Coachful
Coaching app for iPhone and Android

The coaching app clients open between your sessions.

Coachful is a coaching app for you and every client you coach. They open today's tasks, habits, check-ins, the next session and a chat with you. You open your client list, today's calls and your messages. It runs on iPhone, Android and the web, with your logo on it.

7-day free trial for you. Free for every client you invite.

9:41

Morning, Maya

3 sessions today · 12 clients

Your clientsThis week
Lena92%
Marcus74%
Priya0%
Sam12%

Goal review · Lena

2:00 PM · built-in video

Join
9:41
NorthlightToday
65%

Goal

Own my mornings

Due 30 Nov · 3 of 5 milestones

Morning, Lena

2 of 3
Morning pages, ten minutes
Walk before the first email
Book the dentist you keep moving

18

day streak

Morning check-in

Done at 7:12

2:00 PM · Goal review with Maya

Lena · 2 of 3 done today

on your Clients tab

iPhone, Android and the web

Your logo and colours

inside the Coachful app

The honest truth

Your clients have an app for everything except your coaching.

Their week runs on their phone. If your coaching lives in a PDF, an inbox and a calendar invite, it loses to every other app they open before breakfast.

Before

The old way

  • Homework in a shared doc, voice notes on WhatsApp, the Zoom link in a three-week-old email
  • You find out on the call that the week went sideways on Tuesday
  • Five logins for you, and a different one for every tool your clients touch
  • Nothing on their phone carries your name
CoachfulWith Coachful

The new way

  • Today’s tasks, habits, check-ins and the next session in one app on their phone
  • Chat, voice notes and files with you, right next to the work
  • You see who checked in and who went quiet from your own phone
  • Your logo, colours and words inside the Coachful app on iPhone and Android
Both sides

You and every client, in the same app all week.

The same app, signed in two ways: as your client it opens their day, and as the coach it opens your whole practice.

The Coachful coach dashboard on a phone: a setup checklist, the Your clients section with avatars and task completion percentages, a client status summary and the bottom navigation bar
On your phone

You know who needs you before you open a laptop

  • Every client with task completion and a status: thriving, active, inactive or at risk
  • Today’s sessions and their joining links
  • Messages with every client, and the community you run
  • Your own task list, in the order you work
  • Michelle, the AI assistant, a tap from the dashboard
The client My Coaching hub on a phone: the next session card with its joining link, a required pre-session worksheet and the session notes the coach shared
On their phone

They always know the next thing to do

  • Today’s focus tasks, habits and morning and evening check-ins
  • The next session with its joining link and prep worksheet
  • Chat with you, their program group and the community
  • Goals with progress, milestones and a weekly reflection
  • The courses, worksheets and downloads you have given them

Want every client-side screen in detail? See the client app tour

How it works

From their morning to your evening, nothing falls between apps.

01

Your clients know what to do today

A client opens the app and lands straight on today. A short list of focus tasks, the habits you set, a morning and an evening check-in and the next session sit on one screen, with their goal and its progress above them. When they tick something off, it shows up on your side.

Lena · Wednesday

18 day streak
65%

Goal · due 30 Nov

Own my mornings

3 of 5 milestones

Focus today

1 of 3
Morning pages, ten minutesProgram
Walk before the first emailProgram
Book the dentist you keep movingBacklog
Morning check-in done
Evening at 9:00 PM
02

You see who needs you from your own phone

Sign in as the coach and the same app opens your practice. Every client shows their task completion and a status, next to today's sessions, your own task list and your messages. Between two calls you can spot who has gone quiet this week and message them before Thursday comes around.

Your clients · 12

This week

5

Thriving

4

Active

2

Inactive

1

At risk

Lena Hart

Checked in at 7:12

Thriving

Marcus Reid

3 of 4 tasks this week

Active

Priya Shah

Nothing logged this week

Inactive

Sam Okafor

Last active 3 days ago

At risk
Next: 2:00 PM · Goal review with LenaJoin
03

Every conversation sits next to the work

Clients stop sending voice notes on one app and worksheets on another. Chat with you, their program group and the community live in the same app as their tasks, and a session starts from its card. Reminders go out by push and email, with SMS and WhatsApp once messaging is on.

Chat with Lena

Direct
0:42

That walk is working. Same again tomorrow, before the inbox.

Week 3 worksheet.pdf
Scheduled for Mon, 9:00 AM
Goal review starts in 15 minJoin
PushEmailSMS at 24hWhatsApp at 1h
04

An AI coach that answers at 11pm, with your rules

Turn on the AI Coach and your clients can message it inside the app, by text or by voice note. You give it a name, a face, a personality and the topics it must stay away from, plus the moments it should send the client back to you. It answers from the client's own program, tasks, habits, check-ins and next session.

11:04 PM · Priya

AI Coach
Maya’s assistant

Missed two days. What do I do tonight?

You still have lights out at 22:30 and tonight’s check-in. Want me to add “Prep tomorrow’s three” to today?

Yes please

Added to today

Set by you

Who

8 selected clients

Personality

Warm, direct, brief

Avoid

Medical advice

Hand back

Refunds and pricing

Knowledge

4 documents

Voice notes accepted

AI Coach

Switch on an AI coach for the clients you choose.

Pick every client or a chosen few, give it a name and a face, and see an estimated monthly cost per active client before it goes live.

app.coachful.co/coach?tab=ai-coach
The Coachful AI Coach settings on desktop: a checklist of clients who can chat with the AI coach, an estimated monthly cost per active client, and the bot identity settings

The AI Coach settings, captured from the live product.

Captured from the app

The screens that keep clients going between calls.

Four real screens from the client side, as a client sees them on a phone.

A client program page on a phone: 30-Day Transformation in week 2 of 5, a group of 17 members, the coach’s name and a Go to program button

Program

Where they are in the program, and who is in it with them.

The Growing Habits screen on a phone: three habit cards with circular progress at 12, 8 and 5 of 30, daily reminders and View progress buttons

Habits

Every habit counting toward its 30 days, with a daily reminder.

A goal screen on a phone: a morning routine goal at 65 percent in a progress ring, its deadline, a weekly reflection button and a milestones section

Goals

The goal, how close it is, and the weekly reflection.

The community feed on a phone: a live Q&A event, story rings, a post composer and coach announcements with likes, comments and shares

Community

Your feed, live events and the people doing the work too.

Built for the phone

The small things that bring clients back tomorrow.

All in your plan, with no per-client charge.

Widgets

Today, on their
home screen.

Interactive widgets on iPhone and Android. A tap ticks the task or logs the habit without opening the app.

NorthlightFocus
Morning pages, ten minutes
Walk before the first email
Book the dentist you keep moving
2 of 3

18

day streak

Next session

2:00 PM

Goal review with Maya

Lock screen and StandBy on iPhone
A coach and a client in a session

Goal review with Maya

Today · 2:00 PM

Join
Sessions

Calls start from the session card.

Built-in video, or the Zoom, Meet or Teams link created for you.

You choose the four tabs in their dock

Order the client menu once. The first four sit in the phone dock and the rest open from More.

HomeProgramSessionsCommunityMore

Behind More

My Coaching · My Plan · Discover

Branding

Your practice, inside the Coachful app.

There is no separate store listing under your name to set up or keep current. Clients see your brand the moment they sign in.

1Download Coachful on the App Store or Google Play
2Sign in with the invitation you sent
3Your logo, colours and words are already there

Free for every client

Only you subscribe. Clients never see a bill from Coachful, on any plan.

Reminders they act on

Push for sessions and messages, plus email, SMS and WhatsApp session reminders once messaging is on.

The full list

Everything in the coaching app.

No asterisks and no add-on pricing. This is what you get.

Your clients know what to do today

  • A today view with focus tasks (three a day by default) and a backlog for the rest
  • Habits with daily reminders, counts and streaks
  • Morning and evening check-ins, plus a weekly reflection
  • Goals with a progress ring, a deadline and milestones
  • The program they are in, with the current week and, in a group program, their group
  • The next session with its joining link and any prep worksheet
Real coaches

Coaches who moved their clients into one app.

“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson

Margie Wilson

Wounded to Warrior Recovery Coaching

“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”
John Winders

John Winders

Founder, SMPL

“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti

Gilli Moon Aliotti

CEO, Hummm

In plain terms

Coachful is a coaching app for coaches and their clients, on iPhone, Android and the web.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • This pagePrograms
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

What it does

  • Gives clients a daily view with focus tasks, habits, morning and evening check-ins, goals and the next session.
  • Shows the coach every client with task completion and a thriving, active, inactive or at risk status.
  • Runs as native iPhone and Android apps and in the browser, from one account.
  • Provides interactive home screen widgets on iPhone and Android, plus lock screen and StandBy widgets on iPhone.

Good to know

  • It caps the client menu at six items on mobile and eight on desktop, with at most two custom entries.
  • It has no check-in by SMS reply; clients check in inside the app.
  • The AI Coach stays off until the coach sets it up, and every reply uses AI credits.
Elizabeth Gentzkow
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkowon Trustpilot

Coaching app questions coaches ask

Give your clients an app they open every day

Today on their home screen and your whole client list in your pocket, from one app. Start with a 7-day free trial.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously