States
Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!
Luis
Coach · United Kingdom
Watch Coachful run a coaching business in under 5 minutes
A real walkthrough — no slides, no narrator.
Everything a coach needs, in one place
All your questions, answered
What coaches ask before switching from Kajabi.
Ready to leave Kajabi behind?
Get your whole coaching business in one place. 7-day free trial, cancel in one click.
Built for coaches who take their clients seriously
