Kit Pricing in 2026: Plans, Fees and What Coaches Pay

Kit pricing in October 2026 starts at $0. The Free (Newsletter) plan covers up to 10,000 subscribers, Creator starts at $39 a month and Pro at $79 a month, and both paid prices are for up to 1,000 subscribers, rising as your list grows. Paying yearly gets what Kit calls "2 months free", and anything you sell through Kit Commerce costs 3.5% + $0.30 per US-dollar sale, card processing included. Kit (formerly ConvertKit) is an email and newsletter platform, so a coach still pays for booking, agreements and program delivery somewhere else. The totals below include those gaps.
The figures come from Kit's own help center articles on its plans, its free plan and Kit Commerce, as listed in October 2026. Kit sets paid prices by subscriber count, so treat the Creator and Pro numbers as starting points, not as your bill. We make Coachful, a coaching platform that includes email marketing alongside booking, payments and client delivery, so we compare the two openly and say plainly where Kit is the better buy.
What are Kit's plans and prices in October 2026?
Kit has three plans: Free (Newsletter) at $0, Creator from $39 a month and Pro from $79 a month. The Creator and Pro prices apply to lists of up to 1,000 subscribers and step up as your subscriber count grows.
| Plan | Monthly billing | Annual billing | Subscriber limit | Team members | What it is for |
|---|---|---|---|---|---|
| Free (Newsletter) | $0 | $0 | Up to 10,000 subscribers | Not specified in the plan summary | Broadcasts, forms, landing pages and simple digital sales |
| Creator | From $39/month (up to 1,000 subscribers) | "2 months free"; about $390/year if that means ten months billed | Price scales with subscriber count | 2 | Automations and email sequences |
| Pro | From $79/month (up to 1,000 subscribers) | "2 months free"; about $790/year on the same basis | Price scales with subscriber count | Unlimited | Testing, deliverability reporting and referral growth |
Three details in that table matter more than the headline numbers.
- The paid prices are 1,000-subscriber prices. Kit prices Creator and Pro by list size. A coach with 400 subscribers and a coach with 900 pay the same starting figure, but once the list passes 1,000, the monthly price moves up.
- The annual discount is described, not printed. Kit's help center describes yearly billing as "2 months free" without listing the amount. The yearly figures above are our arithmetic, assuming you are billed for ten months to get twelve, so confirm the total at checkout before you commit.
- The trial needs no card. Creator and Pro both come with a 14-day free trial that does not ask for a credit card, which makes it practical to build and test your sequences before you pay anything.
At list price with monthly billing, Creator costs $468 a year and Pro costs $948 a year at the 1,000-subscriber level. Those are floors, not ceilings. A coach whose list grows from 800 to 3,000 subscribers over a year will be paying a higher monthly figure by the end of it, and the exact number for any list size comes from Kit's subscriber-based pricing at the time you check.
What does each Kit plan add?
Each step up adds a layer of email automation and reporting, not new coaching tools. Free covers sending and selling, Creator adds automation, and Pro adds deeper testing, reporting and unlimited team members.
Free (Newsletter): $0 for up to 10,000 subscribers
The free plan is generous for a newsletter. As listed in October 2026, it includes:
- Unlimited forms, landing pages and broadcasts
- Tagging and segmentation
- Selling digital products and subscriptions through Kit Commerce
- A/B tests on broadcasts
- The Creator Network, with 5 recommendation slots
- API access
What it leaves out is automation. Visual automations and email sequences sit on the paid plans, so on Free every email you send is a broadcast you write and schedule yourself. For a coach, that is the limit that matters. The usual lead-magnet path (someone downloads a guide, receives three or four follow-up emails over a week, then gets an invitation to book a discovery call) needs a sequence, and sequences start on Creator.
Free still has a real place in a coaching business. If you publish a weekly or monthly letter, tag readers by interest and occasionally sell a workbook or a recorded workshop, Free covers that up to a list of 10,000 people at no monthly cost.
Creator: from $39 a month
Creator is where Kit becomes an automation tool. On top of everything in Free, it adds:
- Visual automations
- Email sequences
- Rules and RSS
- AI connectors
- Paid apps
- Paid recommendations through the Creator Network
Creator includes 2 team members, which suits a solo coach with one assistant or a virtual assistant who formats the newsletter. With sequences and visual automations in place, a coach can run a welcome series for new subscribers, a nurture series after a free training, and a re-engagement series for readers who have gone quiet, each triggered by a form or a tag.
Pro: from $79 a month
Pro adds testing and reporting for larger lists, plus unlimited team members. As listed in October 2026, it adds:
- A/B tests on email content (Free and Creator test broadcasts)
- Collaborative editing
- Deliverability reporting
- Engagement scoring
- Facebook Custom Audiences
- The SparkLoop referral system
- An insights dashboard
- Unlimited team members
Pro costs $40 a month more than Creator at the 1,000-subscriber level. That is worth paying when one of three things is true: your list is large enough that deliverability reporting and engagement scoring change decisions, you run Meta ads to your subscribers and want Custom Audiences synced, or more than two people need access. For a coach with a few hundred subscribers, most of Pro's reporting has too little data to work with.
What fees does Kit charge on top of the plan?
The main extra cost is the Kit Commerce fee: 3.5% + $0.30 per US-dollar transaction, with card processing included and no monthly fee for Commerce itself. Kit's help center lists no paid add-ons, so the other costs come from list growth and team size.
Transaction and processing fees
Kit Commerce is Kit's built-in checkout, backed by Stripe. The 3.5% + $0.30 covers Kit's share and card processing together, so there is no separate processor bill. Kit notes that the rate varies slightly for other currencies. Here is what that means at the US-dollar rate (worked examples, rounded to the cent):
- A $7 checklist: $0.55 in fees per sale, about 7.8% of the price, because the fixed $0.30 dominates small sales.
- A $47 workbook: $1.95 per sale. Twenty sales a month cost $38.90 in fees, about the price of a Creator plan.
- A $197 self-paced course: $7.20 per sale.
- A $500 digital bundle: $17.80 per sale.
Here is how that compares with the other tools in this guide, using the same $197 sale as an example.
| Tool | Platform fee | Card processing | Fees on a $197 sale (example) |
|---|---|---|---|
| Coachful | 0% platform fee (since August 2026) | Your own Stripe Connect or Razorpay account at that processor's rates | Only your processor's fee |
| Kit Commerce | Included in the all-in rate | 3.5% + $0.30, all-in | $7.20 |
| Flodesk Checkout | No Flodesk fee stated | 3% + $0.30 via Stripe Express (US, Canada, Australia, New Zealand) | $6.21 |
| Systeme.io | 0% on all plans | Stripe or PayPal processing | Only your processor's fee |
| Kajabi | None with Kajabi Payments; 0.5% to 2% extra with other processors (PayPal excepted) | Kajabi Payments: 2.9% + $0.30 on Basic, 2.8% on Growth, 2.7% on Pro | $6.01 on Basic with Kajabi Payments |
For a coach, the more important question is not fee against fee on a workbook. It is what you can sell at all. Kit fulfills digital products only. It has no way to sell a session that the buyer then books, no session credits and no client record that shows what someone paid for. If your income comes from coaching packages and programs, Kit's checkout covers the side products, and the main offer still needs another tool.
Coachful's checkout sells one-time payments, subscriptions, payment plans, paid sessions and session credits, with order bumps, coupons, refunds, Apple Pay, Google Pay and Stripe Tax. Each transaction gets an invoice, you can raise manual invoices, and the payment shows up on the client's record next to their sessions and goals. For more on setting up checkout for coaching packages, see our guide to coaching package pricing and checkout software and the overview of coaching payment software.

Add-ons
Kit's help center does not list any paid add-ons as of October 2026. Features come with plans instead: automations on Creator, reporting and unlimited team members on Pro. In practice the "add-on" is the plan upgrade itself. Creator also gives access to paid apps, so check each app's own terms before you build a workflow that depends on one.
Overages: what happens when your list grows
There is no separate overage line in Kit's documented pricing. Paid plans are priced by subscriber count, so growth shows up as a higher plan price. On Free, the ceiling is 10,000 subscribers. Before you import an old list from another tool, read how Kit counts subscribers in its help center, and clean out addresses that have not opened anything in a long time.
Seats
Creator includes 2 team members and Pro includes unlimited team members. These are account users who can write, edit and send, not coaches with their own calendars or client lists. If a second coach joins your practice, Kit gives them access to the email account, and their bookings, clients and programs still live somewhere else.
What does a coach actually pay for Kit?
Kit itself costs $0, $39 or $79 a month for a list of up to 1,000 subscribers, and more as the list grows. The real monthly cost of running a coaching practice with Kit is Kit plus the booking, agreement, payment and delivery tools beside it, because Kit covers only email and simple digital sales.
The table below follows three illustrative coaches. The client and subscriber numbers are examples, not customer data, and Kit's figures are its listed starting prices as of October 2026.
| Cost line | New coach: 5 clients, about 300 subscribers | Growing coach: 15 clients, about 1,000 subscribers | Established coach: 40 clients, about 5,000 subscribers, small team |
|---|---|---|---|
| Coachful (one subscription for email and client work) | Lite: $29/month for up to 5 clients | Solo: $49/month for up to 20 clients | Pro: $99/month with unlimited clients |
| Kit plan that fits | Free at $0, or Creator at $39/month for a welcome sequence | Creator at $39/month | Pro from $79/month, higher at 5,000 subscribers; or Free if you only send broadcasts |
| Kit per year at list price | $0 or $468 | $468 monthly, about $390 billed yearly | From $948; the exact figure depends on list size |
| Kit Commerce fees (example) | 10 sales of a $47 guide: $19.45 | 20 sales of a $47 guide: $38.90 | 10 sales of a $197 course: $71.95 |
| Still needed beside Kit | Booking tool, session payments, e-signed agreements, a place to share notes and tasks | All of that, plus program delivery with check-ins and a course area | All of that, plus a community, team scheduling and a seat for each coach in each tool |
New coach: 5 clients and a small list
Kit Free is a sensible way to start a newsletter, and it costs nothing until you want sequences. It handles none of the client work, though. Your five clients still need a booking page, a way to pay for a package, an agreement to sign and somewhere to see their next steps between calls. That usually means a scheduling tool, a payment link and an e-signature tool on top of Kit, each with its own login. Our guide to starting a business coaching business covers what to put in place first, and the page for new coaches shows how Coachful handles a first practice in one place.
Growing coach: 15 clients and 1,000 subscribers
This is where Creator earns its $39. A welcome sequence and a nurture sequence after a free training are the usual way to turn subscribers into discovery calls. The client side grows too: fifteen clients means a full booking calendar, recurring payments and a program people work through between sessions. If you pair Kit with a scheduler, check our breakdown of Calendly pricing, and if you pair it with a client portal, our guides to Paperbell pricing and Practice Better pricing show what those add.
Established coach: 40 clients, 5,000 subscribers and a small team
At this size, Kit is a line item, not the stack. Pro makes sense if more than two people touch the email account, and the price at 5,000 subscribers sits above the $79 starting figure. If courses and a community live on a separate platform, the cost climbs: Kajabi Basic, for example, is $179 a month ($143 on annual billing), caps contacts at 2,500 and includes 5 products, as listed in October 2026. Add team scheduling and the stack can run to five or six tools. Our Kajabi pricing guide and GoHighLevel pricing guide show how those platforms add up.
Every Coachful plan covers both sides in one subscription: email lists, broadcasts and sequences, plus booking, payments, agreements, programs with check-ins, courses, community and a website. If you are still deciding what to charge your own clients, start with our guide to pricing coaching packages.

What hidden costs and gotchas should coaches watch for?
The hidden costs in Kit are not junk fees. They are limits that push you up a plan or out to another tool. These are the ones that matter most for a coaching business.
- The headline price is a 1,000-subscriber price. Creator and Pro start at $39 and $79 for up to 1,000 subscribers. Budget for the price at the list size you expect in twelve months, not the size you have today.
- Sequences need a paid plan. Free sends broadcasts only. The moment you want a lead magnet to deliver itself and follow up over several days, you are on Creator.
- Kit Commerce sells digital products, not coaching. It fulfills downloads and subscriptions. It does not book a session after purchase, track session credits or attach a payment to a client record.
- The fixed $0.30 hurts small sales. At 3.5% + $0.30, a $7 product loses about 7.8% to fees, while a $197 product loses about 3.7%. Price low-ticket products with that in mind.
- Two seats on Creator. A coach, an assistant and a copywriter is already three people. The jump to unlimited team members comes with Pro, at $40 a month more at the 1,000-subscriber level.
- Annual billing is a commitment. "2 months free" is a real saving, but it ties you to a year at the list size you pay for. Run monthly for a few months first if your list is growing fast or you are not sure Kit is the long-term tool.
- Some reporting is Pro-only. Deliverability reporting, engagement scoring and the insights dashboard are on Pro only.
- Everything that is not email costs extra. Kit has no scheduling, client records, session management, courses portal, community, habits or check-ins. Each of those is a separate subscription and a separate login for your clients.
- Email law applies whatever tool you use. Commercial email in the United States falls under the CAN-SPAM Act, which the Federal Trade Commission explains in its compliance guide for business. Rules differ by country, so check with an attorney if you email subscribers abroad.
- Leaving means rebuilding. Kit's help center documents a CSV export of subscribers, either all of them or a segment. Plan to recreate forms, sequences and automations in whatever tool you move to.
Is Kit worth it for coaches?
Kit is worth it for coaches whose business runs on a newsletter or on digital products. It is a weak fit as the main system for coaches who sell sessions and programs, because it stops at the inbox and the checkout page.
Newsletter-first coaches and authors: yes
If your weekly letter is the product, or the main way people find you, Kit is built for you. Free covers 10,000 subscribers, the Creator Network helps readers discover you through other newsletters, and Pro adds the SparkLoop referral system. Kit holds a 3.9 rating from 162 reviews on Trustpilot as seen on October 25, 2026.
Coaches selling low-ticket digital products: often yes
Workbooks, recorded workshops and templates can be sold through a landing page and an email sequence, and Kit handles both. Creator is the plan you need for the sequence. Watch the per-sale fee on very cheap products, and consider bundling small items into one larger product so the fixed $0.30 counts less.
One-to-one coaches: usually no
One-to-one coaching runs on bookings, agreements, session notes and follow-up tasks, and Kit does none of those. You would pay for Kit and a stack beside it. An all-in-one platform with scheduling, coaching contracts and a client record keeps the whole relationship in one place, with email included.
Group and program coaches: no, unless paired
Group programs need cohorts, weekly content, check-ins and a place for members to talk. Kit can announce the program and sell a digital version of it, but it cannot deliver it. Coachful creates cohort groups automatically when someone enrolls in a program and delivers the weekly goals, tasks, habits and check-ins into each client's branded app. See group coaching software for how that works.
Health, fitness and wellness coaches: no
Health and fitness coaching depends on habits, check-ins, progress tracking and, for fitness coaches, workouts and nutrition targets. Kit has none of these. Coachful's Fitness & Nutrition pack adds a workout builder with an illustrated exercise library, client workout logging, nutrition targets, meal plans, private progress photos and weekly check-ins, and the page for health coaches covers the wellness side. Keep the scope clear: coaching is not medical treatment, and clients with symptoms, eating disorders or clinical conditions should be referred to a licensed professional. Coachful is not HIPAA-certified and is not for clinical record-keeping. Our guide to software for menopause coaches goes deeper on one wellness niche.
Coaching teams: only for the email account
Pro gives unlimited team members, but those are email users. Kit has no scheduling or client records, so there are no calendars or clients to assign per coach. Coachful's Studio and Agency plans add coach seats with per-coach availability and staff permissions, and multi-coach session types can assign bookings by round-robin or to the least busy coach. The page for coaching teams has the detail.

How does Kit compare with Coachful, Flodesk, Systeme.io and Kajabi?
Kit is the strongest pure newsletter tool here, Flodesk is the design-led email option, Systeme.io is the cheapest all-in-one marketing suite and Kajabi is the course and community platform. Coachful is the one built around coaching clients, with email included.
We rank on four things a coach pays for: one login for the whole client journey, delivery between sessions, total stack cost, and setup effort, including a free white-glove build.
| Tool | Starting price (as listed October 2026) | Priced by | Free plan or trial | Fee on your sales | Booking, client records and programs | Trustpilot (seen October 2026) |
|---|---|---|---|---|---|---|
| Coachful | Lite: $29/month for up to 5 clients | Number of clients; Pro is unlimited (Pro: $99/month with unlimited clients) | A free trial; no permanent free plan | 0% platform fee; your own Stripe or Razorpay processing | Included, with check-ins, habits and a branded client app | 4.5 from 21 reviews |
| Kit | Free $0; Creator from $39/month | Subscriber count | Free plan up to 10,000 subscribers; 14-day trial on paid plans | 3.5% + $0.30 per sale, processing included | Not included | 3.9 from 162 reviews |
| Flodesk | Free $0 (cannot send email); Lite $25/month ($19/month annual) | Subscriber count, base price up to 1,000 | Free plan; 14-day trial, no card | No Flodesk fee stated; 3% + $0.30 Stripe processing in the US, Canada, Australia and New Zealand | Not included | 4.8 from 321 reviews |
| Systeme.io | Free $0; Startup $17/month | Contacts, funnels and courses | Free plan that does not expire | 0%; Stripe or PayPal processing | Courses and community; no native 1:1 scheduling with client records | 4.9 from 8,696 reviews |
| Kajabi | Basic $179/month ($143/month annual) | Products, contacts and admin users | 14-day trial | Kajabi Payments from 2.9% + $0.30; 0.5% to 2% extra with other processors | Courses and communities; no habits or daily check-ins | 3.4 from 2,347 reviews |
1. Coachful: best when Kit would be one of four or more tools
Coachful does Kit's job (forms, funnels, broadcasts and sequences) and replaces the tools you would need beside it, with one branded client app for sessions, tasks, habits and check-ins. It ranks first on all four criteria; the full breakdown is in the Coachful section below. Pick Kit over Coachful if your business is a newsletter first and coaching is a small part of it.
2. Kit: best for newsletter-led businesses
Kit's strengths are a free plan that covers 10,000 subscribers, a recommendation network that helps readers find you, paid recommendations on Creator and the SparkLoop referral system on Pro. Its limits for coaches are the ones covered above: no booking, no client records, no program delivery, and digital-product sales only. Pick it over Coachful if you earn mainly from a newsletter, paid subscriptions and digital products, and your client work is light or already handled elsewhere.
3. Flodesk: design-led email at a lower base price
Flodesk is a design-led email marketing tool with forms, landing pages and simple checkout and sales pages. As listed in October 2026, its paid plans are Lite at $25 a month ($19 on annual billing, base price for up to 1,000 subscribers, a maximum of 25,000 subscribers and 1 seat), Pro at $28 a month ($25 annual, up to 255,000 subscribers, 2 seats) and Everything at $54 a month ($49 annual, 3 seats). Its free plan has no subscriber limit but cannot send email, and the 14-day trial needs no card.
Flodesk states no fee of its own on sales. Stripe processing through Flodesk Checkout is 3% + $0.30 in the US, Canada, Australia and New Zealand, 3% + £0.30 in the UK and 3% + €0.30 in Europe; coaches on Stripe Standard pay their own regional Stripe rate. Checkout works only in the US, Canada, the UK, Australia, New Zealand and Euro Area countries. Like Kit, it has no scheduling, client records, courses portal, community or check-ins. It holds 4.8 from 321 reviews on Trustpilot as seen in October 2026.

Pick it over Coachful if you want polished email design at a low base price, you sell a few simple products in a supported country, and your coaching already runs in another tool.
4. Systeme.io: the cheapest all-in-one marketing suite
Systeme.io bundles funnels, email, courses, a community, a blog and an affiliate program. As listed in October 2026, the free plan includes 2,000 contacts, 3 funnels, 1 course with up to 500 students, 1 blog, 1 affiliate program, 1 custom domain, 1 automation rule and 1 email campaign, and it never expires. Startup is $17 a month (5,000 contacts, 10 funnels, 5 courses), Webinar is $47 (10,000 contacts, 50 funnels, 20 courses) and Unlimited is $97 (unlimited contacts, funnels, courses and automation rules). It charges 0% transaction fees on every plan, with Stripe or PayPal processing.

For coaches, our September 2026 profile found no native one-to-one scheduling with client records, habits or check-ins, basic community and course features, and no branded mobile app. It holds 4.9 from 8,696 reviews on Trustpilot as seen in October 2026.

Pick it over Coachful if the lowest possible monthly cost for funnels, email and courses is your priority, you want to accept PayPal, and you do not need booking tied to client records.
5. Kajabi: courses and community at a higher price
Kajabi is a platform for selling courses, communities and other knowledge products, with a website, funnels and email. As listed in October 2026, Basic is $179 a month ($143 on annual billing) with 5 products, 2,500 contacts, 1 community, 1 website, 2 admin users and no AI credits. Growth is $249 ($199 annual) with 50 products, 25,000 contacts, 11 admin users and 500 AI credits. Pro is $499 ($399 annual) with unlimited products, 100,000 contacts, 3 communities, 3 websites, 26 admin users and 1,000 AI credits. The standard trial is 14 days.

Kajabi Payments in the US costs 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. Using another processor (other than PayPal) adds a Kajabi fee of 2% on Basic, 1% on Growth or 0.5% on Pro on top of that provider's fees. Coaching in Kajabi is built from products and communities, not per-client plans, and there is no habit tracking or daily client check-in. It holds 3.4 from 2,347 reviews on Trustpilot as seen in October 2026. Our Kajabi pricing guide has the full plan detail.

Pick it over Coachful if your business is mainly courses and a paid community, you need a large product catalog, and one-to-one coaching is a small add-on.
For more head-to-head comparisons, see the Coachful comparison pages.
Where does Coachful fit if you are weighing Kit?
Coachful fits coaches who want email marketing and the rest of the practice in one place. It covers the list building Kit does, with forms, funnels, broadcasts and sequences, and adds booking, payments, agreements, program delivery and a branded client app under one login.
What Coachful is and who it is for
Coachful is a coaching platform. One subscription covers booking, payments, contracts, program delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client. It is built for coaches who deliver programs, not just sessions; for solo coaches growing into a small team; and for coaches replacing four to six tools. The company is based in Tallinn, Estonia, and holds a 4.5 rating from 21 reviews on Trustpilot as seen in October 2026. The coaching software overview walks through the whole platform.
How Coachful handles the email side
Email lists, broadcasts and multi-step sequences with triggers, delays, branching and A/B splits are included in your Coachful membership. That covers the welcome series, nurture series and re-engagement series a coach would build on Kit Creator, in the same account as your bookings, programs and payments.

Here is a short walkthrough of the email tools inside Coachful:

Funnels cover booking, application, lead-magnet and checkout flows, with Meta Pixel, GA4 and UTM tracking, and there is a link-in-bio page that sells. About 25 funnel templates give you a starting point. The section-based website builder has a blog, custom domain, SEO settings and 30 designed homepage templates, plus an option to import an existing website.


What Coachful adds beyond email
- Booking: booking pages with availability rules, buffers, minimum notice and time-zone detection; two-way Google, Apple/iCloud and Outlook calendar sync; built-in video or auto-created Zoom, Meet or Teams links; email reminders, plus SMS reminders 24 hours ahead and WhatsApp reminders 1 hour ahead once messaging is enabled; intake questions on booking.
- Payments: one-time payments, subscriptions, payment plans, order bumps, coupons, refunds, Apple Pay and Google Pay, and Stripe Tax, through your own Stripe Connect or Razorpay account, with a 0% Coachful platform fee since August 2026.
- Agreements: coaching agreements with e-signature, sent before the first call and stored on the client record.
- Programs: multi-week programs with weekly goals, daily tasks, habits, morning and evening check-ins, goals with progress bars and streaks, plus more than 40 ready-to-film program templates.
- Client records: goals, check-ins, habits, notes, intake answers, tags, payments and sessions for each client, an AI briefing, and a status of thriving, active, quiet or at risk.
- Courses and community: courses with modules, lessons, drip and completion tracking, and 48 course templates with quizzes; a community feed, group chat, direct messages and video events; cohort groups created automatically on program enrollment. See the course platform for coaches.
- Michelle, the AI assistant: works from live practice data to build programs, draft emails and content, summarize recorded sessions and brief you before sessions. Questions and planning are included in the membership; confirmed builds and changes use AI credits.
- ICF credential tracking: counts coaching hours and distinct clients against ACC, PCC and MCC thresholds and exports an ICF client coaching log with paid and pro bono hours.


What Coachful does not do
- It is not HIPAA-certified and does not sign a BAA, so it is not for clinical record-keeping or insurance billing.
- It does not take PayPal, and there is no permanent free plan.
- The client app ships under the Coachful listing with your branding, not under your own App Store account.
- There is no Garmin, Fitbit, Whoop or Oura sync, Apple Health sync is not publicly available, and there are no stock exercise videos; coaches attach their own demo videos.
- There is no Salesforce or HubSpot integration and no multi-stage deal board for large sales teams.
- The affiliate program tracks links, clicks, conversions and revenue, but payouts are recorded manually, not sent by Coachful. Kit's Creator Network and SparkLoop referral system have no direct equivalent in Coachful's feature list.
How Coachful pricing works
Coachful uses flat monthly plans. Lower plans cap the number of clients, Pro is unlimited, and team plans (Studio and Agency) add coach seats. Monthly plans cancel in one click. Current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients.
Where Kit's bill rises with your subscriber count, Coachful's plan is set by how many clients you coach. For a coach whose list is much larger than their client roster, that difference shapes the comparison.
How to start
Start with a free trial, then hand the first build to the team. Clients, programs and content are imported for you during onboarding, and your data stays portable: Coachful exports the full client record as a ZIP (roster, notes, check-ins, goals, habits, sessions and form responses), and courses export too.
Why Coachful stands out: a free white-glove service. From Create, then We'll build it for you, or from the "Want us to build it for you?" card on the Website, Funnels and Programs pages, you describe what you want: a website, a funnel, a sales page, a program, a course outline, an email sequence or newsletter, a lead quiz, a link in bio, an automation and more. You can attach up to 8 reference links and up to 10 files such as logos, photos, brand guides and existing copy. The team builds it inside your own account, usually within about 24 hours, and invents nothing: no fake credentials, testimonials or prices, and any gaps are left for you to fill. It does not include recording videos, logo design, ad management or ongoing marketing.
Recent builds give a sense of the range. A business mentor for beauty professionals got a 12-week mentorship sales page, a free start-up-guide funnel and rewritten follow-up emails. A leadership coach with a Squarespace renewal days away got one clean homepage with a repeated "talk with me" button. A somatic coach leaving Kajabi had the homepage and About page rebuilt and the contact form connected. Read more about how the white-glove service works.

How can you save money on Kit?
The biggest savings come from staying on the right plan for your list size and keeping that list clean. These steps apply whether Kit is your only tool or one of several.
- Stay on Free until you need a sequence. Free covers 10,000 subscribers with broadcasts, forms, landing pages and digital sales. Upgrade the week you are ready to launch an automated welcome series, not before.
- Use the trial to build, not to browse. The 14-day trial on Creator and Pro needs no card. Write and test your welcome sequence during the trial so the first paid month is a working month.
- Clean the list before you cross a price step. Because paid plans scale with subscribers, removing people who have not opened an email in months can keep you in a lower band. Check how Kit counts subscribers before you import.
- Choose Creator unless Pro solves a real problem. Pay the extra $40 a month only for deliverability reporting, engagement scoring, Custom Audiences, the referral system or a third team member.
- Switch to annual once the plan is settled. "2 months free" is worth having once you know your list size and plan for the year. Before that, monthly billing keeps you flexible.
- Price small products around the fixed fee. The $0.30 part of Kit Commerce's fee weighs most on cheap items. Bundling three $7 products into one $19 product cuts the fees from about $1.64 across three sales to $0.97 on one.
- Count the whole stack. If Kit sits next to a scheduler, an e-signature tool, a client portal and a course platform, the saving that matters is the one from replacing several subscriptions, not trimming one. Our guide to running a coaching pricing audit shows how to tally costs and hours.
Frequently asked questions about Kit pricing
Is Kit free to use?
Yes. Kit's Free (Newsletter) plan costs $0 for up to 10,000 subscribers, with unlimited forms, landing pages and broadcasts, tagging, A/B tests on broadcasts and digital-product sales. Automations and email sequences need a paid plan.
How much does Kit Creator cost?
Creator starts at $39 a month for up to 1,000 subscribers, as listed in Kit's help center in October 2026. The price rises with your subscriber count, and the plan includes 2 team members.
What is the difference between Kit Creator and Pro?
Creator adds visual automations, email sequences, rules and RSS, AI connectors, paid apps and paid recommendations. Pro adds A/B tests on email content, collaborative editing, deliverability reporting, engagement scoring, Facebook Custom Audiences, the SparkLoop referral system, an insights dashboard and unlimited team members. Pro starts at $79 a month for up to 1,000 subscribers.
Does Kit offer a discount for annual billing?
Yes. Kit describes annual billing as "2 months free" but does not print the amount in its help center. If that equals ten months of billing, Creator at the 1,000-subscriber level comes to about $390 a year instead of $468. Confirm the figure at checkout.
Does Kit charge transaction fees?
Kit Commerce charges 3.5% + $0.30 per US-dollar transaction, which includes card processing, and there is no monthly fee for Commerce. Rates for other currencies vary slightly. On a $47 product, that comes to about $1.95 per sale.
Does Kit have a free trial?
Creator and Pro come with a 14-day free trial, and Kit does not ask for a credit card to start it. Use the trial to build and test your sequences before you pay.
Is Kit the same as ConvertKit?
Yes. Kit is the platform formerly called ConvertKit, so older reviews and tutorials under that name describe the same product. Check the date on any older pricing article before trusting its figures.
Can a coach run their whole business on Kit?
Not on its own. Kit handles email, landing pages and digital-product sales, but it has no scheduling, client records, session management, courses portal, community, habits or check-ins. You would pair it with a booking tool, an e-signature tool and a client portal, or use an all-in-one coaching platform with email included.
What is Coachful's free white-glove service?
It is a build service included on every Coachful plan. You describe what you want (a website, funnel, program, email sequence or similar), attach up to 8 links and 10 files, and the team builds it inside your account, usually within about 24 hours. Nothing is invented, and it does not cover recording videos, logo design, ad management or ongoing marketing.
How does Coachful's pricing compare with Kit's?
Kit charges by subscriber count and covers email and digital sales. Coachful uses flat monthly plans set by client count and covers email plus booking, payments, agreements, programs, courses and community. Current plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients.







