Coachful
For financial coaches

Financial coaching software that keeps the budget alive after the call.

Coachful is financial coaching software for the work between sessions: money goals with progress, spending and saving habits with daily check-ins, budget worksheets, multi-week programs and packages with payment plans, in a branded app your clients open on their phone.

7-day free trial. 0% platform fee on everything you sell.

Priya · week 3 of 12

Debt-free by December

19 day streak
58%progress

Featured goal

Pay off the $4,800 store card

Target 1 Dec · reflection added Sunday

First $1,000 paidHalfwayCard closed

This week’s habits

MTWTFSS
No-spend day
Log every purchase
Move $20 to savings

How did money feel today?

Evening check-in
12345678910

Spending plan submitted

Required before Thursday’s call

Briefing ready for Thursday

Coach Dana

Four no-spend days already. Bring the plan Thursday.

The honest truth

Your client leaves the call with a plan, then the card comes back out.

Money habits change at the checkout on a Tuesday afternoon, not in your Thursday session. A spreadsheet they opened once cannot catch that moment, and neither can a monthly call.

Before

The old way

  • A budget spreadsheet emailed back and forth, three versions deep
  • You hear about the overspend at the next session, two weeks later
  • Calendly for calls, Stripe links for packages, Google Forms for intake
  • Money worries arrive by text at 10pm because there is nowhere else to put them
CoachfulWith Coachful

The new way

  • One spending plan per client, filled in on their phone before each call
  • Spending and saving habits ticked daily, so a slipped week shows while it is still this week
  • Booking, agreements, packages and payment plans in the same place as the coaching
  • Messages, check-ins and notes on one client record you open before the call
How it works

Money habits keep moving between your calls.

01

Clients watch their money goals move every week

Each client gets goals in their own words, such as paying off the store card or three months of rent in savings, each with a progress bar, a target date and milestones. A weekly reflection sits on the goal itself, so your next session starts from what changed instead of from memory.

Priya · money goals

3 active

Pay off the $4,800 store card

58%
by 1 Dec

Three months of rent in savings

31%
by 30 Jun

A budget that holds for a full month

75%
by 31 Mar

Weekly reflection · on the store card goal

“Paid $350 this week. Skipped the Friday takeaway and honestly did not miss it.”

02

Spending and saving habits get ticked every day

Money behaviour changes in small daily moves: a no-spend day, logging every purchase, moving $20 to savings on payday. Build each one as a habit with its own schedule, reminder and target count, then add morning and evening check-ins so clients notice how money felt today, as well as what it cost.

New habit

Assigned to Priya

Name

No-spend day

How often

DailyDays of the weekTimes a week · 4Monthly

Reminder

8:00 PM

Target

30 times

No-spend day · three weeks in

12 / 30
Morning check-in done
Evening, 9:00 PM
03

The spending plan arrives before the call

Build your budget worksheet, debt list and money-history intake as forms. A worksheet can mix number fields, 1 to 10 scales, long answers and a fillable table where the client adds a row per debt or spending category. Attach it to a session as required prep and the answers are on the client record before you join.

Spending plan · March

Required before Thu
CategoryPlannedSpent
Rent$1,250$1,250
Groceries$420$465
Transport$160$138
Eating out$120$210
Add a row

How much went to debt this month?

$350

How in control of money did you feel?

12345678910
04

Your money method runs for every client from their own start date

Turn your debt payoff or first-budget method into a multi-week program with weekly themes, goals, daily tasks and habits. Each enrolment gets its own copy, so you can slow week three down for one client without touching anyone else. Run the same program as a group and Coachful creates a cohort group with a feed and chat when clients enrol.

Debt-free program

12 weeks

W1

List debts

W2

Spend plan

W3

Payoff order

W4

Extra payment

W5

Cut a bill

W6

Buffer fund

Week 3 theme

Pick your payoff order

Rank every debt by balance and rate

This week

Call one lender about the rate

Anytime

Session: choose snowball or avalanche

Thu 2:00 PM

Same program, two runs

Priya1:1Week 3
Spring cohort · 14GroupWeek 1
On their phone

Their money plan sits on the phone they already carry.

Goals and habits live in the Coachful app on iPhone and Android, with your branding, and in any browser. Clients check in where the spending actually happens.

The goal on one screen

Progress ring, deadline and milestones, with a button for this week’s reflection.

Habits with their own reminder

Each habit shows its count toward the target, so 12 of 30 no-spend days is visible at a glance.

The Coachful client app on a phone: a goal detail page with a morning routine goal at 65% on a circular progress ring, its deadline, a weekly reflection button and a milestones section

iPhone, Android and the web

One sign-in for your client, with your logo and colours inside the Coachful app.

You, one tap away

Direct chat with you, plus the cohort feed and group chat when they join a group program.

Captured from the live product with demo data. Your goals and habits carry your own wording.

In plain terms

Coachful is a coaching platform for financial and money coaches who work on goals, habits and budgets with their clients.

It covers money goals, spending and saving habits, check-ins, budget worksheets, multi-week programs, booking, agreements, packages with payment plans, cohorts and a branded client app, and it is built for coaching rather than regulated financial advice.

  • Tracks money goals with progress bars, target dates, milestones and weekly reflections.
  • Runs spending and saving habits with schedules, reminders, streaks and target counts.
  • Sends morning and evening check-ins in the coach’s own wording.
  • Collects budgets and debt lists in worksheets with number fields, scales and fillable tables.
  • Delivers multi-week programs one to one or as cohorts, with a feed, group chat and group calls.
  • Sells packages through Stripe or Razorpay as one-time payments, subscriptions or payment plans, with a 0% platform fee.
  • Sends coaching agreements for e-signature before the first session.
  • Keeps private coach notes apart from the notes a client can see.
  • Exports the full client record as a ZIP.

Where Coachful starts and stops

Inside your Coachful practice

Money goalsSpending and saving habitsBudget worksheetsPrograms and cohortsPackages and payment plansPrivate notes

Outside Coachful

  • It does not connect to bank accounts or pull in transactions.
  • It does not calculate budgets, net worth or financial plans. Worksheets hold the numbers the client enters.
  • It is not software for regulated financial advice, investment management or tax filing.

If a client wants live bank feeds, they keep their budgeting app. The coaching, the plan and the habits live here.

The real thing

Sell the reset, the retainer and the one-off budget review.

Every package sits on one Offers page with its cover, its price and how it is paid, live or in draft, ready to edit or send to a client.

app.coachful.co/coach
The Coachful Offers page on desktop: three live offer cards with cover photos, In My Corner at $399 a month, 90-Day Transformation at $1,497 one-time and Strategy Hour at one-time, plus a draft offer called The Reset, each with Edit and Send buttons

The Offers tab, captured from the live product with demo data.

Around the money work

Paid, signed and prepared before the session starts.

Payment plans, agreements, cohorts and the briefing come with your plan. There is nothing extra to buy.

Payment plans

A bigger package,
paid in three.

Offer pay in full or a payment plan on the same package. Payments go to your own Stripe or Razorpay account and show on the client record.

Money Reset · 3 months

Sessions, the program and every worksheet

Pay in full

$900

3 payments

$300 / month

1 MarPayment 1 of 3Paid
1 AprPayment 2 of 3Paid
1 MayPayment 3 of 3Scheduled
Platform fee on what you sell0%
Kept private

They see the summary. Your notes stay yours.

Money conversations get personal. Your private notes are kept apart from the summary and the notes you choose to share.

Session summaryVisible
Action itemsVisible
Notes you chose to shareVisible

Never sent to the client

Your private session notes
Coach feedback on the call
A small group working together around a table with laptops

Spring debt-free cohort

14/20
Cohorts

Money cohorts that keep each other honest.

Run the program as a group with a feed, group chat and group calls. Each member’s numbers stay on their own record.

Scope agreed before the first call

Send your coaching agreement for e-signature, in your own wording, so the client knows what coaching covers.

Coaching agreement

Coaching only, not financial, tax or investment advice.
Signed by Priya · 2 Mar

A briefing before every call

Michelle, the AI assistant, sums up the client’s week from their record before you meet.

Briefing · Priya

Spending plan submitted Tuesday
No-spend days: 4 so far this week
Store card goal at 58%
Last time: agreed one extra payment
The full list

One subscription covers the whole money practice.

Every line below is in the product today. None of it touches a bank account.

Clients watch their money goals move every week

  • Goals with progress bars, target dates and milestones
  • Weekly reflections written on the goal
  • Goals set by you, by the client or by a program
  • A featured goal on the client’s home screen
  • Every update visible on the client record before the call
Real coaches

Coaches who stopped paying for five separate tools.

“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”
Emily Fulcher

Emily Fulcher

Founder, AilikiFIT

“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson

Margie Wilson

Wounded to Warrior Recovery Coaching

“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”
James Wallace

James Wallace

Founder, Fountainhead Coaching

In plain terms

Coachful is a coaching platform.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

What it does

  • Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
  • Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
  • Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
  • Sends coaching agreements for e-signature before the first call and stores them on the client record.

Good to know

  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Margie Wilson
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot
Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

FAQ

Financial coaching questions, answered

What financial and money coaches ask us before they sign up.

For money coaches

A money plan your clients
actually open.

Build your first money program this week. 7-day free trial, card required, no charge during the trial, cancel in one click.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously