Financial coaching software that keeps the budget alive after the call.
Coachful is financial coaching software for the work between sessions: money goals with progress, spending and saving habits with daily check-ins, budget worksheets, multi-week programs and packages with payment plans, in a branded app your clients open on their phone.
7-day free trial. 0% platform fee on everything you sell.
Priya · week 3 of 12
Debt-free by December
Featured goal
Pay off the $4,800 store card
Target 1 Dec · reflection added Sunday
This week’s habits
How did money feel today?
Evening check-inSpending plan submitted
Required before Thursday’s call
Coach Dana
Four no-spend days already. Bring the plan Thursday.
Your client leaves the call with a plan, then the card comes back out.
Money habits change at the checkout on a Tuesday afternoon, not in your Thursday session. A spreadsheet they opened once cannot catch that moment, and neither can a monthly call.
The old way
- A budget spreadsheet emailed back and forth, three versions deep
- You hear about the overspend at the next session, two weeks later
- Calendly for calls, Stripe links for packages, Google Forms for intake
- Money worries arrive by text at 10pm because there is nowhere else to put them
The new way
- One spending plan per client, filled in on their phone before each call
- Spending and saving habits ticked daily, so a slipped week shows while it is still this week
- Booking, agreements, packages and payment plans in the same place as the coaching
- Messages, check-ins and notes on one client record you open before the call
Money habits keep moving between your calls.
Clients watch their money goals move every week
Each client gets goals in their own words, such as paying off the store card or three months of rent in savings, each with a progress bar, a target date and milestones. A weekly reflection sits on the goal itself, so your next session starts from what changed instead of from memory.
Priya · money goals
3 activePay off the $4,800 store card
58%Three months of rent in savings
31%A budget that holds for a full month
75%Weekly reflection · on the store card goal
“Paid $350 this week. Skipped the Friday takeaway and honestly did not miss it.”
Spending and saving habits get ticked every day
Money behaviour changes in small daily moves: a no-spend day, logging every purchase, moving $20 to savings on payday. Build each one as a habit with its own schedule, reminder and target count, then add morning and evening check-ins so clients notice how money felt today, as well as what it cost.
New habit
Assigned to PriyaName
No-spend day
How often
Reminder
8:00 PM
Target
30 times
No-spend day · three weeks in
12 / 30The spending plan arrives before the call
Build your budget worksheet, debt list and money-history intake as forms. A worksheet can mix number fields, 1 to 10 scales, long answers and a fillable table where the client adds a row per debt or spending category. Attach it to a session as required prep and the answers are on the client record before you join.
Spending plan · March
Required before ThuHow much went to debt this month?
$350
How in control of money did you feel?
Your money method runs for every client from their own start date
Turn your debt payoff or first-budget method into a multi-week program with weekly themes, goals, daily tasks and habits. Each enrolment gets its own copy, so you can slow week three down for one client without touching anyone else. Run the same program as a group and Coachful creates a cohort group with a feed and chat when clients enrol.
Debt-free program
12 weeksW1
List debts
W2
Spend plan
W3
Payoff order
W4
Extra payment
W5
Cut a bill
W6
Buffer fund
Week 3 theme
Pick your payoff order
Rank every debt by balance and rate
This weekCall one lender about the rate
AnytimeSession: choose snowball or avalanche
Thu 2:00 PMSame program, two runs
Their money plan sits on the phone they already carry.
Goals and habits live in the Coachful app on iPhone and Android, with your branding, and in any browser. Clients check in where the spending actually happens.
The goal on one screen
Progress ring, deadline and milestones, with a button for this week’s reflection.
Habits with their own reminder
Each habit shows its count toward the target, so 12 of 30 no-spend days is visible at a glance.

iPhone, Android and the web
One sign-in for your client, with your logo and colours inside the Coachful app.
You, one tap away
Direct chat with you, plus the cohort feed and group chat when they join a group program.
Captured from the live product with demo data. Your goals and habits carry your own wording.
Coachful is a coaching platform for financial and money coaches who work on goals, habits and budgets with their clients.
It covers money goals, spending and saving habits, check-ins, budget worksheets, multi-week programs, booking, agreements, packages with payment plans, cohorts and a branded client app, and it is built for coaching rather than regulated financial advice.
- Tracks money goals with progress bars, target dates, milestones and weekly reflections.
- Runs spending and saving habits with schedules, reminders, streaks and target counts.
- Sends morning and evening check-ins in the coach’s own wording.
- Collects budgets and debt lists in worksheets with number fields, scales and fillable tables.
- Delivers multi-week programs one to one or as cohorts, with a feed, group chat and group calls.
- Sells packages through Stripe or Razorpay as one-time payments, subscriptions or payment plans, with a 0% platform fee.
- Sends coaching agreements for e-signature before the first session.
- Keeps private coach notes apart from the notes a client can see.
- Exports the full client record as a ZIP.
Where Coachful starts and stops
Inside your Coachful practice
Outside Coachful
- It does not connect to bank accounts or pull in transactions.
- It does not calculate budgets, net worth or financial plans. Worksheets hold the numbers the client enters.
- It is not software for regulated financial advice, investment management or tax filing.
If a client wants live bank feeds, they keep their budgeting app. The coaching, the plan and the habits live here.
Sell the reset, the retainer and the one-off budget review.
Every package sits on one Offers page with its cover, its price and how it is paid, live or in draft, ready to edit or send to a client.

The Offers tab, captured from the live product with demo data.
Paid, signed and prepared before the session starts.
Payment plans, agreements, cohorts and the briefing come with your plan. There is nothing extra to buy.
A bigger package,
paid in three.
Offer pay in full or a payment plan on the same package. Payments go to your own Stripe or Razorpay account and show on the client record.
Money Reset · 3 months
Sessions, the program and every worksheet
Pay in full
$900
3 payments
$300 / month
They see the summary. Your notes stay yours.
Money conversations get personal. Your private notes are kept apart from the summary and the notes you choose to share.
Never sent to the client
Spring debt-free cohort
Money cohorts that keep each other honest.
Run the program as a group with a feed, group chat and group calls. Each member’s numbers stay on their own record.
Scope agreed before the first call
Send your coaching agreement for e-signature, in your own wording, so the client knows what coaching covers.
Coaching agreement
A briefing before every call
Michelle, the AI assistant, sums up the client’s week from their record before you meet.
Briefing · Priya
One subscription covers the whole money practice.
Every line below is in the product today. None of it touches a bank account.
Clients watch their money goals move every week
- Goals with progress bars, target dates and milestones
- Weekly reflections written on the goal
- Goals set by you, by the client or by a program
- A featured goal on the client’s home screen
- Every update visible on the client record before the call
Spending and saving habits get ticked every day
- Habits daily, on chosen days, or a set number of times a week or month
- A reminder time for each habit
- Streaks and target counts, such as 12 of 30 no-spend days
- Morning and evening check-ins in your own wording
- Home screen widgets on iPhone and Android
- Check-in rate and mood across your whole roster
The spending plan arrives before the call
- Number fields, scales, choice questions and long answers
- Fillable tables, with rows the client adds
- Skip logic, so each client only sees the questions that apply
- Required pre-session worksheets attached to a session
- Intake questions on the booking page for discovery calls
- Every answer stored on the client record
Your money method runs for every client from their own start date
- Multi-week programs with weekly goals, daily tasks and habits
- Program templates you tailor per client
- Each client starts on their own date
- Cohort groups created when clients enrol
- Group calls and webinars on built-in video
- Community feed, group chat and direct messages
Clients pay for the package in the way that suits them
Sell a three-month money reset, a monthly accountability retainer or a single budget review. A one-time package can offer a payment plan beside pay in full, a retainer runs as a subscription, and the agreement is signed before the first session. Money goes to your own Stripe or Razorpay account with a 0% platform fee.
- One-time payments, subscriptions and payment plans
- Apple Pay and Google Pay at checkout
- Coaching agreements with e-signature, sent before the first call
- An invoice for every payment, plus manual invoices
- Paid sessions and session credits at booking
- Discount codes and refunds
- Sell in USD, EUR, GBP, CAD, AUD and more
You walk into every call knowing where the client stands
Clients book from your availability, with reminders by email, plus SMS and WhatsApp once messaging is on. Before you meet, Michelle, the AI assistant, prepares a briefing from the client’s record. Your private notes stay apart from what the client sees, and if you ever leave, the full client record exports as a ZIP.
- Booking pages with availability rules, buffers and time-zone detection
- Two-way calendar sync
- Built-in video, or Zoom, Google Meet and Teams links
- A briefing on each client before you meet
- Recorded calls summarised with takeaways and action items
- Private notes kept apart from shared session notes
- Full client data export as a ZIP
Coaches who stopped paying for five separate tools.
“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”

Emily Fulcher
Founder, AilikiFIT
“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”

Margie Wilson
Wounded to Warrior Recovery Coaching
“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”

James Wallace
Founder, Fountainhead Coaching
Coachful is a coaching platform.
- Clients
- Sessions
- Payments
- Programs
- Habits
- Community
- Website
- AI assistant
Plans
7-day free trial · 0% platform fee
What it does
- Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
- Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
- Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
- Sends coaching agreements for e-signature before the first call and stores them on the client record.
Good to know
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.

“Coachful is a very helpful platform for coaches who want everything in one place.”
Your Whole Practice, in 30 Seconds
Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.
Everything around the money work
Financial coaching questions, answered
What financial and money coaches ask us before they sign up.
A money plan your clients
actually open.
Build your first money program this week. 7-day free trial, card required, no charge during the trial, cancel in one click.
Built for coaches who take their clients seriously





